Manager, Social Media
Job Summary
Are you an experienced and passionate social media professional? Are you looking to work in a highly collaborative environment led by a growth mindset leadership team?
Tractor Supply is seeking a Social Media Manager to join our corporate Marketing team. Under the guidance of a Senior Marketing Manager, you will be directly responsible for managing Tractor Supply’s organic and paid social media programs.
You will help enhance engagement with our loyal customer base and play a key role in growing our emerging customer cohorts.
You will make meaningful contributions to the company’s success by leading the social strategy to drive brand awareness, loyalty, and sales.
Essential Duties and Responsibilities (Min 5%)
Paid Social
- Oversee paid social media campaigns including strategy, optimization, measurement, and budget management
- Manage social media agency relationship
- Lead paid social influencer program including strategy, creative vision, execution, and measurement
- Present strategies, analysis and key learnings regularly to senior leadership and various stakeholders
- Identify trends, relevant news and other opportunities in the social media space. Maintain awareness and understanding of emerging social media platforms and best-in-class tactics
- Participate in Media Mix Modeling activities to analyze media effectiveness / ROI and productivity in order to ensure ongoing effectiveness and efficiency in media plans
Organic Social
- Manage organic content creation for Facebook, Instagram, Twitter, Pinterest, and Tik Tok, working closely with creative team and internal marketing partners to execute engaging content that aligns to our broader marketing strategy and complements our brand voice
- Oversee monthly content calendar planning, creative content development, scheduling of posts, and reporting against KPIs
- Provide best-in-class recommendations on overall social strategy and emerging platforms
- Approve UGC content that aligns with brand guidelines
- Foster customer brand advocates and lead social customer surprise and delight activations
- Partner with National marketing team to amplify campaigns in social channels
- Innovate, oversee, and manage social creative by developing creative briefs and partnering with internal and external designers
Social Listening, Crisis Management, Reporting & Sprinklr Platform Administration
- Manage the social listening program and strategy by serving as the Sprinklr platform administrator, monitoring online conversations, creating listening dashboards, providing reporting and insights, and sharing relevant trends with leadership
- Provide insights and reporting for social crisis situations in accordance with crisis guidelines
Social Customer Care
Co-Lead the Social Customer Care strategy in partnership with the Customer Solutions Center to serve our customers in social channels
LI-DNI
Qualifications
Bachelor's degree is requiredAny suitable combination of education and experience will be considered.5+ years of experience required
Preferred knowledge, skills or abilities
- A mix of agency and client-side experience is highly preferred
- Proven ability to effectively manage multiple projects in a fast-paced, highly demanding environment
- Highly organized, self-starter with excellent verbal communication skills
- Collaborative, creative and adaptive work style
- Strong leadership, project management and presentation skills
- Excellent reporting and analytical skills, both quantitative and qualitative, with strong attention to detail
- Demonstrates strong knowledge and thorough understanding of the principles of marketing, advertising, promotional and digital content
- Must be skilled in Microsoft Office (Word, Excel, PowerPoint)
- Experience with marketing platforms such as Sprinklr, Adobe Creative Suite (Photoshop, Illustrator, and Spark), and Kenshoo, are a plus
- Clear understanding of social performance metrics and KPIs.
- Knowledge of analytics and reporting tools like Facebook Analytics and Google Analytics
- Experience managing social for a large brand
- Experience with copywriting and editing of social copy
Working Conditions
Normal office working conditions
Physical Requirements
SittingStanding (not walking)WalkingLifting up to 20 pounds
Disclaimer
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities.
A team member should perform all duties as assigned by his / her supervisor.
Related Jobs
Manager, Social Media
Job Summary
Are you an experienced and passionate social media professional? Are you looking to work in a highly collaborative environment led by a growth mindset leadership team?
Tractor Supply is seeking a Social Media Manager to join our corporate Marketing team. Under the guidance of a Senior Marketing Manager, you will be directly responsible for managing Tractor Supply’s organic and paid social media programs.
You will help enhance engagement with our loyal customer base and play a key role in growing our emerging customer cohorts.
You will make meaningful contributions to the company’s success by leading the social strategy to drive brand awareness, loyalty, and sales.
Essential Duties and Responsibilities (Min 5%)
Paid Social
- Oversee paid social media campaigns including strategy, optimization, measurement, and budget management
- Manage social media agency relationship
- Lead paid social influencer program including strategy, creative vision, execution, and measurement
- Present strategies, analysis and key learnings regularly to senior leadership and various stakeholders
- Identify trends, relevant news and other opportunities in the social media space. Maintain awareness and understanding of emerging social media platforms and best-in-class tactics
- Participate in Media Mix Modeling activities to analyze media effectiveness / ROI and productivity in order to ensure ongoing effectiveness and efficiency in media plans
Organic Social
- Manage organic content creation for Facebook, Instagram, Twitter, Pinterest, and Tik Tok, working closely with creative team and internal marketing partners to execute engaging content that aligns to our broader marketing strategy and complements our brand voice
- Oversee monthly content calendar planning, creative content development, scheduling of posts, and reporting against KPIs
- Provide best-in-class recommendations on overall social strategy and emerging platforms
- Approve UGC content that aligns with brand guidelines
- Foster customer brand advocates and lead social customer surprise and delight activations
- Partner with National marketing team to amplify campaigns in social channels
- Innovate, oversee, and manage social creative by developing creative briefs and partnering with internal and external designers
Social Listening, Crisis Management, Reporting & Sprinklr Platform Administration
- Manage the social listening program and strategy by serving as the Sprinklr platform administrator, monitoring online conversations, creating listening dashboards, providing reporting and insights, and sharing relevant trends with leadership
- Provide insights and reporting for social crisis situations in accordance with crisis guidelines
Social Customer Care
Co-Lead the Social Customer Care strategy in partnership with the Customer Solutions Center to serve our customers in social channels
LI-DNI
Qualifications
Bachelor's degree is requiredAny suitable combination of education and experience will be considered.5+ years of experience required
Preferred knowledge, skills or abilities
- A mix of agency and client-side experience is highly preferred
- Proven ability to effectively manage multiple projects in a fast-paced, highly demanding environment
- Highly organized, self-starter with excellent verbal communication skills
- Collaborative, creative and adaptive work style
- Strong leadership, project management and presentation skills
- Excellent reporting and analytical skills, both quantitative and qualitative, with strong attention to detail
- Demonstrates strong knowledge and thorough understanding of the principles of marketing, advertising, promotional and digital content
- Must be skilled in Microsoft Office (Word, Excel, PowerPoint)
- Experience with marketing platforms such as Sprinklr, Adobe Creative Suite (Photoshop, Illustrator, and Spark), and Kenshoo, are a plus
- Clear understanding of social performance metrics and KPIs.
- Knowledge of analytics and reporting tools like Facebook Analytics and Google Analytics
- Experience managing social for a large brand
- Experience with copywriting and editing of social copy
Working Conditions
Normal office working conditions
Physical Requirements
SittingStanding (not walking)WalkingLifting up to 20 pounds
Disclaimer
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities.
A team member should perform all duties as assigned by his / her supervisor.
Social Media Intern
SOCIAL MEDIA MANAGER WANTED ROCKSTARS ONLY! Remote Work Opportunity Answer these questions Do you love social media? Are you a goal-driven individual with determination for growth?
Do you want to work for a purpose-driven company? If you answered yes to all of the above, check out the rest of the job description.
Aerial Produced is looking for a full-time Social Media Manager that will be able to manage multiple accounts, create strategic campaigns for growth and engagement, and utilize media as a force for good.
These would be your responsibilities : Account Manager for 14 different Aerial accounts across all active platforms Develop and manage campaigns from content, promotion, engagement, to conversion strategies to align with the brand and company goals including paid opportunities, advertising, partnerships with influencers, and more.
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news) though our scheduling software, Planable.
Analyze content performance, report on data, and optimize campaigns to support new data findings. Constantly be identifying and connecting with target audiences.
Engage with followers, respond to messages and comments in a timely manner, and monitor customer reviews. Collaborate with other teams to ensure brand consistency and relevant content.
Use compelling hashtags to increase brand awareness and grow all social media accounts. Oversee social media accounts’ design (e.
g. Facebook timeline cover, profile pictures, bios, and highlights). Stay up-to-date with current technologies and trends in social media, design tools and applications.
Perform research on current benchmark trends and audience preferences. Turn followers into customers and customers into advocates.
Shoot, edit, and create content to promote local Real Estate developments and homes Collect drone footage of in-progress and complete homes Edit and create social media video content for all accounts (minus podcast promos) Willing to travel to different events to film content for social media Here are our requirements for you : 4+ years of experience in managing social media Ability to manage DAILY social media activities Proficiency in Adobe Suite (e.
g. Adobe Photoshop, Adobe Premiere, Adobe Lightroom) Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest, TikTok, etc.
and how each platform can be deployed in different scenarios. Next-level copywriting skills Willingness to travel Ability to create, deliver, and optimize creative content (text, image, and video) Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound Expert knowledge of online marketing channels Excellent communication skills Analytical and multitasking skills About Aerial Produced : Aerial Produced is a media production company that utilizes media to promote, people, causes, and ideas.
By connecting and empowering visionaries, thought-leaders, doers, strategists, and change-makers from all over the world, we can accelerate positive transformation.
If this sounds like you and you’re up for the job, click Apply - we’d love to learn more about you. Powered by JazzHR
Social Media Strategist
Company Overview Amsive Digital is a data-centric omnichannel marketing services agency with approximately 1,000 employees.
The agency’s roots are in digital / direct marketing and graphic communications and over the past 5 years have transformed into a leading strategic marketing services agency with a diversity of strategic offerings and solutions for marketing clients.
We have brought together award-winning teams with deep data resources, expert marketing channel execution and industry experience across many client verticals.
We bring our clients’ marketing to life by shaping strategy, identifying audiences, developing creative, and executing omnichannel communications across digital, direct mail and traditional media.
We offer competitive wages, excellent benefits, and a positive work environment designed around the commitment to mutual respect and the challenge of contributing to the continued success of our organization.
Explore our culture. This is a REMOTE position. Candidates can be located anywhere in US Time Zones. JOB SUMMARY We are looking for a Social Media Strategist (Team Lead) with a strong sense of brand aesthetic, an analytical mind, phenomenal attention to detail, and a boundless desire to learn.
Our ideal candidate will be both right-brained (creative) and left-brained (analytical). The Social Media Strategist will be responsible for supporting Amsive Digital’s social media programs where they will lead strategy and client facing communication for clients.
This position will manage a range of program activities as part of a larger managed social media team. RESPONSIBILITIES : Ideate, publish and optimize social media copy;
work with creative team (copywriters, designers) to develop social media content Publish and promote social media content using LinkedIn Ads, Facebook Ads Manager, Twitter Ads, or other post promotion tools Analyze social performance using a range of social dashboards and analytics tools, provide reports in both Excel and PowerPoint Establish and nurture social media relationships with community members and influencers through active engagement and discussion (community management) Develop landscape audits, research audiences, synthesize learnings to inform strategies Support development and maintenance of client voice and style guidelines, community management guidelines Develop innovative social media strategies for a wide range of client profiles Recommend new social media tools to drive performance and efficiencies for our clients Create, manage and grow brand presence(s) across relevant social media channels Provide listening and monitoring reports, provide insights around overall brand sentiment and mention patterns Lead strategy discussions and client-facing communications for key clients QUALIFICATIONS : 5+ years of experience managing social media marketing programs, driving brand profile performance, business KPI’s, and communicating ROI Strong proficiency in the Microsoft Office Suite : Word, Excel, and especially PowerPoint Strong written and verbal communication skills, a positive attitude, solutions-oriented and the ability to thrive in a collaborative and fast-paced environment Strong project management and organization skills, ability to prioritize and manage multiple projects Experience using social media marketing tools and dashboards (Ex : Falcon.
io, Sprout Social, Sprinklr, Loomly, etc) Familiarity with LinkedIn Ads, Facebook Ads Manager or other platform campaign tools Understanding of intermediate marketing principles Proficiency in Photoshop, Canva, or other basic design programs Basic knowledge of Google Analytics The following qualifications are not mandatory but would be nice bonuses : Experience with Adobe Creative Suite If you need any assistance seeking a job opportunity at Amsive, or if you need reasonable accommodation with the application process, please call (331) 318-7800.
Amsive is proud to be an Equal Opportunity Employer. We are committed to building a supportive and inclusive environment for all employees.
It is Amsive’s continuing policy to provide equal employment opportunity and not to discriminate on the basis of race, color, religion, pregnancy or childbirth, marital status, national origin, ancestry or citizenship status, age, disability, sex, sexual orientation, gender identity, veteran status or any other characteristic protected by applicable federal, state or local laws.
This policy applies to all aspects of employment, including (but not limited to) application for employment, recruiting, hiring, compensation, benefits, promotions and transfers, training, layoffs, rehires, termination of employment and all other terms and conditions of employment.
As part of the Company’s equal employment opportunity policy, Amsive will also take affirmative action as called for by applicable laws and Executive Orders to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities. Powered by JazzHR
Social Media Strategist
This position creates and implements social media strategies to achieve marketing targets and reach business goals. The Social Media Strategist is responsible for developing, implementing and overseeing digital media content as it pertains to social media for clinical and academic departments within the Meharry Medical College School of Medicine.
The Social Media Strategist is a leader and strategic thinker, responsible for implementing programs that grow, engage and retain followers, and help convert them into leads, customers, active fans and brand promoters.
Daily Operations
- Translate business objectives into social media objectives, enriched by benchmarks
- Develop strategies for, and manage all School of Medicine academic and clinical social properties including Facebook, Instagram, YouTube, Twitter, LinkedIn and other emerging channels
- Develop social media communications plan with channel specific strategies to meet business goals
- Ensure compliance with University and industry standards for security, privacy, and accessibility
- Develop and maintain a comprehensive social media editorial calendar
- Research, identify and engage with key influencers to develop and launch influencer strategy
- Develop and implement regular paid and unpaid social promotions and campaigns, and report on their success
- Drive consistent, relevant traffic and leads from our social network presence
- Lead tagging, linking and keyword optimization of content
- Responsible for creating and maintaining digital asset library
- Work with production team to create live and recorded YouTube content to meet subscriber and revenue goals
- Explore new ways to engage new and existing social networks to reach our prospects and customers
- Listen and engage in relevant social discussion about our company, clients, competitors, and / or industry
- Provide Bi-Annual Social Listening Report
- Track and report and social media analytics
- Develop and monitor social media customer service framework
- Responsible for educating and upskilling the organization on social and / or specific platform trends. This could include hosting meetings, sharing articles, webinars or other learning opportunities.
- Performs other related duties as assigned.
Required Skills
- Strong project management skills with ability to oversee production of multiple projects
- Comfortable with change and ambiguity with ability to effectively resolve conflict and identify solutions
- Excellent written and verbal communication skills with high attention to detail
- Ability to work independently and with a team
- Understanding of SEO and web traffic metrics
- Customer Service skills
- Photography, digital video skills, fluency with HTML to post to blog pages, and Adobe Photoshop skills desired.
Required Experience
- Bachelor’s degree from an accredited university in journalism, communications or related field required. Master’s degree or terminal degree preferred.
- 5 or more years of Digital and Social Media Marketing experience, including an understanding of digital and / or social paid media, and leading the development and execution of Social Media Strategy.
- Experience with the launch, monitoring and updating of social media channels.
- 3-5 years of experience developing targeted or online content marketing for a large organization, preferably health care or academic related.
At Meharry, we’re pleased to offer comprehensive, competitive benefits to eligible employees and their
eligible dependents. From health care to holidays, our aim is to help employees enjoy happy and healthy
lifestyles, while maintaining a good work-life balance.
Meharry’s benefits package includes :
Dental
Medical
Vision
403(b) plan and supplemental annuity plan
Accidental death and dismemberment
Life insurance
Long-term disability
Short-term disability
Other supplemental coverage
Our vacation benefits vary with length and type of service. We grant twelve (12) paid holidays.
Meharry Medical College’s benefits package is designed to offer flexibility and variety of choice. All full
time staff working 32 or more hours per week are eligible for benefits. Select benefits are available for
part-time positions.
Meharry strives to offer their employees a professional environment in which they can both work
and build a career. As part of this effort, we offer a tuition reimbursement program and professional
development training to assist you with your career path.
For Further Information or Questions regarding this role, you may contact Meharry's Talent Acquisition Specialist below.
Jouvie Henderson (she, her, hers)
- Strong project management skills with ability to oversee production of multiple projects
- Comfortable with change and ambiguity with ability to effectively resolve conflict and identify solutions
- Excellent written and verbal communication skills with high attention to detail
- Ability to work independently and with a team
- Understanding of SEO and web traffic metrics
- Customer Service skills
- Photography, digital video skills, fluency with HTML to post to blog pages, and Adobe Photoshop skills desired.
Sr. Social Media Strategist
Description
Onsite Work Only :
Franklin, TN - Flex Schedule Options Available
You'll be responsible for the creation of content and ideas that will lift the brand and help drive engagement across the social platforms of our personalities.
Team You’ll Grow With : 135+ person marketing team including 12 all-star Social Media Specialists
What Winning Looks Like :
- Collaborate with key stakeholders on the development of new social content and strategies
- Post, curate, edit, monitor, and comment on content
- Facilitate and implement branded design elements
- Educate key players on best practices, industry trends and upcoming developments so they can engage and grow their social audiences
- Leverage Facebook, Twitter, Snapchat LinkedIn, Instagram, TikTok, and other up-and-coming social channels to connect with our tribe
Skills Needed to Win :
- 5+ years of social and content marketing experience
- Ability to organize and manage multiple channels simultaneously
- Thrives in an open, collaborative team environment
- Self-motivated, detail-oriented and results-driven
- Familiarity with Dave Ramsey’s principles
- Proficiency with a variety of software tools
- Bachelor’s degree in marketing, communications or a similar field of study is a plus
It’s a calling, and we’re on a mission to change
lives.