Job Description

Serves as an experienced Social Media Analyst (Assessments) with working knowledge of global social media platforms, statistical research methods and data analytics to provide support to a social media program in Tampa, FL.

Analyzes, coordinates and assesses social media strategies and operations in support of specified objectives. Provides expertise in optimizing multiple platform efforts.

Supports concept development, content development and posting efforts in fast-paced, fluid and highly collaborative environment.

Supports documentation and cataloging of efforts. Develops assessment techniques rooted in social & behavioral research methodology in response to changing requirements and supports assessments of effectiveness.

Produces reports for internal and external audiences, consolidating, refining, and presenting data for various stakeholders.

Reports to project lead and supports team administrative activities when required. Requires the following skillsets : social media, sentiment, competitive, audience and influence analysis;

topic definition and disambiguation; trendspotting and benchmarking; data visualization and report creation.

Responsibilities

• Provide and lead assessments of social media and other internet-based engagements through quantitative analyses that provide insight into program effectiveness
• Produce reports for internal and external audiences, consolidating, refining, and presenting data in consumable ways for various customers
• Develop assessment techniques rooted in social & behavioral research methodology in response to changing requirements
• Interact with team members to clarify assumptions and improve efficacy of social media campaigns
• Proactively identifies new tools and techniques to track the effectiveness of social media campaigns

Required Qualifications

• Understands global social media trends, including which social media platforms are popular in different regions
• Proficiency in social media, data analysis, data visualization, and statistical analysis methods, techniques, tools, and programs
• Demonstrated experience with Measures of Effectiveness (MOE) and Measures of Performance (MOP) of social media marketing campaigns
• Intermediate data analysis and extraction skills
• Intermediate knowledge of database structure and queries
• Ability to work with unstructured data
• Ability to process, clean and verify the integrity of data used for analysis
• Superior communication skills and English fluency
• 3+ years of related professional experience
• Secret Clearance required (Top Secret preferred)
• Bachelor's Degree (Master's preferred) in a Social Media Marketing, Communications, Marketing, or related field

Desired Qualifications

• Knowledge of data visualization tools such as Tableau and PowerBI
• Knowledgeable in both quantitative and qualitative research methods
• Speaks multiple languages

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time.

As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.

Position Purpose : Join our Corporate Marketing organization and help create a world-class, digital-first marketing team.

Centene is looking for data-driven, forward-looking and influential marketing individuals. Partner with local health plan leadership and marketing teams to successfully procure / re-procure Medicaid managed care contracts through best-in-class, insight driven marketing, media, and activations to demonstrate the company’s commitment to address the health needs of local communities.

Support media leads, identify optimization opportunities, help build media infrastructure, execute media operations, and execute optimized ways of working with internal and external partners.

Ensure best-in-class media planning and buying practices, manages and optimizes test and learn initiatives and drives innovation across the media ecosystem.

May help build media infrastructure, execute media operations, and execute optimized ways of working with internal and external partners.

Support paid media primarily for performance-based initiatives

Liaison with agency partners and publisher partners

Collaborate with marketing planners to understand, provide strategy, and implement paid media plans to ensure media campaigns achieve KPI goals

Build annual and quarterly marketing plans that accelerate business goals (awareness, retention and member growth)

Find opportunities to improve marketing efficiency through better audience segmentation, lifecycle nurture programs, marketing techniques, and processes

Maintain campaign performance and help build performance storyline for key stakeholders

May work with key stakeholders to build the infrastructure for media operationsEducation / Experience : Bachelor’s degree in Marketing, related discipline, or equivalent experience required.

3+ years of experience in cross-channel performance media / media / ad operations / digital industry required. Knowledge & experienced of advertising KPIs : CPA, CPC, CTR, ROAS, Conversion Rate, etc.

Tagging experience & tag management knowledge a plus (DCM, GTM, any partner pixels). Local / traditional buying experience preferred.

Direct Response TV or Local TV experience a plus. In-platform campaign management & optimization a plus (SA360, GoogleAds, FB Business Manager, etc.) a plus.

Our Comprehensive Benefits Package : Flexible work solutions including remote options, hybrid work schedules and dress flexibility, Competitive pay, Paid time off including holidays, Health insurance coverage for you and your dependents, 401(k) and stock purchase plans, Tuition reimbursement and best-in-class training and development.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Corporate Social Media Manager - Tampa Tampa, FL 33603 / Dallas, TX 75203 / McLean, VA 22101 / Jersey City, NJ 07303 Flexible / hybrid model of 3 days onsite and 2 days remote (onsite Tuesdays, Wednesdays and a third day unique to each team or employee).

Must be a US Citizen or Green Card holder. Under the direction of the Executive Director of Global Public Relations, this person is responsible for handling and implementing DTCC's social media strategy to further build brand awareness with key partners, maintain a positive image for the firm and support DTCC's corporate goals.

By partnering closely with members of the M&C team, this person will strategize and deliver the firm's social media strategy, keep abreast of social media trends and capabilities, educate colleagues on social media standard processes, drive social advocacy, supervise the firm's social media policy and handle day-to-day social media activities, including oversight of the social media tool, daily postings, approvals and content development, optimize and drive improvements to sales enablement / lead generation capabilities as appropriate, collecting and reporting metrics, and monitoring social listening for brand-related posts and industry insights.

RESPONSIBILITIES : Serve as the firm’s social media lead strategist with overall responsibility for driving the firm’s social media strategy, including establishing and supervising implementation of the content strategy, establishing goals and objectives by channel as well as supporting tactics.

Partner with external agencies, as needed. Handle day-to-day social media activities, including oversight of the social media tool, daily postings, sales enablement / lead generation and metrics.

Partner with Marketing & Communications colleagues to plan and execute paid and organic digital campaigns that propel sales enablement and lead generation.

Leverage writing skills and knowledge of social media best practices to ensure all content posted to DTCC channels support the brand and business goals.

Provide guidance and leadership around creative and innovative ways to deliver content online. Identify social media influencers and flag brand-related activity as appropriate.

Educate key collaborators across the organization on the firm’s social media policy, best practices and how to be an advocate.

Identify and implement strategies to drive advocacy across the firm. Continually assess and evolve the firm’s social media strategy, including researching and evaluating new capabilities, tools and channels to drive the program forward in line with business objectives.

Respond to inbound inquiries across social media channels. Set KPIs and provide metrics and insights on activity and results, including individual campaign, quarterly and annual reports.

Review results to determine how to improve the program, including the introduction of A-B testing and reviewing current industry benchmarks.

Support social media activity for select key executives. Mitigates risk by following established procedures and supervising controls, spotting key errors and demonstrating strong ethical behavior.

Required Knowledge, Skills, and Abilities : (Companies ATS Questions) : 1. Do you have a minimum of 8 years of related experience 2.

Do you have a Bachelor's degree preferred or equivalent experience. 3. Do you have at least 6 years of social media management experience in the B2B space, with a proven track record of growing community, engagement and leads.

4. Do you have a deep understanding of the social media landscape, including trends and tools. 5. Must be a US Citizen or Green Card holder. Powered by JazzHR

Job Description

Serves as an experienced Social Media Analyst (Assessments) with working knowledge of global social media platforms, statistical research methods and data analytics to provide support to a social media program in Tampa, FL.

Analyzes, coordinates and assesses social media strategies and operations in support of specified objectives. Provides expertise in optimizing multiple platform efforts.

Supports concept development, content development and posting efforts in fast-paced, fluid and highly collaborative environment.

Supports documentation and cataloging of efforts. Develops assessment techniques rooted in social & behavioral research methodology in response to changing requirements and supports assessments of effectiveness.

Produces reports for internal and external audiences, consolidating, refining, and presenting data for various stakeholders.

Reports to project lead and supports team administrative activities when required. Requires the following skillsets : social media, sentiment, competitive, audience and influence analysis;

topic definition and disambiguation; trendspotting and benchmarking; data visualization and report creation.

Responsibilities

• Provide and lead assessments of social media and other internet-based engagements through quantitative analyses that provide insight into program effectiveness
• Produce reports for internal and external audiences, consolidating, refining, and presenting data in consumable ways for various customers
• Develop assessment techniques rooted in social & behavioral research methodology in response to changing requirements
• Interact with team members to clarify assumptions and improve efficacy of social media campaigns
• Proactively identifies new tools and techniques to track the effectiveness of social media campaigns

Required Qualifications

• Understands global social media trends, including which social media platforms are popular in different regions
• Proficiency in social media, data analysis, data visualization, and statistical analysis methods, techniques, tools, and programs
• Demonstrated experience with Measures of Effectiveness (MOE) and Measures of Performance (MOP) of social media marketing campaigns
• Intermediate data analysis and extraction skills
• Intermediate knowledge of database structure and queries
• Ability to work with unstructured data
• Ability to process, clean and verify the integrity of data used for analysis
• Superior communication skills and English fluency
• 3+ years of related professional experience
• Secret Clearance required (Top Secret preferred)
• Bachelor's Degree (Master's preferred) in a Social Media Marketing, Communications, Marketing, or related field

Desired Qualifications

• Knowledge of data visualization tools such as Tableau and PowerBI
• Knowledgeable in both quantitative and qualitative research methods
• Speaks multiple languages

Experience level : Mid-senior

Experience required : 8 Years

Education level : Bachelor's degree

Job function : Marketing

Industry : Financial Services

Relocation assistance : No

JOB DESCRIPTION :

• Under the direction of the Executive Director of Global Public Relations, this person is responsible for handling and implementing client's social media strategy to further build brand awareness with key partners, maintain a positive image for the firm, and support client's corporate goals.
• By partnering closely with members of the M&C team, this person will strategize and deliver the firm's social media strategy, keep abreast of social media trends and capabilities, educate colleagues on social media standard processes, drive social advocacy, supervise the firm's social media policy and handle day-to-day social media activities, including oversight of the social media tool, daily postings, approvals, and content development, optimize and drive improvements to sales enablement / lead generation capabilities as appropriate, collecting and reporting metrics, and monitoring social listening for brand-related posts and industry insights.

RESPONSIBILITIES :

Serve as the firm's social media lead strategist with overall responsibility for driving the firm's social media strategy, including establishing and supervising the implementation of the content strategy, establishing goals and objectives by channel as well as supporting tactics.

Partner with external agencies, as needed.

• Handle day-to-day social media activities, including oversight of the social media tool, daily postings, sales enablement / lead generation, and metrics.
• Partner with Marketing & Communications colleagues to plan and execute paid and organic digital campaigns that propel sales enablement and lead generation.
• Leverage writing skills and knowledge of social media best practices to ensure all content posted to our client's channels support the brand and business goals.

Provide guidance and leadership around creative and innovative ways to deliver content online.

• Identify social media influencers and flag brand-related activity as appropriate.
• Educate key collaborators across the organization on the firms social media policy, best practices and how to be an advocate.

Identify and implement strategies to drive advocacy across the firm.

• Continually assess and evolve the firms social media strategy, including researching and evaluating new capabilities, tools and channels to drive the program forward in line with business objectives.
• Respond to inbound inquiries across social media channels.
• Set KPIs and provide metrics and insights on activity and results, including individual campaign, quarterly and annual reports.

Review results to determine how to improve the program, including the introduction of A-B testing and reviewing current industry benchmarks.

• Support social media activity for select key executives.
• Mitigates risk by following established procedures and supervising controls, spotting key errors and demonstrating strong ethical behavior.

QUALIFICATIONS :

• Minimum of 8 years of related experience
• Bachelor's degree preferred or equivalent experience.
• At least 6 years of social media management experience in the B2B space, with a proven track record of growing community, engagement and leads.
• Deep understanding of the social media landscape, including trends and tools.