Industry / Sector

Not Applicable

Specialism

IFS - Clients & Markets

Management Level

Senior Manager

Job Description & Summary

A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm.

You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.

Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC’s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level.

To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution.

PwC Professional skills and responsibilities for this management level include but are not limited to :

• Encourage everyone to have a voice and invite opinion from all, including quieter members of the team.
• Deal effectively with ambiguous and unstructured problems and situations.
• Initiate open and candid coaching conversations at all levels.
• Move easily between big picture thinking and managing relevant detail.
• Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.
• Contribute technical knowledge in area of specialism.
• Contribute to an environment where people and technology thrive together to accomplish more than they could apart.
• Navigate the complexities of cross-border and / or diverse teams and engagements.
• Initiate and lead open conversations with teams, clients and stakeholders to build trust.
• Uphold the firm's code of ethics and business conduct.

As a member of the marketing team, this role helps create the digital marketing channel strategy, governance of our Martech stack and Economic Buyer CX.

This role is thoughtful and collaborative with a bias towards action and cares deeply about doing what's best for our customers.

Job Requirements and Preferences :

Basic Qualifications :

Minimum Degree Required :

High School Diploma

Minimum Years of Experience :

6 year(s) in digital marketing, product / project management and methodology.

Preferred Qualifications :

Degree Preferred : Bachelor Degree

Bachelor Degree

Preferred Fields of Study :

Marketing, Public Relations, Communications Studies / Speech Communication and Rhetoric, Advertising

Additional Educational Preferences :

Client Experience

Preferred Knowledge / Skills :

Demonstrating intimate-level abilities and a proven record of success in the following areas :

• Possessing knowledge of the SEO strategy;
• Demonstrating ability to design, own, manage, and communicate strategy / approach to SEO across internal cross-functional, stakeholder, and leadership team;
• Demonstrating functionality as a strategic SME with senior leader audience;
• Possessing knowledge of aspects around technical SEO and their impacts;
• Understanding current and evolving trends;
• Presenting insights and best practices around the changing SEO landscape and adherence to SEO best practices;
• Optimizing online customer engagement;
• Adopting data driven strategies that support sales and marketing efforts;
• Collaborating with Digital Engagement Senior Manager to manage pwc / us;
• Working various stakeholders to deliver industry leading digital experiences;
• Consulting with internal stakeholder groups on new and existing features and functionality, custom development requests and content effectiveness;
• Gathering and translating requirements for development;
• Employing UAT and UT testing to measure audience engagement and feature deployments to quantify the business benefit / impact;
• Performing and sharing competitive research on trends and user adoption strategies;
• Using data driven decision making to formulate and confirm strategy;
• Understanding design & development cycles such as wireframing, design concepts, business requirements, development cadence;
• Exhibiting knowledge of creating personalized web experiences, audience segmentation, and impacts to content strategy;
• Showcasing knowledge of user journeys & the relevance of website information architecture;
• Understanding web taxonomy and utilizing opportunities to leverage across digital channels;
• Understanding marketing technology stack impacts to digital strategy;
• Managing multiple, concurrent projects in various phases of ideation, execution, or delivery;
• Identifying new opportunities to develop technology solutions that drive value for PwC;
• Gathering input from our customers and internal / external sources;
• Justifying and prioritizing roadmaps, development initiatives;
• Testing and leaning into new experiences;
• Analyzing competitors / market trends;
• Evaluating new technologies;
• Building customer-facing web software or implementing enterprise system;
• Working knowledge and experience with CMS platforms;
• Executing specialization in information design / architecture, content strategy and user experience principles and industry leading practices;
• Demonstrating experience with Microsoft, Google Suite or Adobe analytics specialization;
• Owning relationship and interpersonal skills while managing multidisciplinary teams (indirect or direct) to meet strategic objectives;
• Working independently with an ambitious attitude;
• Operating successfully in areas of uncertainty and ambiguity, while being self-motivated and calm under pressure;
• Prioritizing / handling multiple initiatives in a fast-paced environment while keeping team on task;
• Demonstrating technical acumen with an ability to understand technology solutions and potential tradeoffs;
• Communicating technical concepts to business users;
• Owning verbal and written communication skills with the ability to influence and persuade stakeholders across the organization;
• Possessing experience in all aspects of optimizing the customer journey;
• Demonstrating experience with user testing, UAT, user research and data analytics; and,
• Understanding marketing automation tools and strategies.

Travel Requirements

Up to 20%

Job Posting End Date

Learn more about how we work :

Estamos à procura de um SEO Associate experiente para se juntar à nossa equipe de Marketing e desenvolver a nossa estratégia SEO na página.

Este profissional será responsável pela concepção e implementação de mudanças na atual estratégia de SEO, ajuda com os esforços técnicos de SEO, apoio na produção de relatórios de SEO e da equipe de conteúdo, e trabalho com outros membros da equipe para otimizar o conteúdo e as páginas web.

Job Title : SEO Analyst / Strategist Company : Nuvolum Location : 435 Pacific Ave. San Francisco, CA. 94133 Job Type : Full-time Job Description : Nuvolum, a leading digital marketing agency, is seeking a talented and experienced SEO Analyst / Strategist to join our dynamic team.

As an SEO Analyst / Strategist at Nuvolum, you will play a crucial role in driving organic traffic and improving the online visibility of our clients' websites.

You will work closely with our clients and internal teams to develop and implement effective SEO strategies that align with our clients' business goals.

Responsibilities : Develop and execute comprehensive SEO strategies to increase organic search visibility and drive qualified traffic to clients' websites.

Conduct thorough keyword research to identify valuable opportunities and optimize website content accordingly. Perform on-page optimization, including meta tags, headers, URL structure, and internal linking, to improve website rankings.

Implement technical SEO enhancements, such as XML sitemaps, robots.txt, canonical tags, and structured data markup, to improve website crawlability and indexability.

Analyze website performance using SEO tools and analytics platforms to identify areas for improvement and track key metrics.

Conduct competitive analysis to identify strengths, weaknesses, and opportunities for clients' SEO efforts. Stay up-to-date with industry trends, search engine algorithm updates, and best practices in SEO to ensure optimal performance and compliance.

Collaborate with content creators, web developers, account managers, production and other teams to implement SEO recommendations effectively.

Monitor and report on SEO performance, providing regular insights and recommendations to clients and internal stakeholders.

Stay informed about the latest developments in digital marketing and propose innovative ideas to enhance Nuvolum's SEO services.

Requirements : Proven work experience as an SEO Analyst / Strategist or similar role. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

Strong understanding of keyword research, on-page optimization, technical SEO, and off-page SEO techniques. Proficiency in using SEO tools, such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.

Familiarity with content management systems (CMS) and website development processes. Analytical mindset with the ability to interpret data and generate actionable insights.

Excellent communication skills, both written and verbal, with the ability to explain complex SEO concepts to clients and internal teams.

Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines. Continuous learning mindset and a passion for staying up-to-date with the latest SEO trends and strategies.

Bachelor or master’s degree in marketing, communications, computer science, or a related field (preferred). Join Nuvolum's vibrant team of digital marketing professionals and contribute to the success of our clients' online presence.

If you are an SEO expert with a passion for driving results and are eager to work in a fast-paced, collaborative environment, we would love to hear from you! To apply, please submit your resume, portfolio (if applicable), and a cover letter highlighting your relevant experience and achievements in SEO Powered by JazzHR

Lead SEO strategy and execution with cross-functional support from internal teams across brand, creative, content, communications, and engineering.

Craft a holistic SEO roadmap for a corporate web presence.

Advise on a scalable site architecture / sitemap design.

Advise on content tagging best practices with consideration for keyword optimization.

Establish workflows for continuously monitoring key web analytics using industry-standard tools.

Create and present reports to internal stakeholders.

6+ years experience of SEO experience with a proven track record of wins.

Deep expertise in both editorial and technical aspects of SEO.

Expert-level proficiency with SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMRush, Bright Edge, Excel, etc.

Ideally has experience working on a corporate blog, newsroom, or editorial initiative.

Knowledge of best practices across keyword optimization, metadata, sitemaps, content strategy, and link building for web.

Experience with localization, globalization, and multi-language content.

SEO Analyst

Job Description

Job Summary

The SEO Analyst is a valuable member of our SEO Team and Client Services Division, as the primary point of contact for clients subscribing to one of our SEO packages.

The SEO Analyst implements new campaigns, performs routine maintenance, and employs webmaster tools and other sanctioned tools and programs to analyze, optimize and resolve issues for improved campaign performance.

He / she focuses on establishing and maintaining positive working relationships with clients by being proactive on campaign optimization and responsive to evolving trends, addressing client requests, problem solving with empathy, and diligent in documenting needs and solutions that may require additional internal support.

Essential Duties :

• Perform on page optimization and content editing, including call to action statements, headlines, meta tags, page titles, alt tags, and description to improve and sustain clients’ sites’ organic rankings on the major search engines.
• Perform keyword research, analysis, and implementation of targeted keywords.
• Analyze ranking reports and analytics data which may include competitive analysis.
• Work in conjunction with SEO content writers and Offsite Specialists to synchronize strategies and activities to drive more relevant traffic to clients’ websites.
• Perform website evaluations to identify areas of improvement and potential issues.
• Make recommendations for ranking improvement and implement recommendations on client sites as needed.
• Support management in addressing escalated client issues around campaign deliverables and performance.
• Use the site manager tools appropriately to publish content and maintain professional looking web pages per the company’s stylistic guidelines.
• Optimize client social media campaigns and client business listings.
• Utilize CRM tools to implement task workflows on schedule and to record pertinent internal and client conversations on SEO Analyst activities that have a bearing on the client experience.
• Stay abreast of new developments and changes in search; proactively share best practices, trends and tips with internal teams.
• Serve as training resource in conjunction with SEO Team for new SEO hire on boarding.
• Other duties as assigned.

Requirements :

• Min. 2 years of experience performing SEO activities in a professional setting.
• Min. 2 years of experience in a customer service role, preferably in a technology setting.
• Intermediate understanding of SEO best practices for web content, including keyword selection, link building, content creation, keyword density analysis and site linking.
• Google Analytics certification.
• Excellent writing skills (in the English language) for concise web content.
• Ability to manage time effectively and efficiently, follow procedures and adhere to due dates and established turn around times with minimal supervision.
• Excellent attention to detail and appreciation for quality and the implications to company and clients’ reputation and branding.
• Adept at problem solving, including ability to creatively develop solutions and work arounds as needed.
• Intermediate knowledge of web based applications and common Internet protocols and conventions (web browsers, email, HTTP, FTP) and Microsoft Office applications (i.

e., Word, Excel) is required. Basic knowledge of web display languages (e.g., HTML, CSS) and CRM database strongly preferred.

• Excellent interpersonal skills, including the ability to communicate articulately both verbally and in writing; positive customer service experience, including managing difficult situations and difficult people.
• Prioritize needs of self, others and organization, contribute to an enjoyable and supportive work atmosphere.
• High School Diploma or equivalent.