We’re growing our marketing team and are looking for strong team players to join us. The Product Marketing Specialist will be charged with strengthening our product sales and customer acquisition strategy to deliver United Bank’s mission of excellence in service to our customers across eight states in the Mid-Atlantic and Southeast as well as Washington, D.

The role of the Product Marketing Specialist is to manage and execute the bank’s product marketing strategy by providing customers and prospects with relevant information on the bank’s existing and new offerings.

This role will manage a multi-channel approach to reach customers and prospects by delivering targeted offerings through the audience’s preferred channels with accuracy, timeliness and brand consistency.

RESPONSIBILITIES :

• Serve as the day-to-day point of contact for outside vendors and internal management members related to advertising contracts, sponsorships, projects, etc.
• Deliver marketing activities within assigned budget
• Plan and attend internal and external events as the marketing representative
• Attend internal market or departmental meetings as the marketing representative
• Accountable for leading and executing the productivity and marketing plans and projects
• Oversee the distribution of marketing supplies and promotional items
• Keep record of all advertising for compliance purposes
• Monitor, review, and report on all marketing activity and results
• Update promotional materials and website related to product and process updates
• Contribute creatively to the development of marketing materials
• Collaborate with marketing research and prepare reports related to results tracking, expenses and research

SKILLS / QUALIFICATIONS :

• Bachelor’s degree or equivalent relevant experience required
• Minimum five (5) year marketing / public relations experience preferred
• Prior working experience in a Banking or Financial institution highly desired
• Proficiency with Microsoft Office products required
• Experience with Adobe suite (level of proficiency dependent upon respective area within Marketing)
• Excellent verbal and written communication skills

KEY COMPETENCIES :

• Basic understanding of bank products and compliance
• Creativity.
• Communication skills
• Professionalism
• Execution focused

This job description is not intended to be all-inclusive and the employee will also perform other duties as assigned. It is not an employment contract.

United Bank reserves the right to modify job duties or job descriptions at any time.

At United, we value all of the relationships we have built since 1839. We are committed to providing each relationship with an unmatched level of service.

While we offer competitive products, services, rates, and technology, the level of service we provide and our commitment to building relationships is what sets us apart from our competitors.

Our 211 full-service banking offices and 15 loan origination offices in West Virginia, Maryland, Virginia, Ohio, Georgia, Pennsylvania, North Carolina, South Carolina and Washington, D.

C. are each built on customer service and commitment to the community. United is backed by a history of safe, sound and secure banking practices that have allowed us to navigate through decades of changing economic environments.

Because of this, our employees, customers, shareholders and communities can rely on us to be their banking partner for decades to come.

We are committed to nurturing an inclusive culture that is reflective of the communities we serve; celebrates diversity of thought, backgrounds, and experience;

promotes respect and a shared purpose; and aligns with our core values. Member FDIC. Equal Housing Lender. Equal Opportunity Employer.

Nearest Major Market : Charleston South Carolina

Nearest Secondary Market : South Carolina

Job Segment : Product Marketing, PR, Market Research, Bank, Banking, Marketing, Finance

Description

Company overview

iboss is a cloud security company that enables the modern workforce to connect securely and directly to all applications from wherever they work.

Built on a containerized cloud architecture, iboss delivers security capabilities such as SWG, malware defense, RBI, CASB and data loss prevention to all connections via the cloud, instantaneously and at scale.

This eliminates the need for traditional network security appliances, such as VPNs, firewalls, and web gateway proxies, which are ineffective at protecting a cloud-first and mobile world.

Leveraging a purpose-built cloud architecture backed by 230+ issued and pending patents and more than 100 points of presence globally, iboss processes over 150 billion transactions daily, blocking 4 billion threats per day.

More than 4,000 global enterprises trust the iboss Cloud Platform to support their modern workforces, including a large number of Fortune 50 companies.

iboss is looking to expand its product marketing team and is seeking an individual to help drive and be responsible for developing the company’s product positioning, creating powerful messaging, supporting the development of go-to-market strategy, leading the execution of key launches and campaigns that drive the business forward, and building customer loyalty.

This role is cross-functional in nature and will require successful partnership with leaders in marketing, technical marketing, product management, sales, and other key functions.

This role reports directly to the Chief Marketing Officer so the opportunity to grow and lead part of a product marketing team is envisioned long term.

Responsibilities :

• Understand and analyze needs of customer base; perform win-loss analyses; create, cultivate and curate customer testimonials;

then evangelize their success stories to sales teams and market influencers

• Create sales enablement tools that help the sales teams in all phases of the sales cycle including presentations, datasheets, whitepapers, customer case studies, persuasive web copy, etc.
• Work with the Corporate Marketing team to develop and execute integrated awareness and demand generation programs that target our buyer personas and deliver on key objectives including pipeline growth, revenue, awareness, and customer satisfaction
• Develop messaging, positioning and go-to-market plans for iboss solutions as assigned.
• Manage the product marketing portion of the product launch process
• Create and manage Voice of the Customer (VOC) listening programs to understand the needs of the customer base and industry
• Ensure all aspects of iboss positioning are incorporated in outbound communication, demand generation campaigns and sales collateral
• Work with the Marketing team on our Account-Based Marketing (ABM) Program
• Prepare for and engage with industry analysts on the market and iboss position in it as required.
• Develop solution messaging and overall content strategy including whitepapers, blog posts and other deliverables for product portfolio and marketing campaigns

Basic Qualifications

• Demonstrated ability to create compelling positioning, messaging, packaging, and sales enablement tools that inspire fearlessness and confidence in our sales team in the face of a crowded market with lots of noise and confusion
• Ability to take complex ideas and rapidly distill them down to key concepts that are easily understood by a lay audience
• Experience successfully launching B2B technology products, previous cybersecurity experience in endpoint and network security strongly preferred
• Experience marketing to CISOs as well as marketing to and through channel partners
• Roll-up-your-sleeves and get-the-work-done attitude
• Self-motivated with a demonstrated ability to take individual initiative and make decisions on your own
• Proven track record of performing well in a fast-paced, geographically distributed environment that requires cross-department collaboration
• Strong project management skills and the ability to drive multiple projects with tight deadlines effectively and juggle multiple projects quickly with minimal oversight
• Exceptional presentation, writing & public speaking skills; experience with video production, PowerPoint, writing and blogging will also be helpful in this role
• Ability to work cross-functionally and motivate others to champion initiatives on your behalf
• Ability to travel as needed, for visits to corporate as well as customer visits.

Education / Experience

• Technical Degree preferred
• 7+ years experience in outbound product marketing in cybersecurity or related high tech environment
• Experience in cyber security or a related field is strongly preferred

Benefits

• Health, Vision, Dental
• 401K with company match
• Paid Time Off (PTO)
• Commuter Benefits
• Short term and Longtermly Disability
• Company paid holidays
• Supportive and FUN work environment

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, status as a veteran, or as an individual with a disability.

Sales Focus Inc., the pioneer in sales outsourcing, is looking for a Marketing Administrator to join our team! You will work directly with our Marketing Coordinator and the rest of our team on social media management, content creation, website management, and other marketing initiatives to drive market awareness of Sales Focus.

Candidate must have a marketing or similar background and be able to hit the ground running. This position will primarily focus on creating content to fulfill our marketing efforts, so the right candidate will be creative and tech-savvy with strong writing and communication skills.

We are looking for this candidate to be able to complete tasks independently while working as part of an entrepreneurial team.

This is a great entry-level opportunity for someone looking to grow their marketing skills and jump-start their career! Qualifications : Strong writing and communication skills Canva experience Hubspot (or similar CRM and email marketing program) experience Social media experience Knowledge of basic graphic and web design Excellent organizational skills Able to Multitask Positive attitude with a team player mentality Benefits : 10 Paid Holidays 2 Weeks of PTO Health / Dental / Vision Plans 401K (after 1 year) Monthly Office Events Hours : Full-time Monday - Friday 8 : 30 AM - 5 : 00 PM This is not a remote position.

Apply Now

Growth Marketing Specialist

at Acceleration Partners (View all jobs) Austin, Texas; Dallas, Texas; Tampa, Florida; Minneapolis, Minnesota; Charleston, South Carolina; Atlanta, Georgia

LOCATION :

The Account / Senior Account Manager, Affiliate Marketing position is a remote, work from home position, as are all positions at Acceleration Partners (a structure central to our culture and our vision to change the work / life paradigm).

Candidates who live in the following States will be considered : CO, CT, IL, MA, NH, NJ, PA, RI, VA, WA, CA, FL, GA, MN, NY, OR, TX, AZ, ME, NC, OH, SC, TN.

Some travel is required for client meetings or other internal meetings, conferences, etc.

The Role :

Acceleration partners is seeking a Growth Marketing Specialist to join our dynamic team. If you are a flexible marketer who thrives in a fast-paced environment, enjoy testing and implementing new strategies, and have a passion for driving business growth, we want to hear from you! This fully remote, work-from-home role offers an exciting opportunity to be part of Acceleration Partners’ Global Demand Generation team play a pivotal role in driving the growth of our pipeline and generating revenue through diverse marketing initiatives.

As a Growth Marketing Specialist, you will play a key role in supporting AP’s lead generation strategy, executing effective campaigns and nurture programs to convert database leads, planning and executing AP’s presence at industry events, and more.

Reporting to the Senior Manager, Demand Generation, you will have the opportunity to enhance your growth marketing skills and make a tangible impact on our global marketing efforts.

Your Top 5 Job Responsibilities :

• Paid Media Management : Work alongside paid search agency to manage and optimize paid media campaigns including search engine marketing (SEM), display advertising, social media advertising, and other paid channels, to maximize ROI, increase brand visibility, and drive customer acquisition and conversion.
• Campaign Strategy and Execution : Plan, execute and optimize integrated marketing campaigns across various channels, including digital advertising, email marketing, social media, content marketing, and events, to drive brand awareness, engage target audiences, and generate qualified leads.
• Lead Nurture : Support in the development and implementation of comprehensive lead nurture strategies, including the creation of targeted email marketing campaigns, personalized content journeys and automated workflows, to nurture and convert leads throughout the lead lifecycle.
• Events and Awards Support : Provide support in planning, coordinating, and executing events, including trade shows, conferences, webinars, and other relevant industry gatherings.

Additionally, assist in the identification, submission, and management of award opportunities to enhance brand recognition and industry credibility.

Other Global Marketing Support : Provide ongoing support to the Sr. Manager, Demand Generation for marketing projects, reporting, budget tracking, customer marketing, and more.

What Success Looks Like :

By Three Months :

• You have ramped up to full day-to-day management of AP’s paid media presence and are working alongside our paid media agency to lead several account optimizations to improve ROI.
• You are contributing to the development and execution of integrated marketing campaigns. You are collaborating with multiple stakeholders and showcase an ability to drive brand awareness, engage target audiences effectively and generate qualified leads.

First Six Months :

• You demonstrate a strong command of paid media management by independently managing and optimizing paid media campaigns, consistently delivering ROI, and achieving a steady growth in customer acquisition and conversion
• You lead the planning and execution of integrated marketing campaigns and nurtures across multiple channels, resulting in expanded engagement with target audiences and an increase in qualified leads >

SQLs generated.

You continuously refine and improve through test and learn strategies, utilizing data-driven insights to enhance the effectiveness of targeted email marketing campaigns, personalized content journeys and automated workflows, leading to higher engagement and increased conversions.

First Twelve Months :

• You are the key point of contact for paid media management, demonstrating a high level of expertise in managing and optimizing paid media campaigns that consistently generate ROI, and drive conversion growth and customer acquisition.
• You lead the strategic planning and execution of integrated marketing campaigns and nurtures, successfully positioning AP as the industry leader, engaging diverse target audiences effectively and generating qualified leads >

SQLs consistently.

You employ data analysis and insights to continuously enhance our strategies, and bring forward recommendations for new initiatives and areas of improvement.

Qualities of the Ideal Candidate :

• Is flexible and feels comfortable in a fast-paced environment
• Is a creative, scrappy growth marketer who gets excited about the ability to try and test new strategies
• Enjoys thinking strategically and bringing creative solutions to problems
• Has strong organization and time management skills and is capable of coordinating several projects at once, effectively prioritizing workload to meet deadlines
• Can work well with multiple stakeholders
• Has excellent verbal and written skills and strong attention to detail
• Enjoys working on a range of projects and switching gears regularly
• Displays accountability, meeting deadlines and keeping commitments
• Knows how to collaborate with team members in a remote environment while also working independently with minimal supervision.
• Can adapt and shift readily and quickly to changing situations

Qualifications and Skills :

• 3-5 years of marketing experience (B2B agency role experience is a plus)
• Experience with managing Google Ads campaigns
• Experience with marketing campaign execution or ABM
• Experience with Salesforce a plus.
• Copywriting experience across a variety of marketing mediums
• Proven ability to drive projects forward, identifying roadblocks and determining how to get past them
• Excellent project management and prioritization skills
• Excellent writing and proofing skills
• Ability to travel when needed to conferences and team meetings

Works closely with the Marketing leadership to execute marketing and business strategies for designated brands.

Le rôle

• Manages and maintains e-commerce and consumer websites and coordinates the development of annual product catalogs.
• Works with 3rd party vendors to execute sampling programs to launch new products.
• Develops marketing collateral, creates ad hoc Excel reports and charts, and designs presentations for management meetings and sales presentations, potentially presenting to buyers at annual meetings.
• Ensures marketing collateral (packaging, consumer facing ads, social media posts, website copy, etc.) is up to date and readily available whether writing copy, working with internal graphics team or managing an outside resource.
• Works closely with Merchandising Managers to develop and execute "Go To Market" calendar.
• Edits and proofreads both internal and external marketing communication materials.
• Develops seasonal promotional and campaign plans.
• Conducts monthly market analysis utilizing syndicated research and other research vehicles.
• Analyzes and reports on current business to help Merchandising and Design team develop product or drop non-top preforming skus.
• Works closely with outside agencies regarding marketing initiatives, i.e. : locates and researches agencies, negotiates prices, obtains service agreements, has agreements reviewed for legal compliance, etc.
• Monitors and assists in managing Facebook and other social media sites, including : posts, tweets, etc.
• Performs other duties as assigned to meet business needs.

Ce que vous apporterez au rôle

Knowledge & Expertise

• University Degree
• 3-5 Years Relevant Experience

Attributes

• Proficient in Microsoft Office (Excel, Word, Outlook, etc.)
• Good verbal and written communication skills essential
• Marketing, Communications, or Business degree required; MBA preferred or working towards one
• Experience with Canva and NPD software preferred
• Ability to work in a team-based environment while self-managing with an entrepreneurial spirit
• Hearing is required in order to hear instructions, receive information from various sources, and understand safety warnings
• Vision is required in order to read instructions, interpret data, and formulate visual presentations
• Domestic travel required (10% of time)

Vos avantages

• Join one of the world’s most sustainably managed companies, dual-listed (NYSE and TSX) and with a market capitalization of $7.5 billion
• Connect with leaders to help take your career to new heights.
• Join a collaborative work culture centered around values of empowerment, entrepreneurial spirit, and responsibility.
• Benefit from mentorship and development opportunities.
• Take advantage and have access of our competitive benefits packages.

We thank all applicants for their interest, however only those selected for interviews will be contacted.

Soyez vous-mêmes :

Join a company that recognizes the importance of diversity, equity, and inclusion to create a successful and collaborative work environment.

Because equity and inclusion matter at Gildan