Product marketing manager

Full-time

Overview

This is a Remote Opportunity in the US

Cradlepoint - a part of Ericsson - was born in Boise and built for wireless. We are a team of authentic, hard-working, and innovative people driven by a shared vision toConnect Beyond the limits of wired networks.

We help customers - big and small, across industries and around the world - utilize LTE and 5G cellular technology to connect people, places, and things, anywhere.

We're at the forefront of the Wireless WAN and 5G - the next big waves in networking - and we remain as hungry and humble as the day we started.

If you're hungry to be part of something big, come join us.

Responsibilities

How Will You Contribute to the Company?

Along with 5G and SD-WAN, security is viewed by Cradlepoint as one of three key pillars of WAN transformation. They are also key pillars in Gartner's SASE model, which is an integrated offering combining wide-area network capabilities with comprehensive network security functions to support the dynamic secure access needs of digital enterprises.

Cradlepoint is investing heavily in SASE, and is seeking a Product Marketing Manager working in the Cybersecurity Business Unit to be responsible for researching, positioning, messaging, promoting, and supporting demand initiatives around the Cradlepoint SASE security capabilities gained in its acquisition of Ericom (www.zerotrustedge.com).

What Will You Do?

  • Understand SASE edge network security trends
  • Based upon research and internal strategic discussions, create unique positioning and messaging to elevate and promote Cradlepoint security capabilities throughout the security solutions lifecycle
  • Develop the content for training materials and tools for the sales and channel enablement teams to use with the inside, field, and channel sales teams and participate in enabling your key audiences
  • Enable the field, partners, and other relevant teams on your solutions
  • Permeate the security message in customer content, sales enablement material, and cradlepoint.com
  • Help the content and demand marketing teams to create compelling web, social, and collateral-based marketing material to drive demand for IoT solutions, including case studies, videos, website copy, white papers, surveys, blog posts, etc.
  • Develop product-related customer facing content and tools
  • Assist with the development of competitive tools
  • Provide content and ideas to help others in the company become thought leaders
  • At a high level, perform live security demonstrations

Qualifications

Minimum Qualifications :

  • Minimum of five (5) years of technology Product Marketing experience with at least three (3) years in a significant network security product marketing role
  • Relevant bachelor's degree
  • Understanding of security technologies and high-level enterprise use cases
  • Ability to execute GTM initiatives from conception through implementation
  • Possesses critical thinking and analytical reasoning skills
  • Excellent presentation skills including the ability to create and deliver persuasive presentations to executives, partners, and customers
  • Ability to perform live demonstrations
  • Ability to thrive in a dynamic, collaborative, and fast-paced work environment

Bonus Points :

Additional experience in Cybersecurity industry

Note : Did you know that women and other marginalized groups often hold back on applying to jobs if they don't meet 100% of all listed requirements?

We don't want you to hold back! If you don't check every single box above but still feel like you could successfully do the work, we encourage you to apply! We'd love to connect and see how you could add to our team.

Why Cradlepoint?

At Cradlepoint, we celebrate & support the unique contributions of our vibrant, global employee base. We know that our differences of perspective inspire creativity and drive innovation.

Our culture is based on a set of shared values designed to unite and enable our community to thrive.

At Cradlepoint, we are hungry & humble. Our values drive everything we do.

  • Respect : we seek to understand, value all perspectives and celebrate our differences.
  • Integrity : we take ownership and accountability and do the right thing - even when it's hard.
  • Perseverance : we accept and embrace change and have a passion to win.
  • Professionalism : we build trust by delivering on our promises and working collaboratively to hold each other accountable.

Our focus areas define how we work :

  • Cooperation & Collaboration : we are one team.
  • Courageous, Fact-based Decisions : be a curious learner and ask questions.
  • Execute with Speed : empower employees and guide.
  • Speak-up environment : dare to disagree.
  • Empathy & Humanness : care for each other and support work life balance.

We are creating the future of global connectivity & building the new network for the new enterprise. Come join us. You belong here.

Compensation and Benefits at Cradlepoint

At Cradlepoint, we know that our people are the key to our success. We offer a competitive compensation and benefits package to help with your individual needs and goals.

Your Pay :

The salary range for this position is listed below. The actual salary offered is dependent on various factors including, but not limited to, location, the candidate's combination of job-related knowledge, qualifications, skills, education, training, and experience.

$86,450 - $156,400

Your pay also includes the opportunity for an annual bonus. This variable pay opportunity is dependent upon the attainment of agreed to goals and objectives as determined by Cradlepoint's Senior Leadership team.

Certain eligibility and pro-ration rules apply.

Your Health :

Cradlepoint offers excellent, competitive employee benefits, such as : subsidized, nationwide PPO medical benefit options including a low-deductible Point of Service Plan and a qualifying High Deductible Health Plan (HDHP), with a generous company-provided HSA contribution.

For California employees, we offer a subsidized HMO option through Kaiser. Cradlepoint also offers subsidized dental and vision coverage.

Your Financial Security :

We invest in both your short and long-term financial wellbeing. Cradlepoint's 401(k) plan has a 4% company match and immediate vesting.

Employees will also receive company-paid employee basic life and AD&D insurance and company-paid disability benefits.

Your Time :

Your work-life balance is important to us. Cradlepoint provides generous paid time off, including : 15 days of Flexible Time Off (FTO), four paid quarterly well-being days, and 11 paid annual holidays (includes nine company holidays and up to two floating holidays).

Please note that an employee's FTO balance and floating holidays may be prorated in the first year, based on start date.

Cradlepoint also offers paid maternity-leave benefits and six weeks 100% paid family leave for all employees.

Additional Benefits :

Cradlepoint offers other company-paid benefits such as a comprehensive Employee Assistance Program, a free Headspace membership, LinkedIn Learning access, Talkspace mobile therapy, and volunteer paid time off.

LI-Remote

LI-TI1

Cradlepoint's Diversity, Equity, Inclusion, and Belonging mission is to create an inclusive work environment where all employees' differences are celebrated, their thoughts matter, and everyone feels safe to bring their authentic selves to work.

We're proud to be an equal opportunity employer and aim to attract, develop, and engage top talent from a diverse candidate pool.

It is our policy and commitment to provide equal opportunity employment for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law.

Apply Now

Related Jobs

Product marketing manager

Cradlepoint Boise, ID
APPLY

Overview

This is a Remote Opportunity in the US

Cradlepoint - a part of Ericsson - was born in Boise and built for wireless. We are a team of authentic, hard-working, and innovative people driven by a shared vision toConnect Beyond the limits of wired networks.

We help customers - big and small, across industries and around the world - utilize LTE and 5G cellular technology to connect people, places, and things, anywhere.

We're at the forefront of the Wireless WAN and 5G - the next big waves in networking - and we remain as hungry and humble as the day we started.

If you're hungry to be part of something big, come join us.

Responsibilities

How Will You Contribute to the Company?

Along with 5G and SD-WAN, security is viewed by Cradlepoint as one of three key pillars of WAN transformation. They are also key pillars in Gartner's SASE model, which is an integrated offering combining wide-area network capabilities with comprehensive network security functions to support the dynamic secure access needs of digital enterprises.

Cradlepoint is investing heavily in SASE, and is seeking a Product Marketing Manager working in the Cybersecurity Business Unit to be responsible for researching, positioning, messaging, promoting, and supporting demand initiatives around the Cradlepoint SASE security capabilities gained in its acquisition of Ericom (www.zerotrustedge.com).

What Will You Do?

  • Understand SASE edge network security trends
  • Based upon research and internal strategic discussions, create unique positioning and messaging to elevate and promote Cradlepoint security capabilities throughout the security solutions lifecycle
  • Develop the content for training materials and tools for the sales and channel enablement teams to use with the inside, field, and channel sales teams and participate in enabling your key audiences
  • Enable the field, partners, and other relevant teams on your solutions
  • Permeate the security message in customer content, sales enablement material, and cradlepoint.com
  • Help the content and demand marketing teams to create compelling web, social, and collateral-based marketing material to drive demand for IoT solutions, including case studies, videos, website copy, white papers, surveys, blog posts, etc.
  • Develop product-related customer facing content and tools
  • Assist with the development of competitive tools
  • Provide content and ideas to help others in the company become thought leaders
  • At a high level, perform live security demonstrations

Qualifications

Minimum Qualifications :

  • Minimum of five (5) years of technology Product Marketing experience with at least three (3) years in a significant network security product marketing role
  • Relevant bachelor's degree
  • Understanding of security technologies and high-level enterprise use cases
  • Ability to execute GTM initiatives from conception through implementation
  • Possesses critical thinking and analytical reasoning skills
  • Excellent presentation skills including the ability to create and deliver persuasive presentations to executives, partners, and customers
  • Ability to perform live demonstrations
  • Ability to thrive in a dynamic, collaborative, and fast-paced work environment

Bonus Points :

Additional experience in Cybersecurity industry

Note : Did you know that women and other marginalized groups often hold back on applying to jobs if they don't meet 100% of all listed requirements?

We don't want you to hold back! If you don't check every single box above but still feel like you could successfully do the work, we encourage you to apply! We'd love to connect and see how you could add to our team.

Why Cradlepoint?

At Cradlepoint, we celebrate & support the unique contributions of our vibrant, global employee base. We know that our differences of perspective inspire creativity and drive innovation.

Our culture is based on a set of shared values designed to unite and enable our community to thrive.

At Cradlepoint, we are hungry & humble. Our values drive everything we do.

  • Respect : we seek to understand, value all perspectives and celebrate our differences.
  • Integrity : we take ownership and accountability and do the right thing - even when it's hard.
  • Perseverance : we accept and embrace change and have a passion to win.
  • Professionalism : we build trust by delivering on our promises and working collaboratively to hold each other accountable.

Our focus areas define how we work :

  • Cooperation & Collaboration : we are one team.
  • Courageous, Fact-based Decisions : be a curious learner and ask questions.
  • Execute with Speed : empower employees and guide.
  • Speak-up environment : dare to disagree.
  • Empathy & Humanness : care for each other and support work life balance.

We are creating the future of global connectivity & building the new network for the new enterprise. Come join us. You belong here.

Compensation and Benefits at Cradlepoint

At Cradlepoint, we know that our people are the key to our success. We offer a competitive compensation and benefits package to help with your individual needs and goals.

Your Pay :

The salary range for this position is listed below. The actual salary offered is dependent on various factors including, but not limited to, location, the candidate's combination of job-related knowledge, qualifications, skills, education, training, and experience.

$86,450 - $156,400

Your pay also includes the opportunity for an annual bonus. This variable pay opportunity is dependent upon the attainment of agreed to goals and objectives as determined by Cradlepoint's Senior Leadership team.

Certain eligibility and pro-ration rules apply.

Your Health :

Cradlepoint offers excellent, competitive employee benefits, such as : subsidized, nationwide PPO medical benefit options including a low-deductible Point of Service Plan and a qualifying High Deductible Health Plan (HDHP), with a generous company-provided HSA contribution.

For California employees, we offer a subsidized HMO option through Kaiser. Cradlepoint also offers subsidized dental and vision coverage.

Your Financial Security :

We invest in both your short and long-term financial wellbeing. Cradlepoint's 401(k) plan has a 4% company match and immediate vesting.

Employees will also receive company-paid employee basic life and AD&D insurance and company-paid disability benefits.

Your Time :

Your work-life balance is important to us. Cradlepoint provides generous paid time off, including : 15 days of Flexible Time Off (FTO), four paid quarterly well-being days, and 11 paid annual holidays (includes nine company holidays and up to two floating holidays).

Please note that an employee's FTO balance and floating holidays may be prorated in the first year, based on start date.

Cradlepoint also offers paid maternity-leave benefits and six weeks 100% paid family leave for all employees.

Additional Benefits :

Cradlepoint offers other company-paid benefits such as a comprehensive Employee Assistance Program, a free Headspace membership, LinkedIn Learning access, Talkspace mobile therapy, and volunteer paid time off.

LI-Remote

LI-TI1

Cradlepoint's Diversity, Equity, Inclusion, and Belonging mission is to create an inclusive work environment where all employees' differences are celebrated, their thoughts matter, and everyone feels safe to bring their authentic selves to work.

We're proud to be an equal opportunity employer and aim to attract, develop, and engage top talent from a diverse candidate pool.

It is our policy and commitment to provide equal opportunity employment for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law.

Full-time
APPLY

Marketing manager

Synchrony Boise, ID
APPLY

Job Description :

Role Summary / Purpose :

Synchrony is looking for a flexible, driven, and entrepreneurial-minded marketer to help us grow our Specialty markets (cosmetic, hearing, and vision).

Ideal candidate will have strong marketing campaign management with agency account coordination experience.

This new role supports the Healthcare Client Marketing team and will execute and traffic omni-channel marketing campaigns with a digital first mindset.

This position will execute and traffic multiple campaigns with competing timelines for multiple team members and industries.

It will also support the team with strategic projects and administrative needs. This role will manage the departmental marketing budget, using excel is imperative.

Strong knowledge of PowerPoint and experience designing executive-level presentation including understanding importance of visual design elements required.

We’re proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices.

You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities :

Campaign execution & trafficking : manage multiple campaigns, across multiple channels with various timelines, balance and prioritize deliverables to meet business timelines and goals.

Part of this role is managing administrative tasks such as entering projects into campaign management tools and data entry.

Client marketing support : execute and traffic client marketing campaigns and deliverables to support B2B2C initiatives, consumer application volume, and other objectives.

Must be comfortable working in a digital environment and managing administrative tasks.

Departmental budget : manage healthcare team expense budget including vendor relations, invoice entry, project / spend estimates, forecasting and tracking and submission of POs.

Communicate with finance and ensure team is following guidelines and policies.

Executive PowerPoint presentations : create and edit PowerPoint presentations supporting marketing team for BD presentations, client meetings, and internal reviews.

Strong visual design understanding needed.

Edit marketing pieces and ensure materials are grammatically correct. Strong attention to detail.

Campaign and project management : support marketing team in launching and growing strategic initiatives including project timelines, road maps, PowerPoints, and execution of deliverable as needed.

Manage workstreams and team meetings : ability to manage internal cross-functional workstream meetings including scheduling, meeting invites, agendas, follow-up correspondence and project plan trackers.

Onsite and offsite meeting logistics. Communicating and following up with stakeholders to obtain deliverables and results.

General marketing support : manage execution and trafficking of other marketing programs for the healthcare marketing team such as legal approvals, internal stakeholder approvals, media buying, content development, sales support, sales materials / collateral, enrollment marketing, etc.

Partner with analytics to measure impact.

Manage external agencies / vendors : advertising, printing, mail house, etc. to ensure products are within budget, and meet project timelines.

Event management & planning : procurer, manage, traffic and execute all marketing deliverables for events happening throughout the year.

Must be highly organized and prioritize deliverables to meet deadlines. Manage logistics, team agenda, budget, calendar, and travel.

Manage virtual logistics and assets. Collaborate and communicate amongst internal teams and vendors. Attend shows, run and setup promotions when required.

Perform other duties and / or special projects as assigned.

Qualifications / Requirements :

Bachelor’s degree OR in lieu of degree, a minimum of 5 years of marketing or client agency experience.

A minimum of 2 years of marketing or communications experience.

A minimum of 2 years of marketing experience working on digital or social platforms.

Desired Characteristics :

Innovative with a passion for marketing

Digital first mindset and attitude.

Digital marketing experience including email, paid digital, social, etc.

Positive team player, high-energy attitude with a passion for all aspects of marketing roles.

Able to work in a fast-paced, dynamic environment.

Highly competent in Excel, Word, PowerPoint, and Outlook

Strong campaign execution and management skills

Attention to detail and grammar

Experience managing team expense budgets and forecasting

Excellent oral and written communications skills ability to exchange complex information and interface with cross functional teams both internally and externally.

Experienced working with executive leadership.

Multi-task project management skills multiple projects simultaneously from multiple stakeholders to achieve goals. Understanding workflows of creative assets.

Agency account coordination or management experience

Self-motivated, creative, strong initiative, and flexible

Visual design experience

Trade show and event management experience, especially in a digital / virtual environment.

Critical thinking and problem-solving skills

Grade / Level : 09

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements :

You must be 18 years or older

You must have a high school diploma or equivalent

You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment :

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard but valued.

We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work.

Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice :

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.

Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-.

Representatives are available from 8am 5pm Monday to Friday, Central Standard Time

Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Job Family Group : Marketing

Marketing

Full-time
APPLY

Field marketing manager

Cradlepoint Boise, ID
APPLY

Overview

This is a Remote Opportunity in the US

Cradlepoint - a part of Ericsson - was born in Boise and built for wireless. We are a team of authentic, hard-working, and innovative people driven by a shared vision toConnect Beyond the limits of wired networks.

We help customers - big and small, across industries and around the world - utilize LTE and 5G cellular technology to connect people, places, and things, anywhere.

We're at the forefront of the Wireless WAN and 5G - the next big waves in networking - and we remain as hungry and humble as the day we started.

If you're hungry to be part of something big, come join us.

Responsibilities

How Will You Contribute to the Company?

Cradlepoint is seeking an innovative, results-oriented Field Marketing Manager responsible for working across two US regions (West & Central), aligning closely with the in-region teams to ensure the marketing strategy and execution plans align with the region's priorities, key objectives, and pipeline goals.

The successful candidate will define the regional marketing plan that is aligned to corporate, sales and marketing priorities and initiatives with the goal to engage prospects, create demand as well as driving and accelerating pipeline.

This role is diverse with responsibilities for regional demand programs that are critical to supporting our in-region pipeline build activities and executing on those priorities.

What Will You Do?

  • The successful candidate will have a solid understanding of field marketing programs and tactics, strategic planning, and integrated execution
  • Excellent organizational skills and the proven ability to work and communicate cross functionally
  • Support and be POC for in-region field marketing plans and execution across two US regions
  • Partner with the regional sales teams in identifying marketing-supported needs and gaps
  • Meet regularly with internal leaders and teams to understand regional priorities
  • Collaborate with the partner marketing leads, understand the partner plans
  • Gain an understanding of the corporate demand generation plans and evangelize
  • Be responsible for managing a regional field marketing budget as well as reporting for in-region specific marketing programs
  • Assess results of programs to determine changes to plans moving forward
  • Maintain a marketing plan and publish results regularly
  • Travel- 40%

Qualifications

Minimum Qualifications :

  • Bachelor's degree in Marketing, Business, or Communications preferred
  • Minimum five (5) years of experience in technology marketing and / or field marketing in US
  • History of building strong and maintaining successful relationships with sales teams
  • Familiar with a variety of Marketing concepts, practices, and procedures
  • Relies on extensive experience and judgment to plan and accomplish goals
  • Experience with planning and implementation of field marketing programs in region
  • Strong team player with a positive attitude and a strong sense of accountability
  • Strong understanding of networking and selling in a B2B environment
  • Proactive, self-motivated individual with the ability to work and manage multiple priorities, while communicating regularly to Sales teams
  • Excellent communication skills
  • Creative mind and track record of developing successful marketing programs
  • Excellent project management skills and able to work in a cross-functional, fast-paced team

Bonus Points :

Knowledge of Salesforce, Marketo, Asana

Note : Did you know that women and other marginalized groups often hold back on applying to jobs if they don't meet 100% of all listed requirements?

We don't want you to hold back! If you don't check every single box above but still feel like you could successfully do the work, we encourage you to apply! We'd love to connect and see how you could add to our team.

Why Cradlepoint?

At Cradlepoint, we celebrate & support the unique contributions of our vibrant, global employee base. We know that our differences of perspective inspire creativity and drive innovation.

Our culture is based on a set of shared values designed to unite and enable our community to thrive.

At Cradlepoint, we are hungry & humble. Our values drive everything we do.

  • Respect : we seek to understand, value all perspectives and celebrate our differences.
  • Integrity : we take ownership and accountability and do the right thing - even when it's hard.
  • Perseverance : we accept and embrace change and have a passion to win.
  • Professionalism : we build trust by delivering on our promises and working collaboratively to hold each other accountable.

Our focus areas define how we work :

  • Cooperation & Collaboration : we are one team.
  • Courageous, Fact-based Decisions : be a curious learner and ask questions.
  • Execute with Speed : empower employees and guide.
  • Speak-up environment : dare to disagree.
  • Empathy & Humanness : care for each other and support work life balance.

We are creating the future of global connectivity & building the new network for the new enterprise. Come join us. You belong here.

Compensation and Benefits at Cradlepoint

At Cradlepoint, we know that our people are the key to our success. We offer a competitive compensation and benefits package to help with your individual needs and goals.

Your Pay :

The salary range for this position is listed below. The actual salary offered is dependent on various factors including, but not limited to, location, the candidate's combination of job-related knowledge, qualifications, skills, education, training, and experience.

$82,600 - $156,400

Your pay also includes the opportunity for an annual bonus. This variable pay opportunity is dependent upon the attainment of agreed to goals and objectives as determined by Cradlepoint's Senior Leadership team.

Certain eligibility and pro-ration rules apply.

Your Health :

Cradlepoint offers excellent, competitive employee benefits, such as : subsidized, nationwide PPO medical benefit options including a low-deductible Point of Service Plan and a qualifying High Deductible Health Plan (HDHP), with a generous company-provided HSA contribution.

Your Financial Security :

We invest in both your short and long-term financial wellbeing. Cradlepoint's 401(k) plan has a 4% company match and immediate vesting.

Employees will also receive company-paid employee basic life and AD&D insurance and company-paid disability benefits.

Your Time :

Your work-life balance is important to us. Cradlepoint provides generous paid time off, including : 15 days of Flexible Time Off (FTO), four paid quarterly well-being days, and 11 paid annual holidays (includes nine company holidays and up to two floating holidays).

Please note that an employee's FTO balance and floating holidays may be prorated in the first year, based on start date.

Cradlepoint also offers paid maternity-leave benefits and six weeks 100% paid family leave for all employees.

Additional Benefits :

Cradlepoint offers other company-paid benefits such as a comprehensive Employee Assistance Program, a free Headspace membership, LinkedIn Learning access, Talkspace mobile therapy, and volunteer paid time off.

LI-Remote

LI-TI1

Cradlepoint's Diversity, Equity, Inclusion, and Belonging mission is to create an inclusive work environment where all employees' differences are celebrated, their thoughts matter, and everyone feels safe to bring their authentic selves to work.

We're proud to be an equal opportunity employer and aim to attract, develop, and engage top talent from a diverse candidate pool.

It is our policy and commitment to provide equal opportunity employment for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law.

Full-time
APPLY

Manager marketing

Balsam Brands Boise, ID
APPLY

Job Description

We are seeking a highly motivated and experienced Print Marketing Manager to lead our catalog marketing efforts. The role will be responsible for developing and executing the company's catalog and direct mail marketing strategies, driving revenue and business growth, and overseeing the development and management of the company's catalog products.

The ideal candidate will have a proven track record of success in catalog and direct mail marketing, strong leadership, and collaboration skills, and be passionate about driving business growth through effective marketing strategies.

This full-time position reports to the Director of Marketing, BHUS and is expected to work in a hybrid model, which includes two days in-office.

What you’ll do :

Overall, a Print Marketing Manager plays a critical role in ensuring that a company's product catalog is comprehensive, accurate, and easy to use, which in turn helps to drive sales and customer satisfaction.

  • Oversee the development and management of the company's catalog products, ensuring that they are aligned with the company's strategic goals and customer needs
  • Lead and manage a global team of print marketing professionals, providing guidance, coaching, and support as needed across geos
  • Collaborate with Merchandising, Business Management, and other teams to ensure that catalog marketing initiatives are aligned with overall company objectives
  • Develop and implement effective marketing campaigns and tactics to promote catalog products, including email marketing, direct mail, online advertising, and other channels as appropriate
  • Analyze marketing data and performance metrics to identify areas for improvement and develop recommendations for optimizing marketing efforts
  • Develop and manage the catalog marketing budget, ensuring that resources are allocated effectively and efficiently
  • Stay up-to-date with emerging trends and best practices in catalog marketing, and provide thought leadership and guidance to the broader organization
  • Lead our vendor relationships with the mills, printer, and distributor

You’ll be successful if :

  • Have a strong understanding of the print production process and how to manage it efficiently.
  • Be highly organized and detail-oriented to ensure accuracy and quality in all printed materials.
  • Possess excellent communication skills to work effectively with designers, copywriters, and other team members.
  • Stay up-to-date with the latest design trends and printing technologies to produce innovative and visually appealing catalogs.
  • Be able to manage multiple projects simultaneously while meeting tight deadlines.
  • Have a good understanding of marketing and advertising principles to create effective print campaigns.
  • Be proficient in project management tools and software to track progress and manage budgets effectively.
  • Be able to analyze data and insights to improve the performance of printed materials and make data-driven decisions

What you bring to the table :

  • 7+ years of experience in catalog marketing, with at least 5 years in a leadership role
  • Bachelor's degree in marketing, business, or a related field preferred
  • Proven track record of driving business growth through effective catalog marketing strategies
  • Strong leadership and collaboration skills, with the ability to motivate and inspire team members
  • Excellent analytical and problem-solving skills, with the ability to analyze data, identify trends, and develop effective strategies
  • Strong communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels of the organization
  • Experience managing budgets and allocating resources effectively and efficiently
  • Strong knowledge of catalog marketing best practices and emerging trends
  • A team player and collaborator approach

Notes : This is a full-time, permanent position with benefits. Please submit a cover letter and resume.

About Us : Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing.

We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines - and most recently, Windsor, Canada!

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways.

When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

  • Balsam Brands in Forbes : https : / / bit.ly / balsambrandsforbes
  • Balsam Brands on LinkedIn : http : / / www.linkedin.com / company / balsam-brands /

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, this includes :

  • Competitive compensation, including a cash-based incentive plan
  • Comprehensive Medical, Dental, and Vision coverage, with 100% of insurance costs covered for team members, and 85% covered for dependents
  • Medical, transit, dependent care FSA
  • Company-paid life and AD&D insurance
  • Short and long-term disability insurance
  • 401(k) with dollar-for-dollar company match up to $4,000
  • Employee Assistance Program (EAP) and other mental health and wellness perks
  • Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
  • Annual continuous learning benefit up to $1,000 per person, per fiscal year
  • Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
  • Valuable extras : identity theft protection, subsidized parking, subsidized gym membership

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together.

Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply.

We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

LI-Hybrid

Additional Information

All your information will be kept confidential according to EEO guidelines.

Full-time
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Marketing Analyst

Lamb Weston Boise, ID
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Title : Marketing Analyst

Location : Eagle, ID

About Lamb Weston

Lamb Weston is a leading supplier of frozen potato, sweet potato, appetizer and vegetable products to restaurants and retailers around the world.

For more than 60 years, we've produced innovative, inventive products that make life better for our customers and their customers.

Job Description Summary

Under the supervision of the Marketing Manager, this role is accountable for supporting Marketing strategy and engagement for strategic accounts as well as supporting in the execution of strategic Marketing and business objectives.

This role will be adept at external customer and internal communications with strong branded storytelling, data analysis, and building strong collaborative partnerships with commercial stakeholders and cross-functional partners.

This role also leverages collaborative partnerships to integrate insights, product and packaging innovation, culinary inspiration to drive customer opportunities forward.

Excellent communication skills, the ability to influence up and across, and demonstrating a strong leadership voice are required to effectively manage annual objectives and meet business targets.

Job Description

  • Implements the marketing communications strategy and tools across specific strategic customer accounts
  • Develops and produces relevant customer activities and materials (ABM campaigns and virtual engagement, customer presentations, brochures, catalogues, training and resources, etc.

per direction of Marketing Manager

  • Implements Lamb Weston participation in key customer show initiatives and industry events
  • Directs and reviews the activities of outside agencies to develop tools, presentations, and merchandising materials
  • Coordinates with agency to monitor implementation of planned communication activities offline and across digital & virtual platforms
  • Communicates project progress and implications to sales, cross-functional partners, and other key stakeholders
  • Understands New Product Development processes and Lamb Weston innovation planning, and makes decisions consistent with the direction of the innovation strategic plans
  • Develops product comprehension within the Lamb Weston product portfolio
  • Understands global and domestic foodservice dynamics and identify linkages and implications from research and understanding of brand, consumer, operator, distributor, market, and competitive landscape
  • Follows Legal review processes to ensure Lamb Weston is appropriately protected from a legal perspective in external-facing sales materials and content
  • Sources quotes and adheres to an allocated budget for execution, and ensures SAP compliance
  • Other responsibilities as needed

Basic & Preferred Qualifications

  • Bachelor's degree in Marketing, Business, or related field preferred
  • 2-4 years relevant work experience in marketing, sales, or a suitable combination of education and experience to meet position requirements and management expectations
  • Demonstrated experience managing agencies and vendors for program execution
  • Strong organizational and communication skills
  • Ability to manage multiple activities and ensure the accuracy of all work
  • Ability to use and apply a variety of technologies and tools, including Microsoft Office Suite (Office, Excel, PowerPoint, etc.

with CRM use such as Salesforce a plus

  • Highly detail-oriented
  • Self-starter
  • Up to 20% travel

Industry-Competitive Benefits

Coupled with our compensation and bonus incentive programs, our benefits deliver rewards that are market competitive. Some of the most attractive elements of our benefit programs include :

  • Health Insurance Benefits - Medical, Dental, Vision
  • Flexible Spending Accounts for Health and Dependent Care, and Health Reimbursement Accounts
  • Well-being programs including companywide events and a wellness incentive program
  • Paid Time Off
  • Financial Wellness - Industry leading 401(k) plan with generous company contributions, Financial Planning Services, Employee Stock purchase program, and Health Savings Accounts, Life and Accident insurance
  • Family-Friendly Employee events
  • Employee Assistance Program services - mental health and other concierge type services

Benefits may vary based on location, job role / level, job status, and / or the terms of any applicable collective bargaining agreements.

Job Requisition ID : Req-232488

Time Type : Full time

In compliance with applicable state and local laws, Lamb Weston has opted to include a reasonable estimate of the compensation for this role.

This compensation is specific to this position and takes into account a number of variables. Actual compensation may be higher or lower in the range posted based on various factors, including, but not limited to, job duties, experience and expertise.

A candidate's work location could also impact the actual compensation being outside of the range to reflect local cost of labor.

A reasonable annual estimate of the range for this role based on the variables previously mentioned is : $65,510.00 - $98,250.00

Lamb Weston is an Equal Opportunity Employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status or any other protected factor under federal, state or local law

Full-time
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