Salt has partnered with an award-winning EdTech startup to hire a VP of Marketing this role is fully remote.

Reporting to the CEO, the VP of Marketing will set the company’s strategic vision to become a category defining company.

You’ll bring a high level of creativity and big ideas to innovate and elevate the company’s position in an underserved, global market.

You’ll need to have the following expertise to drive the next phase of growth : large enterprise go-to-market (solutions and product marketing), sales enablement, and company positioning.

This is an opportunity to make maximum impact on a viable product with powerful momentum and explosive growth.

The scope of work :

Lead all marketing functions including corporate / digital / channel marketing, sales / field enablement, demand generation / content strategy, product marketing, product launches, go-to-market strategies, PR and events / industry trade shows.

You will identify talent needs, hire and manage a high-performing integrated marketing team.

You will drive the evolution of the brand positioning that resonates across the category and to individual vertical segments;

promote the company as an innovator to the press and public and oversee outbound communications.

Develop thought leadership, and speak to prospects, to customers, and at events on topics surrounding labor workforce development, careers, and edtech;

lead marketing content strategy and establish the company as a thought leader through unique and compelling content delivered through traditional and digital channels (online campaigns, PPC / SEM / SEO, social media, video and email).

Advance the marketing funnel and conversion management systems that translates into achieving revenue and CAC unit economics targets;

execute robust optimization testing program to lead marketing data analytics and ROI analysis for campaigns and channels, provide market research, competitive analyses, campaign results, and trends to create actionable insights, forecasts, and budgets.

• Partner with the VP of Sales to drive improved sales win rate with compelling offer management, field enablement tools, and competitive messaging.
• Drive launch and promotion of new products and product features with the product team and new solutions / services with the Customer Success team, setting clear goals, researching and defining target audiences, developing marketing and communication strategies, and measuring adoption.
• Collaborate and lead across the organization; you will be the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership.
• Develop plans to efficiently enable sales to sell our product and solutions globally.

Your profile :

• Experience conceptualizing and running highly creative activations.
• You don’t only rely on what worked in the past; you prefer to see around corners and plan for the future. You take initiative to identify, understand, and execute the largest challenges to achieve growth.
• You have broad experience across many aspects of marketing and have led functions where you’re not an expert; a T Leader
• You understand company growth is holistic and expands far past just acquisition and performance marketing; how brand purpose and company position accelerates growth, and you know how to prioritize activities that keep the company positioned as the leader.
• You understand that any initiative is a hypothesis and look for non-traditional tests to measure impact test + learn quickly!

Must haves :

• 10+ years of well-rounded, SaaS marketing experience
• Expertise and experience with large enterprise go-to-market strategy (solutions and product marketing), sales enablement and company positioning

Salt is acting as an Employment Agency in relation to this vacancy.

Description

The Marketing Specialist is dedicated to executing projects that help meet business goals, generate leads, and increase brand recognition for Tyler solutions.

The Marketing Specialist will work cross-functionally, assisting the vertical marketing team with a variety of projects, including project management, campaign planning, event coordination, and content development.

The Marketing Specialist will have a positive impact on the division by delivering campaigns that raise awareness, generate leads, and create loyalty among the division’s prospects and clients.

The work of the Marketing Specialist will enhance the brand, position Tyler for consideration, and help close new business.

Responsibilities

• Develop and implement innovative, multi-faceted marketing campaigns, which may include email, print, social media, web, webinar, video, and in-person touchpoints with clients and prospects.
• Become adept in the Tyler voice and writing style, using this to write effective, compelling content for the web, email, and other campaign assets.
• Ensure marketing messaging is consistent and drives the key messages in an impactful way.
• Work with managers and third-party vendors to develop and execute programmatic advertising campaigns such as persona targeting, behavioral targeting, and site retargeting.
• Provide lead generation or client outreach support at events, such as trade shows or conferences, including on-site coordination where required.
• Manage projects so assigned deliverables are completed on time and with efficient use of resources; work with manager to prioritize projects for maximum business impact.
• Track assignments and the results of projects and campaigns so the impact of work can be reported by the team manager;

ensure marketing messaging is consistent and drives the key messages in an impactful way.

• Develop product knowledge and / or obtain product knowledge from internal subject matter experts to communicate about Tyler’s solutions clearly and accurately to an external audience.
• Work independently on projects with some oversight from manager; engage collaboratively with team and clients as needed.
• Meet and communicate with team members, clients, and stakeholders via email, chat, phone / video call, or in-person discussion, including with people in other offices or remote locations.
• Respond to the marketing needs of the division and its key stakeholders, and design and execute awareness, lead generation, and loyalty programs / campaigns to meet those needs.
• Understand and convey division messages and objectives in all sales and marketing collateral.
• Understand customer needs and be able to incorporate a client perspective into communications.
• Effectively work with subject matter experts across the division’s various departments.
• Establish priorities and meet deadlines in conjunction with those set forth by Marketing leadership.
• Handle multiple tasks while paying close attention to details.
• Stay abreast of industry and marketing best practices, trends, ideas, tools, and technology.
• Develop and execute digital advertising (programmatic, behavioral, account-based)
• Write short form copy and image selection for digital, print, and social campaigns.
• Manage ad deliverables for publication deadlines using TyCat.
• Analyze the results of advertising campaigns and generate reports.
• Helps maintain master campaign calendar via co-schedule.

Qualifications

• Bachelor’s degree in a related field or equivalent experience
• At least 3 years of marketing experience
• An understanding of marketing communications vehicles, including email, direct mail, collateral, video, web, and trade shows, advertising (experience with programmatic advertising is preferred)
• Experience effectively managing a variety of marketing projects and timelines.
• Strong writing skills and experience
• Knowledge of AP style
• Solid skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• An understanding of graphic applications, image / media files, web media / interactive marketing, etc.
• A positive attitude with a desire to go above and beyond expectations.
• Technology / software industry and public sector experience preferred.

This is your opportunity to join an industry leader in the marketing space that is growing rapidly. Scarborough Specialties, Inc.

is helping our customers and community discover innovative products, services, and inspiration that unlock what’s possible, while empowering you to fulfill your potential.

Our people are the heart of our success and there has never been a better time to join us as we lead the way in a new era of working and learning.

As a Marketing Associate , you will be collaborative and inclusive in helping our customers while leading a fun, team-oriented culture.

You’ll make a visible impact as a brand leader and business professional in driving your relationships, merchandise sales, technical services portfolio, print & marketing services, and business-to-business network.

Get great perks.

• Bonus plans, generous paid time off, career development program, and competative pay
• Compensation based on qualifications and experience.
• Full medical benefits package, 401(k) with company match, and other benefits
• Ongoing career advancement opportunities inside or outside your business unit
• Leadership development program to expedite your career trajectory

Provide strong leadership in community, customer service, sales, and team development.

• Ensure the team culture embodies Scarborough Specialties Inc. values
• Develop a consultative and customer centric environment
• Lead merchandise sales, print & marketing services and operations
• Drive profitable sales and margin while reducing variability and improving performance
• Hold yourself and your team accountable for reliable execution of operational excellence

Qualifications

Essential skills and experience :

• 1+ year experience in a corporate setting with a proven track record of growth
• Proven experience with analysis, planning, financial acumen and driving results
• Experience creating a customer centric environment and working in a consultative selling environment that provides customers a total solution

Preferred skills and experience :

• Bachelor’s Degree in Business or related field preferred
• Ability to engage with the community and network & support customers

Job Type : Full-time

Schedule :

Monday to Friday

Supplemental pay types :

Bonus pay

Ability to commute / relocate :

Lubbock, TX 79423 : Reliably commute or planning to relocate before starting work (Required)

Experience :

Corporate : 1 year (Preferred)

Work Location : In person

Hello Affiliate Marketing Managers!

My name is Mark, founder of MVR Digital.

About the company :

MVR Digital is a performance marketing agency in NYC working with early-stage E-commerce brands to help them grow profitably online.

From ad campaigns to content production to website and app development, we create experiences that bring your brand’s promise to life.

About the role :

We are currently seeking a talented and driven Affiliate Marketing Manager to join our team. As our company continues to grow rapidly, we are looking for someone who can effectively manage and expand our affiliate partnerships.

This is a part-time, project-based position with the potential to grow.

We are looking for someone who can work within the US time zone (MST) or have overlapping hours.

If you have a passion for affiliate marketing and a strong understanding of various affiliate platforms, we encourage you to apply.

Responsibilities :

• Work with the agency to find potential websites for strategic affiliate partnerships
• Monitor and analyze performance and ROI for affiliate program
• Ensure all affiliate campaigns are tracked properly for accurate reporting
• Keep up to date on industry trends as it relates to affiliate marketing, digital marketing, and eCommerce in general
• Oversee and implement a marketing strategy for affiliate distribution partners
• Creates and maintains financial models with a primary focus on identifying changes in trends in the distribution marketplace, and planning the resulting impact on affiliate revenue in the short and long term
• Contributes to affiliate deal analysis
• Affiliate Marketing events logistics coordinator
• Providing marketing assets and facilitating plans for Distributor partnerships, including implementing promotional plans tracking and logging final materials and recaps
• Administrative support for Associate Director, Director, and VP, including scheduling meetings, answering phones, managing expense and status reports, assisting in the creation of presentation decks, compiling monthly and quarterly tracking reports
• Provide day-to-day coverage during the season while Director is traveling
• Work closely outside promotional agencies
• Facilitate premiums requests
• Coordinate participation in meetings, and conferences, and prepare necessary collateral

Requirements

• Bachelor’s Degree in Marketing, Communications or similar discipline preferred
• Proven experience managing affiliate programs and platforms like Squaredance, Share-a-Sale, Impact, etc.
• Demonstrated ability to analyze performance metrics and ROI for affiliate campaigns.
• Knowledge of industry trends in affiliate marketing, digital marketing, and eCommerce.
• Strong analytical skills to monitor and track affiliate program performance accurately.
• Excellent communication and relationship-building skills to collaborate with affiliates and partners.
• Strategic thinking and adaptability to develop and implement marketing strategies for affiliate distribution partners.

Benefits

• Work with a fully remote team
• Completely remote and flexible schedule
• Location independence
• Working with exciting businesses and projects

If this sounds interesting to you please proceed with your application.

Kindly be advised that the recruitment process is being managed by SellerPlex. For any further details or inquiries, kindly reach out to the SellerPlex recruitment team, as they oversee all our hiring procedures.

Description

Company overview

iboss is a cloud security company that enables the modern workforce to connect securely and directly to all applications from wherever they work.

Built on a containerized cloud architecture, iboss delivers security capabilities such as SWG, malware defense, RBI, CASB and data loss prevention to all connections via the cloud, instantaneously and at scale.

This eliminates the need for traditional network security appliances, such as VPNs, firewalls, and web gateway proxies, which are ineffective at protecting a cloud-first and mobile world.

Leveraging a purpose-built cloud architecture backed by 230+ issued and pending patents and more than 100 points of presence globally, iboss processes over 150 billion transactions daily, blocking 4 billion threats per day.

More than 4,000 global enterprises trust the iboss Cloud Platform to support their modern workforces, including a large number of Fortune 50 companies.

iboss is looking to expand its product marketing team and is seeking an individual to help drive and be responsible for developing the company’s product positioning, creating powerful messaging, supporting the development of go-to-market strategy, leading the execution of key launches and campaigns that drive the business forward, and building customer loyalty.

This role is cross-functional in nature and will require successful partnership with leaders in marketing, technical marketing, product management, sales, and other key functions.

This role reports directly to the Chief Marketing Officer so the opportunity to grow and lead part of a product marketing team is envisioned long term.

Responsibilities :

• Translate technology features into business impacts that drive rapid decision-making that increases adoption of the iboss platform.
• Understand and analyze needs of customer base; perform win-loss analyses; create, cultivate and curate customer testimonials;

then evangelize their success stories to sales teams and market influencers

• Create sales enablement tools that help the sales teams in all phases of the sales cycle including presentations, datasheets, whitepapers, customer case studies, persuasive web copy, etc.
• Work with the Corporate Marketing team to develop and execute integrated awareness and demand generation programs that target our buyer personas and deliver on key objectives including pipeline growth, revenue, awareness, and customer satisfaction
• Develop messaging, positioning and go-to-market plans for iboss solutions as assigned.
• Manage the product marketing portion of the product launch process
• Create and manage Voice of the Customer (VOC) listening programs to understand the needs of the customer base and industry
• Ensure all aspects of iboss positioning are incorporated in outbound communication, demand generation campaigns and sales collateral
• Work with the Marketing team on our Account-Based Marketing (ABM) Program
• Prepare for and engage with industry analysts on the market and iboss position in it as required.
• Develop solution messaging and overall content strategy including whitepapers, blog posts and other deliverables for product portfolio and marketing campaigns

Basic Qualifications

• Demonstrated ability to create compelling positioning, messaging, packaging, and sales enablement tools that inspire fearlessness and confidence in our sales team in the face of a crowded market with lots of noise and confusion
• Ability to take complex ideas and rapidly distill them down to key concepts that are easily understood by a lay audience
• Experience successfully launching B2B technology products, previous cybersecurity experience in endpoint and network security strongly preferred
• Experience marketing to CISOs as well as marketing to and through channel partners
• Roll-up-your-sleeves and get-the-work-done attitude
• Self-motivated with a demonstrated ability to take individual initiative and make decisions on your own
• Proven track record of performing well in a fast-paced, geographically distributed environment that requires cross-department collaboration
• Strong project management skills and the ability to drive multiple projects with tight deadlines effectively and juggle multiple projects quickly with minimal oversight
• Exceptional presentation, writing & public speaking skills; experience with video production, PowerPoint, writing and blogging will also be helpful in this role
• Ability to work cross-functionally and motivate others to champion initiatives on your behalf
• Ability to travel as needed, for visits to corporate as well as customer visits.

Education / Experience

• Technical Degree preferred
• 7+ years experience in outbound product marketing in cybersecurity or related high tech environment
• Experience in cyber security or a related field is strongly preferred

Benefits

• Health, Vision, Dental
• 401K with company match
• Paid Time Off (PTO)
• Commuter Benefits
• Short term and Longtermly Disability
• Company paid holidays
• Supportive and FUN work environment

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, status as a veteran, or as an individual with a disability.