VP of Marketing
Salt has partnered with an award-winning EdTech startup to hire a VP of Marketing this role is fully remote.
Reporting to the CEO, the VP of Marketing will set the company’s strategic vision to become a category defining company.
You’ll bring a high level of creativity and big ideas to innovate and elevate the company’s position in an underserved, global market.
You’ll need to have the following expertise to drive the next phase of growth : large enterprise go-to-market (solutions and product marketing), sales enablement, and company positioning.
This is an opportunity to make maximum impact on a viable product with powerful momentum and explosive growth.
The scope of work :
Lead all marketing functions including corporate / digital / channel marketing, sales / field enablement, demand generation / content strategy, product marketing, product launches, go-to-market strategies, PR and events / industry trade shows.
You will identify talent needs, hire and manage a high-performing integrated marketing team.
You will drive the evolution of the brand positioning that resonates across the category and to individual vertical segments;
promote the company as an innovator to the press and public and oversee outbound communications.
Develop thought leadership, and speak to prospects, to customers, and at events on topics surrounding labor workforce development, careers, and edtech;
lead marketing content strategy and establish the company as a thought leader through unique and compelling content delivered through traditional and digital channels (online campaigns, PPC / SEM / SEO, social media, video and email).
Advance the marketing funnel and conversion management systems that translates into achieving revenue and CAC unit economics targets;
execute robust optimization testing program to lead marketing data analytics and ROI analysis for campaigns and channels, provide market research, competitive analyses, campaign results, and trends to create actionable insights, forecasts, and budgets.
- Partner with the VP of Sales to drive improved sales win rate with compelling offer management, field enablement tools, and competitive messaging.
- Drive launch and promotion of new products and product features with the product team and new solutions / services with the Customer Success team, setting clear goals, researching and defining target audiences, developing marketing and communication strategies, and measuring adoption.
- Collaborate and lead across the organization; you will be the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership.
- Develop plans to efficiently enable sales to sell our product and solutions globally.
Your profile :
- Experience conceptualizing and running highly creative activations.
- You don’t only rely on what worked in the past; you prefer to see around corners and plan for the future. You take initiative to identify, understand, and execute the largest challenges to achieve growth.
- You have broad experience across many aspects of marketing and have led functions where you’re not an expert; a T Leader
- You understand company growth is holistic and expands far past just acquisition and performance marketing; how brand purpose and company position accelerates growth, and you know how to prioritize activities that keep the company positioned as the leader.
- You understand that any initiative is a hypothesis and look for non-traditional tests to measure impact test + learn quickly!
Must haves :
- 10+ years of well-rounded, SaaS marketing experience
- Expertise and experience with large enterprise go-to-market strategy (solutions and product marketing), sales enablement and company positioning
Salt is acting as an Employment Agency in relation to this vacancy.