Marketing Manager

Full-time

Marketing Manager Currently seeking a Marketing Manager to create and manage marketing initiatives to generate demand, growth and increased awareness of solutions across multiple regions and markets.

In alignment with the business strategy, the Manager is responsible for all aspects of executing marketing tactics and initiatives, including : creating new lead generation campaigns with measureable ROI, developing client surveys and reference programs, securing and managing client testimonials and case studies, managing pre-and post-event communications and campaigns, managing social media presence, coordinating CLE webinars, managing marketing analytics and related reporting and managing other functions to shorten the sales cycle.

Accountabilities-Collaborate with all departments in the organization to gain understanding of the markets and products offered.

Work with the sales and support teams to understand regional market opportunities for new business growth-Develop email and other campaigns to drive leads in various targeted regions-Represent the organization through various social media sites-Coordinate, recruit and manage expert panelists and referral programs through industry leaders-Implement and manage lead generation programs and tactics via Hubspot and CRM tools-Manage media contacts and inquiries-Create and manage marketing collateral, tradeshow materials and other sales tools as necessary to support events, tradeshows and client appointments-Attend tradeshows and events as necessary-Use CRM, Sharepoint, and other web-based and Microsoft Office products with high levels of successQualifications-A minimum of five years of experience in tactical marketing roles-Experience with Marketing Analytics tools such as Hubspot-Legal industry expertise or experience a plus-Demonstrable experience in creation and execution of effective web-based and email campaigns to drive new leads-Demonstrable experience in creation of effective print collateral-Excellent interpersonal skills-Effective written and verbal communication-Solid detail orientation and quick learning ability-Able to manage multiple tasks and projects simultaneously-Proficiency in the use of the following applications : Microsoft Office programs specifically Word, Excel and PowerPoint;

basic experience with using web-based products and CRM tools such as Salesforce, Oracle CRM OnDemand, or other similar CRM applicationsMarketing ManagerCurrently seeking a Marketing Manager to create and manage marketing initiatives to generate demand, growth and increased awareness of solutions across multiple regions and markets.

In alignment with the business strategy, the Manager is responsible for all aspects of executing marketing tactics and initiatives, including : creating new lead generation campaigns with measureable ROI, developing client surveys and reference programs, securing and managing client testimonials and case studies, managing pre-and post-event communications and campaigns, managing social media presence, coordinating CLE webinars, managing marketing analytics and related reporting and managing other functions to shorten the sales cycle.

Accountabilities-Collaborate with all departments in the organization to gain understanding of the markets and products offered.

Work with the sales and support teams to understand regional market opportunities for new business growth-Develop email and other campaigns to drive leads in various targeted regions-Represent the organization through various social media sites-Coordinate, recruit and manage expert panelists and referral programs through industry leaders-Implement and manage lead generation programs and tactics via Hubspot and CRM tools-Manage media contacts and inquiries-Create and manage marketing collateral, tradeshow materials and other sales tools as necessary to support events, tradeshows and client appointments-Attend tradeshows and events as necessary-Use CRM, Sharepoint, and other web-based and Microsoft Office products with high levels of successQualifications-A minimum of five years of experience in tactical marketing roles-Experience with Marketing Analytics tools such as Hubspot-Legal industry expertise or experience a plus-Demonstrable experience in creation and execution of effective web-based and email campaigns to drive new leads-Demonstrable experience in creation of effective print collateral-Excellent interpersonal skills-Effective written and verbal communication-Solid detail orientation and quick learning ability-Able to manage multiple tasks and projects simultaneously-Proficiency in the use of the following applications : Microsoft Office programs specifically Word, Excel and PowerPoint;

basic experience with using web-based products and CRM tools such as Salesforce, Oracle CRM OnDemand, or other similar CRM applications

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com, Craigslist, Rent Path, Facebook, Instagram), including content creation and active engagement

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Full-time
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Marketing Specialist

Informa Markets Dallas, TX
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Job Description

What we're looking for : An innovative marketer and creative writer focused on effective marketing execution across multi-channel integrated marketing communications.

Someone who can work across multiple teams while helping execute and implement against core marketing metrics. With a strong emphasis on copywriting and email marketing, the Marketing Specialist is a great storyteller and adept at presenting information effectively and creatively across diverse audiences and different channels.

  • Write, design, and optimize multiple email marketing campaigns through Eloqua platform
  • Build and manage email calendar and work to continually improve audience engagement efforts for both attendees and exhibitors
  • Develop and create marketing materials, such as sales and attendee development collateral, to increase sales and attendance for our events
  • Collaborate closely with other internal teams (e.g. digital marketing, sales, creative, and marketing automation team) to develop, monitor, and adjust strategic marketing initiatives
  • Analyze and report on the performance and efficiency of campaigns
  • Conduct market research and analyze industry trends to identify new marketing opportunities
  • Work with external agencies and vendors to execute marketing programs

Qualifications

Qualifications

  • Bachelor's degree in marketing, communications, business administration or a related field
  • Strong knowledge of various marketing tools including Eloqua, Adobe CC, Project Management Software, CRM systems (e.g. Salesforce), and document management systems (e.g. SharePoint)
  • Working knowledge of HTML, an eye for design, and great attention to detail
  • Experience with email campaign strategy including segmentation strategy and content calendars
  • Strong communication skills written, verbal, and presentation
  • Strong prioritization, organization, and project management skills
  • Bonus : Experience in the B-to-B exhibition space
  • Ability to travel as necessary

Additional Information

We offer :

  • The pay range for this position is $58,000 - $61,000 , depending on experience .
  • Access to LinkedIn Learning and other development / training opportunities
  • Health and Wellness Benefits (medical, dental, eye)
  • 401K and Matching
  • Employee Stock Purchase Program
  • Generous PTO policy
  • Work-life balance
  • Additional discounts through various partnerships

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements.

If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply.

You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.

As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

Full-time
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