Job Responsibilities

Typical duties will include, but are not limited to :

Marketing

  • Collaborate with the Programs team to create and implement marketing strategies for ABC’s broad range of programs including Volunteer Lawyers & Professionals for the Arts (VLPA), Arts Board Matching, Periscope : Artist Entrepreneur Training, Education Seminars, Fiscal Sponsorship, and Creative Advantage
  • Generate compelling, engaging written and visual content to effectively communicate the value of these programs for marketing materials, including one-sheets, newsletters, social media posts, and website updates.
  • Promote and market special events, fundraisers, and other community engagement activities.
  • With input from the Programs team, craft captivating stories that highlight the success and achievements of artists, volunteers, and other participants involved in ABC’s programs.
  • Coordinate and disseminate program- and event-related content across identified external channels such as community calendars or other event listings.
  • Assist Programs team in creating and distributing media alerts or press releases.
  • Assist Development Coordinator and Executive Director with creation of Annual Report

Social Media

  • Manage ABC’s social media presence across various platforms (primarily Instagram, LinkedIn, Facebook, and Twitter), ensuring consistent branding and engaging content.
  • Develop and schedule posts, respond to inquiries and comments, and track engagement metrics to inform future strategies.
  • Create and disseminate social media toolkits to community partners and stakeholders to amplify and expand the reach of social media marketing efforts.
  • Monitor social media best practices and new opportunities to best engage with current and new audiences.

Event Support

Assist with on-site marketing efforts such as staffing event tables, setting up signage, or other all hands-on deck functions for programs and events.

General

  • Serve as the front line of the organization by managing all general office communications including main phone line and email address, responding to or routing inquiries appropriately.
  • Uphold ABC’s brand standards across all marketing materials and communications.
  • Maintain a cohesive visual identity and tone of voice that aligns with ABC’s mission and values.
  • Track marketing performance and provide insights to inform marketing strategies and program development.
  • Conduct market research and analysis to identify new opportunities, target demographics, and / or emerging trends in the arts sector.

Qualifications

Position Requirements & Qualifications

Education / Experience

  • High school diploma or GED required; Associate’s degree or Bachelor’s degree or equivalent experience in marketing, communications, or a related field preferred.
  • Demonstrated experience in marketing, with specific experience in the nonprofit or arts sector a plus.
  • Graphic design experience a plus

Characteristics, Knowledge, Skills and Abilities

  • Passion for serving and building relationships across the Greater Nashville arts community, including artists, arts nonprofits, and creative businesses.
  • Outstanding written and verbal communications skills, with the ability to craft compelling narratives and adapt messaging for various channels and audiences.
  • Proficiency in social media management, content creation, and digital marketing tools and platforms
  • Strong organizational skills and attention to detail, with the ability to manage multiple projects and meet deadlines.
  • Dynamic self-starter with a high degree of professional independence and ability to exercise impeccable judgment with minimal guidelines.
  • Collaborative mindset, confidence working within a small team, and proven ability to work with a variety of people and environments.
  • Excellent knowledge of office software including Microsoft Office and GSuite (Docs, Sheets, Forms, etc.) and email marketing systems (MyEmma, MailChimp, etc.)
  • Familiarity with task management software such as Asana, Basecamp, or Slack
  • Knowledge of graphic design principles and experience with design software a plus
  • Comfort using databases and marketing analytics tools Salesforce and / or Google Analytics experience a plus, but not required.

Environmental Conditions & Physical Demands

The work environment involves everyday risks or discomforts requiring normal safety precautions typical of such places as offices and meeting rooms;

use of safe work practices with office equipment, avoidance of trips and falls, and observance of fire regulations. The Arts & Business Council employs a flexible, hybrid work model with time spent in a temperature-controlled office and / or the employee’s preferred remote work location.

Some work events may be outside or in temperature-controlled offices / venues.

  • Some work outside of typical office hours may be required during the planning and execution of special events. Some light local travel to run errands may also be required.
  • The work environment will require walking, standing, bending and carrying items weighing 1-30 lbs. Also, the employee must have manual dexterity, visual and auditory acuity.

Reasonable accommodations may be made.

Apply Now

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Job Responsibilities

Typical duties will include, but are not limited to :

Marketing

  • Collaborate with the Programs team to create and implement marketing strategies for ABC’s broad range of programs including Volunteer Lawyers & Professionals for the Arts (VLPA), Arts Board Matching, Periscope : Artist Entrepreneur Training, Education Seminars, Fiscal Sponsorship, and Creative Advantage
  • Generate compelling, engaging written and visual content to effectively communicate the value of these programs for marketing materials, including one-sheets, newsletters, social media posts, and website updates.
  • Promote and market special events, fundraisers, and other community engagement activities.
  • With input from the Programs team, craft captivating stories that highlight the success and achievements of artists, volunteers, and other participants involved in ABC’s programs.
  • Coordinate and disseminate program- and event-related content across identified external channels such as community calendars or other event listings.
  • Assist Programs team in creating and distributing media alerts or press releases.
  • Assist Development Coordinator and Executive Director with creation of Annual Report

Social Media

  • Manage ABC’s social media presence across various platforms (primarily Instagram, LinkedIn, Facebook, and Twitter), ensuring consistent branding and engaging content.
  • Develop and schedule posts, respond to inquiries and comments, and track engagement metrics to inform future strategies.
  • Create and disseminate social media toolkits to community partners and stakeholders to amplify and expand the reach of social media marketing efforts.
  • Monitor social media best practices and new opportunities to best engage with current and new audiences.

Event Support

Assist with on-site marketing efforts such as staffing event tables, setting up signage, or other all hands-on deck functions for programs and events.

General

  • Serve as the front line of the organization by managing all general office communications including main phone line and email address, responding to or routing inquiries appropriately.
  • Uphold ABC’s brand standards across all marketing materials and communications.
  • Maintain a cohesive visual identity and tone of voice that aligns with ABC’s mission and values.
  • Track marketing performance and provide insights to inform marketing strategies and program development.
  • Conduct market research and analysis to identify new opportunities, target demographics, and / or emerging trends in the arts sector.

Qualifications

Position Requirements & Qualifications

Education / Experience

  • High school diploma or GED required; Associate’s degree or Bachelor’s degree or equivalent experience in marketing, communications, or a related field preferred.
  • Demonstrated experience in marketing, with specific experience in the nonprofit or arts sector a plus.
  • Graphic design experience a plus

Characteristics, Knowledge, Skills and Abilities

  • Passion for serving and building relationships across the Greater Nashville arts community, including artists, arts nonprofits, and creative businesses.
  • Outstanding written and verbal communications skills, with the ability to craft compelling narratives and adapt messaging for various channels and audiences.
  • Proficiency in social media management, content creation, and digital marketing tools and platforms
  • Strong organizational skills and attention to detail, with the ability to manage multiple projects and meet deadlines.
  • Dynamic self-starter with a high degree of professional independence and ability to exercise impeccable judgment with minimal guidelines.
  • Collaborative mindset, confidence working within a small team, and proven ability to work with a variety of people and environments.
  • Excellent knowledge of office software including Microsoft Office and GSuite (Docs, Sheets, Forms, etc.) and email marketing systems (MyEmma, MailChimp, etc.)
  • Familiarity with task management software such as Asana, Basecamp, or Slack
  • Knowledge of graphic design principles and experience with design software a plus
  • Comfort using databases and marketing analytics tools Salesforce and / or Google Analytics experience a plus, but not required.

Environmental Conditions & Physical Demands

The work environment involves everyday risks or discomforts requiring normal safety precautions typical of such places as offices and meeting rooms;

use of safe work practices with office equipment, avoidance of trips and falls, and observance of fire regulations. The Arts & Business Council employs a flexible, hybrid work model with time spent in a temperature-controlled office and / or the employee’s preferred remote work location.

Some work events may be outside or in temperature-controlled offices / venues.

  • Some work outside of typical office hours may be required during the planning and execution of special events. Some light local travel to run errands may also be required.
  • The work environment will require walking, standing, bending and carrying items weighing 1-30 lbs. Also, the employee must have manual dexterity, visual and auditory acuity.

Reasonable accommodations may be made.

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Task Percentage of Time / Frequency

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  • Create the yearly marketing calendar for your business unit that aligns with business goals
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  • Play a key role in the development and execution of marketing initiatives under the direction of the business unit marketing leader
  • Contribute in creating, editing and deploying product marketing content that supports the strategic positioning and messaging to ensure consistency.
  • Use business intelligence tools (ie. Pardot, SalesForce, Google Analytics) to present and review results with senior management, adjust budgets and adapt campaign tactics to optimize delivery of qualified leads.
  • Collaborate with the entire marketing department to best leverage HealthStream assets to the benefit of these products.
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  • Create tickets in our project management system and help ensure projects are completed on time and to our high standards Qualifications What You Will Need to be Successful Education, Experience and Knowledge Required
  • A mandatory minimum of 3-7 years' experience in B2B marketing or SaaS based company.
  • Experience using Pardot and Salesforce is highly desired.
  • Have or willing to obtain Google Analytics Certification so that we can ensure we're focusing on data-driven results.
  • Experience using and understanding how to best leverage multiple digital marketing channel including email, SEO, SEM, social, paid social, and more.
  • Degree in marketing, communications or related field preferred.
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  • This candidate must possess superior verbal and written communication skills.
  • Strong computer skills are critical
  • Excellent organizational skills with a proven record of managing multiple projects simultaneously and an attention to detailed.
  • An energetic, mature self-starter who efficiently completes tasks in a fast-paced environment and is not afraid of leadership is the perfect candidate.
  • The ability to manage relationships internally and externally is expected.
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  • Paid Time Off
  • Parental Leave
  • 401k and Roth
  • Flexible Spending Account
  • Health Savings Account
  • Life Insurance
  • Short- and Long-Term Disability
  • Medical Bridge Insurance
  • Critical Illness Insurance
  • Accident Insurance
  • Identity Protection
  • Legal Protection
  • Pet Insurance
  • Employee Assistance Program
  • Fitness Reimbursement If you have a passion for improving healthcare outcomes and empowering healthcare workers, come join the HealthStream team! We hope you join us and be a HealthStreamer!
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