Elevated, seafood-centric Southern fare in a chic setting at the Thompson Nashville hotel.

Marketing Manager Job Description

QED Hospitality’s Marketing Manager will be responsible for assisting with our Nashville outlets’ media relations efforts, external and internal communications, marketing collateral design, advertising efforts, and new media campaigns.

Position will also manage the social media strategy and execution, as well as programming efforts. Must be comfortable and confident interacting with restaurant staff members, members of the media, local influencers as needed, and should be able to communicate in an articulate manner both verbally and in writing.

Assists with managing day-to-day PR, marketing, advertising and administrative activities working toward overall objectives of generating awareness, demand, and revenue for Marsh House, LA Jackson and Killebrew.

Works closely with and reports to the Director of Food & Beverage, as well as all outlet GMs, to develop and book appropriate programming, for the sole purposes of driving revenue and exposure for outlets and property.

Will work with an outsourced PR company to participate in any media pushes and campaigns. Must be able to act as a good representative of QED Hospitality and establish relationships with local tastemakers, social influencers, etc.

Responsibilities include but are not limited to :

Media Relations :

• Field media requests and disseminating necessary information to all involved parties (chefs, managers, etc)
• Coordinate film and photography shoots at any given outlet
• Keep press kits and press materials updated and organized
• Monitor relevant local and national hospitality news to share with team
• Coordination of media visits; process reservations, transfers, dining reservations, etc.

Communications / Marketing :

• Assist with develop / strengthening QED’s online presence via SEO usage and consistent media pushes
• Lead efforts in securing media content from all outlets (bar / restaurant photoshoots, self-curated content, etc.)
• Brainstorm story ideas and content for target social media channels
• Manage social presence via FacebookBusiness, including Instagram photo galleries
• Updates to and writing content for Marsh House, LA Jackson, and Killebrew websites
• Manage e-marketing distribution lists (eblasts, enewsletters)
• Monitor and provide reports / insight on social interactions (exposure rates, site visits, etc.)
• Responding to guest reviews upon necessity via Yelp, Trip Advisor, Google Business, etc.

Administrative

• Work with PR agency of record to capture, save and organize press clips on daily basis
• Organize and process invoices from marketing partners; keeping track of timely payment, budget and media plans
• Produce and distribute press packets and other media materials
• Organizes and prepares materials for PR calls, marketing meetings, etc.

Programming :

• Responsible for coordinating programming efforts to create and manage a calendar of events for 90 days, including all activations and programming for Marsh House, LA Jackson and Killebrew.
• Works closely with the manager of each outlet to execute all events and programming.
• Develop and maintain a database of local influencers, bloggers, etc.
• Promote all programming on social channels.
• Liaise with marketing and PR colleagues to promote the event.

Qualifications :

The successful candidate will be self-motivated, detail-oriented, energetic, and highly organized. The candidate should be willing to cooperate with all restaurant management and staff when gathering information to be published.

A drive to represent our spaces in a positive light and reflect our core values is appreciated.

The candidate should have an interest in social media, marketing and communications, and must be a skilled verbal communicator and writer.

Strong web research skills, a familiarity with major media outlets, and proficiency with Google Workspace are mandatory.

Basic design capabilities (Microsoft Word, Adobe Acrobat, Photoshop, Indesign etc.) and web design skills are preferred but not required.

Proficiency in GoogleBusiness and Facebook Business Suite are required.

Standard schedule is Monday Friday, however, candidates must be willing and available to work the occasional weekend or holidays, as needed.

Required : College degree is required, preferably relating to some area of marketing or communications. Must have flexible availability, as restaurants and bars are open when many businesses are not.

Preferred : Minimum of 2-3 years of relevant work experience; minimum 2 years’ experience in a similar position is preferred.

Job Responsibilities

Typical duties will include, but are not limited to :

Marketing

• Collaborate with the Programs team to create and implement marketing strategies for ABC’s broad range of programs including Volunteer Lawyers & Professionals for the Arts (VLPA), Arts Board Matching, Periscope : Artist Entrepreneur Training, Education Seminars, Fiscal Sponsorship, and Creative Advantage
• Generate compelling, engaging written and visual content to effectively communicate the value of these programs for marketing materials, including one-sheets, newsletters, social media posts, and website updates.
• Promote and market special events, fundraisers, and other community engagement activities.
• With input from the Programs team, craft captivating stories that highlight the success and achievements of artists, volunteers, and other participants involved in ABC’s programs.
• Coordinate and disseminate program- and event-related content across identified external channels such as community calendars or other event listings.
• Assist Programs team in creating and distributing media alerts or press releases.
• Assist Development Coordinator and Executive Director with creation of Annual Report

Social Media

• Manage ABC’s social media presence across various platforms (primarily Instagram, LinkedIn, Facebook, and Twitter), ensuring consistent branding and engaging content.
• Develop and schedule posts, respond to inquiries and comments, and track engagement metrics to inform future strategies.
• Create and disseminate social media toolkits to community partners and stakeholders to amplify and expand the reach of social media marketing efforts.
• Monitor social media best practices and new opportunities to best engage with current and new audiences.

Event Support

Assist with on-site marketing efforts such as staffing event tables, setting up signage, or other all hands-on deck functions for programs and events.

General

• Serve as the front line of the organization by managing all general office communications including main phone line and email address, responding to or routing inquiries appropriately.
• Uphold ABC’s brand standards across all marketing materials and communications.
• Maintain a cohesive visual identity and tone of voice that aligns with ABC’s mission and values.
• Track marketing performance and provide insights to inform marketing strategies and program development.
• Conduct market research and analysis to identify new opportunities, target demographics, and / or emerging trends in the arts sector.

Qualifications

Position Requirements & Qualifications

Education / Experience

• High school diploma or GED required; Associate’s degree or Bachelor’s degree or equivalent experience in marketing, communications, or a related field preferred.
• Demonstrated experience in marketing, with specific experience in the nonprofit or arts sector a plus.
• Graphic design experience a plus

Characteristics, Knowledge, Skills and Abilities

• Passion for serving and building relationships across the Greater Nashville arts community, including artists, arts nonprofits, and creative businesses.
• Outstanding written and verbal communications skills, with the ability to craft compelling narratives and adapt messaging for various channels and audiences.
• Proficiency in social media management, content creation, and digital marketing tools and platforms
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and meet deadlines.
• Dynamic self-starter with a high degree of professional independence and ability to exercise impeccable judgment with minimal guidelines.
• Collaborative mindset, confidence working within a small team, and proven ability to work with a variety of people and environments.
• Excellent knowledge of office software including Microsoft Office and GSuite (Docs, Sheets, Forms, etc.) and email marketing systems (MyEmma, MailChimp, etc.)
• Familiarity with task management software such as Asana, Basecamp, or Slack
• Knowledge of graphic design principles and experience with design software a plus
• Comfort using databases and marketing analytics tools Salesforce and / or Google Analytics experience a plus, but not required.

Environmental Conditions & Physical Demands

The work environment involves everyday risks or discomforts requiring normal safety precautions typical of such places as offices and meeting rooms;

use of safe work practices with office equipment, avoidance of trips and falls, and observance of fire regulations. The Arts & Business Council employs a flexible, hybrid work model with time spent in a temperature-controlled office and / or the employee’s preferred remote work location.

Some work events may be outside or in temperature-controlled offices / venues.

• Some work outside of typical office hours may be required during the planning and execution of special events. Some light local travel to run errands may also be required.
• The work environment will require walking, standing, bending and carrying items weighing 1-30 lbs. Also, the employee must have manual dexterity, visual and auditory acuity.

Reasonable accommodations may be made.

A marketing manager would undertake market research, understand the trends and customer preferences, create marketing strategy and budgets, oversee the creation of marketing materials and content, and perform all other relevant tasks essential for increasing the business's sales

Centerstone is among the nation’s leading nonprofit behavioral health systems with thousands of employees dedicated to delivering care that changes people’s lives.

A dynamic, well-established organization, we offer rewarding opportunities to serve all ages in a variety of settings. Come talk to us about joining the Centerstone team!

Job Description :

This position is remote within the state of Indiana.

SUMMARY OF POSITION

Supports the marketing and public relations activities with communications support, event management, referral development and outreach and community relations.

Serves as a key contact for many internal stakeholders as well as community partners. Helps create content to introduce and enhance Centerstone’s services in the markets served, builds relationships with community partners and measures the effectiveness and impact of those efforts.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Develops and maintains accounts and markets identified by Director of Marketing & PR.
• Maintains primary contact with assigned accounts through on-site visits, calls and networking.
• Identifies referral partner satisfaction levels, including supporting team in development of annual satisfaction surveys, data compilation and reporting.
• Creates and edits content to include articles, publications, newsletters, brochures, fact sheets, staff bios, event materials and website information.
• Designs and produces collateral and promotional material; monitors collateral inventory, facilitates production / printing when needed.
• Serves as social media lead for assigned area, creating content and posting through social media tool.
• Facilitates updates to related content on assigned area website and intranet sites.
• Manages email communications to community partners and other audiences, conducting periodic analytics reviews to make adjustments accordingly.
• Manages reputation responses using appropriate platform.
• Coordinates assigned area’s involvement with community partners, when appropriate; represents Centerstone at community events as needed.
• Participates in regional marketing initiatives as assigned.

KNOWLEDGE, SKILLS & ABILITIES

• Effectively communicate via written, verbal, in person and virtual methods.
• Knowledge of patient privacy and data security requirements (i.e., HIPAA).
• Ability to collaborate with cross-functional teams and develop / maintain strong working relationships with staff, teammates, colleagues.
• Proficient in Microsoft Office suite, Adobe Creative Suite.
• Skilled in software analytics.
• Multi-tasking, time management and project management skills with ability to prioritize tasks.

QUALIFICATIONS

Education Level

Bachelor’s degree in marketing, public relations or business or related field preferred

Years of Experience

One - two years of experience in Public Relations, Marketing, or a related field

Certification / Licensure

N / A

PHYSICAL REQUIREMENTS

Task Percentage of Time / Frequency

Standing - 20%

Sitting - 80%

Squatting - occasional

Driving - occasional

Kneeling - occasional

Lifting - occasional

Bending - occasional

Time Type : Full time

Full time

Delivering care that changes people's lives starts with our employees. Below are just some of the great benefits Centerstone employees enjoy :

• Medical, dental, and vision health coverage
• Flexible Spending and Health Savings Accounts
• 403b retirement plan with company match
• Paid time off and ten paid holidays
• AD&D Insurance, Life Insurance, and Long Term Disability (company paid)
• Diversity, Equity, and Inclusion employee resource groups
• Continuing education opportunities
• Employee Assistance Program

At Centerstone, we use our values as a guide for what we do. Respect, Expertise, Integrity and Empowerment are at the heart of every interaction at Centerstone, and particularly rooted in our beliefs toward diversity and inclusion.

Our approach to diversity is simple it’s about embracing everyone. Together, we continue to develop an inclusive culture that encourages, supports and celebrates the diverse voices and experiences of our employees.

It powers our innovation and connects us closer to each other, to our clients and the communities we serve. We strive to create a workplace that reflects the growing world around us, and where everyone feels empowered, safe and welcomed.

The healthcare industry consistently experiences new challenges, and quality outcomes are dependent on a confident and competent workforce.

That is where you come in! We are looking for a data driven marketer and passionate storyteller that will help us plan, launch and position our products and services within the marketplace.

The Marketing Manager (MM) plays a key role in the creation and execution of go-to-market strategies and campaigns related to HealthStream’s products and services.

The MM will report directly to the Senior Product Marketing Manager (with a dotted line to the business leaders (VPs, SVPs).

Together, they will collaborate with Product Management, Sales, Customer Service, Implementations, Creative, and others, to facilitate strategic alignment and make sure new business goals are met by demonstrating how HealthStream’s products deliver value.

The MM is expected to play a leading role in developing, managing and executing all marketing initiatives including but not limited to : campaign plans, budgets, campaign performance and reporting, sales enablement assets, and marketing mix.

The MM will collaborate with the demand marketing team to execute strategic campaigns that leverage various marketing channels including : email, SEM / SEO, social, advertising, digital initiatives, ABM, content, and webinars.

Additionally, you will assist in sales enablement by helping create and manage all sales collateral materials and tools needed to support the sales teams.

What You Will Need to be Successful

Create the yearly marketing calendar for your business unit that aligns with business goals

Create launch plans and marketing campaigns for your products.

Optimize and manage the digital funnels for your product portfolio.

Leverage digital marketing best practices within your planning and help direct the demand marketing team to maximize results for all marketing campaigns.

Be the subject matter expert about your customers’ journey and how to optimize communications to create good experiences.

Collaborate with Product Marketing, Product Managers, Sales Associates and other cross functional teams to establish strategic direction and be able to influence key stakeholders.

Drive sales enablement by creating sales assets and tools, as well as emphasize how to communicate the value of our products.

Work with demand marketing to plan and execute both digital webinars and trade shows

Leverage data to gather strategic insights and report results on all marketing campaigns.

Play a key role in the development and execution of marketing initiatives under the direction of the business unit marketing leader

Contribute in creating, editing and deploying product marketing content that supports the strategic positioning and messaging to ensure consistency.

Use business intelligence tools (ie. Pardot, SalesForce, Google Analytics) to present and review results with senior management, adjust budgets and adapt campaign tactics to optimize delivery of qualified leads.

Collaborate with the entire marketing department to best leverage HealthStream assets to the benefit of these products.

Manage all collateral materials in support of the entire product solution set.

Ability to make decisions independently.

Create tickets in our project management system and help ensure projects are completed on time and to our high standards

Qualifications

What You Will Need to be Successful

Education, Experience and Knowledge Required

A mandatory minimum of 3-7 years’ experience in B2B marketing or SaaS based company.

Experience using Pardot and Salesforce is highly desired.

Have or willing to obtain Google Analytics Certification so that we can ensure we’re focusing on data-driven results.

Experience using and understanding how to best leverage multiple digital marketing channel including email, SEO, SEM, social, paid social, and more.

Degree in marketing, communications or related field preferred.

Some Healthcare experience or agency experience preferred but not required.

Skills and Abilities Required

This candidate must possess superior verbal and written communication skills.

Strong computer skills are critical

Excellent organizational skills with a proven record of managing multiple projects simultaneously and an attention to detailed.

An energetic, mature self-starter who efficiently completes tasks in a fast-paced environment and is not afraid of leadership is the perfect candidate.

The ability to manage relationships internally and externally is expected.

A team player that is willing to jump in and help when needed.

Benefits

HealthStream offers a comprehensive benefits package to eligible employees, including :

Medical, Dental and Vision insurance

Paid Time Off

Parental Leave

401k and Roth

Flexible Spending Account

Health Savings Account

Life Insurance

Short- and Long-Term Disability

Medical Bridge Insurance

Critical Illness Insurance

Accident Insurance

Identity Protection

Legal Protection

Pet Insurance

Employee Assistance Program

Fitness Reimbursement

If you have a passion for improving healthcare outcomes and empowering healthcare workers, come join the HealthStream team! We hope you join us and be a HealthStreamer !