Marketing Manager, US Robotics Commercial Marketing

Full-time

Marketing Manager, US Robotics- Commercial

The Marketing Manager, US Robotics Commercial is responsible for directing efforts on executing downstream marketing strategies and tactics required to drive sustained revenue growth in the highly competitive digital surgical market including robotics and navigation.

The Marketing Manager will work closely with the Sales Teams, Global Marketing; Medical Education, and Sales Training to build, implement and drive commercial marketing strategies.

Responsibilities :

  • Develop and maintain a deep understanding of the robotic and navigation market landscape : market trends, customer priorities, and competitive landscape to shape our go to market approach
  • Support the commercial sales team with technical product support both in the field and in corporate offices to ensure customer conversion and satisfaction
  • Responsible for executing go to market plans for assigned product lines including promotions, medical education, digital marketing, channel readiness, inventory requirement and allocation.
  • Participate in regular review of progress and updates for the Supply Chain and Global Business
  • Maintain marketing ownership of defined products and product lines
  • Work with Global Upstream Marketing and Sales Leadership to develop tools and resources to support their efforts on the product lines
  • Recommend potential reference sites, assist with site relationship management, elevate solicited interest from sites to Global Clinical and Health Evidence
  • Partner with sales team to define and implement effective targeting, develop physician champions, and gather input to drive marketing decisions
  • Supports industry educational meetings and events, on-site customer meetings and labs, national sales meeting and other strategic meetings.
  • Cultivates relationships with key customers, internal stakeholders and the sales organization.

Location :

Pittsburgh, PA or Memphis, TN preferred

US-Field

Education :

Bachelors Degree in Marketing, Business, or Sciences preferred

Experience :

  • 3 plus years demonstrated marketing experience preferably in the orthopedic market
  • Understanding of competitive products and go to market models is a plus
  • Understanding of direct and in-direct sales channels is a plus

Competencies :

  • Strong leadership, motivation and team building skills
  • Strategic thinker with ability to anticipate future issues; Ability to anticipate and identify business needs that can drive value
  • Highly collaborative with ability to meet needs of multiple stakeholders
  • High energy and engaging; Ability to build relationships and influence across a global organization
  • Excellent, confident communication skills with the ability to communicate with and present to audiences at every level
  • Excellent communication, relationship-building, and project management skills are critical to success
  • Proven ability to operate in a dynamic environment with a sense of urgency
  • Willingness to roll up sleeves to perform at all levels and assist in areas outside of core responsibilities
  • Excellent verbal, written and presentation skills

Travel Requirements : up to 70%

All field sales and marketing professionals that are required to gain entry into healthcare facilities to perform the basic remit of their role, must successfully complete our credentialling process, which often includes COVID 19 vaccine management.

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

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The Marketing Manager will work closely with the Sales Teams, Global Marketing; Medical Education, and Sales Training to build, implement and drive commercial marketing strategies.

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  • Develop and maintain a deep understanding of the robotic and navigation market landscape : market trends, customer priorities, and competitive landscape to shape our go to market approach
  • Support the commercial sales team with technical product support both in the field and in corporate offices to ensure customer conversion and satisfaction
  • Responsible for executing go to market plans for assigned product lines including promotions, medical education, digital marketing, channel readiness, inventory requirement and allocation.
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  • Work with Global Upstream Marketing and Sales Leadership to develop tools and resources to support their efforts on the product lines
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  • Cultivates relationships with key customers, internal stakeholders and the sales organization.

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US-Field

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Bachelors Degree in Marketing, Business, or Sciences preferred

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  • 3 plus years demonstrated marketing experience preferably in the orthopedic market
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  • Highly collaborative with ability to meet needs of multiple stakeholders
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  • Excellent, confident communication skills with the ability to communicate with and present to audiences at every level
  • Excellent communication, relationship-building, and project management skills are critical to success
  • Proven ability to operate in a dynamic environment with a sense of urgency
  • Willingness to roll up sleeves to perform at all levels and assist in areas outside of core responsibilities
  • Excellent verbal, written and presentation skills

Travel Requirements : up to 70%

All field sales and marketing professionals that are required to gain entry into healthcare facilities to perform the basic remit of their role, must successfully complete our credentialling process, which often includes COVID 19 vaccine management.

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

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