Field Marketing Manager

Full-time

Function

As a Field Marketing manager Americas for the Meeting Experience (MX) business unit , you contribute to your market growth by building, implementing, measuring, and optimizing the marketing plan for your region.

You know like no other what your market requires and how to optimize the performance of spend to achieve growth targets.

Key Responsibilities

Define and implement specific marketing plan & budgets for your segment to ensure customer acquisition and retention. The local marketing plan should be in line with sales & growth objectives for your region and global marketing objectives.

Develop specific launch goals, plans and strategies.

Manage the regional market budget and assign budget to the different marketing tactics.

You cover the following marketing activities :

Events : events strategy, event communication and promotion, post-event evaluation. You are supported by a local event specialist for event logistics, services, and resources.

PR : together with the global communications lead and supported by a PR agency, you develop the local PR strategy and manage media relations.

Identify target audiences and key media outlets to effectively communicate our key messages and enhance brand visibility.

Paid media : you manage (plan, identify, evaluate) appropriate advertising channels and media outlets to reach the target audience effectively.

Digital marketing : you advise the digital marketing team with local insights to improve their digital campaigns (AdWords, social advertising, etc.)

Manage the end-to-end lead process, always seeking ways to improve the intake and conversion of the lead funnel by e.g., developing nurturing process to turn prospects into customers or to start up specific projects (e.

g., telemarketing actions).

Identify customers who are willing to participate in testimonials, case studies or references.

Together with our alliance partners, you develop joint marketing activities.

Become the subject matter expert for your market(s) : you understand the market & customer needs and feed these insights to headquarters to ensure the region’s future performance.

Align with and secure buy-in from multiple stakeholders, including sales and HQ Segment marketing. Report on campaign success and business contribution.

Requirements

Bachelor’s degree in marketing or related field

Minimum 5 years of experience in a similar role (preferably experience in IT or UCC industry that requires a complex B2B sales process utilizing distribution channels, system integrators and value-added resellers).

Familiar working in a matrix organization.

Strong business acumen; deep understanding of the market & customer base and market problems & problems customers face.

Excellent verbal, written and presentation communication skills.

In-depth understanding of key marketing metrics; analytical with the ability to gather data, synthesize the data and tell a story.

Solid strategic insights and strong action focus.

Sales-oriented, personable, and collaborative.

Pragmatic, energetic, self-starting leader and highly motivated achiever.

Analytical, process oriented.

Knowledge of Microsoft applications (Excel, PowerPoint, Word).

Familiar with common CRM systems or marketing automation platforms is a plus.

Nearest Major Market : Atlanta

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From a "VEVRAA Federal Contractor" We request Priority Referral of Protected Veterans

This is an official Veradigm Job posting. To avoid identity theft, please only consider applying to jobs posted on our official corporate site.

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