Function

As a Field Marketing manager Americas for the Meeting Experience (MX) business unit , you contribute to your market growth by building, implementing, measuring, and optimizing the marketing plan for your region.

You know like no other what your market requires and how to optimize the performance of spend to achieve growth targets.

Key Responsibilities

Define and implement specific marketing plan & budgets for your segment to ensure customer acquisition and retention. The local marketing plan should be in line with sales & growth objectives for your region and global marketing objectives.

Develop specific launch goals, plans and strategies.

Manage the regional market budget and assign budget to the different marketing tactics.

You cover the following marketing activities :

Events : events strategy, event communication and promotion, post-event evaluation. You are supported by a local event specialist for event logistics, services, and resources.

PR : together with the global communications lead and supported by a PR agency, you develop the local PR strategy and manage media relations.

Identify target audiences and key media outlets to effectively communicate our key messages and enhance brand visibility.

Paid media : you manage (plan, identify, evaluate) appropriate advertising channels and media outlets to reach the target audience effectively.

Digital marketing : you advise the digital marketing team with local insights to improve their digital campaigns (AdWords, social advertising, etc.)

Manage the end-to-end lead process, always seeking ways to improve the intake and conversion of the lead funnel by e.g., developing nurturing process to turn prospects into customers or to start up specific projects (e.

g., telemarketing actions).

Identify customers who are willing to participate in testimonials, case studies or references.

Together with our alliance partners, you develop joint marketing activities.

Become the subject matter expert for your market(s) : you understand the market & customer needs and feed these insights to headquarters to ensure the region’s future performance.

Align with and secure buy-in from multiple stakeholders, including sales and HQ Segment marketing. Report on campaign success and business contribution.

Requirements

Bachelor’s degree in marketing or related field

Minimum 5 years of experience in a similar role (preferably experience in IT or UCC industry that requires a complex B2B sales process utilizing distribution channels, system integrators and value-added resellers).

Familiar working in a matrix organization.

Strong business acumen; deep understanding of the market & customer base and market problems & problems customers face.

Excellent verbal, written and presentation communication skills.

In-depth understanding of key marketing metrics; analytical with the ability to gather data, synthesize the data and tell a story.

Solid strategic insights and strong action focus.

Sales-oriented, personable, and collaborative.

Pragmatic, energetic, self-starting leader and highly motivated achiever.

Analytical, process oriented.

Knowledge of Microsoft applications (Excel, PowerPoint, Word).

Familiar with common CRM systems or marketing automation platforms is a plus.

Nearest Major Market : Atlanta

Job Description

We are looking for a smart, entrepreneurial, and intellectually curious intern for our Marketing and Communications team.

To succeed here, you'll need to be creative-minded, willing to try new things across a variety of marketing areas, and be engaged in numerous projects with tight deadlines.

You absolutely must be a good writer and editor and have an eye for details, the development of key messages, and value propositions.

To do great work you need to be an enthusiastic team player, who can work cross-functionally with partners across global corporate and marketing communications, and beyond.

Reporting to the Marketing Specialist, you will work in close collaboration across teams and functions with ample chances to develop your marketing skills, as well as project management and organizational experience, to create a wide range of written content, and to develop key messages and value propositions for our company.

You will have the opportunity to develop your skills in all areas of marketing including internal and external communications, campaign strategy, and public relations.

Responsibilities :

• Distill, develop and communicate key messages with a continuous focus on stakeholders and value propositions
• Drafting and / or editing blog posts, bylines, award submissions, and press releases
• Drafting and coordinating marketing collateral aligning with sales initiatives including cut sheets, FAQ’s, brochures, and PowerPoint presentations
• Support customer communication efforts through customer emails and talking points
• Assist with drafting internal communications and internal employee newsletter
• Team organization support maintaining calendars for emails, events, and launches

Qualifications

Basic Qualifications :

• A Sophomore, Junior, or Senior enrolled at a university with a track in Public Relations, Marketing, Communications, or Journalism
• Knowledge or willingness to learn across multiple areas of marketing and public relations
• Excellent organizational and critical thinking skills
• Writing and editing experience
• Proficient in Microsoft Office

Additional Information

We offer competitive benefits, including health insurance, life insurance and disability plans, as well as a 401k with company matching.

Disclaimer :

This job description has been designed to indicate the general nature and level of work performed by employees within this classification.

It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this position.

Description

The Philadelphia office of Cozen O’Connor is looking for a bright, creative, client-service-oriented Practice Group Marketing Assistant to assist the Business Law Department and its associated practice groups.

The successful candidate must possess excellent interpersonal skills, attention to detail, be a self-starter who excels at multitasking, and can thrive in a fast-paced atmosphere.

The position is ideal for someone who wants to build a working knowledge of each practice group’s services and understand their unique strategy, priorities, and clients.

Duties and Responsibilities :

• Prepare and edit customized pitches and assist with developing proposals and responding to other requests for marketing materials.
• Conduct competitive research and analysis in support of various strategic marketing initiatives
• Maintain marketing collateral, practice group descriptions, attorney biographies, news posts, and alerts on the firm website related to the assigned practice groups.
• Prepare and coordinate directory / league table submissions and schedule follow-up interviews.
• Support practice groups’ participation in seminars, conference / association sponsorships, and other firm events, including assisting with logistics, managing advertising opportunities, leveraging sponsorship opportunities, and coordinating and executing attorney participation in profile-raising events.
• Initiative and analyze competitive target, client, market, industry, and competitor research in collaboration with Library Services to inform business development strategies.
• Assist in the execution of marketing and business development plans to drive new business.
• Collaborate with other marketing, communications, and graphics team members and perform other duties as assigned.
• Lead legal directory submissions, including assisting partners with pre-interview preparation process.
• Performs other duties and handles special projects as assigned.

Requirements :

Bachelor's degree with 1-3 years’ experience in marketing, communications, or business development (law firm or other professional services marketing experience a plus).

Previous experience working with transactional practices is strongly preferred.

• Demonstrated knowledge and skill in Word, PowerPoint, and Excel. Database experience preferred.
• Outstanding verbal and written communication skills, including writing business communications and marketing content.
• Excellent writing and presentation skills and exacting attention to detail in all work products.
• Proficiency in analyzing and summarizing articles, alerts, white papers, and similar publications.

Cozen O’Connor is an Equal Opportunity Employer, including disabled and veterans.

Cozen O’Connor is committed to employing a diverse complement of attorneys and staff, and to fostering greater inclusion in the legal profession.

We understand the organizational effectiveness that comes from welcoming and valuing differences within the firm, and we know that assembling a team with a rich diversity of perspectives and experience is necessary to provide the highest quality legal service.

We encourage candidates to apply and join us in this effort.

The Marketing Representative will support the efforts of the marketing department and perform a variety of functions in a fast-paced startup environment.

Successful candidates will possess excellent communication skills, a positive attitude, a strong work ethic, a strong sense of professionalism, and the ability to work within a team.

Job Details / Requirements : Support preparation of marketing initiatives from the initial stage to final production and delivery Supporting marketing activities by market research, collecting and analyzing preliminary documentation, and planning and facilitating capture strategy meetings Working with business development and operations personnel to implement pursuit-win strategies, appropriately incorporate sales messages, and produce professional proposals and oral presentations Manages multiple projects and team efforts simultaneously in an effective and efficient manner under tight deadlines.

Understand how to manage time appropriately Complying with our corporate standards to present a consistent appearance and style for external marketing communications, including qualification packages, advertisements, and awards submissions Maintaining the company’s Customer Relationship Management (CRM) database The position may involve working weekends as necessary to meet pursuit deadlines Qualifications : BA or BS degree preferred Excellent writing skills required Time management skills required Strong interpersonal skills required Ability to attend outside events when called upon Responsibilities : 1-2 years of customer-service oriented, marketing, event promotion, or outside sales experience considered Superior interpersonal and communication skills Posses the ability to thrive in a fast-paced environment with the ability to multi-task Aptitude for sensing and responding to a wide range of shopping types Ability to listen carefully and actively Excellent problem-solving skills Must have reliable transportation and the ability to visit multiple stores in one day Understand and demonstrate integrity, respect, and the ability to develop positive relationships with management, customers, and peers Flexible for scheduling including weekends #LI-Onsite Powered by JazzHR

Welcome to Veradigm! Our Mission is to be the most trusted provider of innovative solutions that empower all stakeholders across the healthcare continuum to deliver world-class outcomes.

Our Vision is a Connected Community of Health that spans continents and borders. With the largest community of clients in healthcare, Veradigm is able to deliver an integrated platform of clinical, financial, connectivity and information solutions to facilitate enhanced collaboration and exchange of critical patient information.

This is a fully remote position.

Job Summary

As a Marketing Manager, you will assist in defining, developing and delivering the marketing plan and associated marketing activities, including product level messaging, sales enablement, promotional campaigns, and lead generation efforts to increase market awareness, strengthen value propositions, and solution differentiation;

influencing Veradigm’s market presence and success.

Essential Functions

• Develops, maintains, and executes against marketing plan
• Develops a thorough understanding of the market, including market segmentation
• Defines and strengthens product positioning, messaging, and value propositions
• Prioritizes sales enablement, promotional campaigns, and lead generation efforts to strengthen pipeline growth
• Understands competitive offerings and develops positioning to win against competitors
• Interacts regularly with customer-facing teams to better understand customers’ needs, wants and pain points
• Collaborates with solution leads to understand product roadmap including issues and enhancements to update and optimize the Veradigm marketing plan
• Ensures marketing best practices are being met, and proactively provides ideas for how to optimize campaigns
• Understands, measures, and reports on the KPIs that demonstrate marketing effectiveness

Job Requirements

• Bachelor's Degree or equivalent Business experience (Required)
• 4-7 years relevant work experience (Preferred)
• Prior healthcare experience (Required)

Compliance

Job responsibilities include fostering the Company’s compliance with all applicable laws and regulations, adherence to the Code of Conduct and Compliance Program requirements, policies and procedures.

Compliance is everyone’s responsibility.

Knowledge, Skills and Abilities

• Excellent written and verbal communication skills
• Thorough understanding of the healthcare landscape
• Self-motivated, understanding, and adaptable
• Ability to think strategically and develop product positioning, value propositions, and messaging with marketing functional leads as needed
• Ability to perform research and present summaries
• Adept at interpreting product features and translate into benefits for each target audience
• Passionate about customer experience
• Analytical and data-driven approach to understanding customer insights
• Strong project management skills to manage multiple initiatives and deliver on time and within budget
• Be a team player we versus I
• Communicate learnings; share wins and challenges
• Skilled at investigating situations or issues to get relevant information; adept at asking questions and then listening to successfully obtain quality information

LI-VER

We strongly advocate that our associates receive all CDC recommended vaccinations in prevention of COVID-19.

Visa Sponsorship is not offered for this position.

At Veradigm, our greatest strength comes from bringing together talented people with diverse perspectives to support the technology needs of , physicians, 1, hospitals and 10, postacute organizations across the globe.

Veradigm offers a comprehensive compensation and benefits package, including holidays, vacation, medical, dental, and vision insurance, company paid life insurance and retirement savings.

Veradigm’ policy is to provide equal employment opportunity and affirmative action in all of its employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category.

Applicants for North American based positions with Veradigm must be legally authorized to work in the United States. Verification of employment eligibility will be required as a condition of hire.

Veradigm is proud to be an equal opportunity workplace dedicated to pursing and hiring a diverse and inclusive workforce.

From a "VEVRAA Federal Contractor" We request Priority Referral of Protected Veterans

This is an official Veradigm Job posting. To avoid identity theft, please only consider applying to jobs posted on our official corporate site.

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