Job Description

The Product Marketing Manager will assist in the development of the overall go to market strategy for the digital marketing group in support of CBTS / OnX practices Cloud, Communication, Infrastructure and Consulting practices.

Strategy Development - Digital Product Marketing (30%) Develop and oversee digital product campaign executionMarketing Automation Tools (ie Salesforce, Hubspot,)Content Creation (ie White Papers, Case Studies) Vertical strategy approach ( Healthcare, Government, Retail etc)Influencers Marketing CampaignsSocial media strategyDemand Generation Activities as it relates to digital efforts.

Work with cross-functional teams to build alignment on strategy and execution.Research - voice of the customer, customer buyer journey mapping, data analytics, customer research, and data from strategic manufacturer partners and 3rd party industry sources.

Work closely with, Sales, Solution Design, and creative teams to develop and implement comprehensive marketing plans for strategic product linesWork closely with Industry technology partners for content development, investment and funding opportunities.

• Strategy Execution (50%) Oversee the execution of the above tactics working with cross functional teams. Coordinate with Marketing and Support teams to execute tactics of tradition marketing plans, including : Webcasts and panelsClient seminars, events and trade showsSolution social mediaLead generation programsAnalytics - ROI tracking and results of marketing activities.
• Marketing Resource for Sales Enablement (20%) Serve as a liaison between the Sales and Marketing teams for sales activities associated with specific product linesCreate sales presentations and content for sales teams associated with specific product lines and vertical industriesAssist marketing and sales leadership in all sales training

Four years of College resulting in a Bachelor's Degree or equivalent

2 to 3 years

• 1-3 plus years' experience creating digital marketing strategies and ongoing digital campaigns for practices preferably, out of a technology environment.
• Experience creating content for content syndication (ie. White Papers, Case Studies, Infographics)
• Experience supporting sales teams with sales enablement materials and training
• Experience developing target channels
• Experience with social media and automation tools
• Ability to lead cross-functional teams without formal authority
• Ability to analyze data and intel to formulate strategic direction for product development and marketing efforts
• Strong oral and written communication skills
• Strong organizational and time management skills
• Excellent analytical, planning and process development skills, strong business judgment and high level of initiative
• Strong relationship management skills including team building and collaboration
• Ability to work well with minimal direction, make independent decisions, and set priorities with a high level of integrity, maturity, and professionalism
• Effectively manage multiple tasks and functions simultaneously
• Strong attention to details and commitment to accurate execution
• Knowledge of IT-related and telecommunications-related business processes and marketing trends
• Refined communications and presentation skills
• Collaborative team player

No supervisory responsibility

Marcum LLP offers a great career with exceptional benefits.

There’s a lot to think about when it comes to launching your career. At Marcum, we offer you a world of opportunity, a highly competitive salary, exceptional benefits, flexible work options, and industry-leading technology, all within an environment that values your contributions and supports your professional growth.

At Marcum, eligible associates receive a benefits package that includes health, dental, and vision insurance, short and long-term disability insurance, life insurance, flexible spending accounts, and transit benefits, as well as paid time off, a 401(k) plan with an employer contribution, and a profit sharing plan.

Join us to help our CRM team build a robust, integrated platform for business development and marketing at a rapidly growing firm.

Using Salesforce, you will help us educate users, ensure high quality data, and manage a complex tool.

The ideal candidate will enjoy analytics and working with data to identify trends that we’ll need to optimize campaigns and business intelligence.

If you’re self-driven, organized, and have a keen eye for detail, we’d love to hear from you.

Responsibilities

Customer Service

• Support users in addressing challenges and solving problems using CRM tools.
• Assist the reporting lead and the Sr. CRM Manager with report and dashboard creation to identify and report on KPIs
• Identify themes and build resources to support users.
• Support training sessions through webinar production and deliver or training components.

Data Hygiene

• Monitor and maintain good data hygiene practices for the database.
• Work with users to improve processes and recommend permanent solutions to maintain high quality data
• Assist and lead CRM data clean-up initiatives.
• Prepare data for upload, as needed.
• Identify and merge duplicates or erroneous data.
• Research and backfill data as needed.

Admin & Analysis

• Maintain and manager license holders; evaluate user data and make recommendations to optimize resources.
• Assist in monitoring and maintaining integrated systems. Escalate concerns about data quality.
• Additional responsibilities may be included, based on the firm’s needs and the successful applicant’s particular strengths and areas of interest.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Information Systems or related field
• Early Career : 2+ years’ experience
• Experience using Salesforce and creating reports within.
• Knowledge of Excel (basic formulas, formatting, sorting lists, etc.)
• Superior attention to detail
• Strong ability to organize and prioritize in a fast-paced environment
• Comfortable working with large data sets
• Strong research and analytical skills
• Solutions-oriented, proactive problem-solver
• Passionate about learning and staying up-to-date with the latest in Salesforce features, technology and data requirements
• Excellent interpersonal and communication skills ability to work within a multi-faceted business environment and effectively collaborate with others
• HubSpot, Microsoft Dynamics, and / or Introhive experience a plus

Experience in data visualization, predictive analytics, and marketing automation a plus.

Marketing Specialist

Location : Cleveland, OH

Are you passionate about marketing and looking for an exciting opportunity in the real estate industry? Hanna Commercial Real Estate, a leading commercial real estate firm in Cleveland, Ohio, is seeking a talented and motivated marketing specialist to join our team.

This is a fantastic opportunity to work in the heart of downtown Cleveland at the prestigious US Bank Building. This is a hyrbid role offering 1 remote day option.

Responsibilities :

• Collaborate with the marketing team to develop and execute strategic marketing initiatives.
• Create Compelling and engaging content for various marketing channels, including social media, email campaigns, and website updates.
• Assist in the production of marketing materials such as brochures, flyers, presentations, and property listings.
• Conduct market research to identify trends, potential clients, and competitive analysis.
• Provide support to the sales team by creating customized marketing collateral for client presentations.
• Manage and track company listings.
• Write, proofread, and edit creative and technical content across different mediums.
• Work with external agencies and vendors
• Ability to meet deadlines and to anticipate next steps or needs of a project.
• Project management experience with a track record of meeting deadlines.
• PC skills including Microsoft Work, Excel, and PowerPoint.

Requirements :

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing, preferably within the real estate industry.
• Strong written and verbal communication skills.
• Proficiency in using marketing tools and platforms, such as Adobe Creative Suite, social media management tools, and email marketing software.
• Ability to work independently and collaboratively in a fast-paced environment.
• Detail-oriented with excellent organizational and time management skills.
• Knowledge of the Cleveland real estate market is a plus.

Benefits :

• Competitive hourly pay commensurate with experience
• Comprehensive benefits package, including health insurance, dental and vision coverage, and retirement plans.
• Paid time off and holidays.
• Professional development opportunities to enhance your skills and advance your career.

To apply, please submit your resume, cover letter, and any relevant portfolio samples to [email protected] Please include Marketing Specialist Cleveland in the subject line of your email.

We look forward to hearing from you and welcoming you to our dynamic team at Hanna Commercial Real Estate!

Qualified candidates please send resumes to :

Howard Hanna affiliates and assigns are committed to providing equal employment opportunity to all employees and applicants for employment regardless of such factors as race, color, religion, sex, national origin, age, veteran's status or disability.

The Company abides by all local, state and federal laws and regulations affecting the hiring of employees.

Overview

Salary Range : $90,000-$110,000 DOE

Our client is a fast-growing, VC-backed innovator of premium electric powered two-wheeled vehicles. The company’s products are proudly designed, and hand made in the USA from a local supply chain.

To support the company’s rapid projected growth in 2023 and beyond and new Marketing Manager position has been created.

As the Marketing Manager you will be responsible for the creation and activation of the brand and product positioning to identify and drive growth.

You will be building awareness, positioning and go-to-market enablement materials for our brand and individual products.

In this highly entrepreneurial role, you will be working cross-functionally with areas such as product development, engineering, manufacturing, customer success and business development.

You must be hands-on, have a drive for action, be analytical, motivating, and thrive in a fast-paced environment.

What you will be responsible for :

• Build and lead the implementation of strategic corporate and product marketing strategies.
• Lead overall communication and marketing efforts, fueling all necessary marketing channels, building content, managing external partners, developing selling material, and all PR efforts.
• Develop and refine product positioning, including competitive analysis, value proposition, product and buyer personas definition, etc.
• Create and manage content that generates interest work with design teams to build presentations, investor material, blogs, whitepapers, and case studies / success stories.
• Establish a cohesive go-to-market message that connects our product capabilities to our customer needs.
• Lead the conception, design and optimization of marketing campaigns that drive product awareness and revenue growth in the D2C and B2C channels.
• D2C includes ecommerce, email, paid & organic search. B2C includes distributor and dealer selling materials and product training / education.
• Lead, organize, and attend targeted industry events and investor conferences to raise brand awareness.
• Plan advertising and promotional campaigns / calendars in a variety of media channels (social, email, SMS, print, newsletter, blog, etc.)
• Grow, segment and nurture Email and SMS database to communicate brand messaging, new product introductions, events, promotions, etc.
• Partner with the CEO, Product Management, Business Development and Customer Success to identify, prioritize, and advocate for new or improved products and features based on competitive benchmarks, industry trends, usage analysis, and customer feedback.
• Manage budget and forecasting, including analysis and detailed metrics between spend and performance, providing recommendations on how best to capture ROI

What you’ll bring to the team :

• Solid knowledge of digital & conventional marketing techniques and principles
• 5+ years of marketing experience & marketing strategy
• Hands-on experience in a start up or similar high-growth environment
• Thorough understanding of social media and web analytics
• Creativity and commercial awareness
• Solid understanding of both paid and organic marketing
• Excellent written and oral communication skills.
• Experience managing 3rd Party Agencies and contractors.
• Working knowledge of Martech tools such as Shopify, Klayvio, Sprout Social or similar.
• Ability to travel as needed (up to 50% in the first 12-18 months)
• Commitment to work full time in Cleveland HQ

What’s in it for you :

• A competitive salary $90,000-$110,000 DOE
• Health Insurance
• Ability to participate in the company’s equity compensation plan / future success of the company.
• A great opportunity to grow and work with some of the most exceptional minds in the industry
• Being part of a fast-paced environment that offers challenging goals, autonomy, and mentoring, creating unparalleled opportunities both for you and the team.

Marcum LLP offers a great career with exceptional benefits.

There’s a lot to think about when it comes to launching your career. At Marcum, we offer you a world of opportunity, a highly competitive salary, exceptional benefits, flexible work options, and industry-leading technology, all within an environment that values your contributions and supports your professional growth.

At Marcum, eligible associates receive a benefits package that includes health, dental, and vision insurance, short and long-term disability insurance, life insurance, flexible spending accounts, and transit benefits, as well as paid time off, a 401(k) plan with an employer contribution, and a profit sharing plan.

Marcum Technology is seeking a full-time marketing manager with strong in depth knowledge in the technology arena. The position requires an individual with a desire to work in a variety of capacities from campaign development, lead generation, content creation and brand management.

Strong interpersonal and organizational skills are required.

Objectives of this role

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels for our IT Infrastructure and Managed IT Service Teams.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Partner with our vendor channel partners to design and evolve lead-generation tactics

Responsibilities

• Develop creative briefs and guide creative direction to meet objectives for all advertising and public- facing communications, including print collateral, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, and provide sales support
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Desired skills and qualifications

• Bachelor's degree in marketing, business administration, or similar
• 5+ years’ experience marketing technology solutions
• Proficiency with digital marketing and social media strategies
• Proficiency in marketing automation software such as HubSpot
• Superb leadership, communication, and collaboration abilities
• Exceptional analytical and problem-solving skills
• Strong time management and organizational abilities