Marketing Communications Copywriter
SUMMARY
The Marketing Communications Copywriter proven role requires someone who thrives working in a fast-paced environment, producing written content that accurately reflects the brands for marketing collateral including advertising campaigns, social media, digital marketing, and meetings and events.
The Marketing Communications Copywriter must be professionally proficient in their ability to understand business needs and objectives collaborate with other Team Members and departments, and external partners.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Serve as the primary copywriter for the Grand Sierra Resort brand in the creation of all marketing and areas of the resort including but not limited to scripts, ads (print, digital), email (including subject line, preview text and body copy), web, blog articles, press releases, text messages, campaigns, new business and digital media requirements.
- Responsible for all written content from start to finish including drafting content, editing, managing review / approval cycles, and producing for the needs of required outputs.
- To curate a robust library of written content to ensure consistency and accuracy across multiple channels, including the development and management of a writing style guide covering multiple use cases.
- Provide content for and update third-party websites with current brand and product written content.
- Play a key role in shaping the written storyline of content touchpoints while assisting to maintain the brand asset libraries.
- Assist the marketing team with regular asset management and obtaining all creative and marketing objectives.
- Work with clearly detailed content briefs, as well as creating content briefs.
- To be up to date on writing trends to ensure we are at the forefront of content.
- Produce regular reports showing content performance, including search keyword analytics, web page ranking as well as regular analysis and multivariate testing to ensure optimal content efficacy.
- Participation in marketing, public relations and related meetings.
- Must have excellent knowledge and understanding of producing effecting content for Search Engine Optimization (SEO) across all affected channels including ability to research, analyze, diagnose and improve content using industry standard tools and processes.
- Must have excellent skills in producing effective copy for email subject lines and preview text including ability to research, analyze, diagnose and improve content using standard tools and processes, such as multivariate (A / B) tests.
- Have a sound knowledge of the evolving nature of social media as it relates to compelling and engaging content.
- Must display a desire to grow within the brand and see this as a long term position.
- Develop creative concepts and execute effective written content within parameters of brand guidelines for multiple projects in multiple platforms.
- Ability to collaborate and interact effectively with internal and external clients, vendors, team members, and department staff.
- Identify, diagnose and implement opportunities, and / or resolve issues, for improved content development, deliverability and performance.
Provide actionable recommendations to improvement to marketing initiatives.
Other activities and duties as assigned and requested by Digital Marketing Director, or other senior Marketing management team members.
KNOWLEDGE / SKILLS / ABILITIES
- Proactive, energetic personality with inquiring, investigative mind.
- Flexible and adaptable in regards to learning and understanding new technologies and practices.
- Ability to conduct research into application and software related issues and products.
- Highly logical and technically proficient.
- Keen attention to detail with proven analytical and problem-solving abilities.
- Ability to work independently in fast past environment, prioritize, multi-task and meet deadlines
- Excellent knowledge and command of the English language, grammar, and writing styles.
- Must display a passion for producing content in multiple writing styles with a high degree of editorial integrity e.g.
Persuasive, Narrative, Expository and Descriptive.
- Experience with industry standard development and editing tools and management software.
- Must have professional level skills with writing and editorial related computer programs such as MS Word.
EDUCATION and / or EXPERIENCE
- BA / BS degree in related field or equivalent working experience is required.
- Minimum four (4) years of experience in marketing and communication copywriting is required.
- Hospitality and casino gaming experience, especially understanding of guest expectations and offers is preferred.
PHYSICAL DEMANDS
- While performing the duties of this job, the team member is constantly standing, kneeling, walking, reaching, twisting, grasping, lifting, listening, using computer, telephone, and speaking
- Frequently using wrist motion, dexterity, eye-hand coordination, and writing, typing on computer keyboard
- Must be able to lift, push, or pull up to 50 pounds
WORK ENVIRONMENT
Work performed indoors and outdoors. The noise level in the work environment is usually loud. Team Member may be exposed to odor and secondhand smoke.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Related Jobs
Marketing Communications Copywriter
SUMMARY
The Marketing Communications Copywriter proven role requires someone who thrives working in a fast-paced environment, producing written content that accurately reflects the brands for marketing collateral including advertising campaigns, social media, digital marketing, and meetings and events.
The Marketing Communications Copywriter must be professionally proficient in their ability to understand business needs and objectives collaborate with other Team Members and departments, and external partners.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Serve as the primary copywriter for the Grand Sierra Resort brand in the creation of all marketing and areas of the resort including but not limited to scripts, ads (print, digital), email (including subject line, preview text and body copy), web, blog articles, press releases, text messages, campaigns, new business and digital media requirements.
- Responsible for all written content from start to finish including drafting content, editing, managing review / approval cycles, and producing for the needs of required outputs.
- To curate a robust library of written content to ensure consistency and accuracy across multiple channels, including the development and management of a writing style guide covering multiple use cases.
- Provide content for and update third-party websites with current brand and product written content.
- Play a key role in shaping the written storyline of content touchpoints while assisting to maintain the brand asset libraries.
- Assist the marketing team with regular asset management and obtaining all creative and marketing objectives.
- Work with clearly detailed content briefs, as well as creating content briefs.
- To be up to date on writing trends to ensure we are at the forefront of content.
- Produce regular reports showing content performance, including search keyword analytics, web page ranking as well as regular analysis and multivariate testing to ensure optimal content efficacy.
- Participation in marketing, public relations and related meetings.
- Must have excellent knowledge and understanding of producing effecting content for Search Engine Optimization (SEO) across all affected channels including ability to research, analyze, diagnose and improve content using industry standard tools and processes.
- Must have excellent skills in producing effective copy for email subject lines and preview text including ability to research, analyze, diagnose and improve content using standard tools and processes, such as multivariate (A / B) tests.
- Have a sound knowledge of the evolving nature of social media as it relates to compelling and engaging content.
- Must display a desire to grow within the brand and see this as a long term position.
- Develop creative concepts and execute effective written content within parameters of brand guidelines for multiple projects in multiple platforms.
- Ability to collaborate and interact effectively with internal and external clients, vendors, team members, and department staff.
- Identify, diagnose and implement opportunities, and / or resolve issues, for improved content development, deliverability and performance.
Provide actionable recommendations to improvement to marketing initiatives.
Other activities and duties as assigned and requested by Digital Marketing Director, or other senior Marketing management team members.
KNOWLEDGE / SKILLS / ABILITIES
- Proactive, energetic personality with inquiring, investigative mind.
- Flexible and adaptable in regards to learning and understanding new technologies and practices.
- Ability to conduct research into application and software related issues and products.
- Highly logical and technically proficient.
- Keen attention to detail with proven analytical and problem-solving abilities.
- Ability to work independently in fast past environment, prioritize, multi-task and meet deadlines
- Excellent knowledge and command of the English language, grammar, and writing styles.
- Must display a passion for producing content in multiple writing styles with a high degree of editorial integrity e.g.
Persuasive, Narrative, Expository and Descriptive.
- Experience with industry standard development and editing tools and management software.
- Must have professional level skills with writing and editorial related computer programs such as MS Word.
EDUCATION and / or EXPERIENCE
- BA / BS degree in related field or equivalent working experience is required.
- Minimum four (4) years of experience in marketing and communication copywriting is required.
- Hospitality and casino gaming experience, especially understanding of guest expectations and offers is preferred.
PHYSICAL DEMANDS
- While performing the duties of this job, the team member is constantly standing, kneeling, walking, reaching, twisting, grasping, lifting, listening, using computer, telephone, and speaking
- Frequently using wrist motion, dexterity, eye-hand coordination, and writing, typing on computer keyboard
- Must be able to lift, push, or pull up to 50 pounds
WORK ENVIRONMENT
Work performed indoors and outdoors. The noise level in the work environment is usually loud. Team Member may be exposed to odor and secondhand smoke.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Event Marketing Assistant
Top Tier is seeking a vibrant, energetic, and dedicated entry-level Event Marketing Assistant to join our growing team! Based in the Reno area, our firm was founded on the principles of delivering excellent customer service and a dedication to providing our charity partners with the highest quality fundraising services possible.
Our goal is to integrate creative marketing and fundraising tactics in a new and innovative way with their potential donor base to increase their brand awareness and long-term donor loyalty.
Event Marketing Assistant Responsibilities : Create innovative marketing campaigns that will align with the target audience to exceed growth demands.
Develop campaigns by conducting market research and generating ideas that will allow us to reach customers from all demographics.
Work closely with our sales teams to ensure that we are optimizing our marketing funnel and formulating new outreach and fundraising strategies.
Attend weekly training sessions to enhance your skills in prospecting new customers and sales opportunities. Serve as the lead point of contact for all our customers' accounts.
Multitask when conducting marketing campaigns, developing new outreach programs, and working within a team. Coordinate with other departments to ensure that all company goals are met.
Event Marketing Assistant Qualifications : Must be at least 18 years + Bachelor's degree is preferred but not required Willingness to work independently and within a team environment Creative mindset and unafraid to share new ideas Ability to problem solve and follow through on work assignments Excellent communicative skills when reaching out to customers Outgoing demeanor to be able to execute campaigns directly with customers and continue to build positive work relationships Powered by JazzHR
Proposal Manager - Marketing
Summary
Proposal managers at DOWL have an integral role in the firm’s short-term and long-term success. Join a marketing team that is fiercely protective of the company’s brand and partner with our seller-doer project managers to position the firm to win exciting projects.
This is a full-time position responsible for managing qualifications-based marketing proposals for select opportunities.
This position includes some business development and administrative duties.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Guide project managers and other technical staff on marketing and business development best practices and internal marketing and business development procedures.
- Oversee and manage qualifications-based proposal planning and go / no-go decisions, and assist with strategy.
- Work as part of a team of marketers to coordinate and deliver high-quality engineering, environmental, planning, and related proposals across the company.
- Develop schedules and draft outlines, resumes, and past experience write-ups in collaboration with project managers.
- Coordinate proposal writing effort with engineering / planning teams.
- Work with proposal team and graphics staff to develop engaging and interesting graphics for proposals and other marketing materials.
- Oversee, coordinate, write, provide Quality Assurance / Quality Control, edit, and / or produce qualifications-based proposals.
- Help identify upcoming projects on which DOWL may be competitive and guide practice area leaders and project managers in positioning the firm to win.
- Coordinate with project managers to enter and update sales pipeline information in Deltek.
- Track leads, opportunities, and requests for proposals and disseminate them to identified technical staff, as needed.
- Coordinate and provide guidance on shortlist interview teams and presentations.
- Interact with clients on teaming arrangements.
- Conduct proposal debriefs.
- Maintain / produce marketing materials not in direct connection to an existing request for proposals or the Vision database, including marketing brochures, Statements of Qualifications, cut-sheets, etc.
- Maintain data in the Client Relationship Module of Deltek Vision including project photography, project descriptions, awards, employee qualifications data, and resume information.
- Track business development opportunities via Deltek business development campaigns.
- Mentor and guide other marketing and business development staff in proposal work and business development.
- Determine needs for, and support implementation of, market research and special projects related to marketing and business development initiatives.
- Represent the company at industry events, as needed.
- Assist or lead involvement in community organizations and events, as needed.
- Other duties as assigned, including presentations, marketing collateral, and data entry.
Essential Administrative Duties :
- Organize and plan office events.
- Write and / or prepare fee-based letter proposals, as needed.
Supervisory Responsibilities
May manage select employees in Marketing which will involve : Assigning qualifications-based proposals to marketing staff.
Providing mentorship, guidance, and QA / QC to marketing coordinators and assistant staff regarding qualifications-based proposals and / or other marketing collateral production.
Carrying out supervisory responsibilities in accordance with the firm’s policies and applicable laws and being responsible for the overall direction, coordination, and evaluation of this unit.
Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance;
rewarding and disciplining employees; addressing complaints and resolving problems.
Qualifications
To be successful in this position, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. To perform successfully, the employee should demonstrate the core competencies contained in the attachment.
Education and / or Experience
Baccalaureate degree from four-year college or university and a minimum of six years architecture / engineering / construction industry-related experience and / or training;
or equivalent combination of education and experience.
Certificates, Licenses, Registrations
Must have a valid driver’s license and a good driving record.
Mathematical Skills
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
Ability to create and interpret graphs / charts.
Job Knowledge, Skills and Abilities
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write proposals, qualification packages, reports, and business correspondence. Ability to effectively present information and respond to questions from groups of managers, clients, and the general public.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form Must be able to use Microsoft Outlook, Word, Excel, and PowerPoint and have knowledge of graphics software.
To perform this job successfully, an individual should have the ability to type accurately at a reasonable pace (not less than 40 words per minute).
Physical Demands. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this position, the employee is regularly required to sit. The employee is required to talk and hear.
The employee is regularly required to stand; walk and use hands to finger, handle, or feel. The employee must occasionally lift and / or move up to 10 pounds.
Specific vision abilities required by this position include close vision and ability to adjust focus.
Work Environment. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this position.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
Geographic locations are taken into consideration with respect to compensation.
Marketing Manager, Armasight
Armasight is looking for an experienced Marketing Manager to execute our Holistic Marketing Strategy for Armasight brand of products.
You will support efforts to create brand awareness and demand for products offered in varied market channels, including ecommerce, traditional retail, and direct-to-consumer, utilizing digital and traditional marketing avenues in line with the established goals and strategy.
The Marketing Manager will work hand-in-hand with the Director of Marketing, working together to achieve key business objectives and goals.
The Marketing Managers responsibilities include supporting the Director of Marketing to achieve established goals, directly managing internal and external resources (including agencies, independent contractors and brand ambassadors, etc.
analyzing performance of marketing efforts, reporting and analyzing key KPIs and OKRs. Participating in company events and tradeshows.
Supporting marketing channel activities with industry publishers, on social media and webservices tools (reviews, email campaigns, blogs, and internal / external documentation).
As well as providing support for internal teams like (Gov, B2B Sales, Production and Customer Service).
Marketing Manager Requirements :
- 3+ years of marketing experience, with 1+ years directly managing a team and marketing agencies.
- Proven track record of achieving marketing objectives for consumer product brands, preferably in Optics, Firearm Accessories, Shooting Sports, Hunting, Outdoors, or other related markets.
- Experience working in ecommerce and a deep understanding of brand / growth marketing to B2B, B2G and DTC.
- Experience managing marketing budgets and achieving results in a budget-conscious fashion.
- Multi-task projects effectively with conflicting timelines.
- Exemplary organization and communication skills.
- Ability to travel domestically and internationally (travel not to exceed 20% of time).
Marketing Manager Responsibilities :
- Execute Marketing Strategies for Armasight products.
- Manage marketing budgets with a budget-conscious, ROI driven approach.
- Grow brand awareness and demand in all sales channels, including ecommerce, traditional retail, and direct-to-consumer.
- Engage end-users to build brand loyalty and develop customer relationships.
- Support Brand Ambassador team and assist running the program.
- Analyze and report upon marketing performance, focusing on key metrics.
- Support campaign efforts by facilitation and providing marketing assets to key stakeholders and channel partners.
- Coordinate with marketing agency on creative needs for established campaigns.
- Support the creation of engaging content for online and offline use.
- Ensure marketing efforts align with brand vision and creative direction.
A successful Marketing Manager must be able to work closely with each respective team member of multiple Business Units to address Marketing needs, while optimally utilizing internal and external resources to achieve results in the most cost-effective way.
Benefits
- Medical Insurance from Blue Cross Blue Shield, including HSA, HMO, and PPO options.
- Prescription, dental and vision insurance.
- Employer-paid life, AD&D and disability insurance.
- Employer-paid employee assistance program.
- Generous FTO (flexible time off).
- 401k retirement benefits plan with a company match.
- Voluntary legal support services, pet insurance & identity theft protection.
- Salary commensurate with work experience and education.
Ecentria is the winner of many prestigious HR-driven awards, including :
- Best & Brightest Companies to Work For in Chicago, 2019, 2020, 2021, 2022
- Top Workplace in Chicago (Chicago Tribune Award), 2018, 2019, 2021, 2022
- Best & Brightest Place to Work in the Nation, 2018, 2019
Field Marketing Manager
DaBella is growing at an unbelievable rate, and we are seeking Canvass Managers to join our award-winning team now. Dive into a new career with no experience necessary! We will train you to be the absolute best.
Are you a competitive , optimistic leader? Focused on winning , and comfortable in uncharted territory? Do you thrive in a team-oriented and money-motivated environment?
DaBella is looking for confident, charismatic risk-takers like you to lead our marketing team to victory! Build your career from the ground floor of America’s #1 roofing company! What we offer : Ongoing individual training Company-provided vehicle to go to and from your field assignments- Fuel cards are provided for company use only.
Competitive base pay and uncapped daily bonuses- We don’t put a lid on your income! Substantial opportunities for advancement into direct sales, management, and Leadership positions.
Requirements : Complete a paid one-week basic management course. Hire, train, and develop your very own team of entry-level marketing representatives.
Build your bench! Walking outdoors daily to schedule free in-home estimates with homeowners to meet with one of our experienced Sales Representatives- Enjoy the fresh air! MUST BE ABLE TO OPERATE A MOTOR VEHICLE Compensation Guaranteed base rate of $60,000 / annually.
Average first-year earnings of $55,000-75,000 Top performers earn over $100,000+ Benefits : Employees and their families are eligible to enroll in medical, dental, vision, disability, accident, and basic life insurance.
Employees can also enroll in our company's 401k plan. Each DaBella employee receives 80 hours of Paid Time Off annually, and 6 paid holidays during a calendar year.
Individuals will also have access to the Employee Assistance Program and Pet Insurance! Experience & Qualifications : Excellent interpersonal skills.
Excellent verbal and written skills. Valid driver's license and clean driving record Previous marketing experience preferred but not required.
Previous leadership / management experience preferred but not required. About Us : DaBella was founded in 2011 and is one of America’s fastest-growing home improvement companies specializing in roofing, siding, windows, and more.
We are experiencing explosive growth and currently have 42 locations in 17 different states! Come join our incredible team and let us show you success.
We encourage those with experience in outside - inside - call center - entry level - automotive sales - luxury car - used car - medical - dental - pharmaceutical - solar - industry - brewery - agriculture - vacation - travel - insurance - mortgage servicing - mortgage processing real estate - retail - customer service - dealerships - collections - startups - creative marketing SDR And current or former military veteran - military service member - sales representative - sales manager - sales director - service advisor - account executive - real estate agent - insurance agent - loan officer - home advisor to apply! Learn more about the DaBella family at www.DaBella.us Powered by JazzHR