Description

We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our digital marketing strategies, with a focus on social media, website management, videography, and digital marketing campaigns.

You will play a crucial role in driving brand awareness, engagement, and conversions, as well as optimizing our online presence to achieve business goals.

Essential Duties and Responsibilities :

• Develop and execute social media strategies to enhance brand visibility, engage with the target audience, and drive traffic to our website(s)
• Create, curate, and publish high-quality content across various social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and YouTube
• Engage with users, respond to comments and messages, and build a strong online community
• Plan, execute, and optimize digital marketing campaigns across various channels, such as email marketing, display advertising, pay-per-click (PPC) campaigns, and content marketing
• Conduct market research, analyze consumer behavior, and identify target audience segments for effective campaign targeting
• Monitor campaign performance, analyze data, and make data-driven recommendations for campaign optimization and improvement
• Create and distribute compelling press releases to media outlets, industry influencers, and other relevant channels to generate positive media coverage and enhance brand visibility
• Oversee the company’s website(s), ensuring it is user-friendly, visually appealing, optimized for search engines (SEO), and making sure content is up to date
• Create and update website content, including landing pages, blog posts, product pages, and multimedia elements
• Monitor website analytics to identify areas for improvement and implement necessary changes
• Manage company’s internal website, including updating current content and posting new content
• Develop and produce high-quality videos for various marketing initiatives, including product launches, tutorials, testimonials, and promotional campaigns.
• Manage the entire video production process, from conceptualization to editing and final delivery
• Other duties as assigned

The above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Minimum Qualifications :

• Bachelor degree in Marketing, Digital Marketing, Communications, eCommerce, Business, or a related field.
• 3-5 years of relevant work experience.

Broad, functional knowledge and proficiency in the following :

• Google Analytics, Google AdWords, Facebook, Instagram, LinkedIn, Twitter, YouTube, MailChimp, SEO, WordPress, website management, targeted advertising, and Adobe Creative Suite (InDesign, Illustrator, & Photoshop).
• Proficient in using social media management tools, content management systems (CMS), video editing software, and analytics platforms
• Strong understanding of SEO principles and website optimization techniques
• Excellent written and verbal communication skills, with the ability to create compelling content and engage with online audiences.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Creative thinking and problem solving skills, with a passion for staying up to date with the latest digital marketing trends and tools
• A portfolio that includes self-produced video or website or social media content is preferred.
• Knowledge in the transportation industry is not required. An ideal candidate would exhibit initiative for learning the industry, be self-motivating, and have high energy.

JX Enterprises, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Details

Posted : 14-Apr-23

Location : Grand Rapids, Michigan

Salary : Open

Internal Number : 495372

Position Title : Marketing Manager Location : Grand Rapids Department :

40703 - EIO Program Marketing

Advertised Salary : $50,000 - $58,000; Salary commensurate with education, experiences, and other requirements. Comprehensive benefit package (health care, vacation, etc.

FLSA : Exempt Temporary / Continuing : Continuing Part-Time / Full-Time : Full-Time Union Group : N / A Term of Position : 12 Month At Will / Just Cause : Just Cause Summary of Position : Plans and executes branding and recruitment strategies for the Office of Extended and International Operations (EIO), including 22 off-campus locations, online programs, and the Doctorate in Community College Leadership.

Manages the overall communication plan for each stage of the recruitment funnel. Serves prospective students through face-to-face and digital communications.

The anticipated start date of this position is June 2023. However, this is an estimated date and can be revised if needed.

Position Type : Staff Required Education : Bachelor’s degree in Marketing, Advertising, Communications, Public Relations or related field.

Required Work Experience : Three years of successful full-time, demonstrated work experience in professional marketing.

Social media management in a professional organization.

Experience with CRM software.

Experience with website development. Required Licenses and Certifications : Physical Demands :

• Office Environment
• Bending
• Carrying
• Moving
• Sitting
• Driving
• Lifting
• Standing

Additional Education / Experiences to be Considered : Experience marketing higher education degree opportunities to a non-traditional, adult audience.

Master’s degree in Marketing, Advertising, Communications, Public Relations or related field. Essential Duties / Responsibilities : Support the Director of Marketing and Admissions in the development and implementation of annual branding and recruitment campaigns.

Recruit prospective students and build relationships, strengthen partnerships with communities and EIO partner community colleges across Michigan.

Plan, organize, and execute EIO recruitment events, including, but not limited to, open houses, community college recruitment events, and information sessions.

Manage social media sites for EIO locations and identify valuable content that supports University objectives and goals.

Grow and engage community followers within current social networks and by identifying emerging social networks and platforms.

Supervise Marketing Communication Specialists, department interns, and student employees and foster a team environment.

Proofread, write, and edit copy for brochures, direct mail pieces, social media, email, print, digital advertisements, and outdoor media.

Utilize CRM system, Salesforce, to manage electronic communications and direct mail and report data on response rates and student demographics.

Maintain relationships and communicate with outside agencies, printers, media, students, vendors, etc., regarding projects, advertisements, payments, etc.

Perform media analysis and determine buys to support branding and recruitment campaign goals and other program promotion.

Advise and assist departments with effective promotional campaigns including advertising, public relations, social media, recruiting, events and media use.

Work collaboratively with University Advancement and Marketing and other university departments to ensure that marketing efforts are appropriately integrated and marketing presents a consistent brand and identity for the University.

Recommend new processes to help the creative team become more efficient.

Attend meetings in the absence of the Director of Marketing and Admissions.

Edit and maintain website as programs are added to EIO locations and create landing pages for marketing campaigns.

Assist in the development of campaign strategy when new programs are taken off-campus or to new EIO locations.

Demonstrates an understanding of diversity, equity, and inclusion, especially in working relationships with students, faculty, staff and community members.

Any other duties assigned within the position classification area. Marginal Duties / Responsibilities : Skills and Abilities : To perform this job successfully, an individual must be able to perform each essential duty.

The requirements listed are representative of the knowledge, skill, and / or ability required. Any equivalent combination of education, training and experience which provides the required knowledge, abilities and skills may be considered.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Knowledgeable about the principles of design, typography, illustration, photography, production, marketing, branding, writing and editing.

2. Ability to work as part of a creative team as well as independently and is self-directed in assisting University clients with marketing requests.

3. Communicates well and works seamlessly with administration, marketing colleagues, clients and vendors.

4. Ability to write in multiple styles and voices to diverse audiences.

5. Demonstrates impeccable attention to detail.

6. Serve on various University and / or community committees as assigned by the Director of Marketing and Admissions.

7. Performs all duties in compliance with applicable University policies and procedures and state and federal requirements.

8. Understanding of Ferris off-campus EIO locations and familiarity with programs offered at each site.

9. Knowledge of demographic market differences of each city where Ferris EIO programs are offered.

10. Responsible for maintaining the confidentiality of designated information.

11. Strong working knowledge of MS Office Suite as well as Adobe Creative Suite.

12. Thrives in a deadline-driven environment, exhibits flexibility in juggling a high volume of short- and long-term projects and is capable of effectively prioritizing work.

13. Demonstrated commitment, experience and understanding of diversity, equity, and inclusion. Required Documents :

• Cover Letter
• Resume
• Unofficial Transcript 1

Optional Documents : Special Instructions to Applicants : Unofficial Transcript 1 (Required) : Applicants must attach a copy of unofficial transcripts of Bachelor’s degree.

Transcript must include : Institution name, applicant name, date degree attained, degree awarded.

Finalist will be required to submit official transcripts.

If Applicable :

Transcript 2 : Applicants must attach a copy of unofficial transcripts of Master’s degree.

Transcript must include : Institution name, applicant name, date degree attained awarded

may not be complete at this time). Finalist will be required to submit official transcripts. Initial Application Review Date :

May 1st, 2023 Open Until Position is Filled? : True Posting Close Date :

EEO Statement : Ferris State University, an Affirmative Action / Equal Opportunity employer, is committed to enhancing equity, inclusion, and diversity within its community.

Ferris offers employment opportunities to qualified candidates seeking careers in a student-focused environment that values opportunity, collaboration, diversity and educational excellence.

Learn more about the Ferris Mission and community at . The University actively seeks applications from women, minorities, individuals with disabilities, veterans, and other underrepresented groups.

For more information on the University’s Policy on Non-Discrimination, visit : . About Ferris State University Ferris State University prepares students for successful careers, responsible citizenship, and lifelong learning.

Through its many partnerships and its career-oriented, broad-based education, Ferris serves our rapidly changing global economy and society.

Cornerstone University is seeking an adjunct instructor to facilitate Marketing classes for the fall semester (beginning August 30th, 2023).

Requirements include a master’s degree in marketing or an MBA with 18 credits of marketing coursework along with relevant teaching and / or work experience.

Growth Marketing Manager Remote Position Summary Make a meaningful impact for organizations and communities at a profitable and growing company through your skills as a Growth Marketer?

Yes, this role does exist! RaiseRight, the nation’s leader in gift card fundraising, is looking for a Sr. Growth Marketing Manager to add new organizations to the tens of thousands using RaiseRight to achieve their fundraising goals.

You will lead new organization acquisition and will be responsible for attracting and motivating new organizations to join and activate a program through the RaiseRight platform by owning strategy and execution across demand generation and capture, funnel management, nurturing and optimization, through to onboarding and activation.

You’ll lead the strategy definition and execution with support from the broader Marketing team and will help enable the Sales and BDR team.

You will launch campaigns and experiments, measure results and make data-driven decisions. Your ultimate goal is to acquire valuable organizations that will go on to be successful with fundraising on our platform.

What You will Do Drive awareness and lead generation by building and managing a measurable demand gen strategy that includes SEO, SEM / Paid Search, Display and Retargeting, Paid Social, Conversion Optimization, and Email.

Increase the impact of lead generation by analyzing performance across funnel stages and audience segments. Identify opportunities to optimize user experience during new organization onboarding, working with Product Marketing and Sales teams to develop new solutions or content.

Work with design and content team members to create landing pages, blog posts, ad copy, email templates, and collateral.

Own campaign optimization, including a strong test and learn approach. Clearly quantify results and share key takeaways across the team.

Track and report on campaign performance using LTV and cohort analysis. Find growth and optimization opportunities with your own queries and reports Meet monthly spend and ROI goals Share insights throughout the organization Who You Are 5+ years of experience in growth marketing, demand generation, and / or digital marketing Bachelor’s degree in Marketing, or the equivalent combination of education and experience Demonstrated experience leading digital lead generation campaigns leveraging organic and paid channels to meet business goals including hands-on experience with campaign management through AdWords, GDN and Facebook Strong analytical skills (including hands-on experience within HubSpot, GTM and GA), experience with A / B testing, and an ability to draw conclusions from data and take action accordingly Proficient in HubSpot and other marketing automation platforms Experienced in the digital ecosystem, including how SEO, SEM, paid media, content, and sales work together A professional who clearly conveys thoughts and ideas to internal and external audiences Strong writing skills with the proven ability to craft effective case studies, blog posts, or website content A team collaborator who isn’t afraid to roll up their sleeves, and a problem solver that keeps the end goal in focus Familiar with the creative development process including writing strategic creative briefs and delivering clear direction and feedback Biased towards action and proven track record of creating winning growth experiments A mentor;

we’re passionate about teams being more than the sum of their parts Why You Should Work For Us A mission driven culture Competitive compensation Generous health benefits including medical, dental and vision 401K matching plan and profit sharing up to 10% Paid parental leave PTO including a paid day to commit to volunteering in your community Direct employee earning through RaiseRight program Work From Home Position RaiseRight is the largest gift card fundraising platform in the United States, helping 50,000 organizations raise over $800 million for initiatives that matter to them.

Families purchase gift cards to use in their everyday shopping and earn rebates from retailers to offset expenses such as school tuition, athletic equipment, band trips, and church operations.

Fundraising through everyday spending is disrupting the traditional methods of selling baked goods, organizing annual events or asking for donations.

It is simply the right way to fundraise. Powered by JazzHR

WHO WE ARE :

Headquartered in Grand Rapids, Michigan since 1955, Lumbermen’s operates in Michigan, Ohio, and Indiana. A leading distributor and manufacturer, we are driven by our mission to enrich lives by intentionally caring for all who experience us.

We are employee owned and relationship powered .

WHAT YOU WILL BE DOING :

Working at our Byron Center location with our marketing team, the Digital Marketing Specialist will oversee our business to business and business to customers digital marketing strategies, manage our paid digital campaigns, help maintain and improve our family of websites, and conduct data analysis.

Day-to-day responsibilities include :

• Modeling Lumbermen’s core values while creating an atmosphere where Lumbermen’s is first choice’ of our customers.
• Establishing the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
• Leading the implementation of these capabilities, such as media planning and buying, search conversion rate optimization, lead generation, and data and analytics to support future business growth.
• Leading the analytics and reporting function in digital campaigns with a focus on optimization.
• Establishing best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach.
• Assisting in email marketing, including mapping out campaigns, list hygiene, reporting and more.
• Assisting with audience development including CRM functions related to marketing, including list management.
• Working with other team members to hit organizational goals and objectives.

WHO WE NEED :

An employee owner who embraces, models, and promotes Lumbermen’s Mission, Vision, and Promise and has :

• A friendly, professional demeanor
• Consistent dependability with proven high performance
• Strong problem-solving skills with good business judgment
• Excellent written and verbal communication skills
• The ability to productively manage tasks and complete work accurately in a timely manner.
• The ability to effectively move between a variety of tasks.
• Proven track record in a professional role with the ability to communicate well throughout all levels in an organization.

Key Qualifications / Requirements

• High School diploma / GED required (College degree preferred)
• Minimum of 5 years’ experience in a professional marketing environment
• Experience working with Google Ads.
• Experience with WordPress.
• Knowledge of SEM platforms and techniques
• Analytical knowledge and experience reporting on campaigns (understand key metrics and develop action plans using that data)
• Experience or interest in building materials a plus.
• The ability to provide examples of projects and campaigns with results will be requested.

WHAT WE OFFER :

Lumbermen’s exists to enrich the lives of people by intentionally caring for all who experience us. You will experience a different kind of work environment and family here and help live out the Lumbermen’s promises of committing to those who count on us, doing what’s right, exercising sound business practices, and earning consideration.

Other benefits include :

• A collaborative and supportive work environment
• ESOP (Employee Stock Ownership Plan) generous company-funded retirement
• Medical, dental, vision, and life insurance
• Flexible spending / health savings account
• 401(k)
• The SOURCE free and confidential support resources for our team
• Clothing allowance (for applicable roles)
• Paid time off
• Paid holidays
• Training and development
• Advancement opportunities

Lumbermen’s is proud to be a drug and alcohol-free workplace. In addition, Lumbermen’s will not discriminate against any employee or candidate because of race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

We participate in E-Verify.