JX Truck Center Jobs (1)

Description

We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our digital marketing strategies, with a focus on social media, website management, videography, and digital marketing campaigns.

You will play a crucial role in driving brand awareness, engagement, and conversions, as well as optimizing our online presence to achieve business goals.

Essential Duties and Responsibilities :

• Develop and execute social media strategies to enhance brand visibility, engage with the target audience, and drive traffic to our website(s)
• Create, curate, and publish high-quality content across various social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and YouTube
• Engage with users, respond to comments and messages, and build a strong online community
• Plan, execute, and optimize digital marketing campaigns across various channels, such as email marketing, display advertising, pay-per-click (PPC) campaigns, and content marketing
• Conduct market research, analyze consumer behavior, and identify target audience segments for effective campaign targeting
• Monitor campaign performance, analyze data, and make data-driven recommendations for campaign optimization and improvement
• Create and distribute compelling press releases to media outlets, industry influencers, and other relevant channels to generate positive media coverage and enhance brand visibility
• Oversee the company’s website(s), ensuring it is user-friendly, visually appealing, optimized for search engines (SEO), and making sure content is up to date
• Create and update website content, including landing pages, blog posts, product pages, and multimedia elements
• Monitor website analytics to identify areas for improvement and implement necessary changes
• Manage company’s internal website, including updating current content and posting new content
• Develop and produce high-quality videos for various marketing initiatives, including product launches, tutorials, testimonials, and promotional campaigns.
• Manage the entire video production process, from conceptualization to editing and final delivery
• Other duties as assigned

The above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Minimum Qualifications :

• Bachelor degree in Marketing, Digital Marketing, Communications, eCommerce, Business, or a related field.
• 3-5 years of relevant work experience.

Broad, functional knowledge and proficiency in the following :

• Google Analytics, Google AdWords, Facebook, Instagram, LinkedIn, Twitter, YouTube, MailChimp, SEO, WordPress, website management, targeted advertising, and Adobe Creative Suite (InDesign, Illustrator, & Photoshop).
• Proficient in using social media management tools, content management systems (CMS), video editing software, and analytics platforms
• Strong understanding of SEO principles and website optimization techniques
• Excellent written and verbal communication skills, with the ability to create compelling content and engage with online audiences.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Creative thinking and problem solving skills, with a passion for staying up to date with the latest digital marketing trends and tools
• A portfolio that includes self-produced video or website or social media content is preferred.
• Knowledge in the transportation industry is not required. An ideal candidate would exhibit initiative for learning the industry, be self-motivating, and have high energy.

JX Enterprises, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.