Job Summary

The Marketing Intelligence Advisor is responsible for the identification, ownership, and successful development of Marketing analytics solutions.

The Advisor will develop a deep understanding of the business, financial and marketing drivers, available data and its uses, and a functional knowledge of the analytical tools and techniques that are required to successfully manage their assigned portfolio.

As a strategic partner, the advisor will collaborate with key business and functional area leaders with the identification and development of marketing solutions that drive value, actionability, and the development of analytical resources across the organization.

The Advisor leverages strong communication and people skills to work closely with subject matter experts in various departments helping interpret and communicate complex concepts in a way that is understandable to a potentially nontechnical audience.

Workplace Category : Flex-Virtual

Essential Functions

NBA Portfolio Management

The Marketing Analytics Advisor role will be responsible for overseeing an effective portfolio of Next Best Actions (NBA).

These responsibilities include :

• Identifying upcoming strategic opportunities for new NBAs
• Evaluating the performance of existing NBAs
• Including optimization or retiring of under-performing actions
• Quantifying cost or Customer Effort Scored (CES) impacts

Analytics Platform Guidance

The Marketing Analytics Advisor will be responsible for overseeing effective use of data platforms. Near term responsibilities will include guiding the migration of an Azure based analytics platform to Snowflake and AWS.

These responsibilities include :

• Identifying key milestones and dates
• Ensuring support of existing production pipeline until migration is fully complete
• Clearing blockers and securing DS resources for support

Acquisition and Retention Strategy

The Marketing Analytics Advisor will be responsible for overseeing an effective, data driven strategy to guide our line of business partners in growing and retaining their membership base.

These responsibilities include :

• Identifying new data partners to enhance current or future strategies
• Building effective automated approaches to campaign targeting and measurement
• Working closely with third party marketing vendors to ensure accuracy of data

Data Science and Data Engineering Strategy

The Marketing Analytics Advisor will be responsible for overseeing an effective approach to Data Engineering and Data Science foundations, partnering closely with Advanced Analytics.

Responsibilities include :

• Guiding the approach to building an effective member-centric data warehouse in Snowflake
• Guiding the approach to building an effective Machine Learning framework
• Identifying opportunities for value-added data science work such as predictive modeling, natural language processing, classification, and other potential applications

Other functions include

Build a strong relationship with business and functional area leaders to understand and anticipate their needs in order to design glean data insights, solutions, tools and compile information to help inform key decision making.

Routinely review financial, clinical, and provider performance for the designated business and functional areas to identify important trends and communicate risks and opportunities for leaders and other key stakeholders in a timely manner.

Partners with teammates to discover opportunities for self-service and automation within existing work efforts and deliverables.

This includes guiding and advancing the skills and domain knowledge of teammates, informing standards adherence.

Oversee analytic operations-based work for a dedicated portfolio.

Assist in development of strategic plan to help achieve or exceed targeted financial results.

Perform analysis to help business / functional area leaders understand the drivers for variance.

Lead analytical projects as a product owner, solutions architect, SME on behalf of a designated functional / business area leader.

Actively participates in safety initiatives and risk mitigating measures where appropriate and completes all position and unit safety related competencies and requirements on a timely basis.

Additional role based functions include but are not limited to :

Coordinate a group of related projects with the goal of completing projects on time and efficiently through the balancing of

resources across the program and other programs within the department and on behalf of medical and provider leaders.

• Serve as a single point of contact and liaison for business partners in order to identify opportunities for improvement and optimization
• Recommend solution to business owner based on business problem and requirements. Solution considers project constraints of time and resources and may thus propose both short and long term options.
• Responsible for understanding the overall needs and requirements across stakeholders and translating them to the doers.
• Responsible for quality of deliverables.
• Assist in the coaching and development of analytical teammates both internal and external to the department.

Qualifications

• Required Bachelor's Degree or equivalent in analytics, statistics, informatics, biostatistics, economics, math, engineering, or other related field
• Preferred Master's Degree or equivalent In public health, health administration, analytics, statistics, informatics, biostatistics, economics, math, engineering, or other related field
• 10 years of relevant experience as a financial analyst, business intelligence analyst / developer, data scientist, or related work within the healthcare industry Required
• Experience with Snowflake / AWS preferred

Physical Demands

Bilateral Carry >

5 lbs : Seldom up to 10 lbs

Unilateral Carry >

5 lbs : Seldom up to 10 lbs

Pushing Force >

5 lbs : Seldom up to 10 lbs

Pulling Force >

5 lbs : Seldom up to 10 lbs

• Sitting : Frequently
• Standing : Occasionally
• Walking : Occasionally
• Forward Bend - Standing : Seldom
• Forward Bend - Sitting : Occasionally
• Trunk Rotation - Standing : Seldom
• Trunk Rotation - Sitting : Occasionally
• Reach - Above Shoulder : Seldom
• Reach - at Shoulder or Below : Seldom
• Handling : Occasionally
• Forceful Grip >

5 lbs : Seldom

Forceful Pinch >

2 lbs : Seldom

Finger / Hand Dexterity : Frequently

Primary Location

SITE - Priority Health - 1241 E Beltline - Grand Rapids

Department Name

PH - Digital Product and Market Analysis

Employment Type

Full time

Shift

Day (United States of America)

Weekly Scheduled Hours

Hours of Work

8 to 5

Days Worked

Monday to Friday

Weekend Frequency

N / A

CURRENT SPECTRUM HEALTH TEAM MEMBERS Please apply through Find Jobs from your Workday team member account. This career site is for Non-Spectrum Health team members only.

Spectrum Health is committed to providing a safe environment for our team members, patients, visitors and community. That is why we require a drug-free workplace and various vaccinations as a requirement for employment.

Spectrum Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization.

As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do.

We invite those that share in our commitment to join our team.

If you are a qualified individual with a disability, you may request assistance in completing the application process by calling We are committed to granting reasonable accommodations in accordance with applicable laws.

Details

Posted : 14-Apr-23

Location : Grand Rapids, Michigan

Salary : Open

Internal Number : 495372

Position Title : Marketing Manager Location : Grand Rapids Department :

40703 - EIO Program Marketing

Advertised Salary : $50,000 - $58,000; Salary commensurate with education, experiences, and other requirements. Comprehensive benefit package (health care, vacation, etc.

FLSA : Exempt Temporary / Continuing : Continuing Part-Time / Full-Time : Full-Time Union Group : N / A Term of Position : 12 Month At Will / Just Cause : Just Cause Summary of Position : Plans and executes branding and recruitment strategies for the Office of Extended and International Operations (EIO), including 22 off-campus locations, online programs, and the Doctorate in Community College Leadership.

Manages the overall communication plan for each stage of the recruitment funnel. Serves prospective students through face-to-face and digital communications.

The anticipated start date of this position is June 2023. However, this is an estimated date and can be revised if needed.

Position Type : Staff Required Education : Bachelor’s degree in Marketing, Advertising, Communications, Public Relations or related field.

Required Work Experience : Three years of successful full-time, demonstrated work experience in professional marketing.

Social media management in a professional organization.

Experience with CRM software.

Experience with website development. Required Licenses and Certifications : Physical Demands :

• Office Environment
• Bending
• Carrying
• Moving
• Sitting
• Driving
• Lifting
• Standing

Additional Education / Experiences to be Considered : Experience marketing higher education degree opportunities to a non-traditional, adult audience.

Master’s degree in Marketing, Advertising, Communications, Public Relations or related field. Essential Duties / Responsibilities : Support the Director of Marketing and Admissions in the development and implementation of annual branding and recruitment campaigns.

Recruit prospective students and build relationships, strengthen partnerships with communities and EIO partner community colleges across Michigan.

Plan, organize, and execute EIO recruitment events, including, but not limited to, open houses, community college recruitment events, and information sessions.

Manage social media sites for EIO locations and identify valuable content that supports University objectives and goals.

Grow and engage community followers within current social networks and by identifying emerging social networks and platforms.

Supervise Marketing Communication Specialists, department interns, and student employees and foster a team environment.

Proofread, write, and edit copy for brochures, direct mail pieces, social media, email, print, digital advertisements, and outdoor media.

Utilize CRM system, Salesforce, to manage electronic communications and direct mail and report data on response rates and student demographics.

Maintain relationships and communicate with outside agencies, printers, media, students, vendors, etc., regarding projects, advertisements, payments, etc.

Perform media analysis and determine buys to support branding and recruitment campaign goals and other program promotion.

Advise and assist departments with effective promotional campaigns including advertising, public relations, social media, recruiting, events and media use.

Work collaboratively with University Advancement and Marketing and other university departments to ensure that marketing efforts are appropriately integrated and marketing presents a consistent brand and identity for the University.

Recommend new processes to help the creative team become more efficient.

Attend meetings in the absence of the Director of Marketing and Admissions.

Edit and maintain website as programs are added to EIO locations and create landing pages for marketing campaigns.

Assist in the development of campaign strategy when new programs are taken off-campus or to new EIO locations.

Demonstrates an understanding of diversity, equity, and inclusion, especially in working relationships with students, faculty, staff and community members.

Any other duties assigned within the position classification area. Marginal Duties / Responsibilities : Skills and Abilities : To perform this job successfully, an individual must be able to perform each essential duty.

The requirements listed are representative of the knowledge, skill, and / or ability required. Any equivalent combination of education, training and experience which provides the required knowledge, abilities and skills may be considered.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Knowledgeable about the principles of design, typography, illustration, photography, production, marketing, branding, writing and editing.

2. Ability to work as part of a creative team as well as independently and is self-directed in assisting University clients with marketing requests.

3. Communicates well and works seamlessly with administration, marketing colleagues, clients and vendors.

4. Ability to write in multiple styles and voices to diverse audiences.

5. Demonstrates impeccable attention to detail.

6. Serve on various University and / or community committees as assigned by the Director of Marketing and Admissions.

7. Performs all duties in compliance with applicable University policies and procedures and state and federal requirements.

8. Understanding of Ferris off-campus EIO locations and familiarity with programs offered at each site.

9. Knowledge of demographic market differences of each city where Ferris EIO programs are offered.

10. Responsible for maintaining the confidentiality of designated information.

11. Strong working knowledge of MS Office Suite as well as Adobe Creative Suite.

12. Thrives in a deadline-driven environment, exhibits flexibility in juggling a high volume of short- and long-term projects and is capable of effectively prioritizing work.

13. Demonstrated commitment, experience and understanding of diversity, equity, and inclusion. Required Documents :

• Cover Letter
• Resume
• Unofficial Transcript 1

Optional Documents : Special Instructions to Applicants : Unofficial Transcript 1 (Required) : Applicants must attach a copy of unofficial transcripts of Bachelor’s degree.

Transcript must include : Institution name, applicant name, date degree attained, degree awarded.

Finalist will be required to submit official transcripts.

If Applicable :

Transcript 2 : Applicants must attach a copy of unofficial transcripts of Master’s degree.

Transcript must include : Institution name, applicant name, date degree attained awarded

may not be complete at this time). Finalist will be required to submit official transcripts. Initial Application Review Date :

May 1st, 2023 Open Until Position is Filled? : True Posting Close Date :

EEO Statement : Ferris State University, an Affirmative Action / Equal Opportunity employer, is committed to enhancing equity, inclusion, and diversity within its community.

Ferris offers employment opportunities to qualified candidates seeking careers in a student-focused environment that values opportunity, collaboration, diversity and educational excellence.

Learn more about the Ferris Mission and community at . The University actively seeks applications from women, minorities, individuals with disabilities, veterans, and other underrepresented groups.

For more information on the University’s Policy on Non-Discrimination, visit : . About Ferris State University Ferris State University prepares students for successful careers, responsible citizenship, and lifelong learning.

Through its many partnerships and its career-oriented, broad-based education, Ferris serves our rapidly changing global economy and society.

Cornerstone University is seeking an adjunct instructor to facilitate Marketing classes for the fall semester (beginning August 30th, 2023).

Requirements include a master’s degree in marketing or an MBA with 18 credits of marketing coursework along with relevant teaching and / or work experience.

Growth Marketing Manager Remote Position Summary Make a meaningful impact for organizations and communities at a profitable and growing company through your skills as a Growth Marketer?

Yes, this role does exist! RaiseRight, the nation’s leader in gift card fundraising, is looking for a Sr. Growth Marketing Manager to add new organizations to the tens of thousands using RaiseRight to achieve their fundraising goals.

You will lead new organization acquisition and will be responsible for attracting and motivating new organizations to join and activate a program through the RaiseRight platform by owning strategy and execution across demand generation and capture, funnel management, nurturing and optimization, through to onboarding and activation.

You’ll lead the strategy definition and execution with support from the broader Marketing team and will help enable the Sales and BDR team.

You will launch campaigns and experiments, measure results and make data-driven decisions. Your ultimate goal is to acquire valuable organizations that will go on to be successful with fundraising on our platform.

What You will Do Drive awareness and lead generation by building and managing a measurable demand gen strategy that includes SEO, SEM / Paid Search, Display and Retargeting, Paid Social, Conversion Optimization, and Email.

Increase the impact of lead generation by analyzing performance across funnel stages and audience segments. Identify opportunities to optimize user experience during new organization onboarding, working with Product Marketing and Sales teams to develop new solutions or content.

Work with design and content team members to create landing pages, blog posts, ad copy, email templates, and collateral.

Own campaign optimization, including a strong test and learn approach. Clearly quantify results and share key takeaways across the team.

Track and report on campaign performance using LTV and cohort analysis. Find growth and optimization opportunities with your own queries and reports Meet monthly spend and ROI goals Share insights throughout the organization Who You Are 5+ years of experience in growth marketing, demand generation, and / or digital marketing Bachelor’s degree in Marketing, or the equivalent combination of education and experience Demonstrated experience leading digital lead generation campaigns leveraging organic and paid channels to meet business goals including hands-on experience with campaign management through AdWords, GDN and Facebook Strong analytical skills (including hands-on experience within HubSpot, GTM and GA), experience with A / B testing, and an ability to draw conclusions from data and take action accordingly Proficient in HubSpot and other marketing automation platforms Experienced in the digital ecosystem, including how SEO, SEM, paid media, content, and sales work together A professional who clearly conveys thoughts and ideas to internal and external audiences Strong writing skills with the proven ability to craft effective case studies, blog posts, or website content A team collaborator who isn’t afraid to roll up their sleeves, and a problem solver that keeps the end goal in focus Familiar with the creative development process including writing strategic creative briefs and delivering clear direction and feedback Biased towards action and proven track record of creating winning growth experiments A mentor;

we’re passionate about teams being more than the sum of their parts Why You Should Work For Us A mission driven culture Competitive compensation Generous health benefits including medical, dental and vision 401K matching plan and profit sharing up to 10% Paid parental leave PTO including a paid day to commit to volunteering in your community Direct employee earning through RaiseRight program Work From Home Position RaiseRight is the largest gift card fundraising platform in the United States, helping 50,000 organizations raise over $800 million for initiatives that matter to them.

Families purchase gift cards to use in their everyday shopping and earn rebates from retailers to offset expenses such as school tuition, athletic equipment, band trips, and church operations.

Fundraising through everyday spending is disrupting the traditional methods of selling baked goods, organizing annual events or asking for donations.

It is simply the right way to fundraise. Powered by JazzHR

WHO WE ARE :

Headquartered in Grand Rapids, Michigan since 1955, Lumbermen’s operates in Michigan, Ohio, and Indiana. A leading distributor and manufacturer, we are driven by our mission to enrich lives by intentionally caring for all who experience us.

We are employee owned and relationship powered .

WHAT YOU WILL BE DOING :

Working at our Byron Center location with our marketing team, the Digital Marketing Specialist will oversee our business to business and business to customers digital marketing strategies, manage our paid digital campaigns, help maintain and improve our family of websites, and conduct data analysis.

Day-to-day responsibilities include :

• Modeling Lumbermen’s core values while creating an atmosphere where Lumbermen’s is first choice’ of our customers.
• Establishing the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
• Leading the implementation of these capabilities, such as media planning and buying, search conversion rate optimization, lead generation, and data and analytics to support future business growth.
• Leading the analytics and reporting function in digital campaigns with a focus on optimization.
• Establishing best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach.
• Assisting in email marketing, including mapping out campaigns, list hygiene, reporting and more.
• Assisting with audience development including CRM functions related to marketing, including list management.
• Working with other team members to hit organizational goals and objectives.

WHO WE NEED :

An employee owner who embraces, models, and promotes Lumbermen’s Mission, Vision, and Promise and has :

• A friendly, professional demeanor
• Consistent dependability with proven high performance
• Strong problem-solving skills with good business judgment
• Excellent written and verbal communication skills
• The ability to productively manage tasks and complete work accurately in a timely manner.
• The ability to effectively move between a variety of tasks.
• Proven track record in a professional role with the ability to communicate well throughout all levels in an organization.

Key Qualifications / Requirements

• High School diploma / GED required (College degree preferred)
• Minimum of 5 years’ experience in a professional marketing environment
• Experience working with Google Ads.
• Experience with WordPress.
• Knowledge of SEM platforms and techniques
• Analytical knowledge and experience reporting on campaigns (understand key metrics and develop action plans using that data)
• Experience or interest in building materials a plus.
• The ability to provide examples of projects and campaigns with results will be requested.

WHAT WE OFFER :

Lumbermen’s exists to enrich the lives of people by intentionally caring for all who experience us. You will experience a different kind of work environment and family here and help live out the Lumbermen’s promises of committing to those who count on us, doing what’s right, exercising sound business practices, and earning consideration.

Other benefits include :

• A collaborative and supportive work environment
• ESOP (Employee Stock Ownership Plan) generous company-funded retirement
• Medical, dental, vision, and life insurance
• Flexible spending / health savings account
• 401(k)
• The SOURCE free and confidential support resources for our team
• Clothing allowance (for applicable roles)
• Paid time off
• Paid holidays
• Training and development
• Advancement opportunities

Lumbermen’s is proud to be a drug and alcohol-free workplace. In addition, Lumbermen’s will not discriminate against any employee or candidate because of race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

We participate in E-Verify.