With a culture of recognition and reputation for excellence, ELS is the ideal organization in which to develop a long and successful career!

ELS is hiring for the position of Marketing Specialist in Grand Rapids, Michigan.

Company

Founded in 1987, MHVillage / Datacomp is a subsidiary of ELS and a national leader in the manufactured housing industry based in Grand Rapids, Michigan Our business units include MHVillage.

• com, the largest online marketplace for manufactured housing with more than $3 billion in home sales and rental transactions annually;
• Datacomp Appraisal Systems, the nation’s leading provider of market-based manufactured home valuation and inspection services;

Datacomp / JLT, the most trusted source for market data on the manufactured housing asset class; and the MHInsider magazine, the industry’s trade publication for manufactured housing professionals.

Position

Working in collaboration with internal departments and senior leadership, the Marketing Specialist contributes to the continued leadership and growth of MHVillage in the online advertising space and support s the needs of the marketing team as well as both internal and external clients .

Under the direction of the Marketing Manager and Vice President Marketing, you will work hands-on with several projects at a time and will be involved in assisting with the analysis, implementation and management of organic and paid search initiatives, traffic generation and conversion optimization, content strategy and development, e-mail marketing and social media campaigns, and other marketing projects as directed.

The Marketing Specialist should have exceptional attention to detail, be pro-active, have a strong work ethic, good customer experience / people skills in line with our company’s core values, the ability to multi-task under ever-changing deadlines , and proven direct-response copywriting skills .

Primary Responsibilities Include :

Responsibilities and essential functions of this position include but are not limited to :

Assists with monitoring and evaluating search results and performance across the major search channels to maintain and improve organic rankings .

Works with marketing and development team members to help create and manage landing pages, e-mail campaigns and lead generation programs .

Analyzes consumer behavior and site analytics across the MHVillage network to help identify trends, insights and opportunities .

Assists with analysis and recommendations on site structure, processes and content to ensure best practices and maximum ROI are consistently achieved .

Contributes to content strategy by assisting with the development and coordination of blog posts, case studies, white papers, videos, webinars and other marketing deliverables.

Assists with the day-to-day management of paid advertising campaigns on Google, Bing, Facebook, the MHVillage advertising network and other digital channels.

Helps conduct A / B split testing to optimize landing pages, conversion s, customer journey and lead generation .

Assist s with the coordination of trade shows, events and sponsorships, including displays, promotional items and marketing collateral .

Works effectively with internal clients and other team members .

Assist s with social media marketing, website maintenance, and other digital marketing activities as directed .

Research es and coordinate s marketing services including pricing, suppliers, and production times for various marketing projects as needed .

Maintain s and prepare s lists for direct mail and online advertising or e-mail campaigns .

Offer s input at marketing meetings and shar es ideas and analytics-based insights .

Communicat es with senior team members to receive feedback .

As one of the essential functions of this role, this position assists with the coordination of the organization’s promotional presence at industry events including display management, shipping, swag inventory management, staff registrations, travel arrangements, sponsorships and marketing collateral.

This function also involves a ttend ing industry events and conferences to unpack, assemble, disassemble, pack and ship the organization’s trade show displays (moving around large event venues, lifting and moving items weighing up to 75 lbs ) , and works the organization’s booth to understand the needs of customers and prospects, and identify market opportunities .

Miscellaneous responsibilities as requested by executive management and required by the business needs of the organization.

Successful candidates will produce work to the highest standards and are passionate about marketing , copywriting , social media, advertising and evolving technology.

Communication is a big part of the job, so the Marketing Specialist must feel confident enough to contribute to the entire creative process.

Keeping a finger on the pulse of current and competitive trends and going above and beyond is also necessary to be successful in this role .

Required Qualifications :

Passionate about SEO / SEM , direct-response copywriting and the digital marketing field.

Up-to-date knowledge of current trends and best practices.

Minimum 1-2 years digital marketing experience, or equivalent combination of experience / education.

Proficiency in MS Office and / or Google Apps, and e-mail marketing platforms like Klaviyo , MailChimp, etc.

Working knowledge of HTML, CSS and JavaScript.

Excellent analytical, organizational and problem-solving skills.

Familiarity with Google Analytics or other comparable analytics tools.

Proficiency in social media management platforms like Hootsuite, AgoraPulse , etc.

Familiarity with Google, Bing, Facebook and other paid advertising channels and management tools.

Familiarity with landing page and content management platforms such as Unbounce , ClickFunnels and WordPress.

Some direct-response copywriting, design, and content creation capabilities .

Desire to continually learn and innovate.

Efficient, organized and able to work as a team and independently .

The ability to see projects through from inception , production, and completion

Proactive, self-starter capable of working independently to launch and advance projects, obtain required information, and meet project deadlines with a high degree of professionalism, quality assurance and attention-to-detail

Ability to travel to the corporate office and industry conferences or events a few times annually for periods of 3-5 days ;

the ability to lift and move 75 lbs ; and the ability to move about event venues, assemble trade show displays, work the organization ’s trade show booth for extended periods of time, and interact with curr e nt and prospective customers to identify market opportunities are essential functions required of this role

From time to time, the Marketing Specialist may need to work hours that aren’t typical, so a flexible approach is needed to be a good fit for this position.

Although this is a remote position, travel to the MHVillage office will be necessary from time-to-time. So, priority will be given to candidates located within a reasonable driving distance from Grand Rapids, Michigan.

In return for your excellent skills and abilities, we offer a comprehensive benefits package including : medical, dental, and vision plans, a generous 401(k) employer match, and paid vacations, holidays, and sick time.

As an Equal Opportunity Employer, we welcome and thank all applicants.

Details

Posted : 14-Apr-23

Location : Grand Rapids, Michigan

Salary : Open

Internal Number : 495372

Position Title : Marketing Manager Location : Grand Rapids Department :

40703 - EIO Program Marketing

Advertised Salary : $50,000 - $58,000; Salary commensurate with education, experiences, and other requirements. Comprehensive benefit package (health care, vacation, etc.

FLSA : Exempt Temporary / Continuing : Continuing Part-Time / Full-Time : Full-Time Union Group : N / A Term of Position : 12 Month At Will / Just Cause : Just Cause Summary of Position : Plans and executes branding and recruitment strategies for the Office of Extended and International Operations (EIO), including 22 off-campus locations, online programs, and the Doctorate in Community College Leadership.

Manages the overall communication plan for each stage of the recruitment funnel. Serves prospective students through face-to-face and digital communications.

The anticipated start date of this position is June 2023. However, this is an estimated date and can be revised if needed.

Position Type : Staff Required Education : Bachelor’s degree in Marketing, Advertising, Communications, Public Relations or related field.

Required Work Experience : Three years of successful full-time, demonstrated work experience in professional marketing.

Social media management in a professional organization.

Experience with CRM software.

Experience with website development. Required Licenses and Certifications : Physical Demands :

• Office Environment
• Bending
• Carrying
• Moving
• Sitting
• Driving
• Lifting
• Standing

Additional Education / Experiences to be Considered : Experience marketing higher education degree opportunities to a non-traditional, adult audience.

Master’s degree in Marketing, Advertising, Communications, Public Relations or related field. Essential Duties / Responsibilities : Support the Director of Marketing and Admissions in the development and implementation of annual branding and recruitment campaigns.

Recruit prospective students and build relationships, strengthen partnerships with communities and EIO partner community colleges across Michigan.

Plan, organize, and execute EIO recruitment events, including, but not limited to, open houses, community college recruitment events, and information sessions.

Manage social media sites for EIO locations and identify valuable content that supports University objectives and goals.

Grow and engage community followers within current social networks and by identifying emerging social networks and platforms.

Supervise Marketing Communication Specialists, department interns, and student employees and foster a team environment.

Proofread, write, and edit copy for brochures, direct mail pieces, social media, email, print, digital advertisements, and outdoor media.

Utilize CRM system, Salesforce, to manage electronic communications and direct mail and report data on response rates and student demographics.

Maintain relationships and communicate with outside agencies, printers, media, students, vendors, etc., regarding projects, advertisements, payments, etc.

Perform media analysis and determine buys to support branding and recruitment campaign goals and other program promotion.

Advise and assist departments with effective promotional campaigns including advertising, public relations, social media, recruiting, events and media use.

Work collaboratively with University Advancement and Marketing and other university departments to ensure that marketing efforts are appropriately integrated and marketing presents a consistent brand and identity for the University.

Recommend new processes to help the creative team become more efficient.

Attend meetings in the absence of the Director of Marketing and Admissions.

Edit and maintain website as programs are added to EIO locations and create landing pages for marketing campaigns.

Assist in the development of campaign strategy when new programs are taken off-campus or to new EIO locations.

Demonstrates an understanding of diversity, equity, and inclusion, especially in working relationships with students, faculty, staff and community members.

Any other duties assigned within the position classification area. Marginal Duties / Responsibilities : Skills and Abilities : To perform this job successfully, an individual must be able to perform each essential duty.

The requirements listed are representative of the knowledge, skill, and / or ability required. Any equivalent combination of education, training and experience which provides the required knowledge, abilities and skills may be considered.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Knowledgeable about the principles of design, typography, illustration, photography, production, marketing, branding, writing and editing.

2. Ability to work as part of a creative team as well as independently and is self-directed in assisting University clients with marketing requests.

3. Communicates well and works seamlessly with administration, marketing colleagues, clients and vendors.

4. Ability to write in multiple styles and voices to diverse audiences.

5. Demonstrates impeccable attention to detail.

6. Serve on various University and / or community committees as assigned by the Director of Marketing and Admissions.

7. Performs all duties in compliance with applicable University policies and procedures and state and federal requirements.

8. Understanding of Ferris off-campus EIO locations and familiarity with programs offered at each site.

9. Knowledge of demographic market differences of each city where Ferris EIO programs are offered.

10. Responsible for maintaining the confidentiality of designated information.

11. Strong working knowledge of MS Office Suite as well as Adobe Creative Suite.

12. Thrives in a deadline-driven environment, exhibits flexibility in juggling a high volume of short- and long-term projects and is capable of effectively prioritizing work.

13. Demonstrated commitment, experience and understanding of diversity, equity, and inclusion. Required Documents :

• Cover Letter
• Resume
• Unofficial Transcript 1

Optional Documents : Special Instructions to Applicants : Unofficial Transcript 1 (Required) : Applicants must attach a copy of unofficial transcripts of Bachelor’s degree.

Transcript must include : Institution name, applicant name, date degree attained, degree awarded.

Finalist will be required to submit official transcripts.

If Applicable :

Transcript 2 : Applicants must attach a copy of unofficial transcripts of Master’s degree.

Transcript must include : Institution name, applicant name, date degree attained awarded

may not be complete at this time). Finalist will be required to submit official transcripts. Initial Application Review Date :

May 1st, 2023 Open Until Position is Filled? : True Posting Close Date :

EEO Statement : Ferris State University, an Affirmative Action / Equal Opportunity employer, is committed to enhancing equity, inclusion, and diversity within its community.

Ferris offers employment opportunities to qualified candidates seeking careers in a student-focused environment that values opportunity, collaboration, diversity and educational excellence.

Learn more about the Ferris Mission and community at . The University actively seeks applications from women, minorities, individuals with disabilities, veterans, and other underrepresented groups.

For more information on the University’s Policy on Non-Discrimination, visit : . About Ferris State University Ferris State University prepares students for successful careers, responsible citizenship, and lifelong learning.

Through its many partnerships and its career-oriented, broad-based education, Ferris serves our rapidly changing global economy and society.

Cornerstone University is seeking an adjunct instructor to facilitate Marketing classes for the fall semester (beginning August 30th, 2023).

Requirements include a master’s degree in marketing or an MBA with 18 credits of marketing coursework along with relevant teaching and / or work experience.

Growth Marketing Manager Remote Position Summary Make a meaningful impact for organizations and communities at a profitable and growing company through your skills as a Growth Marketer?

Yes, this role does exist! RaiseRight, the nation’s leader in gift card fundraising, is looking for a Sr. Growth Marketing Manager to add new organizations to the tens of thousands using RaiseRight to achieve their fundraising goals.

You will lead new organization acquisition and will be responsible for attracting and motivating new organizations to join and activate a program through the RaiseRight platform by owning strategy and execution across demand generation and capture, funnel management, nurturing and optimization, through to onboarding and activation.

You’ll lead the strategy definition and execution with support from the broader Marketing team and will help enable the Sales and BDR team.

You will launch campaigns and experiments, measure results and make data-driven decisions. Your ultimate goal is to acquire valuable organizations that will go on to be successful with fundraising on our platform.

What You will Do Drive awareness and lead generation by building and managing a measurable demand gen strategy that includes SEO, SEM / Paid Search, Display and Retargeting, Paid Social, Conversion Optimization, and Email.

Increase the impact of lead generation by analyzing performance across funnel stages and audience segments. Identify opportunities to optimize user experience during new organization onboarding, working with Product Marketing and Sales teams to develop new solutions or content.

Work with design and content team members to create landing pages, blog posts, ad copy, email templates, and collateral.

Own campaign optimization, including a strong test and learn approach. Clearly quantify results and share key takeaways across the team.

Track and report on campaign performance using LTV and cohort analysis. Find growth and optimization opportunities with your own queries and reports Meet monthly spend and ROI goals Share insights throughout the organization Who You Are 5+ years of experience in growth marketing, demand generation, and / or digital marketing Bachelor’s degree in Marketing, or the equivalent combination of education and experience Demonstrated experience leading digital lead generation campaigns leveraging organic and paid channels to meet business goals including hands-on experience with campaign management through AdWords, GDN and Facebook Strong analytical skills (including hands-on experience within HubSpot, GTM and GA), experience with A / B testing, and an ability to draw conclusions from data and take action accordingly Proficient in HubSpot and other marketing automation platforms Experienced in the digital ecosystem, including how SEO, SEM, paid media, content, and sales work together A professional who clearly conveys thoughts and ideas to internal and external audiences Strong writing skills with the proven ability to craft effective case studies, blog posts, or website content A team collaborator who isn’t afraid to roll up their sleeves, and a problem solver that keeps the end goal in focus Familiar with the creative development process including writing strategic creative briefs and delivering clear direction and feedback Biased towards action and proven track record of creating winning growth experiments A mentor;

we’re passionate about teams being more than the sum of their parts Why You Should Work For Us A mission driven culture Competitive compensation Generous health benefits including medical, dental and vision 401K matching plan and profit sharing up to 10% Paid parental leave PTO including a paid day to commit to volunteering in your community Direct employee earning through RaiseRight program Work From Home Position RaiseRight is the largest gift card fundraising platform in the United States, helping 50,000 organizations raise over $800 million for initiatives that matter to them.

Families purchase gift cards to use in their everyday shopping and earn rebates from retailers to offset expenses such as school tuition, athletic equipment, band trips, and church operations.

Fundraising through everyday spending is disrupting the traditional methods of selling baked goods, organizing annual events or asking for donations.

It is simply the right way to fundraise. Powered by JazzHR

WHO WE ARE :

Headquartered in Grand Rapids, Michigan since 1955, Lumbermen’s operates in Michigan, Ohio, and Indiana. A leading distributor and manufacturer, we are driven by our mission to enrich lives by intentionally caring for all who experience us.

We are employee owned and relationship powered .

WHAT YOU WILL BE DOING :

Working at our Byron Center location with our marketing team, the Digital Marketing Specialist will oversee our business to business and business to customers digital marketing strategies, manage our paid digital campaigns, help maintain and improve our family of websites, and conduct data analysis.

Day-to-day responsibilities include :

• Modeling Lumbermen’s core values while creating an atmosphere where Lumbermen’s is first choice’ of our customers.
• Establishing the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
• Leading the implementation of these capabilities, such as media planning and buying, search conversion rate optimization, lead generation, and data and analytics to support future business growth.
• Leading the analytics and reporting function in digital campaigns with a focus on optimization.
• Establishing best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach.
• Assisting in email marketing, including mapping out campaigns, list hygiene, reporting and more.
• Assisting with audience development including CRM functions related to marketing, including list management.
• Working with other team members to hit organizational goals and objectives.

WHO WE NEED :

An employee owner who embraces, models, and promotes Lumbermen’s Mission, Vision, and Promise and has :

• A friendly, professional demeanor
• Consistent dependability with proven high performance
• Strong problem-solving skills with good business judgment
• Excellent written and verbal communication skills
• The ability to productively manage tasks and complete work accurately in a timely manner.
• The ability to effectively move between a variety of tasks.
• Proven track record in a professional role with the ability to communicate well throughout all levels in an organization.

Key Qualifications / Requirements

• High School diploma / GED required (College degree preferred)
• Minimum of 5 years’ experience in a professional marketing environment
• Experience working with Google Ads.
• Experience with WordPress.
• Knowledge of SEM platforms and techniques
• Analytical knowledge and experience reporting on campaigns (understand key metrics and develop action plans using that data)
• Experience or interest in building materials a plus.
• The ability to provide examples of projects and campaigns with results will be requested.

WHAT WE OFFER :

Lumbermen’s exists to enrich the lives of people by intentionally caring for all who experience us. You will experience a different kind of work environment and family here and help live out the Lumbermen’s promises of committing to those who count on us, doing what’s right, exercising sound business practices, and earning consideration.

Other benefits include :

• A collaborative and supportive work environment
• ESOP (Employee Stock Ownership Plan) generous company-funded retirement
• Medical, dental, vision, and life insurance
• Flexible spending / health savings account
• 401(k)
• The SOURCE free and confidential support resources for our team
• Clothing allowance (for applicable roles)
• Paid time off
• Paid holidays
• Training and development
• Advancement opportunities

Lumbermen’s is proud to be a drug and alcohol-free workplace. In addition, Lumbermen’s will not discriminate against any employee or candidate because of race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

We participate in E-Verify.