The role of the Segment Marketing Manager is to develop and manage aggressive go-to-market plans for key product lines within the Wolters Kluwer Legal & Regulatory U.

S. portfolio. The position will be responsible for owning the customer segmentation, targeting with precision and rigor, and designing and managing campaigns and programs to grow market share through customer acquisition and sales, revenue retention, and product launches in support of the business goals by understanding customer workflows, market segment needs and utilizing all marketing vehicles necessary to generate demand and revenue.

Key functions include Market Segmentation, Strategy, Campaign Development and Testing, Budgeting, & Project Management.

Role will be 100% remote

ESSENTIAL DUTIES AND RESPONSIBILITIES

Develop a GTM plan targeting the law firm markets, including market assessments, marketing strategy, market segmentation and programs that will drive lead gen, upsell, cross-sell and retention.

Develop segment value prop and messaging guidelines, translating research and segment needs into business insights, with in-depth understanding of customers, competitors, products, and industries.

Working in conjunction with the Product Marketing Manager align product positioning and messaging by understanding and refining market segment needs and customer personas.

Identify and create content marketing opportunities with Product Management, Editorial and the Demand Generation Manager to generate an ongoing lead gen strategy & plan inclusive of budgeting & reporting.

Propose, develop, implement, and test marketing campaigns across all appropriate advertising & marketing channels which may include lead generation, thought-leadership programs, webinars, event marketing, etc.

to achieve the marketing strategy and business objectives.

Lead the marketing launch process from initial planning and development to launch activities to post-sale customer experience.

Engage with key internal stakeholders from Sales, Product, and Marketing to ensure go-to-market efficiency and effectiveness.

Manage reporting and analytics on all programs to measure success and return on investment.

Collaborate with Sales to identify and understand the best path to market for proposed product solutions and be able to implement change as necessary.

Develop sales enablement tools for multiple sales channels, to generate, progress and close sales.

Manage and track expenditure for your segments within the provided budget.

Participate in key industry networks, associations, and applicable conferences and events.

Support overall brand management and the building of brand equity

Performs other duties as assigned by supervisor.

JOB QUALIFICATIONS

Education :

Bachelor's degree required

Coursework emphasis in Marketing & Advertising strongly preferred

Required Experience :

7+ years of experience in B2B marketing.

Strategic marketing, media planning, & digital marketing experience

Skilled in building rigorous data-driven marketing strategies and tactics.

Proficient knowledge of Microsoft Office tools, especially Excel and PowerPoint

Preferred Experience :

Experience with the law firm market

Experience with Salesforce.com, Eloqua, & ZoomInfo preferred

Other Knowledge, Skills, Abilities or Certifications :

Ability to work well in a matrix organization and effectively manage across boundaries.

Marketing domain knowledge with an understanding of the legal and related business markets

Very strong copywriting skills

Strong verbal and written communication skills to converse with sales and business stakeholders, customers, marketing peers, and management.

Strong attention to detail and highly organized and motivated with ability to work independently.

Data first approach and passion for results

Travel Requirements :

Some domestic travel (10%) may be required for internal meetings or customer conferences.

Job Description

AECOM is seeking an experienced Marketing Proposal Specialist to lead and write proposals to support our Buildings + Places business line.

The Marketing Proposal Specialist will work in collaboration with the West Region business development and operations team on identified priority pursuits, including partnering in the preparation of formal and informal client solicitations, including expressions of interest (EOI), requests for qualifications (RFQ), requests for proposals (RFP), and pre-qualification efforts.

This position will offer hybrid schedule of both in office and remote work and will be based in Detroit, MI.

Job Summary / Responsibilities :

The Proposal Manager will work closely with the marketing team, business line leadership, operations, and support staff to lead must-win pursuits.

The job includes leading large and strategic proposals and presentations, providing support and guidance from pre-RFP pursuit positioning through to interview stage, as required.

Responsible for creating proposals and the development & implementation of strategic marketing plans and tactics.

The ideal candidate will bring strong leadership, sharp compliance, skilled writing, and creative design ideas as well as strong experience leading winning proposals.

Strong communication skills are needed as this position works with individuals within all levels of the organization.

Responsibilities include :

• Collaborate and lead teams of business line leaders in must-win pursuits
• Provide leadership and direction for proposals, including schedules, templates, compliance, content planning, and production
• Responsible for leading large proposals and presentations and supports from pre-RFP positioning through to interview stage, as required
• Provide conceptual leadership for document design, while ensuring RFP instructions and internal brand guidelines pertaining to format, fonts, etc. are being followed
• Participate in go / no-go and greenlight analyses in compliance with delegation of authority guidelines, capture planning and positioning activities as they pertain to preparation for the proposal
• Facilitate pink and red team, quality reviews, and apply lessons learned to add value to proposals
• Manage the implementation of proposal and presentation revisions based on direction from review teams
• Write and edit tailored executive summaries, resumes, experience, past performance, and management sections for proposals
• Support debriefs and gathering of client feedback on proposals to ensure and demonstrate continuous improvement
• Supports content development related clients / markets, as requested by communications, client account managers (CAMs) and other BLs, as necessary
• Support special projects, as required
• Reports to team leader within a BL or regional specialist pursuits team.
• Successful candidates will demonstrate they have the initiative, skill, and personal commitment to manage multiple projects and details concurrently, follow up, and bring tasks and projects to full completion.

An ability to produce accurate, compliant, and compelling work independently and with others is essential. The position also requires an ability to meet non-negotiable client deadlines, sometimes with very fast turnaround times.

Qualifications

Minimum Requirements :

• BA / BS, preferably in Journalism, English, Communications, Marketing or a related field plus a minimum of four (4) years of experience collaborating within a regional marketing team to lead and / or support proposal activity to assist a business line and / or special pursuit team with key client and strategic pursuits in support of strategic growth and winning work or demonstrated equivalency of experience and / or education.
• A developed understanding of effective proposal and presentation writing and production.

Preferred Qualifications :

• 5 -10 years of experience collaborating within a regional marketing team to lead and / or support proposal activity to assist a business line and / or special pursuit team with key client and strategic pursuits in support of strategic growth and winning work.
• APMP / SMPS certification is a plus.
• Working knowledge of and interest in the A / E industry, including Federal clients and AECOM’s projects, people, credentials, and competitors.
• A detailed knowledge of marketing best practices and procedures, work processes, and tools.
• A strong working knowledge of word processing programs (e.g., Microsoft Word), spreadsheet management (Excel), and presentation software (e.

g., PowerPoint), as well as desktop publishing software (e.g., Adobe Creative Suite), graphics programs (e.g., InDesign, Adobe Illustrator, Adobe Acrobat, Photoshop).

• A working knowledge of collaborative tools such as Microsoft Teams, SharePoint, etc.
• An understanding of CRM. Salesforce experience is a plus.
• Initiative, skill, and personal commitment to manage multiple projects and details concurrently, follow up, and bring tasks and projects to full completion.
• Experience with industry best practices and procedures to support positioning, client or business development processes.
• Ability to produce accurate, compliant, and compelling work independently and with others.
• Proven organizational and administrative skills, including the ability to complete varied work tasks on schedule, and lead deliverable efforts by others;

and the proven ability to manage documents.

• Experience demonstrating leadership qualities.
• Experience with design-build and public-private-partnership (P3) proposals is a plus

Additional Information

• This position does not include sponsorship for United States work authorization.
• Relocation and / or per diem benefits are not offered.
• All your information will be kept confidential according to EEO guidelines.

With infrastructure investment accelerating worldwide, our services are in great demand, and there’s never been a better time to be at AECOM! Join us, and you’ll get all the benefits of being a part of a global, publicly traded firm access to industry-leading technology and thinking and transformational work with big impact and work flexibility.

AECOM provides a wide array of compensation and benefits programs to meet the diverse needs of our employees and their families.

We also provide a robust global well-being program. We’re the world’s trusted global infrastructure firm, and we’re in this together your growth and success are ours too.

As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.

Join us and let’s get started.

As a digital marketing manager, you’ll be responsible for the planning and implementation of content, managing social media accounts, and making improvements for Search Engine Optimisation.

Previous experience in a similar marketing role is a must, with at least five years working within the digital marketing industry.

Our client is looking for a confident individual who makes data led decisions, with experience in a variety of marketing tools and platforms.

WHAT YOU’LL BE DOING

• Planning and creating content for various channels, from marketing emails to SEO optimised content, all with customer experience in mind
• Designing web assets and advertisements
• Creating strategic plans and trackers, ensuring all campaigns adhere to brand guidelines
• Managing all social media accounts, increasing outreach and engagement
• Regularly undertaking in depth data analytics and reporting, including market and customer research
• Performing keyword research to improve rankings
• Ensuring that our client’s marketing budget is spent efficiently, achieving a positive ROI
• Reporting back to key stakeholders, to advise them of your progress
• Helping to onboard new clients through digital marketing strategies

WHAT WE'RE LOOKING FOR

• At least five years experience working in digital marketing essential
• In depth knowledge of analytical marketing tools including Google Analytics and Semrush
• Experience with platforms WordPress
• Someone who understands the importance of data analysis and making data driven decisions
• An individual who is confident in their decision making abilities and creative in their thinking

WHAT'S ON OFFER

• A competitive salary, dependent on experience
• Extensive training available
• Numerous opportunities for personal development and career progression
• Fun and friendly colleagues, in a central office location
• Casual dress
• Regular staff social events

Description :

• Member Engagement analytics team seeks analytics consultant to support member-facing engagement campaigns such as email, print, SMS, and social media campaigns.
• The consultant will be responsible for developing and rolling out an approach that evaluates performance within each campaign as well as cross campaign.
• The Analytics Consultant will work closely with Marketing Strategists and Data Leads to design and prepare comprehensive reporting packages along advisory on key outcomes and future recommendations.
• The consultant will be responsible for generating key insights and presenting these recommendations to leadership team.

Job Responsibilities

• Develop and secure organization alignment on roadmap to monitor the health of the Member Engagement Program in-market initiatives
• Accountable for developing and generating ongoing reporting and data-driven insights on performance with focus on future state engagement strategy
• Stand up, develop, and execution out on governance of in-market initiatives as it relates to metrics and performance
• Synthesize information and make recommendations on optimization
• Proactively advocate to and persuade multiple business partners to incorporate insights from; accountable for performance of ongoing campaigns
• Socialize information with stakeholders and leadership

Top 3 Required Skills / Experience

• Consulting experience with a top tier consulting firm
• Deep understanding of marketing processes and KPIs
• Data manipulation and report generation from raw data, using querying language such as SQL

Required Skills / Experience The rest of the required skills / experience. Include :

• Self-starter and ability to drive action and produce results with minimal direction
• Project management
• Communication with cross functional teams
• Microsoft Office Suite
• Querying language such as SQL, R, Python
• Executive and client facing presentation skills and experience
• Time management and organization

Preferred Skills / Experience Optional but preferred skills / experience. Include :

• Salesforce Marketing Cloud
• Tableau

Education / Certifications Include :

• 5 years of full-time marketing, analytics or consulting experience; 7+ years preferred
• Bachelor’s degree in analytics-driven field; business, statistics, marketing, etc. Masters degree preferred
• Strong analytical background

TekWissen® Group is an equal opportunity employer supporting workforce diversity.

Job Description

As part of the larger Performance Driven Marketing (PDM) team, the Principal Marketing of Experimentation at General Motors is a key leadership position enabling the development and roll-out of world-class modern marketing capabilities.

This individual possesses deep understanding of marketing analytics, testing, measurement, and strategic insights. They work cross-functionally and collaboratively providing actionable and validated insights and recommendations into the vehicle brands and enterprise business marketing teams.

Key Roles and Responsibilities

• Lead the Experimentation team providing technical expertise, road maps, workflow process management and prioritization.
• Champion experimentation across the Performance Driven Marketing (PDM) team, driving data science programs and capabilities, and establishing best practices for experimentation testing processes.
• Work cross-functionally with senior management across General Motors to drive alignment between company initiatives and work streams.
• Grow the capabilities of the Experimentation team through mentoring and guidance.

Demonstrated Experience and Qualifications

• A proven track record of 8+ years of experience leading experimentation teams, mentoring analysts, and excelling in scaling experimental methods at the enterprise level.
• Expert knowledge of advanced experimentation and data science methods that drives a high-volume testing environment.
• Excellent stakeholder management skills. A highly effective cross functional communicator in both written and verbal skills.

Extensive client facing, senior leadership presentation experience.

• Demonstrated experience in building enterprise roadmap and working with senior leadership to drive alignment.
• Experience in the ad or marketing tech industry, a digital marketing agency, or a market research company a plus.
• Experience with media budget allocation and optimization is necessary.
• Expert and strong record in data management, marketing analytics, advanced statistical methods, and Machine Learning techniques.
• Master's or Ph.D. degree in an analytical field is a plus (Economics, Machine Learning, Computer Science, Information Technology, Operations Research, Statistics, Applied Mathematics, Econometrics)

Additional Job Description

Technical Skills and Capabilities

• Strong problem-solving skills. Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations.
• Ability to establish a collaborative, cross-functional work environment to execute at a high-level.
• Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams.

Ability to make complex concepts and analytics understandable and actionable.

• Experience utilizing experimentation software tools and packages.
• Expertise collecting, cleaning, and manipulating large amounts of marketing and media data using SQL.
• Leveraging advanced statistical techniques for predictive modeling using Python and R.
• Proficient in using BI tools such as Looker, Power BI, and / or Tableau to develop dashboards.
• Familiarity with the economics of media channels (i.e., TV, Display, Paid Search, Paid Social, Programmatic)
• Familiarity with Data privacy issues, Martech concepts and Demand Generation tactics.

Compensation :

• The expected base compensation for this role is : ($107,482 - $171,692). Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential : An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits :

Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

LI-Remote, #gmremote

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.

g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture.

Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs.

Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others :

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging.

We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.

We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GMis an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals.

As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics.

For purposes of this policy, "protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you need a reasonable accommodation to assist with your job search or application for employment, email us atCareers.

[email protected] call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.