R0035607 Product Marketing Specialist - B2B (Open)

OVERVIEW

The Product Marketing Specialist assists with the delivery of product marketing for Nursing Education products in the Nursing Segment.

He / she may be asked to support different sub-segments / products at different times depending on the balance of workload across the Nursing product group.

This position is responsible for working with the Product Marketing Director to support the development effective marketing plans and strategies to communicate product benefits and features to achieve success for the Nursing Education B2B institutional subscription portfolio within the Nursing Segment.

This position plays a key role in generating opportunity and growth in the dynamic health market. Responsibilities include market segmentation, buyer and user research, competitive analysis, new product launches and enhancements, generating qualified leads, developing effective engagement strategies at every stage of the buying and implementation journey, assessing campaign ROI and supporting the development of business cases to justify strategic product investment.

This position works closely with Product Management and Central Marketing to develop an integrated product and marketing strategy and with Sales and Sales Enablement to ensure successful implementation in the field.

The Product Marketing Specialist will contribute to the strategic marketing direction and ensure that the marketing strategy is delivered successfully, with measurements that include ROI, revenue growth and key KPIs, e.

g. website and lead conversion. He / she therefore needs to be a strong and flexible team player who can exercise influence across organizational silos and is able to work successfully independently and as part of a team

LOCATION : Philadelphia, PA or Remote

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop a deep understanding of the market : Understand user needs and the solutions / features users would most value in the nursing education segmentIdentify market segments, including size, trends, buying motivations, buying process, pricing and purchase criteria and use this knowledge to help set product and marketing prioritiesGenerate / assess / research market awareness and perceptions of the product / solution working with resources, data and information available through the Market Research teamWorking with Product Management to organize buyer and user research / advisory groups, drawing on resources and expertise of Central Marketing where appropriateConduct regular competitor analysis, working with Market Research when needed, including win / loss analysis and use this insight to develop compelling product positioning as well as to help set priorities for the Segment team
• Work collaboratively with Product Management, Technology, Sales, Finance, Content Experts, and other stakeholders to ensure that business cases and sales targets are supported by the appropriate marketing plans, developed by Product Marketing and implemented through Central Marketing
• Assist with new product launches and enhancement releases, defining product positioning, messaging and pre and post-launch market activities.

Monitor delivery and adjust as necessary to achieve the new product business case

• Assist with the creation and delivery of the marketing strategy for the Nursing Education B2B sub-segment and support rollout and implementation through the sales team working with sales leadership and sales enablement
• Share strategic and segment plans with Central Marketing to drive campaign / tactical implementation and execution as needed to support the Segment business needsCreate and submit campaign plans and available budgets to Central Marketing;

review project plans for the proposed integrated campaigns to be developed / executed by Central Marketing, including project management milestones, in-market dates and KPIs.

Set and report on marketing KPIs - leads generated, lead to sales conversion, market penetration based on data and analytics provided by Central MarketingGenerate B2B leads via appropriate and compelling direct marketing, sales collateral, web presence, content marketing, thought leadership, events and smart use of web marketing, all developed with and executed by Central Marketing resourcesAssess the ROI of marketing campaigns and ongoing marketing spend, adjusting spend as appropriate to meet KPIs based on reporting delivered by Central Marketing

Ability to work collaboratively across the Nursing Education team, including Product Management, Content Acquisition, Sales and Sales Enablement

JOB QUALIFICATIONS

Education : Bachelor’s degree is required

Required Experience :

• 2+ years of experience in a product marketing role
• 3+ years delivering successful digital and web marketing for products in B2B
• Experience bringing new products to market, preferably information and / or software products
• Experience using data and segmentation to create and deliver on revenue opportunities
• Previous experience and ability to manage projects involving cross-functional teams

Preferred Experience :

Preferred previous experience with healthcare market and B2B subscription products

OTHER KNOWLEDGE, SKILLS, ABILITIES OR CERTIFICATIONS :

• Strong oral and written communication skills
• Strong interpersonal skills
• Creative and analytical mindset
• Healthcare market experience a plus

TRAVEL REQUIREMENTS

• Up to 20% travel

The position is described below. If you want to apply, click the Apply button at the top or bottom of this page. You'll be required to create an account or sign in to an existing one.

Regular or Temporary :

Regular

Language Fluency : English (Required)

Work Shift :

1st shift (United States of America)

Please review the following job description :

Lead and coordinate marketing and service activities on new and renewal business as well as support Producer in sales activities.

Be knowledgeable of applicable coverages, carrier guidelines, alternative funding arrangements, underwriting and legislative changes.

Build and grow relationships with clients, carrier representatives, and teammates.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below.

Specific activities may change from time to time.

1. Serve as consultative point of contact for the client; identify and understand client needs and provide recommendations with supporting rationale with limited or no oversight from the Producer.

2. Assist the producer in sales efforts, including responding to Requests for Proposals, participating in prospect meetings, and selling additional lines and endorsements that enhance coverage and meet the needs of the client.

3. Ability to direct and lead mid-year reviews and annual stewardship meetings

4. Build and maintain key client and carrier relationships by phone, email, and in person.

5. Grow a working knowledge of the current marketplace and capabilities of providing alternatives for the transfer of risk.

6. Coordinate and work closely with local and national leadership to drive LOB strategy and initiatives as well as promote and drive utilization of best practices.

7. Demonstrate strong skills at negotiating pricing, where applicable, and policy conditions and terms with the selected carriers, and decide the best carrier(s) for the client within marketing guidelines.

8. Assist the Producer and Account Manager in collecting client information.

9. Provide analyses and recommendations of coverage needs to the Producer and client, assist the Producer in developing initial marketing and renewal strategies, and lead the execution of marketing and renewal strategies, working with Account Managers and other account team members and direct communications with carrier underwriters and other carrier representatives.

10. Lead the renewal process and prepare company applications and submissions to appropriate markets.

11. Assist the Producer in and / or lead in presenting coverage and renewal recommendations to the client.

12. Assist assigned clients and teammates with service questions related to administration, billing, claims issues, and problem solving, upon request.

13. Work with Account Manager to schedule and conduct teammate meetings.

14. Understand and utilize the client management system(s) and other relevant technology platforms.

15. Ensure service team procedures are appropriate and followed and documentation and premium amounts are accurate, and assist in the collection of premium payments.

16. In concert with Account Manager and Client Service Specialist, effectively resolve workflow issues.

17. Attend seminars, classes, and carrier meetings to keep abreast of new products available for clients and acquire expertise in legislative changes.

18. Lead, mentor, and train other account service teammates, and demonstrate strong interpersonal and professional relationship building skills.

19. Other job duties and responsibilities as requested by management.

QUALIFICATIONS

Required Qualifications :

The requirements listed below are representative of the knowledge, skill and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Bachelor's degree or equivalent education and / or related experience

2. Six years of relevant insurance industry experience

3. Appropriate insurance license(s)

4. Considerable knowledge of markets, policies and coverage issues for all states and industries serviced

5. Organizational skills to plan and prioritize team workload, and to oversee application of work flows and procedures

6. Leadership skills and service and team orientation to provide direction, praise, constructive feedback, and development to employees in a way that maximizes productivity and team morale

7. Strong communication and interpersonal skills to build and maintain positive business relationships with clients, market contacts, and McGriff teammates

8. Strong persuasion skills and tact to obtain information, negotiate with markets, obtain commitment or payments due from others, and motivate staff

9. Discretion and problem solving skills to analyze client information, proposal competitiveness, etc., and to resolve client, market and employee relations problems

10. Demonstrated proficiency in basic computer applications such as Microsoft Office Suite

11. Ability to travel overnight

Preferred Qualifications :

1. Other advanced degree(s)

2. Insurance industry certifications in addition to necessary license(s)

3. Significant experience leading teams and / or projects

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation : All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position.

Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates.

Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.

For more details on Truist’s generous benefit plans, please visit . Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and / or a deferred compensation plan.

As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Smile Doctors is our people-first culture which creates an environment of passionate, caring Team Members dedicated to providing fun and encouraging relationships with each other and our patients.

Smile Doctors offers every Team Member the opportunity to be a part of something bigger. We focus on the importance of the individual and recognize that each person on our Team has something great to offer.

We recognize talents and strengths and take care to nurture those abilities to help our Team Members grow into successful people in their careers, in our organization, and beyond.

We are looking for a Field Marketing Representative I to join our team!

If you are looking for an opportunity to be a part of a growing company and industry leader, Smile Doctors is the place for you.

We operate the largest national network of orthodontic clinics with locations in more than 20 states. At Smile Doctors, we excel at providing exceptional patient care.

What We Offer

• Competitive salary
• Medical, dental, vision and life insurance
• Short and long-term disability coverage
• 401(k) plan
• 3 weeks paid time off in your first year + paid holidays
• Discounts on braces and clear aligners for you and your family members

What You’ll Do

• Assists Area Marketing Manager with marketing plans and programs in assigned territory
• Provides reports and analyzes local marketing efforts
• Establishes relationships and builds rapport with local businesses, doctors, and dentists to encourage patient referrals
• Secures participation in community events to generate new patients and brand awareness
• Manages local marketing budget
• Monitors local competitive trends
• Builds relationships with local organizations, local government agencies, and prominent community members
• Assists with clinic Grand Openings and other events
• Supports field requests for marketing materials including posters, advertising, promotional fliers, etc.
• Orders and distributes branded merchandise to clinics and community events. Helps manage inventory to maximize impact and success within budget

What You’ll Need

• High School Diploma or equivalent required
• Bachelor’s Degree preferred
• Minimum of one (1) year of experience in outside business to business sales / marketing, operations, or marketing with a proven track record of success, two (2) years preferred

This is the perfect opportunity to grow with an expanding organization! Apply today!

Smile Doctors and all our affiliating practices are proud to be an equal opportunity workplace and welcome diversity in our organization.

We do not discriminate against any team member or applicant for employment regardless of age, race, color, national origin, religion, disability, veteran status, sex, sexual orientation, or gender identity.

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