Marketing Outreach Specialist

Full-time

Company Description

AYR Wellness is an expanding vertically integrated, U.S. multi-state cannabis operator. Based on the belief that everything starts with the quality of the plant, the Company’s mission is to cultivate the finest quality cannabis at scale and deliver remarkable experiences to its customers every day.

We believe in creating an environment in which we can all flourish, one where every individual can find their genius and pursue their passion, because it’s this dedication to creating a culture of excellence, one where we’re all empowered to achieve our dreams, that will propel us forward.

We’re a company that puts our people first. A place where talent is rewarded, diversity is celebrated, and innovative thinking is championed and we believe that together we can build a better and brighter future for ourselves, our industry, and our world.

Job Summary

The Marketing Outreach Specialist is responsible for building and launching the Ayr Wellness physician and community outreach program in Florida.

The manager will develop market plans to identify and build relationships with physicians recommending medical marijuana hat drive patient referrals and oversee community outreach efforts.

Duties and Responsibilities

  • Manage the curation of the doctor list, adding new doctors as they arise and targeting store-specific regions with each new store open.
  • Act as the point person contacting Florida doctors by phone and email, cultivating positive and ongoing relationships with doctors across the state.
  • Manage all tracking and reporting for the Physician Outreach program.
  • Manage all creative needs and materials used for the Physician Outreach program.
  • Manage relationship between printing vendor and AYR marketing for the Physician Outreach program.
  • Work in partnership with retail leadership on outreach opportunities that engage the retail teams when appropriate.
  • Assist FL marketing team with content creation, marketing strategy, and revenue-generating initiatives.

Qualifications

2-3 years of marketing experience; cannabis marketing experience is a plus

Education

  • High school diploma / GED required
  • Bachelor’s degree preferred

Experience

2-3 years of marketing experience; cannabis marketing experience is a plus

Competencies (Knowledge, Skills, and Attitude)

  • Results Oriented - Empowered with knowledge of their potential and enjoys working hard to create wonder; is action oriented and full of energy for impactful and challenging projects;
  • applies key business and industry knowledge and experience to make informed decisions and take actions that drive business results;

conscientious of the bottom line and steadfastly pushes self for results that deliver on Company goals.

Adaptable / Flexible - Effectively manages change and adjusts comfortably to new people and processes; drives forward in uncertainty and remains calm, focused and on task in pressure situation by seeking understanding and resolve to deliver a remarkable experience;

multi-tasks and handles risk, ambiguity, and stress well while remaining positive in resistance; bounces back quickly from challenging situations : asks for help when needed and stays focused on being a force for good.

Direct reports

No direct reports

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

At AYR Wellness, our vision is to be a force for good in all we do and to bring lasting positive change to our communities, our industry, and our world.

And it wouldn’t be possible without our exceptionally talented team. We’re proud to be an equal opportunity employer that celebrates the uniqueness of each employee and supports their individual journey in finding their genius and pursuing their passion.

AYR Wellness is committed to the policy that all persons have equal access to employment. We strongly encourage applications from people of color, persons with disabilities, women, and the LGBTQ+ community, regardless of age, gender, religion, marital or veterans’ status.

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We believe in creating an environment in which we can all flourish, one where every individual can find their genius and pursue their passion, because it’s this dedication to creating a culture of excellence, one where we’re all empowered to achieve our dreams, that will propel us forward.

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  • Act as the point person contacting Florida doctors by phone and email, cultivating positive and ongoing relationships with doctors across the state.
  • Manage all tracking and reporting for the Physician Outreach program.
  • Manage all creative needs and materials used for the Physician Outreach program.
  • Manage relationship between printing vendor and AYR marketing for the Physician Outreach program.
  • Work in partnership with retail leadership on outreach opportunities that engage the retail teams when appropriate.
  • Assist FL marketing team with content creation, marketing strategy, and revenue-generating initiatives.

Qualifications

2-3 years of marketing experience; cannabis marketing experience is a plus

Education

  • High school diploma / GED required
  • Bachelor’s degree preferred

Experience

2-3 years of marketing experience; cannabis marketing experience is a plus

Competencies (Knowledge, Skills, and Attitude)

  • Results Oriented - Empowered with knowledge of their potential and enjoys working hard to create wonder; is action oriented and full of energy for impactful and challenging projects;
  • applies key business and industry knowledge and experience to make informed decisions and take actions that drive business results;

conscientious of the bottom line and steadfastly pushes self for results that deliver on Company goals.

Adaptable / Flexible - Effectively manages change and adjusts comfortably to new people and processes; drives forward in uncertainty and remains calm, focused and on task in pressure situation by seeking understanding and resolve to deliver a remarkable experience;

multi-tasks and handles risk, ambiguity, and stress well while remaining positive in resistance; bounces back quickly from challenging situations : asks for help when needed and stays focused on being a force for good.

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No direct reports

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

At AYR Wellness, our vision is to be a force for good in all we do and to bring lasting positive change to our communities, our industry, and our world.

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