The Opportunity

This position works out of our Alameda, CA location in the Abbott Diabetes Care Division, where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions.

We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. Our award-winning products and advertising have been recognized by CES (2022 Best of Innovation in Health and Wellness), Prix Galien Jubilee (2022 Best Medical Technology in the Past 50 Years), and Cannes Lions Pharma (2022 Gold and Silver Lions), and others.

This is a chance to be part of the team who have already changed the lives of more than 4.5 million people around the world with diabetes and we are aiming our sights on doubling the business annual revenue in the next few years.

As Product Marketing Manager, Global Strategic Marketing , you will drive go-to-market launch strategy, shape and define the product in partnership with the Product, Insights, Market Access and R&D teams, deliver and ensure pull-through of the launch package for the Areas / Countries (including product training, positioning, key messaging, marketing materials, brochures and content), and be responsible for product launch success and driving growth of the FreeStyle Libre brand .

What You’ll Work On

• Be the global product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, critical market success factors, and customer needs
• Serve as global marketing lead in new product development process, partnering with program management and development teams to define and develop next-generation products and on-market product improvements centered on meeting true user needs
• Collaborate with key cross-functional partners (Insights, Product Management, Market Access, Strategic Planning) to drive direction of go-to-market (GTM) launch plans for new products and on-market product improvements.
• Ensure pull-through of GTM plan in partnership with Areas and Country colleagues to meet launch objectives and roll in local learnings and insights.
• Partner with the Clinical team to execute strategic publication initiatives that support new product launch and market development initiatives.
• Partner with the Medical team to execute communication strategy that highlights the clinical value proposition of the FreeStyle Libre portfolio of products.

Collaborate with global and local key opinion leaders to drive penetration and new market development initiatives.

• Develop and deliver product launch toolkits that provide impactful new product messaging and education to Area and Country commercial teams, including product training, positioning, key messaging, brochures etc.
• Partner with Regulatory Affairs, Legal and Medical colleagues in the development and review of marketing materials to ensure competitiveness, accuracy, and compliance.

Key Success Factors .

• Strong influence management skills - effectively influences colleagues in a wide variety geographies, cultures and functions.
• Uses conflict resolution skills to achieve results through cross functional groups
• Excellent communication skills has frequent contact with key opinion leaders and broad customer contact as well as interfaces with senior-level management from cross functional groups and geographies to facilitate product related decisions.

Ability to translate product, clinical and scientific information into meaningful Consumer and Healthcare Professional messaging

• Strong team player ability to work as a key member of the global marketing team who is accountable to global strategic marketing leadership team as well as the product division and geographical marketing
• Strong leadership skills ability to function as the marketing lead on product, marketing, commercial and pipeline development
• Project management skills ability to manage complex projects and programs. Ability to pull the appropriate level, functional and geographic functions together to support initiatives.
• Analytical skills ability to develop therapy and disease models, market and customer segmentation, creative, messaging, and claims surveys

The salary range for this position is 104,300 - 208,500K based on experience.

Required Qualifications

• Bachelor’s Degree, preferably in Marketing, Business, Engineering, Life Sciences, or a related field
• Minimum of 4+ years of experience in product marketing and / or product management in healthcare, pharmaceutical, consumer, or in a regulated industry.

MBA with 2+ years of related experience will be considered

Preferred Qualifications

• Ability to work effectively within a team in a fast-paced changing environment
• Ability to lead / manage program budgets monthly, create and manage purchase orders and scope of work documents with procurement
• Ability to lead and manage creative agencies to deliver effective Consumer and Healthcare Profession marketing materials
• Innovative and able to think open, broadly and strategically
• Experience in the diabetes category
• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.

Abbott is an Equal Opportunity Employer, committed to employee diversity.

The base pay for this position is $104,300.00 $208,500.00. In specific locations, the pay range may vary from the range posted.

The Role

As the Alchemy's first Marketing hire you'll own and drive the holistic strategy and execution for marketing our industry-leading developer platform.

You'll work cross-functionally with our world-class product, engineering, design, and sales teams to drive the launch and adoption of products that serve millions of users globally today.

Responsibilities :

• Define and work cross-functionally to execute a full product marketing strategy
• Create and expand market awareness around new and existing products
• Develop product positioning and messaging informed by user research and product understanding
• Engage our community by creating content, talking regularly to users, and advocating for our user base
• Manage all aspects of product launches, from messaging to press to social media
• Develop actionable, data-driven insights to drive product and marketing strategy
• Develop the story and strategy for our brand and online presence
• For the right person, an opportunity to build out the team

What We're Looking For :

• 2+ years experience leading Marketing for a small to mid-stage company.
• 6+ years relevant experience in Marketing and Product Marketing
• Ideally 3+ years working in developer platform, infrastructure, or developer tools companies with experience marketing to developers is preferred
• Experience successfully developing, executing, and managing a product marketing strategy with little oversight at an early-stage company
• Experience planning and rolling out large-scale marketing campaigns, and the ability to identify and drive improvements using a data-driven approach
• Experience in market research, messaging, positioning, and branding
• Ability to create content and a content strategy in order to engage a developer community
• Powerful storyteller : written, verbal, and visual
• Experience with brand marketing, PR / comms, and social media is a plus
• Web3 experience, a plus
• Founded a company or built side projects, a plus

Description

DEFINITION

Coordinate, organize, and implement delivery of marketing materials related to recreation and social services to the citizens of Danville in accordance with program objectives set forth by the Recreation, Arts, and Community Services Department.

Perform professional duties such as copywriting and scheduling to assist, coordinate, and implement Department and Town’s branding and communication efforts.

SUPERVISION RECEIVED AND EXERCISED

Receives direction from a Program Supervisor. Exercises supervision over Program Assistants and other program personnel, as assigned.

ESSENTIAL JOB DUTIES

Essential duties may include, but are not limited to, the following :

• Schedule and coordinate the communications and outreach functions for the Department, including working with program staff and communications staff to ensure deadlines are met.
• Manage the data gathering and production process of the quarterly activity guide, including the proofing schedule, gathering content, and working with staff to ensure accuracy and timeliness.
• Develop and update content for the department’s digital presence, including website, social media platforms, and outgoing correspondence.
• Write content for public communications, including newsletters, flyers, brochures, posters, banners, press releases, and social media posts.
• Organize and maintain photos and videos for department programs and activities, including tracking photography needs for upcoming outreach and ensuring digital files are organized.
• Conduct and attend various training seminars, staff meetings, and community meetings.
• Develop department informational, educational, and outreach materials and activities as requested, including internal training documents and attending events.
• Receive project and / or issue direction from Department Director or Designee, as needed.
• Provide technical guidance to the department regarding effective marketing strategies.
• Photograph Town programs, events, and CIP projects.
• Attend public meetings, as needed; serve on Town-wide committees and ad hoc project assignments.
• Perform duties within OSHA standards and other duties as assigned.

QUALIFICATIONS

Knowledge of :

• Effective marketing copywriting and social media copywriting, including AP Style, correct English usage, spelling, grammar, and punctuation.
• Social media best practices for graphics, written content, and timing.
• Basic digital photography skills (with DSLR or smartphone equipment).
• Modern office methods, procedures, organization, and equipment, including automation hardware and software.
• Internet skills, including use of social media

Ability to :

• Develop messages for marketing across print and digital media.
• Select imagery to support written messages.
• Manage a print production schedule as well as social media schedules to support ongoing activities as well as annual events.
• Work independently and efficiently with minimal supervision.
• Communicate effectively in both verbal and written form.
• Establish and maintain effective working relationships with employees and the public.
• Develop project work plans and schedules; determine priorities to meet assigned deadlines.
• Capture action-oriented photos of programs and projects.
• Work a flexible schedule, including evenings and weekends, as needed.

EXPERIENCE AND EDUCATION

Any combination of experience and education that would likely provide the required knowledge and abilities is qualifying.

A typical way to obtain the knowledge and abilities would be :

Experience :

Two (2) years full-time or four (4) years part-time related professional experience in communications, public relations, or marketing work in a team environment or any equivalent combination of education or experience.

Background knowledge or experience in municipal parks and recreation is desirable.

Education :

Equivalent to completion of an Associate’s Degree and / or advanced experience in communications, public relations, or marketing.

A Bachelor’s degree is desirable.

LICENSE(S) AND CERTIFICATION(S)

Possession of a valid California State Driver's License or license in another state with the ability to obtain a California license within 30 days of hire.

First Aid and CPR certification is required but may be obtained during probationary period.

LeadStack Inc. is an award-winning, one of the nation's fastest-growing, certified minority-owned (MBE) staffing services provider of contingent workforce.

As a recognized industry leader in contingent workforce solutions and Certified as a Great Place to Work, we're proud to partner with some of the most admired Fortune 500 brands in the world.

Below are the details :

Title : Marketing Manager

Location : San Francisco, CA

Duration : 6 Months Contract, could be extended

Pay Range : $67 / hr. W2 (DOE)

This position is working with a significant ridesharing application company.

What You'll Do :

SEM and Google Shopping Campaign, campaign management globally for different lines of business across B2C lines.

Understand and translate business needs into campaigns, with a focus on building campaign strategies that scale.

Manage the day-to-day delivery and optimization of SEM and Shopping campaigns including keyword builds, negative keyword management, bidding, creative management & testing, experimentation, & reporting.

Understand best practices, drive for process improvements, and find new ways of operating, with a focus on productivity

Basic Qualifications

• A Bachelor's degree or equivalent experience.
• At least 3 years working in SEM and / or paid channels in a fast-paced, high-growth environment.
• A self-starting and ownership attitude to seize opportunities that'll make an impact.
• An understanding of web and app media buying, tracking, and attribution.
• Experience using Excel or SQL
• Excellent analytical skills is a must

Strong communication skills and ability to convey the why and how behind the what.

Preferred Qualifications

• Experience with app-based businesses and building campaign strategy for campaigns driving to app store and web
• Global campaign management experience
• Experience with incrementally testing and experimentation
• Technical understanding of marketing and analytics technologies associated with the role.
• Robust report generation skills

To know more about current opportunities at LeadStack, please visit us at https : / / leadstackinc.com / careers /

J.I.P. Associates, Inc is hiring a Marketing Assistant to support our rapidly growing marketing team in the Bay area. We are looking for an individual that has amazing leadership skills, and a dynamic personality that can run a team, make great connections and have an impact on the community.

We provide training in professional representation and mentorship.

Core Functions of the Marketing Assistant Role :

• Revenue generation & sales forecasting
• Marketing and sales strategies
• Promotional materials and merchandising
• Community outreach and territory management
• Client representation
• Business operations
• Compliance and hr standards
• Live representatives during the duration of the event

Our work environment is built on encouraging a team dynamic where there is no limitation to the impact you can make on the company and within your own career.

As a Marketing Assistant, leading representatives will individually coach you to shape your skill set and measure your performance so there is continuous development.

We provide extra compensation to hard-working team members and rewards for excellence.

Preferred Qualifications & Experience :

• Experience in a client or customer-facing role; preferably one that required a high level of engagement with people
• Experience in a leadership role or management type role or position
• Experience in promoting a brand or product in a variety of ways
• Experience in giving presentations to both large and small groups
• Experience thinking on your feet and being able to adjust based on event locations and retailer requirements

Li-ONSITE

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