SUMMARY : This job's purpose and primary focus. Responsible for driving "voice of the customer" into KP (external & internal "voice").

Look into how to do a better job of retaining existing employers / members and how to do a better job of attracting new employers / member groups.

Provides support for the Health Plan & Medical Groups in terms of monitoring performance and providing new insights into customer needs.

Focus areas include : Market position, Product Development, Brand position, Advertising evaluation, service performance / customer satisfaction, Sales & Marketing performance.

Provide research support to Senior Leadership to help guide strategic & tactical decisions. MAJOR RESPONSIBILITIES / ESSENTIAL FUNCTIONS : Estimated % of Time spent : The primary job duties this position is responsible for achieving are listed in order of importance.

Work on significant and unique assignments of diverse and complex scope. Projects require complex planning and direction setting with diverse and / or multiple stakeholders.

Provide guidance and support in answering questions about the marketplace. Keep up-to-date on current health care market research / knowledge across the Program and relevant research outside the Program.

Help obtain client input that will help identify NMR priorities. Initiate contact with management and alert them to critical issues.

Communicate, interpret, and present key findings and implications / recommendations to KP Leadership. Seek to leverage services and knowledge whenever possible across the Program.

Estimate and evaluates size, scope and costs of research. Manage and coordinate on-going and ad hoc research projects, as well as leading or participating in Program-wide projects.

Coordinate training seminars and interregional meetings for KP's market research professionals. Seek ways to improve department functions, services, and communications (e.

g. by contributing to national and team meetings). Sort through complex alternative hypotheses & causal factors. JOB QUALIFICATIONS : Minimum Education (Indicate minimum education or degree required.

Bachelor's degree in related field required. Preferred Education (Indicate preferred education or degree required.). Master's degree in marketing, market research, business, or social sciences with thorough training in qualitative and quantitative analysis and research methods preferred.

Doctorate preferred. Minimum Work Experience and Qualifications (Indicate minimum years of job experience, skills or abilities required for the job.

Basic Qualifications : Minimum eight (8) years of experience. Additional Requirements : Ability to manage large projects and to oversee multiple projects at the same time.

Thorough knowledge of market research methodologies and their applications to business problems. Regularly contributes to the development of new market research techniques and work standards.

Understanding of and ability to think through causal relationships. Must be able to work in a Labor / Management Partnership environment.

ENTER YEARS OF EXPERIENCE REQUIRED :

A vibrant sports and entertainment media company is seeking an energetic Marketing Director to join their team in a fully remote position! This exciting role presents the unique opportunity to collaborate with celebrities, organize and execute thrilling live events and festivals, and unleash your creative ideas to maximize exposure of a company that is rapidly growing, while working remotely from anywhere.

The company is looking for an ambitious, creative, and results-oriented individual with marketing experience in live events who can thrive in a fast-paced and dynamic environment.

Employees will have the chance to attend team trips, exclusive events and gain hands-on experience with sports and entertainment event industry leaders.

If you are an experienced marketer who is passionate about sports, entertainment and live events, this could be your dream job!

Pay Range : $130,000 - $150,000 DOE

Responsibilities :

• Report to the VP of Marketing and oversee all aspects of brand development
• Perform diverse marketing tasks, including website copywriting, ad creation, and running comprehensive marketing campaigns
• Develop marketing plans, execute strategies, and manage on-site content
• Assist with ticketing and generate creative ideas to boost ticket sales
• Effectively leverage the influence and platforms of celebrities / partners for maximum exposure
• Utilize live event experience, particularly in festivals, for successful marketing endeavors
• Handle public-facing activities, content creation, and consumer-facing interactions

Requirements :

• 5+ years of marketing experience
• 3+ years of experience in live events, specifically festivals
• Bachelor's degree
• Proficiency in running end-to-end marketing events
• High energy, motivation and drive are essential
• Relevant experience in the sports and entertainment industry is preferred
• Ability to travel a few weeks per year

Benefits :

• Fully remote
• Insurance stipends for employee and dependents
• 401k potential
• Flexible PTO
• Team trips and access to exclusive events
• Growth opportunities

Apply now!

INDOPS #LI-POST #LI-ONSITE

Description

EMPLOYMENT OPPORTUNITY :

Santa Rosa Junior College is currently accepting applications to establish a pool for associate faculty assignments. Associate assignments may be temporary, part-time and / or on-call and may be immediate or as needed.

This job posting is not for a specific assignment or for a contract faculty position, but rather for a pool of candidates who may be considered for part-time teaching or allied faculty assignments.

Allied faculty include counselors, librarians, work experience faculty and other assignments.

We are seeking equity-minded faculty who are committed to educating our diverse student population. SRJC supports equal access for all students and multi-ethnic global perspectives and cultural competencies.

We value diversity that supports honesty and integrity in an environment of collegiality and mutual respect and compassion that includes civic engagement opportunities that contribute to real world problem solving and empathy to identify the challenges and address the needs of others.

Candidates must have demonstrated instructional skills to join our outstanding team of faculty, staff and administrators to provide high quality programs and services to our district, our community, and most importantly to our students.

ABOUT SRJC :

Santa Rosa Junior College has been an integral part of the Sonoma County community and its rich history, beauty and culture for more than 100 years.

Many of SRJC’s students are drawn to the college for its academic excellence, superb faculty and staff, comprehensive student services and beautiful grounds.

SRJC’s mission is to passionately cultivate learning through the creative, intellectual, physical, social, emotional, aesthetic and ethical development of our diverse community.

At SRJC, we value learning that includes :

• Excellent and innovative instruction and support services;
• A learning- and learner-centered environment;
• A welcoming physical environment;
• Equity-minded faculty and staff with a caring and supportive attitude among faculty and staff;
• Access to programs and courses that lead to transfer and / or gainful employment.
• Access to lifelong learning opportunities

In 2021, SRJC served approximately 21,000 students each semester and is committed to diversity, equity, inclusion and anti-racism.

SRJC is a designated Hispanic-Serving Institution (HSI), reflecting the great responsibility that the College has to the educational attainment and economic well-being of the surrounding community.

We also support diverse learning communities including, APASS, HSI Connections, Puente, Umoja. SRJC received the INSIGHT Into Diversity Higher Education Excellence in Diversity (HEED) Award for the past three consecutive years and SRJC was the only California Community College recipient of this award.

This award recognizes colleges and universities that demonstrate an outstanding commitment to diversity and inclusion. The ideal candidate will share SRJC’s commitment to be an inclusive, diverse and sustainable learning community that engages the whole person.

Essential Functions

• Provide excellent instruction and faculty support to students, which may include evening, weekend, online or hybrid and / or off-campus assignments.
• Provide academic assistance and related services to students during scheduled office hours.
• Demonstrate sensitivity to and understanding of diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds of community college students, faculty and staff
• Maintain currency in field(s) of expertise.
• Associate faculty focus primarily on providing instruction and / or student services.
• Associate faculty are typically not required to participate in District or department service such as committee work, evaluations, student learning outcomes assessment, and hiring committees, but may be asked to perform these services for additional compensation.
• For a detailed list of associate faculty job duties, please see the All Faculty Association Contract,

The examples of duties listed above are representative of those that must be met by a faculty member to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

VP of Sales and Marketing

Our client, a well-established food producer and processor, is seeking a Vice President of Sales and Marketing to lead the company's initiatives in the development of strategic branding, marketing, and sales as well as new product development.

Reporting to the President, the VP of Sales & Marketing will be an accomplished leader with proven experience in building, managing, and scaling a high-performing sales & marketing organization.

The VP of Sales & Marketing is a member of the executive management team and is responsible for contributing to the strategic direction of the company, the development of executional plans for success, and ensuring implementation of all aspects of the sales and marketing initiatives contained within the organization's plans.

This role is NOT remote or home-based. It will be based in their Kings County, CA office.

RESPONSIBILITIES : SALES

SALES

• Develop a sales plan to support the growth of the company that is aligned with the marketing and branding strategic plans.
• Develop a sales organizational structure that will lead to mutual success within the department and organization as a whole.
• Oversee the development of customer business plans for growth in existing accounts and new business.
• Drive the internal process for improving strategic customer relationships and customer services by account.
• Develop and participate in selected customer sales presentations, providing analytical perspective on industry, category, and product trends.

MARKETING

• Develop and execute a defined marketing and communications strategy that supports business growth and enhances brand awareness that is aligned with the brand strategy.
• Lead the development and implementation of the Company's marketing plans for all products and market segments which may encompass advertising, promotion, pricing, public relations, identity, creative design, product development, promotional and merchandising programs, and support services.
• Collect customer and competitor data for analysis on where to grow the business and develop successful marketing and sales growth plans.
• Conduct customer account performance reviews and ensure the effective use and analysis of sales data and forecasts, along with market intelligence, to evaluate product and account performance and initiate action plans to improve supply chain, sales, and marketing results.
• Build relationships with the media and PR team to create effective strategies for all organizational communications.
• Develop organizational marketing events to support the overall vision, mission, and core values of the company to support the brand.
• Develop consumer educational and promotional programs to educate all stakeholders on consumer buying preferences

BRAND GROWTH

• Improve and maintain the branding strategy for the success of the organization's future growth.
• Improve and maintain brand marketing and sales strategies that identify, build, and sustain relationships to drive revenue / profitability growth, provide succinct messaging and build the integrity of the brand.
• Develops and maintains brand marketing guidelines and policies.
• Through effective communication and diligent monitoring, protect the brand from internal and external threats.
• Develop standardized branded messages and appearance in all materials including packaging, marketing, and communication materials to ensure consistency.
• Strives for improved customer service and consumer satisfaction to support the integrity of the brand.
• Monitor, compile, and disseminate relevant competitor data.

NEW PRODUCT DEVELOPMENT

• Work with the executive management team to review & improve the current process for new product development and establish standards for proposing new products.
• Assist the organization at identifying new products to consider.
• Develop the marketing, promotional and sales plans for new products.

ADMINISTRATION

• Develop proposed departmental structure to plan, organize and manage all areas related to the sales, marketing, and new product development functions within the organization.
• Develop job descriptions that meet the departmental structure; lead the search to select the best candidate for open positions.
• Develop and monitor sales, marketing, and new product development budgets.
• Prepare periodic reports and presentations for the executive management team, shareholders, board members, employees, and growers.

DESIRED PROFILE :

• A BA / BS degree (e.g., business, marketing, or agriculture) is desirable and / or equivalent experience.
• Minimum of 12 years in sales & marketing, new product development, and brand growth
• A comprehensive knowledge of a grower, packer, shipper, processor business model.
• Proficiency working with ERP systems and BI tools (i.e., Sage X3 and Tableau)
• Understanding of U.S. retail market; retail sales experience and strong retail relationships at a senior level
• Ability to plan and manage at both strategic and tactical levels.
• Demonstrated results in identifying clients, presenting proposals, and closing sales.
• Excellent verbal and written skills as well as the ability to make presentations.
• Exceptional ability to conceptualize large-picture projects and foresee challenges and needs to be addressed
• Strong problem-solving skills; analytical and data-driven; able to come up with creative solutions to unique challenges.
• Demonstrated ability to develop cross-functional relationships
• Excellent organizational skills, ability to prioritize tasks and meet constant deadlines with strong attention to detail and quality control
• Strong organization skills with the ability to execute multiple parallel projects
• Strong written and oral communication skills; able to converse effectively across all levels of the organization and with external entities

Position Purpose :

We are seeking a Marketing Specialist to help us in Research promotion, content consumption and prospect communication and engagement.

Research Promotion :

• Create, launch, and manage all new research marketing communications campaigns from creation to completion.
• Develop and execute ongoing marketing communications to drive engagement and usage of the research pieces to support acquisition sales cycles.
• Build and maintain the distribution calendar for all Info-Tech communications to prospective members.
• Coordinate with all the stakeholders to build the communication plan for distribution.
• Coordinate the branding and design for all new research communication emails.
• Build and execute distribution emails.
• Maintain automated email distribution as required.
• Provide ongoing insight, suggestions into A / B testing planning, and execute A / B testing plan directly tied to the positioning of new research.
• Report on monthly new research prospect marketing communication activities and trends.

Content Consumption :

• Position and align research and Info-Tech campaigns to positively impact consumption habits of prospective members and push sales cycles forward.
• Monitor and tests current consumption habits to understand and benchmark what prospect preferences are.
• Evaluate current prospect personas and align content to create cohesive messaging that aligns with prospect consumption data.
• Provide ongoing insight, suggestions into A / B testing planning, and execute A / B testing plan directly tied to consumption objectives and goals.
• Report on monthly member marketing communication consumption activities and trends.

Event Prospect Communication and Engagement :

• Create, launch, and manage all prospect event marketing communications campaigns from creation to completion.
• Develop and execute ongoing marketing event communications campaigns to drive engagement, education, and awareness of Info-Tech messaging.
• Coordinate with all the stakeholders to build the communication plan for distribution.
• Build and execute distribution emails.
• Maintain automated email distribution as required.
• Provide ongoing insight, suggestions into A / B testing planning, and execute A / B testing plan directly tied to the positioning of new research.