Engagement manager
HP’s vision and promise are to engineer experiences that amaze. With the heart, creativity, and energy of a start-up, and the brain, muscles, and determination of a Fortune 100 corporation, HP continues to deliver ground-breaking new technologies to build on our 80-year legacy of innovation.
The Customer Success Group is a group that reports directly to the GM of Advanced Compute Solutions, ACS.This group is responsible for managing customer’s journey of ACS solutions through not only landing the customers acquisitions but also increasing customer adoption, expansion, and renewal of the solutions.
Within the Customer Success Group, the Customer Engagement Marketing team is responsible for developing engagement materials to keep our customers on the ACS solution journey at every step.
You will lead a team of masters and experts of the field to derive customer engagement materials ranging from the area of education, advisory, advocacy, outcome coordination with the goal of customer onboarding and Implementation of the ACS solutions.
Example tasks may include creating easy-to-choose materials, such as, a product finder with technical benchmark information.
Another example would be sponsoring educational seminars or running technical forums to educate customers on how to best use the solution in their installed based.
This is a good example of engagement materials enabling customers to easy-to-use. Another example could involve creating advocacy of the solution in tradeshows, technical papers, and forums.
The priority for the manager is to establish the customer engagement strategy, the policy, and then the implementation of the policies through the teams of experts in the chosen domain such that customers stay on the HP solution journey.
The desired location for this role is Fort Collins, CO or Houston, TX.
Responsibility
- Creating new foundations and strengthening current customer engagement touchpoints to aid customers in completing and staying on the HP ACS solution journey.
- Determining the right medium of communications to address the different customers across End-Users, Enterprise IT’s or operators, and channel partners based on the journey and the solution.
- Partnering internally and externally across :
oSegment Teams
oSolution Program Teams
oProduct and solution development teams
oPortfolio Strategy Teams
oAlliance / ISV / Market Teams and Partners
- Engaging with all key customers types focusing on their needs, wants, and frustrations as it relates to how they would like to be supported in their journey steps of selecting, adopting, expanding, or renewing HP solutions.
- Aligning with key stakeholders to determine KPI’s. From these KPI’s, being able to determine the necessary business management systems to govern success.
The KPI and BMS shall include the following parameters to necessitate onboarding and implementation.
oEducation
oAdvisory
oAdvocacy
oOutcome coordination
- Developing data gathering capabilities aligned to the customer and business priorities. Examples may include benchmarking or TCO calculators.
- Optimizing technical knowledge, technical resources, and peer connections to establish and elevate trusted and influential relationships.
- Creating a learning culture across the team that grows technical leadership and business value capabilities.
- Building and growing teams by driving accountability for results across teams, creating a diverse, inclusive, engaging, and motivating environment, managing talent and performance expectations, and collaborating across internal teams.
Responsibilities
- Managing headcount, deliverables, schedules, and costs for multiple ongoing projects and programs, ensuring that resources are appropriately allocated, and that goals, objectives, timelines, and budgets are met in accordance with program and organizational roadmaps.
- Developing any necessary external relationships with outsourced partners and suppliers, including setting expectations regarding deliverables, product quality, schedules, and costs;
ensures that team members are effectively communicating and collaborating with outsourced resources.
- Providing feedback to product & solution development through collaboration with Product Management and R&D teams based on customer feedback and industry partnerships.
- Inserting customer requirements into the development of the Market-Requirement-Document.
- Maintaining a cadence of communicating with customers about their adoption trends, sentiment, and mining opportunities for deeper engagement
Education and Experience Required
- 5+ years of customer engagement marketing in product marketing or solution marketing.
- 6+ years people management / leadership experience required.
- Engineering, Computer Science, or related field AND 10+ years.
- Master's Degree in Business Management, Engineering, Computer Science, or related field AND 10+ years professional experience including technology leadership.
Knowledge and Skills
- Demonstrated experience across key industries (e.g. : Architecture, Engineering, Construction, Product Design and Manufacturing, and Media and Entertainment) as well as brought new solutions to market.
- Strong communicator with the ability to identify opportunities and influence organizations and individuals to gain support and overcome resistance with data and logic;
ability to simplify complex topics for diverse audiences.
- Superior business acumen, technical knowledge, and industry experience encompassing one or more engineering, technology, and product domains.
- In-depth experience working with customers across procurement to IT operations.
- Excellent people management and staff development skills, including managing teams across geographies and leading change management.
- Ability to create and implement high-level frameworks and processes to drive strategic and organizational excellence across customer experience teams.
- Passion for asking and answering questions to challenge and expand the thinking of those around you.
HP offers a comprehensive benefits package, including :
- Dental insurance
- Disability insurance
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
Per the C olorado statute, the estimated range of compensation for this job in that location , at the time of this posting, is $135-180,000.
This position may be eligible for incentive pay, for openings where this is applicable.
About HP
So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.
HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.
Our history : HP’s commitment to diversity, equity and inclusion it’s just who we are.
From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves.
We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!
Related Jobs
Engagement manager
HP’s vision and promise are to engineer experiences that amaze. With the heart, creativity, and energy of a start-up, and the brain, muscles, and determination of a Fortune 100 corporation, HP continues to deliver ground-breaking new technologies to build on our 80-year legacy of innovation.
The Customer Success Group is a group that reports directly to the GM of Advanced Compute Solutions, ACS.This group is responsible for managing customer’s journey of ACS solutions through not only landing the customers acquisitions but also increasing customer adoption, expansion, and renewal of the solutions.
Within the Customer Success Group, the Customer Engagement Marketing team is responsible for developing engagement materials to keep our customers on the ACS solution journey at every step.
You will lead a team of masters and experts of the field to derive customer engagement materials ranging from the area of education, advisory, advocacy, outcome coordination with the goal of customer onboarding and Implementation of the ACS solutions.
Example tasks may include creating easy-to-choose materials, such as, a product finder with technical benchmark information.
Another example would be sponsoring educational seminars or running technical forums to educate customers on how to best use the solution in their installed based.
This is a good example of engagement materials enabling customers to easy-to-use. Another example could involve creating advocacy of the solution in tradeshows, technical papers, and forums.
The priority for the manager is to establish the customer engagement strategy, the policy, and then the implementation of the policies through the teams of experts in the chosen domain such that customers stay on the HP solution journey.
The desired location for this role is Fort Collins, CO or Houston, TX.
Responsibility
- Creating new foundations and strengthening current customer engagement touchpoints to aid customers in completing and staying on the HP ACS solution journey.
- Determining the right medium of communications to address the different customers across End-Users, Enterprise IT’s or operators, and channel partners based on the journey and the solution.
- Partnering internally and externally across :
oSegment Teams
oSolution Program Teams
oProduct and solution development teams
oPortfolio Strategy Teams
oAlliance / ISV / Market Teams and Partners
- Engaging with all key customers types focusing on their needs, wants, and frustrations as it relates to how they would like to be supported in their journey steps of selecting, adopting, expanding, or renewing HP solutions.
- Aligning with key stakeholders to determine KPI’s. From these KPI’s, being able to determine the necessary business management systems to govern success.
The KPI and BMS shall include the following parameters to necessitate onboarding and implementation.
oEducation
oAdvisory
oAdvocacy
oOutcome coordination
- Developing data gathering capabilities aligned to the customer and business priorities. Examples may include benchmarking or TCO calculators.
- Optimizing technical knowledge, technical resources, and peer connections to establish and elevate trusted and influential relationships.
- Creating a learning culture across the team that grows technical leadership and business value capabilities.
- Building and growing teams by driving accountability for results across teams, creating a diverse, inclusive, engaging, and motivating environment, managing talent and performance expectations, and collaborating across internal teams.
Responsibilities
- Managing headcount, deliverables, schedules, and costs for multiple ongoing projects and programs, ensuring that resources are appropriately allocated, and that goals, objectives, timelines, and budgets are met in accordance with program and organizational roadmaps.
- Developing any necessary external relationships with outsourced partners and suppliers, including setting expectations regarding deliverables, product quality, schedules, and costs;
ensures that team members are effectively communicating and collaborating with outsourced resources.
- Providing feedback to product & solution development through collaboration with Product Management and R&D teams based on customer feedback and industry partnerships.
- Inserting customer requirements into the development of the Market-Requirement-Document.
- Maintaining a cadence of communicating with customers about their adoption trends, sentiment, and mining opportunities for deeper engagement
Education and Experience Required
- 5+ years of customer engagement marketing in product marketing or solution marketing.
- 6+ years people management / leadership experience required.
- Engineering, Computer Science, or related field AND 10+ years.
- Master's Degree in Business Management, Engineering, Computer Science, or related field AND 10+ years professional experience including technology leadership.
Knowledge and Skills
- Demonstrated experience across key industries (e.g. : Architecture, Engineering, Construction, Product Design and Manufacturing, and Media and Entertainment) as well as brought new solutions to market.
- Strong communicator with the ability to identify opportunities and influence organizations and individuals to gain support and overcome resistance with data and logic;
ability to simplify complex topics for diverse audiences.
- Superior business acumen, technical knowledge, and industry experience encompassing one or more engineering, technology, and product domains.
- In-depth experience working with customers across procurement to IT operations.
- Excellent people management and staff development skills, including managing teams across geographies and leading change management.
- Ability to create and implement high-level frameworks and processes to drive strategic and organizational excellence across customer experience teams.
- Passion for asking and answering questions to challenge and expand the thinking of those around you.
HP offers a comprehensive benefits package, including :
- Dental insurance
- Disability insurance
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
Per the C olorado statute, the estimated range of compensation for this job in that location , at the time of this posting, is $135-180,000.
This position may be eligible for incentive pay, for openings where this is applicable.
About HP
So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.
HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.
Our history : HP’s commitment to diversity, equity and inclusion it’s just who we are.
From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves.
We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!
Marketing Communications Specialist
Sony Electronics Inc. is looking for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe.
In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity and Inclusion.
In addition, our team members enjoy innovative work-life balance opportunities including a hybrid home / office workplace, monthly Free Fridays , and early shutdowns on Fridays throughout the year (including half-days during the summer).
So, if you want to join a Best Place to Work company and make the world say wow, let's talk.
Looking to grow your career ? Being a Sony person means you are part of a global brand with global career opportunities .
Write your next chapter with us.
We strive to help our colleagues grow and develop before recruiting new talent to our open positions, whenever possible.
It all starts here. If this role matches your ambitions and skillset, start the journey here and apply. Take a look at our other open positions too.
Our many opportunities can lead to infinite possibilities .
Sony is looking for a Community Marketing Specialist who understands a breadth of digital channels and who is at ease working in a fast-moving environment and has experience growing SaaS market share in a product-led growth company.
Working with cross-functional teams, you will support and execute marketing strategies to grow awareness, community, adoption, and engagement for Sony’s Ci Media Cloud (www.cimediacloud.com).
As Community Marketing Specialist at Ci Media Cloud, you will be responsible for nurturing and engaging our online community while driving brand awareness and user education.
Your primary responsibilities will include :
Responsibilities :
Community Management :
Engage with the Ci community on social media platforms, by providing timely responses, updates, and fostering conversations.
Monitor and respond to reviews on various platforms, ensuring excellent customer experiences and addressing any concerns or feedback.
Identify and prioritize requests for new self-serve help resources and guidance to empower users to find solutions independently.
Collaborate closely with the Customer Success team to align community efforts with customer needs and provide a seamless user experience.
Social Media :
Work with Content Specialist to craft engaging social media content
Perform social monitoring for trends, competitive positioning, and industry news
Collaborate with Sony’s social teams to promote Ci on Sony Pro channels globally
Influencer and Ambassador Engagement :
Assist in managing the influencer program, identifying, and nurturing relationships with influencers and ambassadors to amplify our brand reach and generate advocacy.
Collaborate with the Imaging team on campaigns and opportunities, leveraging influencers to create engaging content that aligns with our brand.
User Education :
Take ownership of the Ci Academy, serving as the project manager for educational content development and maintaining the Learning Management System (LMS) platform.
Coordinate the development of additional educational collateral, such as tutorials, guides, and webinars, to support user education initiatives.
Identify areas on the Marketing site where educational content can be promoted to enhance user knowledge and engagement.
Minimum Qualifications :
Bachelor’s Degree, preferably in marketing, communications or business management, or equivalent experience in lieu of degree
1-3 years working in community marketing within technology, media, or similar verticals
Experience in social media community management, including engaging with users, addressing inquiries, and moderating conversations.
Familiarity and experience with influencer marketing, including identifying, engaging, and maintaining relationships with influencers and ambassadors.
Experience with various digital marketing channels (e.g., email, website optimization, paid media, social, video, blog, etc.
or working with eCommerce companies and digital agencies
Preferred Qualifications :
Ability to work directly with creatives, product, and communications teams to partner on campaigns
Preferred experience in training and education design or working with Learning Management Systems (LMS), demonstrating your ability to create impactful educational content.
Excellent communication skills, both verbal and written, with the ability to engage and connect with community members effectively.
Self-driven ownership to meet and exceed goals and expectations
Experience in a SaaS (Software as a Service) environment is a plus, showcasing your understanding of the industry and its unique requirements
Join our team as a Community Marketing Specialist and play a pivotal role in fostering a thriving online community, driving brand loyalty, and providing valuable education to our users.
Your efforts will contribute to the success of our marketing initiatives and the overall growth of our brand.
Sony Electronics is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees and embrace diversity.
We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.
S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state or local law.
Disability Accommodation for Applicants to Sony Electronics, Inc.
Sony Electronics, Inc. provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures.
For reasonable accommodation requests, please contact us by email at om, or you can mail your resume to : Sony Electronics, Human Resources Department, 16535 Via Esprillo, San Diego CA 92127.
Please indicate the position you are applying for.
EEO is the Law
EEO is the Law Supplement
Right to Work (English / Spanish)
E-Verify Participation (English / Spanish)
icebreaker: Digital Designer, Marketing
Join the icebreaker Family
icebreaker is more than just a company.
To us, it’s about the culture we create and the change-makers we work with that bring the essence of our business to life.
We're passionate about connecting people to natural alternatives. Driven by the belief that nature has the answers, we lead a movement towards a more natural way of living by taking unnecessary plastic out of performance apparel.
icebreaker continues to challenge the status quo while championing natural, transparent, and responsible ways to do business.
Inspired by our purpose we are incredibly proud that 96% of our fibers are natural or plant-based. The constant pursuit of better is what drives our progress.
We're not perfect, but we're looking for solutions that make a positive difference. Come join our movement.
North American Marketing Coordinator
Reporting to the North American Marketing lead the Digital Production Designer is responsible for creating visually appealing and engaging designs for email, web and MMS.
They will work closely with the marketing and ecommerce teams to ensure designs align with both the brand's objectives and channel requirements.
To be successful you will execute impeccable attention to detail. You will also have a passion for design, continuous learning mindset and eagerness to stay up-to-date with the latest design trends and technologies.
How You Will Make a Difference
Create visually appealing and engaging content for email, web and MMS.
Create multiple creative iterations of emails to service our multiple consumer segments.
Support stakeholders to develop email A / B creative tests and implement key learnings in future executions.
Design responsive content for web to ensure content is consumer-centric and optimized for performance.
Collaborate with cross-functional teams, including global marketing, ecommerce to ensure content meets brand objectives, accurately reflects our product and meets the channel requirements.
Conducting creative research and audits to inform design decisions and stay on top of industry trends.
Own the creative workflow from receiving a brief through to handoff for all digital assets.
Ensure brand guidelines are being upheld across our email, web and SMS channels.
Ask questions, research, and discuss with key stakeholders to get a clear understanding of what is expected based on the brief.
Work closely with the email and web channel leads.
Brainstorming ideas and concepts that align with the objectives. Consider the look & feel, imagery, copy and other elements that will help convey the message effectively.
Create content that solves the brief while keeping in mind strong digital design principles.
Share creative for feedback and make necessary changes.
Deliver the final design files in the appropriate format.
Stay up to date with the latest design trends and tools.
Developing a high-volume of unique assets and subsequent iterations to service our email and web channels.
Executing and designing with a high degree of attention to detail and a commitment to quality.
Owning the creative workflow from receiving the brief through to the asset handoff for digital assets.
Working well under pressure and meeting deadlines.
Being adaptable and open to creative feedback.
Strong communication and collaboration skills to work effectively with cross-functional teams.
Demonstrating a continuously learning mindset by staying up-to-date with the latest design trends and technologies
Free To Be,
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity.
We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience : 2+ years
Educational Position Requirements :
A formal education and subsequent undergraduate / graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
Minimum 3 years’ experience in design.
Experience designing for digital as demonstrated by a strong portfolio that showcases previous email and website design work.
Proficiency in Adobe Creative Suite, Sketch, and other relevant design software.
Time management and prioritization skills with the ability to meet deadlines.
Creative management from briefing through to creative reviews and handoff of assets.
Strong stakeholder management and relationship building skills.
Experience with apparel brands or in the outdoor industry preferred but not a must.
Product storytelling.
Digital best-in-class practices.
A / B testing methodologies.
Creative management.
How to develop creative that is both consumer-centric and delivers commercial results.
How to work with a solutions-based mindset.
Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates.
When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on Looking to Join VF? to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands.
At the heart of our journey lies our company-wide purpose : We power movements of sustainable and active lifestyles for the betterment of people and our planet.
This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands.
Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Pay Range :
$54,432.00 USD - $81,648.00 USD annually
Incentive Potential :
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, orcommissionpotential.
Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation :
You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF?
Detailed information on your benefits will be provided during the hiring process.
R-20230627-0058
Digital Marketing/Communications Manager
Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more.
Working with us means working with the latest technologies and groundbreaking, sustainable innovations.
Join us on our journey for a better tomorrow.
As the Digital Marketing / Communications Manager , you will be responsible for the digital marketing and communications activities in North America, working with Vacuum Technique Global Marketing on best practice marketing practices and locally implementing integrated marketing and communications activities for all our Business Lines : Industrial, Scientific, and Service.
This is a leadership position, reporting to the President & General Manager of Edwards GV North America.
You will have many responsibilities, including :
- Develop and plan marketing and branding objectives for Edwards in North America
- Utilize the best in class marketing tools (i.e. Hubspot)
- Enhance all external perceptions of Edwards to support growth of market share
- Develop and lead marketing team that will create and execute new concepts, channels, and partners to position Edwards as an innovator and vacuum market leader
- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
- Advance the available technologies to all department managers to optimize team performance and improve the customer experience
- Work with the Equipment, Service and NPI teams to help expand product solutions and offerings
- Work with the senior management team to prepare marketing strategies
- Support Business Line Manager’s in the analysis market trends and recommend changes to marketing and business development strategies based on analysis and feedback
- Oversee creation and delivery of press releases, advertisements, and other marketing materials. Design print ads and publications.
- Prepare and adhere to budgets
- Develop content for testing in US and exploitation by other customers centers for website and investigate website improvements to enhance the user experience
- Generate and distribute email campaigns, including development of lists from various sources, and create post-campaign reporting and analytics.
Implement campaigns to drive website visitor traffic for top keywords
- Manage the company’s sponsorship, tradeshow, and event activities
- Improve organic search traffic to website through best practice. Engage customers on social media.
- Gather and analyze customer input and collaborate with customers to create application-based articles on vacuum processes implement and manage Net Promoter Score survey
- Develop, plan, and implement a customer experience enhancement project and become the champion for the customer experience
- Lead all areas of content generation and production across all media platforms
- Continue driving our CRM and direct marketing initiatives
- Reorganize and expand the internal and external communication and messaging.
- Engage with other organizations within the vacuum community
- C4C (Cloud for Customer) database management, including development, training, segmentation, and lead assignment.
- Support the General Manager with internal staff initiatives such as team building, conferencing and events, as well as various marketing campaigns to support a healthy working environment and team culture.
- Manage all online and offline purchasing of branded clothing apparel, giveaways and gifting.
- Responsible for internal branding and ensuring alignment with global corporate identity guidelines.
- Become the point of contact for media, PR and external suppliers.
- Conceptual and operational monitoring of exhibitions or customer days.
- Collaborate with Human Resources on Employer Branding initiatives (both internal & external)
To be succesful, we are looking for someone with :
Experience requirements
You must be working within a digital communications role for at least 4 years. You have a passion for business-to-business communication and user experience.
You also have experience working with value propositions towards customers. You can create sustainable relationships across multiple business lines while demonstrating creative and innovative marketing abilities through digital content creation.
You have the desire and ability to develop communication plans and take communication to the next level.
The successful candidate needs :
- Hands-on experience with inbound marketing systems, and familiarity with marketing automation practices.
- Excellent project management skills and working on multiple parallel projects.
- Expert knowledge in the latest in digital and social media channels and how to best leverage for marketing programs, as part of an overall social business strategy.
- Experience working in a collaborative B2B environment with Marketing, Product dept. and PR / Media
- Solid expertise with google analytics, MS office, Website development / metrics and professional in PowerPoint.
- It is necessary that you have worked with both online and offline communications channels; international experience is preferred but not required.
- Further, you must be proactive and analyze the progress of MarComms activities, reporting back to the business regularly and making adjustments to campaigns, etc, as needed.
- Authorization to work in the US
Education level
B.S. degree or equivalent in Marketing or Communications
Relevant Previous experience
At least 3 years in marketing / communications management, supporting technical or industrial products / services
Knowledge areas / Skills
- Digital marketing and / or e-commerce sales experience is essential.
- Experience developing designs into custom landing pages, HTML based e-mails, and other front-end solutions
- Hubspot experience strongly preferred.
- Tag-support experience for Google Analytics using Google Tag Manager
- Experience with Search Engine Optimization and Site Optimization strategies and solutions
- Demonstrated ability to work and communicate effectively with all levels of an organization
- Ability to negotiate acceptable solutions to complex problems across multiple business and / or technical areas and vendors
- Proven ability to successfully manage a team
- Ability to select vendors, evaluate and manage them
Other requirements
- Enjoys an agile development environment
- Flexible mindset to test new concepts and able to change direction as the business and technology evolves and changes
- Eager to take on new challenges and learn new technologies and development methods
- Excellent problem-solving skills and written and verbal communication skills
In return, you will receive :
- Excellent working conditions and benefits
- Part of the Atlas Copco Group with a wide-reaching internal job market
- Work in a global diverse and dynamic environment
- You can grow with us : we always look for internal candidates before checking the market and have training and development programs
- We have a friendly, family-like atmosphere and that is not just a claim on the wall, it’s a true fact
- You can be creative and promote your own ideas
- Every day brings new challenges and new things to learn
Edwards Company considers for employment and hires qualified candidates without regard to race, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws.
Marketing Manager- Lead Gen
About the Role
You will develop and execute business to business marketing plans to prospect for leads and drive brand awareness. You will spur engagement for new client acquisition and existing client retention and upsell goals.
You will collaborate with cross-functional teams to provide analysis, and research to support our growth strategy.
Responsibilities
- Designing, developing and executing marketing plans to support our CounselLink business and our product offerings to generate MQL’s
- Partnering with internal and external cross-functional teams to identify and implement content marketing strategies
- Planning, executing and measuring A / B experiments and conversion tests to measure success
- Measuring and reporting on the performance of marketing campaigns against goals, Return-On-Investment and KPIs
Requirements
- Have strong project management skills
- Have good, demonstrable experience in marketing, advertising or communications
- Be creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Show proven working experience in B2B marketing (technology / SAAS preferred)
- Enjoy taking ownership for projects and initiatives and also thrive when collaborating with teams to achieve goals
- Have good analytical skills and able to use data-driven thinking to optimize marketing performance
- Show experience with A / B testing or multivariate experiments
Work in a way that works for you
We promote a healthy work / life balance across the organization, with various flexible and remote working options available to employees.
Working with Us
LexisNexis Legal & Professional is proud to be an equal-opportunity employer. We are committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
Together, we are building a diverse and inclusive workplace.
Working for you
We believe in a healthy work / life balance. We know that your well-being and happiness are key to a long and successful career.
These are some of the benefits we are delighted to offer :
- Comprehensive, multi-carrier health plan benefits
- Disability insurance
- Dependent care and commuter spending accounts
- Life and accident insurance
- Retirement benefits (salary investment plan / employer stock purchase plan)
- Modern family benefits, including adoption and surrogacy
About our Team
LexisNexis is a data and analytics company with 10,500 colleagues serving customers in more than 150 countries. We’re one of the largest information and analytics companies on the planet.
We design solutions that help our customers increase productivity, improve decision-making and outcomes, and be more successful.
Salary range
$75,000- 85,000 plus annual bonus