Vice President, Creator Expansion
If you are interested in this position, please apply on Twitch's Career site https://www.twitch.tv/jobs/en/
About Us:
Twitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It's where millions of people come together to chat, interact, and make their own entertainment.
We're about community, inside and out. You'll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We're on a quest to empower live communities, so if this sounds good to you, see what we're up to on LinkedIn and Twitter, get interviewing tips on Instagram, and discover projects we're solving on our Blog.
About the Role:
Reporting into the Chief Content Officer; you will lead the team at Twitch responsible for developing the strategies, operations and programs to allow Twitch to accomplish our vision of a diverse global economy of multiplayer creators. Creator Expansion was established in 2022 with a core remit of activating new types of creators, who create a broader diversity of content to successfully stream, develop and engage their communities on Twitch. This is an important role which involves overseeing the main functions of Creator Expansion - Strategy and Planning, Programming, Program Management and Acquisitions and Programs.
We are looking for an original thinker with senior leadership experience in the live streaming landscape and a deep working knowledge of the creator economy.
You will lead the work of building and testing hypotheses around the drivers of individual creator success using observations on what types of creators are seeing success both on and off Twitch. You will need to demonstrate the ability to interrogate a high volume of hypotheses with short-term experimental investments. The successful output of this work is development of a knowledge base and playbook upon which future growth investment, creator selection and creator success decisions can be based. An extremely rigorous data-driven approach is required to summarize and find insights from a combination of metrics, observed behaviors and outcomes derived from experimentation.
You can work remote hybrid with a home base in San Francisco, Los Angeles, or New York.
You Will:
Apply Now
About Us:
Twitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It's where millions of people come together to chat, interact, and make their own entertainment.
We're about community, inside and out. You'll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We're on a quest to empower live communities, so if this sounds good to you, see what we're up to on LinkedIn and Twitter, get interviewing tips on Instagram, and discover projects we're solving on our Blog.
About the Role:
Reporting into the Chief Content Officer; you will lead the team at Twitch responsible for developing the strategies, operations and programs to allow Twitch to accomplish our vision of a diverse global economy of multiplayer creators. Creator Expansion was established in 2022 with a core remit of activating new types of creators, who create a broader diversity of content to successfully stream, develop and engage their communities on Twitch. This is an important role which involves overseeing the main functions of Creator Expansion - Strategy and Planning, Programming, Program Management and Acquisitions and Programs.
We are looking for an original thinker with senior leadership experience in the live streaming landscape and a deep working knowledge of the creator economy.
You will lead the work of building and testing hypotheses around the drivers of individual creator success using observations on what types of creators are seeing success both on and off Twitch. You will need to demonstrate the ability to interrogate a high volume of hypotheses with short-term experimental investments. The successful output of this work is development of a knowledge base and playbook upon which future growth investment, creator selection and creator success decisions can be based. An extremely rigorous data-driven approach is required to summarize and find insights from a combination of metrics, observed behaviors and outcomes derived from experimentation.
You can work remote hybrid with a home base in San Francisco, Los Angeles, or New York.
You Will:
- Guide global investment strategy for creator type expansion in keeping with Twitch’s mission, strategy and growth goals.
- Oversee all aspects of new creator type investment, including prioritization, selection and development from initial profiling, selection and performance optimization.
- Maintain a comprehensive understanding of emerging non-gaming creators and creative behaviors (content, format) on Twitch, and monitor off-service live streaming and non-gaming creator trends to inform investment decisions.
- Determine where resources are best applied to achieve a path to long-term value creation; Ultimate responsibility for overseeing the budget, understands inputs of content value to customers, and prioritizes/sets goals accordingly.
- Lead identification and evaluation of new strategic non-gaming business opportunities requiring significant internal and external influencing on a global scale.
- Partner with Product teams to identify product opportunities that would unlock and enable new types of creators and content on Twitch.
- Develop GTM strategies to increase adoption of new products and tools developed with non-gaming creator types as the primary target customer.
- Oversee the development of new deal mechanics and creator development programs to drive cost-efficiency while incentivizing creator success on the service .
- Develop measurement frameworks and guide refinement of metrics and methodology to execute strategies and measure performance
- Manage a portfolio of R&D investments across a diversity of content and creator types; make timely decisions on investment, divestment based on investment performance
- Oversee operational efficiencies both internally and externally with focus on cost reduction
- Manage a large multi-disciplinary team of 40 people based in NA and EMEA
Related Jobs
Vice President, Creator Expansion
Twitch Interactive, Inc.
Los Angeles, CA
If you are interested in this position, please apply on Twitch's Career site https://www.twitch.tv/jobs/en/
About Us:
Twitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It's where millions of people come together to chat, interact, and make their own entertainment.
We're about community, inside and out. You'll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We're on a quest to empower live communities, so if this sounds good to you, see what we're up to on LinkedIn and Twitter, get interviewing tips on Instagram, and discover projects we're solving on our Blog.
About the Role:
Reporting into the Chief Content Officer; you will lead the team at Twitch responsible for developing the strategies, operations and programs to allow Twitch to accomplish our vision of a diverse global economy of multiplayer creators. Creator Expansion was established in 2022 with a core remit of activating new types of creators, who create a broader diversity of content to successfully stream, develop and engage their communities on Twitch. This is an important role which involves overseeing the main functions of Creator Expansion - Strategy and Planning, Programming, Program Management and Acquisitions and Programs.
We are looking for an original thinker with senior leadership experience in the live streaming landscape and a deep working knowledge of the creator economy.
You will lead the work of building and testing hypotheses around the drivers of individual creator success using observations on what types of creators are seeing success both on and off Twitch. You will need to demonstrate the ability to interrogate a high volume of hypotheses with short-term experimental investments. The successful output of this work is development of a knowledge base and playbook upon which future growth investment, creator selection and creator success decisions can be based. An extremely rigorous data-driven approach is required to summarize and find insights from a combination of metrics, observed behaviors and outcomes derived from experimentation.
You can work remote hybrid with a home base in San Francisco, Los Angeles, or New York.
You Will:
About Us:
Twitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It's where millions of people come together to chat, interact, and make their own entertainment.
We're about community, inside and out. You'll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We're on a quest to empower live communities, so if this sounds good to you, see what we're up to on LinkedIn and Twitter, get interviewing tips on Instagram, and discover projects we're solving on our Blog.
About the Role:
Reporting into the Chief Content Officer; you will lead the team at Twitch responsible for developing the strategies, operations and programs to allow Twitch to accomplish our vision of a diverse global economy of multiplayer creators. Creator Expansion was established in 2022 with a core remit of activating new types of creators, who create a broader diversity of content to successfully stream, develop and engage their communities on Twitch. This is an important role which involves overseeing the main functions of Creator Expansion - Strategy and Planning, Programming, Program Management and Acquisitions and Programs.
We are looking for an original thinker with senior leadership experience in the live streaming landscape and a deep working knowledge of the creator economy.
You will lead the work of building and testing hypotheses around the drivers of individual creator success using observations on what types of creators are seeing success both on and off Twitch. You will need to demonstrate the ability to interrogate a high volume of hypotheses with short-term experimental investments. The successful output of this work is development of a knowledge base and playbook upon which future growth investment, creator selection and creator success decisions can be based. An extremely rigorous data-driven approach is required to summarize and find insights from a combination of metrics, observed behaviors and outcomes derived from experimentation.
You can work remote hybrid with a home base in San Francisco, Los Angeles, or New York.
You Will:
- Guide global investment strategy for creator type expansion in keeping with Twitch’s mission, strategy and growth goals.
- Oversee all aspects of new creator type investment, including prioritization, selection and development from initial profiling, selection and performance optimization.
- Maintain a comprehensive understanding of emerging non-gaming creators and creative behaviors (content, format) on Twitch, and monitor off-service live streaming and non-gaming creator trends to inform investment decisions.
- Determine where resources are best applied to achieve a path to long-term value creation; Ultimate responsibility for overseeing the budget, understands inputs of content value to customers, and prioritizes/sets goals accordingly.
- Lead identification and evaluation of new strategic non-gaming business opportunities requiring significant internal and external influencing on a global scale.
- Partner with Product teams to identify product opportunities that would unlock and enable new types of creators and content on Twitch.
- Develop GTM strategies to increase adoption of new products and tools developed with non-gaming creator types as the primary target customer.
- Oversee the development of new deal mechanics and creator development programs to drive cost-efficiency while incentivizing creator success on the service .
- Develop measurement frameworks and guide refinement of metrics and methodology to execute strategies and measure performance
- Manage a portfolio of R&D investments across a diversity of content and creator types; make timely decisions on investment, divestment based on investment performance
- Oversee operational efficiencies both internally and externally with focus on cost reduction
- Manage a large multi-disciplinary team of 40 people based in NA and EMEA
Full-time