UNITED WAY OF GREATER HOUSTON

Connecting People to Possibility

We create opportunities for people to prosper through financial stability services, coupled with early childhood and youth development programs, and health care programs.

These important resources help families not only gain financial stability but also build stronger, more sustainable futures for themselves and their children.

OVERVIEW OF RESPONSIBILITIES

The AVP of Digital Marketing and Communications will develop an integrated external and internal marketing and communications strategy to support United Way’s mission to improve lives, build a stronger community, and create meaningful opportunities for people to prosper.

The AVP will create business and communications strategies that underpin the expansion of the awareness of our work, ensure consistency in brand messaging that drives engagement and revenue growth, implement and oversee the organization’s external and internal communications plans as well as create and execute plans to expand our digital footprint.

Key to the role is developing marketing campaigns to engage the virtual community in our work, negotiating advertising and sponsorship contracts to deliver solid ROI, developing and maintaining digital KPIs and a measurement framework for owned, organic and paid media ensuring that digital marketing investments are prioritized, the latest techniques are used across platforms and mediums, and volunteers, partners, donors and prospects are actively engaged.

Identify messaging and communication trends and insights, provides direction and oversight for all advertising and management of analytics for paid advertising, social media, web, pro bono and earned media analytics.

The AVP will manage the communications team, including coaching, performance management, digital marketing operations management, project management, training, and hiring;

develop and manage the brand budget; serve as the point of contact for crisis communications and as the lead staff person on the marketing committee in partnership with the VP & CAO.

KEY RESPONSIBILITIES / ESSENTIAL FUNCTIONS

• Leads the development of strategic content and creative for United Way of Greater Houston communications and collateral to effectively communicate to constituents, internally and externally.
• Supervises the communication team, which includes six to eight professional employees, addressing personnel / staffing issues and providing routine feedback, coaching and evaluation.

Manages the project load and activities of the team to ensure that deadlines and priorities are met, and brand guidelines are enforced.

Helps keep team members informed and inspired.

Works with Vice President and CAO to implement key initiatives and creative concepts, advertising and PR efforts. Works on special projects and other organizational activities as assigned.

EDUCATION / REQUIREMENTS

Bachelor's Degree in Marketing, Communications, Media Relations or related field from an accredited university.

UNITED WAY CORE COMPETENCIES FOR ALL STAFF

Mission-Focused : Catalyze others’ commitment to mission to create real social change that leads to better lives and healthier communities.

This drives their performance and professional motivations.

Relationship-Oriented : Understands that people come before process and is astute in cultivating and managing relationships toward a common goal.

Collaborator : understands the roles and contributions of all sectors of the community and can mobilize resources (financial and human) through meaningful engagement.

Results-Driven : Dedicated to shared and measurable goals for the common good; creating, resourcing, scaling, and leveraging strategies and innovations for broad investment and impact.

Brand Steward : Steward of the brand and understands his / her role in growing and protecting the reputation and results of the greater network.

BACK

Location : Corporate

8100 Greenbriar St

Houston, TX 77054 Job Details :

Job Title : Digital Marketing Analytics

Location : Houston, TX 77054 (Hybrid-Once a week)

Duration : Full Time

EDUCATION REQUIREMENTS

Bachelor's degree required, preferably in Computer Science, Business Administration, or related discipline.

EXPERIENCE REQUIREMENTS

Minimum Five years' experience supporting Marketing Analytics and data.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations
• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security
• Campaign and marketing Analyst
• Adobe analytics or Google Analytics experience is more preferred
• Amplitude is big bonus but not mandatory they are moving to it
• Tableau is great too
• Experience with Google Tag manager will be a plus.
• Data experience is mandatory and reporting or numbers
• Ecommerce background will be preferable
• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
• Ability to talk with individuals and groups about their needs and ask the right questions to surface essential requirements information.
• Ability to critically evaluate the information gathered from multiple sources, reconcile conflicts, decompose high-level information into details, abstract up from low-level information to a more general understanding, distinguish presented user requests from the underlying true needs, and distinguish solution ideas from requirements.
• Ability to engage customers and technicians for the purpose of extracting discussion, ideas, opinions, and general contribution in individual settings, meetings, or to lead requirements elicitation workshops.
• Ability to communicate information effectively to customers, managers, vendors, and technical staff.
• Ability to work with a vast array of information gathered during elicitation and analysis and to cope with rapidly changing information and priorities.
• Advanced interpersonal skills and ability to interact at all level of the organization
• Ability to work independently and take initiative.
• Knowledge of healthcare operations desired.
• Knowledge and appreciation of business concepts and requirements as applicable to a large academic, research, and / or healthcare facility preferred
• Knowledge of project management tools preferred
• Ability to work independently
• Demonstrated success in project improvement
• Ability to prioritize effectively and adjust to organizational needs and demands

About Blindster :

At Blindster, we may be a silly bunch of fools, but our expertise in custom window coverings is no joke. With over 100 years of combined industry experience, our knowledgeable team can answer any question, find solutions to any challenge, and fix any problem.

We've sold millions of blinds to satisfied customers across the country, earning their trust and loyalty.

Blindster has grown to become the largest retailer of private-label, custom-made window coverings in the country, thanks to our unwavering dedication to customer satisfaction.

We believe that customer satisfaction is not just a goal it's the lifeblood of our company. We have seen companies lose sight of their customer service focus, but at Blindster, we remain committed to exceeding our customers' expectations.

Our mission is to build lasting relationships with our customers, earning their loyalty for life.

Position Summary :

Blindster is seeking an experienced, dynamic, and results-oriented Digital Marketing Manager to join our growing marketing team.

You will be responsible for managing day-to-day optimizations, budget allocation, and ongoing account management across all paid media channels, including Google Ads, Microsoft Ads, MNTN / CTV Retargeting, Meta, and Affiliates.

The ideal candidate will have 3+ years of hands-on PPC account management, particularly with an emphasis on optimizing and scaling paid search campaigns in Google Ads.

The Digital Marketing Manager will play a crucial role in shaping the future of Blindster’s marketing department and will report directly to the Chief Marketing Officer (CMO).

Requirements

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Manage accounts on paid media platforms (e.g. Google, Microsoft, Facebook, MNTN, etc.)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI and scale
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for ads across all paid media channels
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce click fraud and unqualified traffic
• Maintain brand voice and consistency across all platforms
• Collaborate with in-house design team
• Monitor KPIs, modify bids or budgets & review keyword performance
• Keep abreast of PPC and SEM best practices
• Compile data about trends, promotional activities, & competitive marketing insights
• Performs other related duties as assigned

Qualifications

• 3+ Years of proven experience as a PPC Specialist or Digital Marketing Manager
• Highly proficient in Google Ads account management
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. Google, Facebook, Microsoft) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent written and verbal communication skills
• Analytical thinking with strong math skills
• Affiliate marketing experience is a plus
• Google Ads, Google Analytics, and Meta certification is a plus
• Strong attention to detail
• Self-starter with the ability to work independently
• Education / Experience : Bachelor's degree from four-year college or university; or 3+ years related experience and / or training;

or equivalent combination of education and experience.

Benefits

• Competitive Salary
• Paid Time Off
• Paid Sick Leave
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Employer Paid Life Insurance
• Flex Spending Account & Health Spending Account
• 401(k) Plan + Employer Match
• Upbeat, Positive Team Work Environment
• Career Advancement Options
• Brand New Corporate Office in Jersey Village
• Employee Discount
• Advanced Technology & Tools
• Focus on Work-Life Balance
• Strong Commitment to Marketing Excellence Across Organization

Job Details

Description

Position Summary

The Digital Marketing Manager will be responsible for managing and executing digital marketing strategies to support the lead-generation efforts for the Sales team and BDM group.

The successful candidate will be responsible for overseeing all aspects of digital marketing, including website migration and strategy, content management, SEO and keywords strategy, social media strategy, direct emailing campaigns, Google ads, Google Business Listing Management, list generations, and customer surveys.

The ideal candidate will have a strong understanding of digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing.

Will also have experience in managing and analyzing marketing data to track the effectiveness of campaigns and ROMI.

Job Responsibilities :

• Develop and execute digital marketing strategies that align with the company's overall marketing goals.
• Serve as webmaster for the main company website and all ancillary domains.
• Manage the migration of the legacy websites and develop a strategy for the new and existing company websites.
• Develop and implement an SEO and keywords strategy to improve website ranking and visibility.
• Develop and manage content marketing strategy.
• Manage and optimize paid search campaigns (Google Ads, etc.).
• Develop and implement a social media strategy to increase brand awareness and engagement (LinkedIn, Facebook, Twitter, etc.).
• Develop and execute direct email campaigns to target audiences.
• Manage list generations to support sales and marketing campaigns.
• Manage and conduct surveys to gather feedback and improve customer experience.
• Manage Google Business Listings to improve search results and visibility.
• Manage GA accounts and provide insights to improve website performance.
• Track and analyze marketing data to measure the effectiveness of campaigns.
• Work with other marketing team members to develop and execute integrated marketing campaigns.
• Stay up to date on the latest digital marketing trends and best practices.
• Other duties as assigned.

Required Experience and Qualifications :

• Bachelor’s degree in marketing, communication, or a related field or equivalent experience.
• A minimum of 5 years of experience in digital marketing with a focus on lead generation.
• A minimum of 5 years of experience in social media management / surveillance and content creation.
• Experience in HTML / WordPress, Google Analytics and understanding GA4, Adobe Creative Suite, Email marketing Software, and Video editing software, a plus.
• Proven experience in driving multiple digital campaigns to drive awareness, consideration, and purchase.
• Solid experience managing large B2B social and digital communities.
• Solid experience in using a range of marketing technologies and tools, including CRM, CMS, marketing automation, A / B testing, and optimization tools.
• Experience in website migration (back-end and front-end development), SEO, and keyword strategy.
• Experience in Google Analytics, Google AdWords, and Google Business Listing management.
• Experience in LinkedIn Marketing and Business Development campaigns.
• Experience in conducting surveys.
• Strong analytical skills and ability to provide insights to improve website performance.
• Commercial awareness of how social media campaigns drive overall business KPIs.
• High degree of tech comfort / awareness (mobile, web, email service providers, etc.)
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Ability to meet deadlines and manage multiple projects simultaneously.

Who we are!

Who We Are

Cadence is committed to serving the lifelong needs of our customers. That’s a commitment made possible by our exceptional teammates.

Our team members are what set us apart. Friendly, open, personable and committed to excellence, our teammates make up more than just a bank they make up our communities.

No matter where you are in life or where you’re going, we may have the right career for you.

Competitive Benefits

Cadence offers a competitive and comprehensive benefits package centered on the well-being of our teammates. Some of our benefits include medical, dental, vision, employee assistance program, life insurance, 401(k), Retirement Pension Benefits, parental leave, tuition reimbursement, and more.

Position Title : Digital Marketing Manager (3-4 month contract)

Location : Houston, TX

Eligibility for Remote : Hybrid

Reports to : Marketing Strategy Director

What The Role Is :

As a Digital Marketing Manager, you will collaborate with internal stakeholders to shape social media, email and website content that aligns with our enterprise and marketing objectives for the Cadence Bank brand and its products and services.

You’ll help create engaging and relevant channel specific experiences that are targeted with helpful information and user-friendly calls to action.

The ideal candidate is passionate about digital Cx, digital content and has a solid knowledge of SEO, social media and email marketing.

How You will Make an Impact :

• Be point person for the day-to-day management for two primary digital marketing channels, social media and email marketing, and additionally liaises with the website team for website content initiatives.
• For social media, liaise with customer service and compliance teams on daily customer interactions by responding to customer inquiries, logging key metrics and socializing sentiment analysis.
• Liaise with the creative team and build posts and emails across key digital channels to deliver concise and accurate information to promote the Cadence Bank brand, its affiliates, and its products and services (e.

g., social media, email, websites).

While not directly responsible for copywriting, will be responsible for ensuring content and creative is SEO-friendly and that copy drives qualified traffic to and engagement with Cadencebank.

com and its affiliate websites.

• Collaborate on content strategies to develop an approach to messaging and calls to action that prompt a user along the buyer journey.
• Perform content audits to ensure website content is current and accurate, relevant to customer needs, and aligned with Cadence’s marketing goals and brand voice.
• Conduct SEO keyword research to support website content development efforts.
• Generate, curate, edit, publish and regularly share content that supports the social media strategy, builds meaningful connections, and encourages customers and followers to engage with the brand.
• Manage and oversee the scheduling of posts through social media editorial calendar and social media marketing platform.
• Manage and oversee the scheduling of emails through email editorial calendar and email marketing platform.
• Monitor social media channels and user-generated content using the bank’s social media intelligence platform to protect our online brand reputation and produce monthly reports to inform strategy.
• Moderate and respond to comments, private and other inbound messages, and reviews through the bank’s social media marketing platform and report complaints in accordance with Cadence’s Complaint Policy.
• Report, analyze and use performance metrics and social media analytics to inform content strategy on social media channels and ensure continued improvement to follower growth and engagement.
• Report, analyze and use performance metrics and email analytics to inform email marketing strategy and ensure continued improvement to engagements rates.
• Analyze trending topics to proactively identify opportunities and emerging issues.
• Assist in coordinating the in-house development of creative assets such as e-books, infographics and tip sheets.
• Design basic graphic elements when needed.

Who You Are :

• Minimum 5 to 7 years of experience in content development for digital, social media or marketing
• Excellent written and verbal communication skills, with strong editing skills
• Understanding of how to position content and digital experiences to various buyer personas and to the buyer journey
• Proficient with various social media channels including Facebook, LinkedIn, Twitter and YouTube
• Strong critical thinking, research and problem-solving skills
• Excellent time management, organization and project management skills, with attention to detail from inception through execution
• Self-starter, shows initiative and accountability for assignments, and able to work independently and as a team
• Ideal candidate will have experience using web, email and social media content management systems (e.g., ActiveCampaign, Sprout Social, Moz, Sitecore, etc.)
• Bachelor’s degree in English, journalism, communications, marketing or business

The information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.

It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Cadence Bank is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, disability, veteran status, genetic information or any other status protected under applicable local, state or federal nondiscrimination laws.