Digital Marketing Manager

Temporary

Contract to hire position in Dallas (Deep Ellum area).

Hybrid : in office 20-50% as needed for meetings

Responsibilities :

  • Strategic creation and execution of successful digital demand and lead generation campaigns from start to finish in advance of deadlines across all channels (email, digital, print, and events)
  • Strategize with Sales leadership on marketing needs
  • Report on metrics and effectiveness of content approaches and design.
  • Support sub-contractors and external vendors for campaign questions and needs
  • Support industry partnerships and events, and the Sales team's collateral and presentation needs
  • Identify and analyze competitors
  • Prepare report and sales data
  • Support sales enablement and sales teams with content to drive top funnel development
  • Website & social media updates as needed (Wordpress, Medium, etc.)
  • Stay up-to-date with the latest design trends and customer challenges in order to build a more effective brand and design approach
  • Work closely with senior leaders, marketing teammates, and other departments to create effective campaign strategies that articulate core benefits properly and consistently Requirements :
  • 10 years professional experience overall
  • 2+ years’ experience in B2B ABM / Content marketing with a technology services or consulting firm.
  • Bachelor’s or Master’s in marketing, communications, design or related discipline
  • Proven work experience in graphic design and digital marketing with at least 7 years in a management role in B2B marketing space for a technology services company
  • Strong communication skills
  • Excellent grammar, punctuation and spelling skills
  • Technical aptitude for configuring and implementing software from analytics, CRM, web development, and graphic design
  • Experience / consistent performance in deadline-oriented environment due to tight time restraints and volume of work
  • An uncompromising approach to hitting deadlines
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of traffic, leads and sales
  • 20-50% time in office
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Suntex Marinas is building an extensive network of the best saltwater and freshwater marinas in the United States. Through our deep industry expertise, iconic destinations, and authentic hospitality we are changing the marina industry and helping our customers and guests create a lifetime of treasured memories on the water.

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It is the policy of Suntex Marinas not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.

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Demonstrable experience in developing and implementing successful websites and digital marketing campaigns.

Experience with inbound marketing and software used for this process

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Ability to think creatively and initiate new ideas or solutions to business issues.

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Self-starter, ability to work in a fast-past, competing deadline driven environment.

Proficient in Microsoft Office Suite and Internet for business use.

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Overview

POSITION TITLE : Digital Marketing Manager

REPORTING TO : CMO, Chief Marketing Officer

LOCATION : Irving, Texas

THE COMPANY : Team Car Care (TCC)

The Digital Marketing Manager will play a vital role in developing and executing Team Car Care - Jiffy Lube marketing strategies and web assets.

As a key partner to the CMO, Marketing Team members, Jiffy Lube International and our co-ops, this individual will have a direct impact on our business success.

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Marketing at Team Car Care is the bridge between consumer demand for our services and a paying Guest. Our job is to drive Guests into our stores, where our service center Teammates create Guests for Life.

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The Digital Marketing Manager reports to the Chief Marketing Officer and is supported by digital agency partners and multiple external digital partners including the Jiffy Lube International digital marketing team.

POSITION :

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

The Digital Marketing Manager will work with the marketing team, supporting teams (such as agencies, creatives and developers), and vendors, to launch campaigns on time and on budget.

ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE :

  • Plan and execute all digital marketing, including SEM / SEO, display advertising campaigns, social media and review management.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on insights.
  • Brainstorm new and creative / promotional traffic growth strategies with the Marketing team.
  • Identify new digital platforms to test.
  • Plan, execute, and measure experience and conversion tests.
  • Continuously monitor websites and landing pages to ensure functionality.
  • Collaborate with internal teams and agencies to create landing pages and optimize user experience.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Collaborate with agencies and other vendor partners to identify and test traffic-driving strategies. Review analytics and interface with Co-Op market agencies as required.
  • Demonstrate understanding and experience with web analytics and tag management platforms, specifically Google Analytics and Google Tag Manager.
  • Evaluate conversion points and optimize user funnels.
  • Identify and report meaningful business KPIs while monitoring and optimizing the ROI for digital campaigns, together with Senior Marketing Analyst, agencies and partners.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

KNOWLEDGE, SKILLS AND ABILITIES

  • Proven working experience in digital marketing.
  • Demonstrable experience leading and managing SEM / SEO, marketing database, email, social media and display advertising campaigns.
  • Experience in setting up and optimizing Google Ads, Bing, programmatic and social campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, motivate and drive results.
  • Experience in guiding and inspiring agencies / other digital partners to do great work that yields measurable results.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A / B and multivariate experiments.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Bing Webmaster Tools).
  • Working knowledge of ad serving tools (e.g., Atlas).
  • Working knowledge of HTML, CSS, JavaScript (or similar) and WordPress development and constraints.
  • Strong analytical skills and data-driven thinking.
  • Up to date with the latest trends and best practices in online marketing and measurement.
  • 4-5 year digital marketing management experience.

EDUCATIONAL REQUIREMENTS

BS or MS degree in Marketing or a related field

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.

At TCC, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.

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Full-time
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