Overview

POSITION TITLE : Digital Marketing Manager

REPORTING TO : CMO, Chief Marketing Officer

LOCATION : Irving, Texas

THE COMPANY : Team Car Care (TCC)

The Digital Marketing Manager will play a vital role in developing and executing Team Car Care - Jiffy Lube marketing strategies and web assets.

As a key partner to the CMO, Marketing Team members, Jiffy Lube International and our co-ops, this individual will have a direct impact on our business success.

Critical responsibilities cover planning digital marketing campaigns, managing SEM, programmatic display advertising, web assets, social media and supporting analytics.

Marketing at Team Car Care is the bridge between consumer demand for our services and a paying Guest. Our job is to drive Guests into our stores, where our service center Teammates create Guests for Life.

Things move quickly at Team Car Care since we’re in a fast-moving retail environment. To succeed here you’ll need to combine creativity with sharp organizational skills to manage numerous projects to tight deadlines simultaneously.

To get stuff done here you need to be an enthusiastic team player, a self-starter who can work cross functionally, taking responsibility for driving our business, while working with the national Jiffy Lube and Pennzoil brand teams to leverage all their available resources and inspire them to create new ones as our business may require.

The Digital Marketing Manager reports to the Chief Marketing Officer and is supported by digital agency partners and multiple external digital partners including the Jiffy Lube International digital marketing team.

POSITION :

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

The Digital Marketing Manager will work with the marketing team, supporting teams (such as agencies, creatives and developers), and vendors, to launch campaigns on time and on budget.

ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE :

• Plan and execute all digital marketing, including SEM / SEO, display advertising campaigns, social media and review management.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on insights.
• Brainstorm new and creative / promotional traffic growth strategies with the Marketing team.
• Identify new digital platforms to test.
• Plan, execute, and measure experience and conversion tests.
• Continuously monitor websites and landing pages to ensure functionality.
• Collaborate with internal teams and agencies to create landing pages and optimize user experience.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Collaborate with agencies and other vendor partners to identify and test traffic-driving strategies. Review analytics and interface with Co-Op market agencies as required.
• Demonstrate understanding and experience with web analytics and tag management platforms, specifically Google Analytics and Google Tag Manager.
• Evaluate conversion points and optimize user funnels.
• Identify and report meaningful business KPIs while monitoring and optimizing the ROI for digital campaigns, together with Senior Marketing Analyst, agencies and partners.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

KNOWLEDGE, SKILLS AND ABILITIES

• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEM / SEO, marketing database, email, social media and display advertising campaigns.
• Experience in setting up and optimizing Google Ads, Bing, programmatic and social campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, motivate and drive results.
• Experience in guiding and inspiring agencies / other digital partners to do great work that yields measurable results.
• Experience in optimizing landing pages and user funnels.
• Experience with A / B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Bing Webmaster Tools).
• Working knowledge of ad serving tools (e.g., Atlas).
• Working knowledge of HTML, CSS, JavaScript (or similar) and WordPress development and constraints.
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in online marketing and measurement.
• 4-5 year digital marketing management experience.

EDUCATIONAL REQUIREMENTS

BS or MS degree in Marketing or a related field

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.

At TCC, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.

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Suntex Marinas is building an extensive network of the best saltwater and freshwater marinas in the United States. Through our deep industry expertise, iconic destinations, and authentic hospitality we are changing the marina industry and helping our customers and guests create a lifetime of treasured memories on the water.

Our core values compel us to Make it Together, Make it Happen, Make it Right, and Make it Fun and we come to work every day confident that we provide an amazing experience for our customers and our guests.

We are currently seeking a Digital Marketing Specialist to join our growing organization and work with the Marketing Team at our Home Office in Dallas, TX.

This position will be responsible for SEO, paid search / social, and marketing analytics across our portfolio of marinas.

Job Functions

• This individual will be responsible for developing and maintaining meaningful marketing analytics and visualizations, SEO for websites, execution of paid search and paid social campaigns, and optimizing listings in YEXT.
• Specific functions include : Develop analytics and regular reporting on : Revenue and impacts from marketingCircle of Boating trends and marketing resultsWebsite trafficPaid search / social resultsSEO resultsSocial media posting and resultsManage initial and ongoing SEO for marina websitesManage all paid search and paid social execution, in coordination with regional marketing specialistsManage YEXT listings and content
• Collaborate effectively across multiple teams, departments, and individuals to ensure campaign executions are meeting stated goals and needs and reporting is meaningful and actionable.
• Take ownership of results and track continual improvement in SEO, Paid search / social, and analytics processes.

Qualification

• College Degree, required Preferred Major is marketing, public relations, or advertising.
• Experience with commercial website SEO, paid search, paid social, marketing analytics, and conversion optimization strategies.
• Tech savvy with experience working with major website and enterprise social media platforms, a whiz at Excel, and a thorough understanding of Google search and Google Analytics.
• Passionately curious and not afraid to ask the right questions to capture essential angles and details.
• Detail-oriented with strong problem-solving capabilities.
• Strong work ethic is required.
• 2 - 5 years of relevant work experience at an agency or in a corporate setting.

It is the policy of Suntex Marinas not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.

If you want to be part of a data-driven, analytics obsessed, high-performing marketing team, this opportunity is for you.

We're looking for a DFW-based Digital Marketing Specialist who is a fanatic about KPIs, can write attention-grabbing copy and CTAs, and enjoys a fast-paced, creative, collaborative work environment.

At International Risk Management Institute (IRMI) we help insurance and risk management professionals save lives and protect livelihoods by providing them with world-class resources and education.

You will play a key role in marketing our online resources, conferences, certifications, and continuing education courses.

Some Benefits of Working at IRMI

Top 100" friendly, family-like culture

• Low-cost health insurance
• FREE life insurance and disability coverage
• Dental and vision benefits
• Casual dress code - every day!
• Up to 4 teleworking days per week
• 9 paid holidays per year
• 17 paid days off your first year
• FREE covered parking
• Tuition reimbursement program
• Annual profit-sharing bonus
• Professional development opportunities
• An employer with a 45-year track record of financial stability

To Excel as an IRMI Digital Marketing Specialist :

• You will be TENACIOUS - determined to succeed and motivated by the success of customers and peers
• You will be CURIOUS - always learning and seeking ways to make things better
• You will be CONSCIENTOUS - always keeping your promises and maintaining strong integrity
• You will be HUMBLE - respecting and learning from the perspective of others
• You will be EXCITED - to join a winning team
• If this sounds like you, we have an office with YOUR name on it...

Key Duties and Responsibilities :

• Write clean, concise, engaging, and effective copy for email campaigns, websites, and social media. Create graphics and simple animations using tools like Canva
• Use Google Analytics and Looker studio to measure, analyze, and report on campaigns and identify opportunities for improvement
• Create email templates and set up campaigns in MailChimp
• Contribute to the design, creation, and optimization of campaign landing pages and other public-facing web pages using our content management system
• Create digital marketing tools (social posts, email content, graphics) for conference speakers, sponsors, and exhibitors.

Track projects, tasks, and deadlines using SmartSheet

Education and / or Experience

• Bachelor's degree from four-year college or university in Marketing, Digital Marketing or relevant field required
• 2- 3 years of digital marketing experience required
• Demonstrated ability to write engaging copy for various digital media including email, websites, and social channels (writing samples required)

Position Summary

As member of the marketing team, the Digital Marketing Director will oversee and maintain company websites and social media channels, manage the marketing side of the organizations CRM system, develop and implement email campaigns, optimize SEO / SEM strategies and support other marketing and communication needs (app development, etc.

This position will focus on enhancing brand awareness within the digital space, as well as driving website traffic and acquiring leads / customers.

This candidate must have a passion for the digital space with great ideas for driving businesses with digital tools.

Job Responsibilities

Guide, oversee and maintain company websites, in collaboration with other departments.

Manage the marketing side of the company’s CRM, including data management and system operations.

Create and prepare marketing emails, campaigns and automation.

Develop and implement SEO / SEM plans, as well as improve online content that will support search performance.

Manage company / product presence execution and voice on social media channels.

Generate innovative ideas to increase web traffic and new optimization methods to improve customer experience.

Work with various divisions and business groups to define digital projects, including objectives and requirements, resource allocation, content development, etc.

Ensure timely execution and production of key deliverables (including presentations, support materials).

Translate complex subject matter into easier-to-digest content, while reinforcing key features and benefits of the products.

Manage and mentor a team of talented digital marketing experts across UX design, social and technical coding.

Continually broaden knowledge base regarding company science, company culture, business, industry and trends.

Required Qualifications

Bachelor of Science / Arts degree from an accredited university or college in marketing, communications or medical / science.

7-10 years of work experience in the field of digital marketing / communications, with a minimum of 3 years of experience managing websites and marketing automation.

Demonstrable experience in developing and implementing successful websites and digital marketing campaigns.

Experience with inbound marketing and software used for this process

In-depth understanding of web development wireframes, writing for web, HTML, etc.

Strong HTML editing and content management system experience

Must possess knowledge of Pardot, Salesforce CRM and Word Press.

Exemplary planning and organizational skills, with strong attention to detail.

Ability to think creatively and initiate new ideas or solutions to business issues.

Must be able to work across levels in the organization to drive projects to completion.

Self-starter, ability to work in a fast-past, competing deadline driven environment.

Proficient in Microsoft Office Suite and Internet for business use.

Conditions of Employment : Individuals must successfully complete pre-employment process, which includes criminal background check, drug screening, and reference verification.

Preferred Qualifications

Prior experience in healthcare or life sciences preferred.

Physical Demands

Employee may be required to lift routine office supplies and use standard office equipment.

Required Training

All job specific, safety, and compliance training are assigned based on the job functions associated with this employee.

This job description reflects management’s assignment of essential functions. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Caris Life Sciences is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Contract to hire position in Dallas (Deep Ellum area).

Hybrid : in office 20-50% as needed for meetings

Responsibilities :

• Strategic creation and execution of successful digital demand and lead generation campaigns from start to finish in advance of deadlines across all channels (email, digital, print, and events)
• Strategize with Sales leadership on marketing needs
• Report on metrics and effectiveness of content approaches and design.
• Support sub-contractors and external vendors for campaign questions and needs
• Support industry partnerships and events, and the Sales team's collateral and presentation needs
• Identify and analyze competitors
• Prepare report and sales data
• Support sales enablement and sales teams with content to drive top funnel development
• Website & social media updates as needed (Wordpress, Medium, etc.)
• Stay up-to-date with the latest design trends and customer challenges in order to build a more effective brand and design approach
• Work closely with senior leaders, marketing teammates, and other departments to create effective campaign strategies that articulate core benefits properly and consistently Requirements :
• 10 years professional experience overall
• 2+ years’ experience in B2B ABM / Content marketing with a technology services or consulting firm.
• Bachelor’s or Master’s in marketing, communications, design or related discipline
• Proven work experience in graphic design and digital marketing with at least 7 years in a management role in B2B marketing space for a technology services company
• Strong communication skills
• Excellent grammar, punctuation and spelling skills
• Technical aptitude for configuring and implementing software from analytics, CRM, web development, and graphic design
• Experience / consistent performance in deadline-oriented environment due to tight time restraints and volume of work
• An uncompromising approach to hitting deadlines
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of traffic, leads and sales
• 20-50% time in office