Digital Marketing Manager
Overview
POSITION TITLE : Digital Marketing Manager
REPORTING TO : CMO, Chief Marketing Officer
LOCATION : Irving, Texas
THE COMPANY : Team Car Care (TCC)
The Digital Marketing Manager will play a vital role in developing and executing Team Car Care - Jiffy Lube marketing strategies and web assets.
As a key partner to the CMO, Marketing Team members, Jiffy Lube International and our co-ops, this individual will have a direct impact on our business success.
Critical responsibilities cover planning digital marketing campaigns, managing SEM, programmatic display advertising, web assets, social media and supporting analytics.
Marketing at Team Car Care is the bridge between consumer demand for our services and a paying Guest. Our job is to drive Guests into our stores, where our service center Teammates create Guests for Life.
Things move quickly at Team Car Care since we’re in a fast-moving retail environment. To succeed here you’ll need to combine creativity with sharp organizational skills to manage numerous projects to tight deadlines simultaneously.
To get stuff done here you need to be an enthusiastic team player, a self-starter who can work cross functionally, taking responsibility for driving our business, while working with the national Jiffy Lube and Pennzoil brand teams to leverage all their available resources and inspire them to create new ones as our business may require.
The Digital Marketing Manager reports to the Chief Marketing Officer and is supported by digital agency partners and multiple external digital partners including the Jiffy Lube International digital marketing team.
POSITION :
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
The Digital Marketing Manager will work with the marketing team, supporting teams (such as agencies, creatives and developers), and vendors, to launch campaigns on time and on budget.
ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE :
- Plan and execute all digital marketing, including SEM / SEO, display advertising campaigns, social media and review management.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on insights.
- Brainstorm new and creative / promotional traffic growth strategies with the Marketing team.
- Identify new digital platforms to test.
- Plan, execute, and measure experience and conversion tests.
- Continuously monitor websites and landing pages to ensure functionality.
- Collaborate with internal teams and agencies to create landing pages and optimize user experience.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Collaborate with agencies and other vendor partners to identify and test traffic-driving strategies. Review analytics and interface with Co-Op market agencies as required.
- Demonstrate understanding and experience with web analytics and tag management platforms, specifically Google Analytics and Google Tag Manager.
- Evaluate conversion points and optimize user funnels.
- Identify and report meaningful business KPIs while monitoring and optimizing the ROI for digital campaigns, together with Senior Marketing Analyst, agencies and partners.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
KNOWLEDGE, SKILLS AND ABILITIES
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEM / SEO, marketing database, email, social media and display advertising campaigns.
- Experience in setting up and optimizing Google Ads, Bing, programmatic and social campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, motivate and drive results.
- Experience in guiding and inspiring agencies / other digital partners to do great work that yields measurable results.
- Experience in optimizing landing pages and user funnels.
- Experience with A / B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Bing Webmaster Tools).
- Working knowledge of ad serving tools (e.g., Atlas).
- Working knowledge of HTML, CSS, JavaScript (or similar) and WordPress development and constraints.
- Strong analytical skills and data-driven thinking.
- Up to date with the latest trends and best practices in online marketing and measurement.
- 4-5 year digital marketing management experience.
EDUCATIONAL REQUIREMENTS
BS or MS degree in Marketing or a related field
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.
At TCC, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.
We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.
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