Sr. Copywriter, Marketing
The Sr. Copywriter is responsible for creating and enforcing the overall brand voice and tone for Vans. Ensures consistency of voice in all communications and accountable for consumer facing copy and narrative across all channels including seasonal product communication, email, product descriptions, press kits, campaign narratives, event collateral and miscellaneous projects.
You are a concept and idea-driven thinker who enjoys ideating and collaborating with cross-functional teams as part of your process.
You are passionate about the power of evoking ideas and translating them into clear, succinct, and engaging writing across the Vans consumer experience.
You are a multi-hyphenate creative with skills and interests that go beyond copywriting, and bring a unique POV to your creative style.
You are tapped into the pulse of the consumer, what inspires them, and activates them. A strong passion for and commitment to creating an authentic voice for the brand is expected.
In your role, you will be applying the marketing strategy, formulating guidelines, executing and writing against them as well.
With your knowledge and skill set, you will closely with Consumer Category teams, inclusive of Creative, Brand and Product teams to ensure they are well versed in the strategy and point of view of all communication.
You will be instrumental in creating work as well as supervising both internal and external partners’ development and regional versioning.
You will also partner with cross-functional teams and will be expected to form strong working relationships across the organization.
Join the Vans Family
is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars : action sports, music, art and street culture.
We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output.
Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values : We have also referred to as the Van Doren Spirit .
We are relentlessly about our consumers and the world around us. We are and whole heartedly believe the most Off the Wall thing you can do is be yourself.
We are driven by a spirit of INGENUITY . And we are passionate about local COMMUNITIES . And most of all, we are a family that has fun together.
At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life.
We live for what we do.
How You Will Make a Difference
- Work with all Product Managers to craft concise product descriptions, learn seasonal product lines and technologies.
- Responsible for collaborating on concept development and creative copy for Global Campaigns
- Collaborating with Marketing and Product team members to develop and communicate brand positioning and messaging.
- Effectively communicate to the consumer our product features, benefits, technologies and usages.
- Differentiate products through effective product-specific copywriting.
- Use correct spelling, grammar, punctuation and structure throughout all materials created.
- Remain current on industry trends and technology and understand consumer research.
- Forming and communicating the Vans voice consistently across all channels while forming guidelines for regional adoption.
- Understand, distill and communicate complex construction, material and consumer-centric features.
Free To Be,
As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity.
We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience : 7+ years in creative writing, campaign development and product writing experience, preferably within the retail industry.
Digital experience in an agency setting or retail industry is a plus.
Educational Position Requirements :
A formal education and subsequent undergraduate / graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
- Proven experience writing for different audiences in different voices.
- Fluency in current advertising creativity, writing, strategy, design, and culture trends expected.
- Excellent written and verbal communication skills.
- Detail oriented with an exceptional talent for proofreading.
- Ability to work independently and prioritize projects effectively.
- Ability to handle multiple projects simultaneously in a deadline-driven environment.
- Basic computer skills and Microsoft Office and Keynote programsExperience with Adobe Creative Suite is a plus
- Internal systems at Vans and across VF
- Cross-functional partnerships
- Global accumen
Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Perservere.
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates.
When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on Looking to Join VF? to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands.
At the heart of our journey lies our company-wide purpose : We power movements of sustainable and active lifestyles for the betterment of people and our planet.
This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands.
Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Pay Range :
$79,056.00 USD - $118,584.00 USD annually
Incentive Potential :
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, orcommissionpotential.
Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation :
You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF?
Detailed information on your benefits will be provided during the hiring process.
R-20230613-0080
Related Jobs
Sr. Copywriter, Marketing
The Sr. Copywriter is responsible for creating and enforcing the overall brand voice and tone for Vans. Ensures consistency of voice in all communications and accountable for consumer facing copy and narrative across all channels including seasonal product communication, email, product descriptions, press kits, campaign narratives, event collateral and miscellaneous projects.
You are a concept and idea-driven thinker who enjoys ideating and collaborating with cross-functional teams as part of your process.
You are passionate about the power of evoking ideas and translating them into clear, succinct, and engaging writing across the Vans consumer experience.
You are a multi-hyphenate creative with skills and interests that go beyond copywriting, and bring a unique POV to your creative style.
You are tapped into the pulse of the consumer, what inspires them, and activates them. A strong passion for and commitment to creating an authentic voice for the brand is expected.
In your role, you will be applying the marketing strategy, formulating guidelines, executing and writing against them as well.
With your knowledge and skill set, you will closely with Consumer Category teams, inclusive of Creative, Brand and Product teams to ensure they are well versed in the strategy and point of view of all communication.
You will be instrumental in creating work as well as supervising both internal and external partners’ development and regional versioning.
You will also partner with cross-functional teams and will be expected to form strong working relationships across the organization.
Join the Vans Family
is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars : action sports, music, art and street culture.
We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output.
Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values : We have also referred to as the Van Doren Spirit .
We are relentlessly about our consumers and the world around us. We are and whole heartedly believe the most Off the Wall thing you can do is be yourself.
We are driven by a spirit of INGENUITY . And we are passionate about local COMMUNITIES . And most of all, we are a family that has fun together.
At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life.
We live for what we do.
How You Will Make a Difference
- Work with all Product Managers to craft concise product descriptions, learn seasonal product lines and technologies.
- Responsible for collaborating on concept development and creative copy for Global Campaigns
- Collaborating with Marketing and Product team members to develop and communicate brand positioning and messaging.
- Effectively communicate to the consumer our product features, benefits, technologies and usages.
- Differentiate products through effective product-specific copywriting.
- Use correct spelling, grammar, punctuation and structure throughout all materials created.
- Remain current on industry trends and technology and understand consumer research.
- Forming and communicating the Vans voice consistently across all channels while forming guidelines for regional adoption.
- Understand, distill and communicate complex construction, material and consumer-centric features.
Free To Be,
As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity.
We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience : 7+ years in creative writing, campaign development and product writing experience, preferably within the retail industry.
Digital experience in an agency setting or retail industry is a plus.
Educational Position Requirements :
A formal education and subsequent undergraduate / graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
- Proven experience writing for different audiences in different voices.
- Fluency in current advertising creativity, writing, strategy, design, and culture trends expected.
- Excellent written and verbal communication skills.
- Detail oriented with an exceptional talent for proofreading.
- Ability to work independently and prioritize projects effectively.
- Ability to handle multiple projects simultaneously in a deadline-driven environment.
- Basic computer skills and Microsoft Office and Keynote programsExperience with Adobe Creative Suite is a plus
- Internal systems at Vans and across VF
- Cross-functional partnerships
- Global accumen
Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Perservere.
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates.
When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on Looking to Join VF? to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands.
At the heart of our journey lies our company-wide purpose : We power movements of sustainable and active lifestyles for the betterment of people and our planet.
This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands.
Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Pay Range :
$79,056.00 USD - $118,584.00 USD annually
Incentive Potential :
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, orcommissionpotential.
Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation :
You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF?
Detailed information on your benefits will be provided during the hiring process.
R-20230613-0080
Copywriter
Wattpad is a global multiplatform entertainment company whose vision is to entertain and connect the world through stories.
Since 2006, we’ve been on a mission to use the power of community and technology to unleash the full potential of stories to the world.
Every month 85 million people around the world spend over 23 billion minutes on Wattpad to share and discover stories they can’t find anywhere else.
Our brand banner includes : Wattpad, Wattpad WEBTOON Studios, Wattpad Books and Wattpad Brand Partnerships. We’re proudly based in Toronto, but our reach is global.
Come build the future of entertainment and storytelling, and write your next chapter with us!As a Copywriter supporting WEBTOON’s IP brands, platform, and digital advertising, you will develop compelling written content to excite new audiences and reengage our current readers.
We're looking for a dynamic storyteller who can spin a tight, witty trailer script with an eye for the scenes from our series that will engage our digital native audience.
As an integral role on the WEBTOON Creative Team, you will work with internal and external stakeholders across Advertising, Content, and Social.
You will collaborate closely with designers, motion designers, Art Directors, and marketers to pair your words and ideas with trendsetting, crisp visuals for all social channels and YouTube.
This role will primarily support our weekly performance advertising creative content, with some ideation for larger mass ad campaigns.
We are looking for someone who loves comics, anime, manga, or popular culture, who’s excited by the opportunity to work on a fast-paced team making content seen by millions.
PLEASE NOTE : This role supports our Marketing team. It does not involve writing scripts for WEBTOON webcomic series. PLEASE NOTE : This role supports our Marketing team.
It does not involve writing scripts for WEBTOON webcomic series.
What you'll be doing :
- Support our creative team by rapidly ideating written content for social media and marketing promoting key WEBTOON series (no drawing skills required!)
- Work very closely with motion and visual designers and editors to bring your taglines, scripts and ideas to life.
- Craft the way the world learns about our series brands. Write sharp, evocative summaries that make our series sing to new readers and industry partners alike.
- Become the voice of our advertising to Gen-Z. Come up with ideas for original YouTube series that boldly differentiate our content library from the pack.
- Immerse yourself in WEBTOON’s content library. Help craft and edit creative copy for our platform and social advertising channels, with a clear understanding of how users engage with social creative across formats and platforms.
- Partner closely with the Advertising Art Director and Creative Director to maintain a clear, authentic voice across video channels.
- Stay on top of a variety of social and digital channels to identify content that will appeal to our WEBTOON audience.
- Partner with other creatives in guiding creative agencies and production companies on larger advertising initiatives.
- Work with Marketing and measurement teams to analyze the performance of your work and make creative adjustments accordingly.
A growth mindset is a must!
What we're looking for :
- You have 3+ years of experience in a creative agency, gaming company, entertainment or publishing company, production company, or in-house at a brand writing social and digital advertising creative.
- You must have experience in writing for social video and ad content.
- Visual storytelling you must be able to use PowerPoint, Excel, Photoshop or another common digital visual medium to convey your ideas to motion and visual designers.
- Your portfolio demonstrates an ability to flex between being humorous and engaging to straightforward, to heartwarming. Show us your range.
- You have excellent communication skills and can operate with autonomy while exercising good judgement.
- You are smart, funny writer but you never let ego get in the way of being a good teammate, especially when collaborating with junior creatives.
- As a plus, you have experience guiding your work through production and post-production (video, animation, etc.)
Wattpad is conducting all interviews in a distributed manner using applicable third party software where needed and using visual interface tools such as Google Hangouts and Zoom.
About Wattpad Who are we? Entrepreneurs and Do-ers. Our vision is to entertain and connect the world through stories, and our mission is to use the power of community and technology to unleash the full potential of stories to the world.
What does that mean? We are visionaries, community builders, passionate problem solvers, storytellers, coffee snobs (tea drinkers, too!), curious by nature, and culturally diverse.
What are we obsessed with? Our users. Solving complex problems and maximizing flow. Learning constantly. Building the next great storytelling product.
Finding the greatest stories ever told. Dogs (and cats), coffee, and good snacks. How do we work? Autonomously, collaboratively, respectfully.
Balancing with work, family, and all while having a great time.Wattpad is a remote friendly company and encourages remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment.
We are not able to sponsor applicants for work permits. If you happen to live near the areas of either Toronto, Ontario or Halifax, Nova Scotia, you may also have the opportunity to work from our beautiful offices - 1 located in Downtown Toronto and the other in Halifax.
Culture and Diversity Wattpad is an equal opportunity employer. We do not discriminate. Period. Wattpad welcomes and encourages applications from people with disabilities.
Accommodations are available on request for candidates taking part in all aspects of the selection process. We have taken a leadership position on creating a culture and an organization that truly values diversity.
We are committed to fostering a global team that reflects the diversity of the Wattpad community. At Wattpad, we believe cultural fit doesn’t mean culturally identical, and diversity of thought helps us to challenge one another to think big and think differently.
We consider employment applicants without regard to age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status.
If you have any special needs or accessibility requirements, please let us know. We will do our utmost to accommodate, in accordance with applicable local legislation.
Don’t meet all the requirements? Studies show women and people of colour are less likely to apply to jobs if they do not meet all the qualifications.
Therefore, in an effort to build a more diverse workplace, we encourage you to apply anyways. You might actually be the right person or you may be a good fit for a number of other openings we currently have.
Copywriter
TOMS is in business to improve lives. When you wear or work with TOMS, you help fund access to mental health resources for the millions of people who need them.
About the Role :
The Copywriter will partner closely with our Copy & Editorial Lead to develop messaging strategies for cultural and business objectives through paid and owned media.
They will be responsible for the execution of copy across multiple channels : digital, web, social, print, product launches, wholesale trade / sales and other product needs.
What You'll Do :
- Develop compelling messaging strategies that support DTC business across paid and owned media. Responsibilities include conception through execution for web content, email, paid social, promo events to support ongoing sales goals, etc.
- Amend, revise or redevelop messaging in response to feedback from the creative director or internal stakeholders
- Write clear, persuasive, error-free, original copy for product naming, product descriptions, and romance copy for seasonal PDP;
including collabs and partnership initiatives
- Partner with Copy Lead to establish clear brand identity, ideas and concepts that support marketing and brand initiatives to drive product sales
- Oversee campaigns from the production stage through to completion, working closely with creative operations team on timelines and scheduling of projects
What You Bring :
- 3-5+ years of experience writing for a consumer facing brand
- Demonstrated mastery of the English language inclusive of spelling, grammar, writing and proofreading capabilities (the punctuation and grammar errors in this job posting are driving you nuts right now)
- Experience writing for a lifestyle brand in the footwear or e-commerce fashion industries
- Relevant work experience including a 360 approach to brand communications
- A self-starter, thrives in a fast-paced, collaborative environment with tight timelines
- Produces clear, concise writing with the ability to translate complex ideas into easily understood language
- Ability to multi-task, self-organize and work under deadline pressures and working with content management systems such as Asana and Digital Asset Management tools
- Commitment to making kindness in business a standard
What We Give :
- $72,000 - $78,000, depending on experience, plus an annual bonus based on the company's performance
- Hybrid work environment - work from home most days and come into the office when you need to (you can bring your pup too!)
- A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear
- Medical, dental, and vision insurance; 401K with company matching
- A generous PTO policy + 12 paid annual holidays + one floating holiday
- Half-Size Fridays : enjoy weekends starting at noon each Friday
- 4 free pairs of shoes per year (yes, free!)
- Employee Discount on all of our products plus discounts on partnering businesses
- Wellness classes & resources (mental health, exercise, parenting, personal finance, nutrition, etc.)
- Anti-Racism educational opportunities, including company-wide days of learning
- Opportunities to volunteer with Impact Partners and Community Organizations
Don't meet every single requirement? We still encourage you to apply! Studies show that women, non-binary applicants, and people of color are less likely to apply for jobs unless they meet every single qualification.
However, at TOMS, our diverse backgrounds, perspectives, identities, and talents help us thrive.
TOMS is a proud B Corporation and a member of the Fair Labor Association. We're committed to transparent and equitable compensation, benefits, and opportunities.
Copywriter
ABOUT US
Fashion Nova is an inclusive fashion-forward and trend-driven apparel and lifestyle brand that celebrates all dimensions of confidence.
We use our platform to spread positivity with brands for women, men, curve, luxe, sport, swim, beauty, and kids. We are obsessed with creating the best experience available for our customers and employees.
Fashion Nova was built on the backbone of individuality and inclusiveness. Our brands are worn and celebrated worldwide by customers, celebrities, and influencers because of our uniquely creative and talented employees.
ROLE OVERVIEW
The Copywriter will aid in elevating our brand voice and providing daily creative insight to help push the product and promote the brand.
Working with a team of creatives, you will brainstorm and develop new click bait copy every day.
RESPONSIBILITIES
- Develop new written content for our creative and marketing teams
- Define, develop, and curate the Fashion Nova brand across all platforms
- Create copy for our homepage, email marketing, social media captions, SMS text, and internal communications
- Work closely with the graphics department and content creation team to make fresh, on trend, innovative material on a daily basis
- Advise on improving content across all platforms and departments
- Ensure the quality and accuracy of all copy and retrieve any missing information
ROLE REQUIREMENTS
- Three plus years of creative copywriting experience
- Fashion or beauty experience is preferred
- Portfolio of work, containing short and long-form content including content written for the web, white-papers, and or blog postings
- Ability to prioritize tasks, manage deadlines, adapt with rapidly changing priorities, and balance short-term needs with long-term strategic initiatives
- Ability to work in a productive and effective manner in a fast-paced environment
- Strong writing, grammatical and proofreading skills with an elevated level of creativity
- Detail-oriented, organized and dependable
- BA BS degree or equivalent work experience
- English, additional language(s) an advantage
- Schedule of this position : Monday - Friday Core business hours Onsite
BENEFITS
- Formalized career paths
- Flat management platform
- Manager Training Academy
- Creative Development Internship Program
- Fashion Nova Cares Program
- Flexible Paid Time Off (PTO)
- Medical, Dental and Vision Coverage
- 401k match, with immediate vesting upon eligibility
- Stocked kitchens with gratis snacks and drinks
- Weekly catered lunches
- Summer Fridays at Headquarters
- Team bonding events and programs
- Employee discounts
Fashion Nova, LLC, and subsidiaries thereof, is an Equal Opportunity Employer. We are steadfast in our commitment to equal employment opportunities and pledge that these objectives are reflected in all aspects of our daily operations.
We will continue to recruit, hire, train, and advance in employment qualified individuals in all job titles without regard to race, color, national origin, gender, sexual orientation, gender identity, religion, age, status as a protected veteran, criminal history, or status as an individual with a disability;
and shall not discriminate against any individual, any such characteristic, nor any other classification protected by local, state and or federal law.
LI-AV1
NOTICE AT COLLECTION
Copywriter
Description
Impact is hiring a Copywriter to join our Award Winning Best & Brightest Workplace
As a Copywriter on the Corporate Marketing team, you will develop content and copy for Impact’s internal and external marketing initiatives.
This candidate will work collaboratively with the team on different types of campaigns that may include print collateral, website copy, email and direct mail campaigns, social media, videos and more.
The Copywriter will work along the content team to write, edit and review within the style guide. The candidate must feel comfortable working independently to explore, problem solve and produce relevant copy both a single instance and a system level.
Impact is a fast-paced environment, where quality work is performed with a short turnaround time, managing one-off tasks and long-term projects.
The Corporate Marketing team consists of creative professionals including designers, writers, social media analysts, event coordinators and digital communication specialists.
Responsibilities
- Collaborate with the team to come up with strategic, creative concepts
- Create content that will motivate the target audience and help our sales teams achieve their goals
- Write for a variety of mediums, including print, digital, social, paids ads, and more
- Apply best practices within copy across mediums and implement SEO standards for digital
Education / Experience
- Bachelor’s Degree in English, Journalism, PR / Communications or a related field
- One to two years of experience in writing-related position or marketing preferred
- Exceptional portfolio with a mix of pieces
What We Are Looking For
- 2 -5 years of copywriter experience preferred
- Excellent communication skills
- Ability to multi-task and meet deadlines
- Superior attention to detail and experience copy editing
- Team player, comfortable with collaboration and constructive criticism
- Understanding different language styles that appeal to various target markets
- Translate marketing objectives into clear creative strategies
- Proficiency in AP and MLA style