Channel Manager Paid Advertising and Social Media

Can you strategize and execute digital campaigns?

Are you able to analyze campaign results and define best practices?

About our Team

The STMJ department in Elsevier is responsible for publishing over 2000 academic journals and more than half a million articles.

Within STMJ, the Projects and Innovation Team is at the heart of the STMJ Marketing department, supporting STMJ’s team of publishers to achieve article submission growth and retention goals for new and existing journals.

The team focuses on adopting data-driven strategies to optimize the impact of our marketing plans.

About the Role

You evaluate the paid for marketing channels and determine best practices. You make annual marketing channel plans and implement process in the marketing organization for adding paid advertising.

This is one of the main digital marketing channels to the annual centralized marketing and journal marketing mix. You will report into the Director Marketing Projects & Innovation.

Responsibilities

• Managing SEM and digital advertising directly or via an external agency and implementation of those strategies by MCRED teams;
• Establishing and maintain scalable processes that ensure best practices in paid for campaigns;
• Being first point of contact to discuss technical implementation of our marketing tech stack. Where needed to implement the paid for campaigns, like Adobe implementation, Sprinklr;
• Reporting : working together with the reporting team to ensure we measure and optimize our paid marketing using vendor-specific dashboards.

Adobe Analytics, and landing page source reports.

Requirements

• Have a Master in Marketing or related field;
• Have work experience in a digital marketing position;
• Have knowledge of digital marketing tools and techniques;
• Be able to champion change or new ideas, using data and insights about the customer and the business;
• Be able to define and implement rigorous, scalable processes. Test and analyze performance, and to make improvements via tools such as A / B testing, conversion rate optimization;
• Have knowledge regarding scientific publication process, scientific world and its sociologies;
• Experience of working in complex international organisations.

Work in a way that works for you

We promote a healthy work / life balance across the organisation. With an average length of service of 9 years, we are confident that we offer an appealing working prospect for our people.

With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

• We also offer additional benefits, like memberships of Elsevier’s magazines or discount on books;
• Numerous training, coaching and e-learning modules for long term job opportunities and development;

Working with us

We are an equal opportunity employer with a commitment to help you succeed. Here, you will find an inclusive, agile, collaborative, innovative and fun environment, where everyone has a part to play.

Regardless of the team you join, we promote a diverse environment with co-workers who are passionate about what they do, and how they do it.

Working for you

We want to protect your health, help you accumulate wealth and secure your future. We are therefore delighted to offer :

• Generous holiday allowance with the option to buy additional days
• Access to a competitive contributory pension scheme and life assurance
• Tax-free childcare support
• Parental leave options
• Health screening and private medical benefits
• Season ticket loan

About Us

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society.

Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice.

At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

Join Us

Purposeful Work

When you work with us, your work matters. You are part of an organization that nurtures your curiosity to stimulate innovation for the communities that we serve.

Growing Every Day

Like the communities we serve, you are on a constant path of discovery to shape your career and personal development.

Colleagues Who Care

You will be part of the Elsevier family. We will support your well-being and provide the flexibility you need to thrive at work and home.

Together, we create possibilities.

Join us

Elsevier is an equal opportunity employer : qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form : .

Please read our .

We are a growing start-up company looking for a Mentor - Social Media Marketing to join our community. As a Mentor , you will be responsible for a variety of tasks to help our community, including researching, sharing, and mentoring others to succeed with social media marketing .

Our community encompasses content creators, freelancers, independent workers, gig workers, resellers & thrifters, entrepreneurs, solopreneurs, and small business owners.

You will join a community focused on side hustles, including :

• Content Creator YouTube, TikTok, or Instagram
• Reselling and Thrifting including eBay, Etsy, Mercari, Poshmark, and others
• E-Commerce including Amazon, Shopify, and your own online store
• Gig Economy like DoorDash, Uber, or Lyft
• Freelancing and Consulting social media marketing, graphic design, and more
• Online Business including blogging, podcasting, and online courses
• Local Services including cleaning, knife sharpening, notary services, pet waste removal, and more
• Self-Publishing including Kindle Direct Publishing and Canva

Requirements

• You are aware of the trends in future of work, personal finance, and entrepreneurship
• Ability to work independently and manage your time effectively
• High level of initiative and positive approach
• Strong communication skills
• Comfortable with using social media and other digital tools
• A willingness to share know-how through video, livestreaming, and text content
• Passion for innovation and entrepreneurship

Benefits

• Be your own boss
• Learn how to make money from your passion and interests
• Find a community of like minded hard working solopreneurs and entrepreneurs
• Choose your own schedule and work when you want

We are a community that values diversity. We encourage everyone including women and people of color to join us.

About WHYY

WHYY serves the Philadelphia region with trusted journalism, eye-opening storytelling and intimate local arts programming.

Our curiosity and commitment to this community is what drives our programming. It’s also what drives our hiring.

Below you’ll find an employment opportunity in the fast-paced setting of the Philadelphia region’s leading public media provider.

The award-winning professional staff of WHYY sets the bar high in television, radio and online. Whether it’s preparing a program to air or a behind-the-scenes role in support, all positions are vital to continuing and growing our impact in our community.

WHYY offers a voice to those not heard, a platform to share everyone’s stories, a foundation to empower early and lifelong learners and a trusted space for unbiased news.

Learn more about our . It’s how we live.

About the Role

The Audience and Social Media Editor plays an important role on the WHYY News digital team and works across the news department to prioritize content published to social media and emerging platforms.

The candidate develops daily publishing strategies that serve WHYY News’ digital audience, which includes writing, editing and producing content that publishes across all WHYY News digital platforms.

The candidate is an artful and creative storyteller who understands the importance of visual journalism and video algorithms on social media and is adept at developing content that increases reach and engagement.

The Audience and Social Media Editor is a digital evangelist and capable of measuring and sharing how published content is performing.

The candidate also has experience with paid digital publishing strategies.

MAJOR DUTIES AND RESPONSIBILITIES

Work in collaboration with social media producers and digital contributors in the WHYY News, marketing and other departments to develop strategies and tactics for news content on social media platforms that support the growth of news content, as well as marketing and revenue goals

Ensure that WHYY News maintains a creative and engaging presence and voice on social media platforms, including Facebook, Twitter, Instagram, LinkedIn and other developing platforms

Measure reach and engagement across multiple platforms

Research and relay best practices on social media platforms to achieve high levels of engagement and sharing

Update social media style guides, best practice manuals, handbooks and protocols, and monitor compliance

Host ongoing, regular meetings for the news department social media contributors to ensure brand, compliance and other consistencies

Produce, write and edit content for website, social media and radio; prepare content for platforms so that it meets the needs of targeted audiences on digital platforms

Identify top trending stories of the day and determine how to maximize the for audiences

Produce audio / video / photo and text-based stories from wire copy, social media, staff feeds, original reporting, and network feeds

Fill in to work a digital producing shift as needed, which includes taking feeds from the field and creating packages on tight deadlines that might include aggregated news, social media, graphics and photos, and audio

Create and optimize written content for newsletters

Copy edit staff stories for publishing to the website and / or social media

Produce original news stories as assigned and other news content that supports WHYY’s daily journalism on digital platforms

As a digital team contributor, participate in the assignment process and be able to react to needs of the news cycle to prepare content for digital platforms

Monitor AP, PBS, NPR and other outlets for relevant stories to post to the website and social media

Support content sharing with WHYY News partners

Available to work nights and weekends as needed per the news cycle, as well as assigned holidays per the overall newsroom scheduling processes

Maintain a regular and predictable attendance

Perform other duties as assigned

Qualifications

Education : Bachelor’s degree in journalism, communications or related fields of study.

Experience : At least two years of professional experience producing multimedia content for distribution on social media and across digital platforms.

Must demonstrate news judgment and ability to write for the website, social media platforms and radio on tight deadlines.

Must be attuned to maximizing user experience across platforms and engagement of diverse audiences. Must have demonstrated the ability to work both alone and collaboratively with a team.

Demonstrated understanding for how content and distribution strategies may be developed to connect with diverse audiences is a must.

Technical Skills : Knowledge of Google Analytics and a Social Media dashboard such as Sprout is needed. Multimedia production and / or photography skills are a plus.

Proficiency in a web-production platform like WordPress is preferred. Ability to use or learn audio editing software like Pro Tools, Hindenburg or Adobe Audition is required.

Must be able to understand both the technology of web and radio production and must be able to work with technical staff to further develop the website, identify best practices, and problem solve.

Experience working with Photoshop, Google Docs, Twitter, Instagram, and Facebook is required.

• This position is represented by SAG-AFTRA.
• All WHYY employees are required to receive the COVID-19 vaccination. Proof will be required upon hiring.

Do you love to build brand awareness through social media content and strategy? Do you thrive in maintaining a cohesive strategy between paid and organic?

If you answered "yes" to these questions, keep reading.

The SMB Team is the fastest-growing digital marketing and coaching business for attorneys nationwide and we are looking for a High Growth YouTube Strategist / Social Media Strategist to join our team!

WHAT'S IN IT FOR YOU?

An opportunity to be a part of the #1 Fastest Growing Legal Marketing & Coaching Company in the U.S.

Bonuses - Performance-based quarterly bonuses

UNLIMITED VACATION TIME (work hard, play hard)

BENEFITS Medical, dental, vision, life, & disability insurance for YOU and YOUR FAMILY

EDUCATION Team member education and learning budget (courses, events, books, etc.) and MUCH, MUCH MORE!

FUN Company activities, outings, and retreats

INVESTMENTS Simple IRA WITH a 3% Match

WORK STYLE WFH or come to the office, choice is yours!

The salary for this role is $80,000 - $90,000 annually.

Key Responsibilities :

Our Social Media Content Strategist is a creative social and content enthusiast who is able to build stories through social media.

This individual understands the nuances of each social media platform, and creates platform-specific content that’s tailored to our core audience.

Our Senior Social Media Content Strategist understands best-in-class social media practices and uses this knowledge to create messaging with clear strategic objectives.

As a Senior Social Media Content Strategist, you are responsible for leading, developing, and managing our online platforms.

These strategies must build our recruitment and business needs. You are tasked with continuing to develop the brand as the go-to source for law firm marketing and coaching.

In addition to being a world-class social media strategist, you must also demonstrate the following skills :

• Ability to effectively work with and delegate to a network of creative professionals to fulfill our content needs
• Excellent storytelling, presenting, and problem-solving skills
• Extremely high attention to detail
• Able to thrive in a dynamic environment, are resourceful and curious
• Design Social Media Strategies That Build Top of Funnel Brand Awareness
• Video Content Direction for YouTube & Social Media
• Manage, Create, and Publish Original & High Quality Content
• Work with Designers and Writers to Execute Content
• Prepares Weekly and Monthly Reports on Social Media KPIs

Requirements

• 3+ Years Experience Required
• Understands how social media works in the digital marketing ecosystem
• Is able to provide clear, tangible strategies and ideas to generate ticket sales and consultations from social media
• Social Media Strategy : Understands the objectives and nuances of social media and is able to tie multiple platforms together to build engagement and brand awareness
• Strong Creative & Writing Skills : The social media content strategist has strong copywriting skills and is able to direct the messaging per platform
• Project Management : Able to work with designers and writers to accomplish the content needs and objectives for our social media platforms
• Has grown a YouTube channel to 200,000-300,000+ subscribers

It's challenging. It's fast-paced. Your job description may change. But the rewards of accomplishment are amazing!

Benefits

SMB Team is a rapidly-growing marketing agency and coaching business for lawyers. After four years of 300% year-over-year growth, we have quickly become one of the top brands in the legal industry.

Bottom Line : We change lives. Want proof? Read our Google My Business reviews .

There are three parts to our business :

Educational Brand : We currently run the most prominent talk show in the legal industry. Every week, we get hundreds of lawyers on our webinars by interviewing top thought leaders (as seen on our YouTube).

The goal is to become THE source of education for lawyers.

Marketing Services : We offer a full suite of marketing services to our clients, including PPC, SEO, Website Design, Video, and Social Media management.

Our goal is to scale our services business to over $15M in revenue in 2023.

Coaching Services : We have a rapidly-growing, Philadelphia-based coaching program for lawyers. In our first year, we built our coaching business into a multi-seven-figure business.

Our program has been identified as the most comprehensive coaching program for attorneys, and we plan to double the size of our clients in the next year.

The SMB Team is an Equal Opportunity Employer. The policy of The SMB Team is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The SMB Team is an Equal Opportunity Employer - Minority / Female / Disabled / Protected Veterans

Free People began its journey in 1970, in a modest West Philadelphia storefront, offering plants and records, along with a few pieces of clothing.

Though the name was changed to Urban Outfitters just a year later, Free People was revived as the company’s wholesale label in 1984.

And it hasn’t looked back since.

The eclectic assortment quickly assembled behind it a fiercely loyal fan base, and this fueled the opening of FP’s first brick-and-mortar store in Paramus, NJ in 2002, along with the birth of freepeople.

com in 2004, and the first mail-order catalog, which arrived in homes during the summer of 2005.

All the while, Free People has dedicated its energies to building a close-knit relationship with the FP community and continues to seek out new ways to foster and elevate this unique and meaningful bond.

Title

Social Media Coordinator

Reports to

Senior Social Media Manager

Overview

Collaboratively work with the social media and creative marketing teams to assist in the development and execution of the global social media strategy and content, assisting in the elevation of our owned social and Free People storytelling.

Responsibilities

Responsibilities :

Asset management and content support

• Support team with asset requests and file management
• Support team with Dash Hudson uploads, tracking links and calendar coordination, owning all weekly Pinterest and Facebook posts

Assist team with organic gifting, product orders and sample coordination

UGC and content discovery

• Support channel coordinators with UGC rights requests through the platform or Dash Hudson, saving images and alerting teams of final approval
• Follow trending competitors, hashtags, UGC, and / or partners to discover new potential partners for paid posts or content creation OR content opportunities for our primary channels

Analytics and reporting

• Share weekly updates of total @mentions, shifts in positive / negative / neutral sentiment, key topics, and conversation opportunities
• Track and share brand-specific, industry and social platform trends and insights
• Support team(s) in monthly, quarterly, and ad hoc reporting

Job Skills

• 1-2 years experience creating content for social content, including photography, videography, and graphic design with knowledge of best practices and content styles per platform
• Passion for social media and digital trends, specifically TikTok and Instagram
• Knowledge of Photoshop or proficiency in creative programs and in-app editing
• Excellent written and oral communication skills
• Highly organized and efficient
• Self-starter and solution seeker with the ability to thrive in a fast paced and team-based environment
• Must be willing to travel to cover events and photoshoots

Education

Bachelor’s Degree in relevant communications field

Location

Hybrid in person (Philadelphia, PA Home Office)

Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

FreePeople #LI-EC1