Our Opportunity :

Chewy’s Social Media team is looking for an Associate Director, Social Media, Health Marketing. The AD, Social Media, Health will be responsible for channel marketing of Chewy’s Health products and services including, Connect with a Vet, Rx, CarePlus and B2B strategies.

The candidate will also work closely with PetMD by Chewy marketing stakeholders and social channel leads. You will be the lead in developing and defining the channel and content strategies, creative / asset test designs, messaging frameworks, campaigns, and highly analytical measurement mechanisms.

The AD will act as a program owner with the responsibility of driving awareness, consideration and acquisition of Chewy Rx and Health services customers.

In this role, you will be responsible for partnering with the cross-functional business and marketing leaders to deliver full-funnel go-to market plans and held accountable for producing an efficient and profitable social media program.

You will have grown up in the spaces of digital and social and are comfortable pushing the bounds of thinking in these areas.

You will be an ambassador of Chewy Health brand guidelines and governance, with deep knowledge of social channels and ad formats within them.

In this role, you will understand the customer journey and experience inside social and have a detailed understanding of data, including measurement strategy, how to test, and how to optimize and iterate social content.

What You’ll Do :

• Partner with Chewy Health marketing and executive leadership, representing the social and programmatic team in strategies and measurement discussions.
• Lead the build of winning social media and content strategies for Chewy Health products and services.
• Work in close partnership with Performance Marketing teams and Marketing Analytics to develop full funnel paid campaigns and corresponding, connected reporting.
• Leverage Chewy’s in-house Vet team to plan, develop and execute customer-first (consumers, B2B) marketing campaigns that build Health awareness and conversion.
• Prepare detailed campaign plans and creative briefs and ensure alignment across all channels and adherence to business goals.
• Work cross-functionally to complete campaign analysis and identify actionable insights to improve effectiveness.
• Provide coaching, direction, and support to junior team members.
• Stay abreast of trends and technologies in the social media and programmatic spaces and suggest new ways to implement these into our processes.
• Expertly deliver informed and insightful strategic POV of pet health that achieves business objectives and answers consumer’s needs, including planning and prioritization, from intake of briefs to detailed measurement reports.

What You’ll Need :

• Bachelor’s degree in marketing, advertising or related field required.
• 8+ years working in a social and programmatic leadership role.
• Experience in strategic brainstorming, campaign development, creative brief development.
• Proven aptitude for quick creative thinking with acute attention to detail within tight deadlines.
• Ability to work on multiple projects simultaneously.
• Ability to adapt to new strategies, processes, and innovation with a positive attitude in driving adoption as well as a continuous improvement mindset with structured problem-solving skills.
• Proven ability developing social creative is a requirement (TikTok, Meta, YouTube, Twitter, Snapchat, etc.)
• Experience taking business goals and translating them into creative projects.
• Travel expectation 20%

Description

Join our team at the Executive Office of Veterans' Services (EOVS) and make a meaningful impact on the lives of veterans and their families! As the primary support and advocate for Commonwealth of Massachusetts veterans, EOVS is dedicated to providing top-quality services and advocating for those who have bravely served our country.

We are seeking a passionate and creative Social Media Specialist to take our online presence to new heights. In this role, you will have the exciting opportunity to oversee and manage EOVS's social media accounts, crafting compelling content and implementing effective marketing strategies.

Your work will play a crucial role in promoting our department and communicating our mission to a diverse audience.

Collaborating with a team of talented professionals, you will analyze the impact of our social media efforts and provide valuable insights to agency leadership.

Your responsibilities will include developing and executing engaging social media strategies, working closely with the Deputy Communications Director / Press Secretary (DCD / PS).

You will lead exciting marketing campaigns, monitor their effectiveness, and ensure accessibility through language programs.

Additionally, you will analyze digital marketing plans and implement best practices for effective communication. To excel in this role, you should possess strong communication skills and a collaborative spirit.

Your creativity and ability to think outside the box will be essential in crafting engaging content that resonates with our target audience.

By joining our team, you will have the opportunity to make a difference and create a positive impact on the lives of veterans and their families.

If you are passionate about social media, and marketing we want to hear from you! Come join us at EOVS and be part of a dedicated team that is committed to honoring and serving those who have served us.

Apply now and help us communicate our mission in an innovative and impactful way!

Qualifications

DETAILED STATEMENT OF DUTIES AND RESPONSIBILITIES :

Digital Communications

a. Develop and execute social media strategies with the Deputy Communications Director / Press Secretary, Digital Specialist (DCD / PS), Chief of Staff and other team members specifically for the Executive Office of Veterans' Services (EOVS).

b. Collaborate with the DCD / PS on all social media campaigns targeting veterans and their families.

c. Stay updated with emerging opportunities in the digital marketing world particularly relevant to veteran affairs and services.

d. Use social media marketing tools to maintain and enhance the brand of the EOVS.

e. Develop and implement weekly, monthly, and quarterly content calendars and social media marketing campaigns aimed at veterans and their families.

f. Interact with stakeholders including veterans, their families, and relevant organizations through our social media accounts.

Marketing and Promotion

a. Undertake marketing campaigns from conception to implementation.

b. Monitor and evaluate online media campaigns to ensure their freshness and effectiveness.

c. Collaborate with the DCD / PS, department heads and staff to discuss marketing strategies for the EOVS.

d. Support internal and external events in collaboration with the DCD / PS, Internal Communications Coordinator, Digital Specialist, and other agency partners.

e. Collaborate with the operations and outreach elements of the EOVS and other relevant departments and agencies.

f. Ensure accessibility to all Veterans and their families through language access programs, andby creating content sensitive to their specific needs.

Performance Analysis and Improvement

a. Analyze the company's digital marketing plan and social media strategy to identify strategicweaknesses and recommend improvements.

b. Research social media trends and inform the DCD / PS of changes relevant to marketing activities.

c. Set key performance indicators (KPIs) for social media campaigns and measure their performance against the KPIs.

d. In-depth knowledge of SEO, keyword research, and Google Analytics with an emphasis on reaching and engaging the veteran community.

e. Implement best practices for social media strategies to support communication goals.

Additional Responsibilities :

a. Deliver exceptional customer service when answering public inquiries received through social media.

b. Perform other duties as assigned.

QUALIFICATIONS :

• Proficiency in using social media as a marketing tool.
• Experience using social media platforms like Twitter, Facebook, Instagram, and LinkedIn.
• Experience with content creation and organization of social media outlets and platforms, i.e. : Twitter, Flickr, Instagram, Facebook, YouTube, etc.
• Strong understanding of digital metrics and best practices.
• Experience with search engine optimization, lead generation, social media and search engine marketing.
• Experience with website and social media content creation and management systems.
• Experience with web site development and content management.
• Knowledge of local / regional / national media.
• Proficiency in Adobe, Premiere, and Microsoft Office products.
• Exceptional written, oral, and digital communication skills.
• Ability to follow written and oral instructions and communicate effectively.
• Critical thinking and problem-solving abilities.
• Ability to work with colleagues at all levels to develop marketing goals and evaluate results.
• Ability to establish rapport and maintain harmonious working relationships.
• Ability to multitask and collaborate with various teams and stakeholders.
• Ability to adapt to varying situations and meet changing program requirements.
• Excellent time-management skills and the ability to work in a hybrid environment.
• Experience working with diverse communities, demonstrating cultural sensitivity and respect for differences.
• Ability to understand, explain and apply the laws, rules, regulations, policies, procedures, etc. governing assigned unit activities.

PREFERRED QUALIFICATIONS :

• Experience with Canva and Adobe Creative Cloud, including InDesign, Photoshop, Premiere, and Illustrator.
• At least three years knowledge in communications, public relations, public affairs work.
• A Bachelor’s degree or higher with a major in communications, journalism, public relations, environmental communications or related fields.

First consideration will be given to those applicants that apply within the first 14 days.

MINIMUM ENTRANCE REQUIREMENTS : Applicants must have at least (A) three years of full time, or equivalent part-time, professional, administrative or managerial experience in business administration, business management or public administration the major duties of which involved program management, program administration, program coordination, program planning and / or program analysis, or (B) any equivalent combination of the required experience and the substitutions below.

Substitutions :

I. A Bachelor's degree with a major in business administration, business management or public administration may be substituted for a maximum of two years of the-required experience.*

II. A Graduate degree with a major in business administration, business management or public administration may be substituted for the required experience.*

III. A Bachelor's or higher degree with a major other than in business administration, business management or public administration may be substituted for a maximum of one year of the required experience.*

Education toward such a degree will be prorated on the basis of the proportion of the requirements actually completed.

Comprehensive Benefits

When you embark on a career with the Commonwealth, you are offered an outstanding suite of employee benefits that add to the overall value of your compensation package.

We take pride in providing a work experience that supports you, your loved ones, and your future.

Want the specifics?

Bevi is on a mission to disrupt the beverage supply chain and replace single-use water bottles with smart water machines.

Thousands of companies use Bevi to sustainably provide their employees with pure, sparkling, and flavored water at work.

As the market leader in IoT-enabled beverage machines, we’ve raised over $160M in venture capital and we have grown tremendously each year since launch.

In addition to maintaining hypergrowth with our current product line, Bevi is heavily investing in new product development.

We are seeking a creative, content-obsessed Social Media & Campaigns Manager to join Bevi’s growing marketing team. You will report to the Director of Brand Marketing and work closely with internal creative, demand, events, product, and sales teams to lead social media and brand campaign development for Bevi’s growing brand.

The ideal candidate will be fluent across all things social, from strategy development to channel management to content creation, with the ability to balance the analytical side of social marketing with high-volume creative ideation and execution.

You’ll own the development and implementation of effective social media strategies to enhance brand visibility, grow our social communities and engage our target audiences, and will play a key role in developing integrated brand campaigns that drive awareness of and engagement with Bevi.

You will also work to extend Bevi’s brand impact beyond social, from event activations to OOH advertising and more. This role offers an exciting opportunity to shape the company's total brand presence across channels and contribute to Bevi’s overall marketing success.

This role is based out of our Charlestown office, at least 2 days per week in person.

ROLES AND RESPONSIBILITIES

• Serve as the company’s social media lead, responsible for strategy and content development across platforms, utilizing multiple sources from creating content yourself to working with designers, creative partners, third-party creators and UGC.
• Be a natural content creator with a sharp creative eye and a passion for storytelling, creating concepts that marry brand messages with what is culturally relevant and will engage consumers on social.
• Bring forward creative ideas for brand campaigns, programs and partnerships including opportunities like influencer programming, event activations, and merch that tell Bevi’s brand and product stories in compelling ways while staying true to Bevi’s brand identity.
• Collaborate with cross-functional teams to align brand initiatives with overall marketing and business objectives and deliver integrated programs that extend beyond organic social channels.
• Drive the creative briefing process, owning monthly social content calendars, publishing and community management.
• Oversee monthly and quarterly social media reporting across social and web performance and make data-driven recommendations to evolve our strategy for continuous improvement.
• Constantly evaluate content both strategically and creatively to ensure it adheres to brand guidelines, is visually compelling, and is optimized for the channel and audience.

Requirements

• Strong understanding of social media platforms, trends, and best practices with a finger on the pulse of today’s ever-changing social media landscape (in other words, you’re obsessed with social!)
• Demonstrated success growing brand(s’) social communities and proven experience testing, learning and optimizing to achieve success.
• 5+ years of experience in social media management (in-house or agency side)
• Experience with event sponsorships, brand activations, and / or brand ambassador programs is a major plus we’re looking for someone who is willing to jump in and provide support across many of our initiatives!
• Experience managing merch (for internal and external purposes)
• Strategic mindset and strong analytical skills to interpret social media and website data to drive insights and recommendations.
• A team player who brings a strong perspective on how to take Bevi’s social presence to the next level, and the drive to execute alongside a collaborative team.
• Proficient in social media management and analytics tools.

Benefits

• Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
• 401(k) with company match, and environmentally responsible investment options
• Flexible PTO plus 9 company holidays, and additional paid days for sick leave, etc (including sustainability or social justice volunteer events)
• Generous fully paid parental leave for both birth parents and non-birth parents
• Fully employer paid disability and life insurances
• Wellness and fitness reimbursements
• Monthly stipends for cell phone use and commuting costs
• Onsite snacks and (of course) unlimited Bevi ... plus composting and terracycling, too
• Happy hours, pancake breakfasts, Hero awards - and more!
• Join a team that shares our Bevi Core Values :
• Put Customers First
• Be Great to Work with
• Raise the Bar Together
• Act Like You Own the Business
• Be Curious and Ask Why
• Champion Sustainability

Job Description

SOCIAL MEDIA COORDINATOR , MIT Press (MITP) , to plan and create social media content to build brand awareness and support audience growth and sales of all products (trade books, academic books, textbooks, journals, MIT Press Direct, and other institutional products), collaborate on producing compelling written and visual content for all MITP social media channels, and monitor platforms to engage with online communities.

• Responsibilities include responding to comments and DMs, fielding inquiries, monitoring trends, and leveraging influencer and network outreach;
• creating on-brand, engaging, and accurate visual and written content; creating and managing a social media content calendar;
• coordinating Reddit Ask Me Anything sessions for authors; monitoring and reporting on campaign performance and metrics; designing and creating campaign graphics;

collaborating on setting growth benchmarks; and performing other duties as necessary.

Job Requirements

• REQUIRED : bachelor’s degree in a related field; three years’ communications and / or marketing experience, preferably in a book publishing / media environment;
• knowledge of social media and best practices for content; experience with photography, videography, and graphic design; experience implementing social media campaigns;
• proficiency with current and emerging social media and digital platforms; experience with social media scheduling and calendar tools;
• excellent analytical, editing, organizational, and verbal and written communication skills; experience analyzing digital metrics;
• and ability to work strategically, independently, and as a team member. PREFERRED : experience implementing social media campaigns, preferably at a trade publisher, university press, or other media environment;

experience with Adobe Photoshop, Adobe Premiere, and / or other applications for creating visual social media content; experience using content management systems, e.

g., Airtable, WordPress, or Drupal; basic knowledge of HTML and CSS; familiarity with Medium; and experience with Google Analytics.

Do you live, breathe, devour all things digital? If so, you might be who we've been looking for. Someone who embracers creative, strategy, cat videos, you name it.

Someone who has grown and nurtured online communities for clients of every sort. Our dream candidate knows the ins and outs of all digital channels, can develop end-to-end strategies and then execute in ways that engage audiences, drive participation and ultimately grow following.

This candidate must understand how social platforms fit within a digital marketing mix, including website, email, and influencer marketing.

And boast an off the charts ability to communicate especially well, be it in writing or any other means of communication.

This position will be part of our integrated, cross-channel team supporting communications initiatives, and requires a passion for delivering results while staying ahead of the latest digital trends and technologies that can be leveraged for our clients.

Ideal candidate will have 2+ years experience managing social media programs within an agency or on the client side. Responsibilities Write, edit, publish and share engaging content daily, using SEO best practices for added impact, to help grow and engage with communities on behalf of our clients Create graphics, videos and other digital content to enhance posts Develop and maintain content calendars, including the creation of campaigns around high impact events and opportunities Engage with communities to generate participation and ultimately grow each client’s presence on social media channels, including (but not limited to) Instagram, Facebook, Twitter, LinkedIn and TikTok Review analytics and create monthly and quarterly reports on key metrics Act as agency point of contact for social media clients Stay up to date on new marketing technology, trends and input best ways to utilize them Qualifications 2+ years of professional social media experience planning and managing content in a corporate or agency setting Must have the ability to work in our Boston office 2x / week (Tuesday / Wednesday) Excellent verbal writing and editing experience for marketing, external and social media communication Proficient with social media platforms, social media management tools, social listening tools, and design software C reative thinker and storyteller who is able to produce materials that are unique, appropriate, and memorable Strong organizational and administrative skills with keen attention to detail and timelines and an outstanding sense of client service Ability to work under pressure, prioritize competing demands, and meet various deadlines A self-starter who can work independently and as part of a team, and to professionally interact and collaborate with colleagues at all levels Bachelor's degree, preferably in a relevant field, such as Marketing, Journalism, or Communications CTP offers great benefits and is committed to an effective work / life balance for all employees.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Powered by JazzHR