Permanent

Responsibilities :

  • Develop a comprehensive understanding of client business goals and marketing objectives, translating them into digital objectives and strategies.
  • Supervise the daily workload of Junior Media Planners, providing guidance and contributing to their training and professional development.
  • Manage the workflow of client campaigns, including proposal development, campaign activation and maintenance, and post-campaign reporting.
  • Execute media plans, including issuing insertion orders, overseeing spec development and implementation, coordinating custom unit production, and reconciling billing.
  • Address client requests such as plan changes or budget adjustments, while providing valuable marketplace insights.
  • Utilize third-party research tools to develop target consumer profiles and identify strategic buying opportunities.
  • Assist in formulating, writing, and delivering campaign and media recommendations.

Required Qualifications :

  • 4+ years of experience in Media Planning within an agency environment.
  • Ability to articulate and present rationale effectively.- strong verbal and written communication skills.
  • Proficiency in Microsoft Excel and PowerPoint.
  • Thorough knowledge of media planning best practices and processes.
  • Proven experience presenting to clients regularly.
  • Ability to manage multiple campaigns in a fast-paced environment.
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