Director, Social Media

Full-time

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

We're seeking an experienced social media leader to creatively and analytically bring the Lyft brand to life online with a strategic vision.

The ideal candidate has a proven track record in team leadership, strategy setting, and implementing unique ideas to grow audiences and brand affinity, while staying attuned to internet culture.

As the Head of Social Media, you will spearhead proactive social strategies and campaigns across multiple brand channels, including TikTok, Instagram, Twitter, and more.

Working closely and cross-functionally with top creatives and managing agency partners, you'll continue to build up Lyft's social media presence, overseeing content strategy, creative development, and influencer collaborations.

Your focus will be on organically fostering brand love and generating earned media traction through social media moments.

We seek an enthusiastic, collaborative leader who can position Lyft as a cultural force in social media and spark conversation.

Joining Lyft at this exciting time, you'll have the opportunity to make a significant impact on a beloved rideshare brand, shaping our presence in the feeds and minds of our audiences.

Responsibilities :

  • Set the vision and manage overall content strategy and performance for Lyft's official social media channels, continuously innovating with new formats and platforms.
  • Guide the strategic development of social media campaigns and assets, ranging from daily posts to weekly launches, monthly / quarterly concepts, and social-first content series (e.

g., Lucky Lyft), and influencer / creator collaborations.

  • Collaborate with cross-functional and executive leadership, creative teams, product teams, and external partners to execute social-specific content and campaigns to support brand and company goals.
  • Act as a champion for data, audience insights and platform behavior shifts. Share quarterly dashboards, best practices, and recap reports with executives and stakeholders to demonstrate channel health, community engagement, and test-and-learn opportunities.
  • Drive improvements in processes, tools, and resources for effective social strategy, and creative output utilizing data and insights.

Experience :

  • Minimum 10+ years of relevant experience in building and shaping the social media presence of national brands, both on the brand and agency sides and experience in people management.
  • Expert knowledge of social media strategies, platforms, influencer / creator trends, creative best practices, and scrappy production techniques.
  • Deep understanding of internet culture and a constant awareness of platform updates and trends.
  • Ability to navigate crises that arise on social media.
  • Thrive in speed and agility, with the ability to multitask and prioritize in a fast-paced, deadline-driven environment, and ability to remain composed in high-pressure situations.
  • Demonstrated portfolio or case study work showcasing culturally-relevant social-first campaigns that drove community growth, built social channels / following.
  • Proven success working on brands at different levels of social media maturity.
  • Excellent communication, listening, and persuasive presentation skills, especially with C-suite leadership. Demonstrable soft skills such as creativity, empathy, adaptability, resourcefulness, openness to feedback, strong work ethic, and a positive attitude.
  • Experience leading and managing teams, fostering a fun and inclusive culture, and being a collaborative team player in a matrixed organization.

Benefits :

  • Great medical, dental, and vision insurance options
  • Mental health benefits
  • Family building benefits
  • In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
  • 401(k) plan to help save for your future
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
  • Pre-tax commuter benefits
  • Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity / affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.

We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Starting in September 2023, this role will be in-office on a hybrid schedule Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays.

Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

The expected range of pay for this position in the San Francisco, CA area is $207,000- $230,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location.

Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Apply Now

Related Jobs

Director, Social Media

Lyft San Francisco, CA
APPLY

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

We're seeking an experienced social media leader to creatively and analytically bring the Lyft brand to life online with a strategic vision.

The ideal candidate has a proven track record in team leadership, strategy setting, and implementing unique ideas to grow audiences and brand affinity, while staying attuned to internet culture.

As the Head of Social Media, you will spearhead proactive social strategies and campaigns across multiple brand channels, including TikTok, Instagram, Twitter, and more.

Working closely and cross-functionally with top creatives and managing agency partners, you'll continue to build up Lyft's social media presence, overseeing content strategy, creative development, and influencer collaborations.

Your focus will be on organically fostering brand love and generating earned media traction through social media moments.

We seek an enthusiastic, collaborative leader who can position Lyft as a cultural force in social media and spark conversation.

Joining Lyft at this exciting time, you'll have the opportunity to make a significant impact on a beloved rideshare brand, shaping our presence in the feeds and minds of our audiences.

Responsibilities :

  • Set the vision and manage overall content strategy and performance for Lyft's official social media channels, continuously innovating with new formats and platforms.
  • Guide the strategic development of social media campaigns and assets, ranging from daily posts to weekly launches, monthly / quarterly concepts, and social-first content series (e.

g., Lucky Lyft), and influencer / creator collaborations.

  • Collaborate with cross-functional and executive leadership, creative teams, product teams, and external partners to execute social-specific content and campaigns to support brand and company goals.
  • Act as a champion for data, audience insights and platform behavior shifts. Share quarterly dashboards, best practices, and recap reports with executives and stakeholders to demonstrate channel health, community engagement, and test-and-learn opportunities.
  • Drive improvements in processes, tools, and resources for effective social strategy, and creative output utilizing data and insights.

Experience :

  • Minimum 10+ years of relevant experience in building and shaping the social media presence of national brands, both on the brand and agency sides and experience in people management.
  • Expert knowledge of social media strategies, platforms, influencer / creator trends, creative best practices, and scrappy production techniques.
  • Deep understanding of internet culture and a constant awareness of platform updates and trends.
  • Ability to navigate crises that arise on social media.
  • Thrive in speed and agility, with the ability to multitask and prioritize in a fast-paced, deadline-driven environment, and ability to remain composed in high-pressure situations.
  • Demonstrated portfolio or case study work showcasing culturally-relevant social-first campaigns that drove community growth, built social channels / following.
  • Proven success working on brands at different levels of social media maturity.
  • Excellent communication, listening, and persuasive presentation skills, especially with C-suite leadership. Demonstrable soft skills such as creativity, empathy, adaptability, resourcefulness, openness to feedback, strong work ethic, and a positive attitude.
  • Experience leading and managing teams, fostering a fun and inclusive culture, and being a collaborative team player in a matrixed organization.

Benefits :

  • Great medical, dental, and vision insurance options
  • Mental health benefits
  • Family building benefits
  • In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
  • 401(k) plan to help save for your future
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
  • Pre-tax commuter benefits
  • Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity / affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.

We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Starting in September 2023, this role will be in-office on a hybrid schedule Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays.

Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

The expected range of pay for this position in the San Francisco, CA area is $207,000- $230,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location.

Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Full-time
APPLY

Social Media Manager

Akraya San Francisco, CA
APPLY

JOB RESPONSIBILITIES

  • An expert storyteller and excellent writer
  • Familiarity and comfort with top social media platforms (FB, IG, Tw, Reddit, etc)
  • BA degree in journalism, business, or related field
  • Experience working in a tech focused B2C content marketing role
  • Ability to write content focused on a targeted audience in a specific brand tone.
  • Love for thought-provoking content and creativity to proactively produce content / campaigns.
  • Ability to translate tech and specs into concise, approachable, and relatable content.
  • Comfort and focus on leveraging data to drive direction and measure impact.
  • Create blog content that will educate, engage, and persuade our targets to purchase Go.
  • Deliver a robust email strategy focused on education, engagement, and persuasion.
Full-time
APPLY

Social Media Manager

Daily Kos San Francisco, CA
APPLY

Location : Remote within the US Daily Kos is the nation’s largest liberal online political community, news organization, and activism hub.

We produce news you can do something about. Powered by millions of dedicated activists, we’re transforming media and organizing by empowering regular Americans to reshape politics.

We are recruiting an experienced Social Media Manager, as part of the Content Division, to create and publish content across all social media channels to promote Daily Kos content, expand brand awareness, reach new audiences, and drive engagement.

The Social Media Manager is responsible for all social media calendars and content and reports to the head of the Content Division.

This role is exclusively represented by the Pacific Media Workers Guild, CWA Local 39521. The position may require weekend work.

Responsibilities Create and implement social media strategies and develop social media content for current and new platforms Manage Daily Kos’ social media calendar and posting schedule across all platforms Cover live events, including presidential debates, congressional hearings, press conferences, and breaking news situations, in coordination with Newsroom staff Serve as the point of contact for all social media platforms Use analytics tools, including Chartbeat, Google Analytics, Amplitude, and platform-specific metrics tools, to monitor content performance and generate monthly reports to identify trends and new opportunities Work cross-functionally with members from Content, Community Moderation, and Activism to strategically promote content and advocacy initiatives on social Create visual, audio, and video assets for distribution on multimedia and social platforms Collaborate with head of content to better consider and center diversity, equity, inclusion, and accessibility in Daily Kos’ social media approach Create social toolkits for campaigns and disseminate amongst key stakeholders Support community engagement and moderation across Daily Kos’ flagship social channels Capture Daily Kos’ brand voice in social copy and ensure consistency across social channels Other responsibilities as assigned Required Knowledge & Experience 3+ years of relevant work experience managing social media accounts, with newsroom experience strongly preferred Excellent writing and communication skills Demonstrated history tracking social analytics and distilling them into actionable takeaways Deep knowledge of social and media analytics tools, including Buffer, Google Analytics, Chartbeat, Amplitude, and platform-specific metrics tools Be adept at balancing a creative approach with a data-driven mindset Experience working in a fast-paced, deadline-driven environment Project management experience from concept to completion Experience with video-clipping software, such as TVEyes Ability to work independently with minimal supervision Understanding of progressive national politics Excellent news judgment Strong time management and organizational skills Comfortable with a virtual working environment Be tech and internet savvy (we use Google Docs, Slack, Dropbox, Asana, and lots of other tools that make work life easier) Desired Knowledge & Experience Basic Photoshop Skills Experience working for a digital publisher, public media, or nonprofit organization Experience creating and managing paid social ads Interest in the evolving social media landscape Possess a proactive approach in looking for opportunities where the team / business can improve whether it be efficiency, measurement, or collaboration Salary Range : $85,000 - $96,000 Benefits Daily Kos is proud to deliver a strong total rewards program to our employees.

The position offers : Competitive compensation Remote-first work environment Paid employee medical, dental and vision benefits Access to a Health Advocate 401K with a 5% company match 9 Company-paid holidays 6 weeks vacation Paid Sick Time Traumatic Grief Leave Paid parental / family / medical leave Remote Worker Stipend Professional Development Stipend Employee Referral Bonus Program Flex Spending Account Employee Assistance Program (EAP) Company paid short & long term disability Voluntary Accident & Critical Illness benefit This position is a 40 hour / week, full-time, exempt position.

Candidates must be legally eligible to work in the United States. In addition, our organizational commitment to personal growth and work-life balance reduces churn and encourages a very rewarding long-term position.

At Daily Kos, we believe that diversity of ideas, experiences, and cultures helps us be more effective activists. We are proud to be an inclusive and equal opportunity workplace.

We have a team of amazing people with backgrounds and talents energized by the news events and people united by a common cause.

We love learning and support training for employees to continue career growth. Women, people of color, and LGBTQIA individuals are strongly encouraged to apply.

Note : Principals Only. Daily Kos does not accept agency calls or resumes. Please do not forward resumes to any recruiting alias or employee. Powered by JazzHR

Full-time
APPLY

Social Media Intern

University Of San Francisco San Francisco, CA
APPLY

Job Title : Social Media Intern

Social Media Intern

Job Summary :

The Enrollment Communications team at USF is seeking a social media and digital communications intern to serve as a content creator for our social channels.

The social intern will work alongside E-Comms staff to develop a robust editorial calendar, film and edit current student Instagram takeovers, and lead the charge to capture and share the USF student experience.

The E-Comms team utilizes multiple mediums in order to show off everything USF has to offer. Print, social media, video shorts, blog posts, and live video give prospective undergraduate students the opportunity to see themselves at USF.

We are seeking a candidate with skills in creative writing and content creation, pride for the University of San Francisco and fresh ideas on how to best show off the USF student experience!

Full Job Description :

Title : Social Media and Design Intern

Campus : Lone Mountain Campus

Position Open to Undergraduate Students

Hourly : $ 18.07

Schedule 15 hours a week.

The Enrollment Communications team at USF is seeking a social media and digital communications intern to serve as a content creator for our social channels.

The social intern will work alongside E-Comms staff to develop a robust editorial calendar, film and edit current student Instagram takeovers, and lead the charge to capture and share the USF student experience.

The E-Comms team utilizes multiple mediums in order to show off everything USF has to offer. Print, social media, video shorts, and live video give prospective undergraduate students the opportunity to see themselves at USF.

We are seeking a candidate with content creation skills, pride for the University of San Francisco and fresh ideas on how to best show off the USF student experience!

Social Media Intern Responsibilities :

Collaborate with Enrollment Communications team to create and share short videos and attention-grabbing photography

Serve as the point person for current student Instagram takeovers

Create on-brand content representing the voice and personality of USF with consistent style, quality, and tone

Utilize media pass to attend and cover events and happenings on campus such as Donaroo and Destination USF

Use Adobe creative suite to design Instagram posts, email headers, and Facebook announcements

Analyze, review, and report on the effectiveness of social media tactics and campaigns, overall engagement, and community sentiment in an effort to maximize results across all channels.

Identify current or emerging trends, themes, and best practices in social media.

Preferred Qualifications :

Experience with digital graphic design, copywriting, blogging and / or photography

Other Knowledge, Skills & Abilities :

Knowledge and understanding of community management, customer service, user experience

Excellent verbal and written communication skills and a strong visual eye

Excellent organizational and project management skills and the ability to handle and prioritize multiple projects

Full-Time / Part-Time :

Part time

Pay Rate : Hourly

Hourly

Salary Range : $18.07 hourly

$18.07 hourly

Part-time
APPLY

Manager, Social Media

Allbirds San Francisco, CA
APPLY

What does the job entail?

Develop and execute channel-right and captivating social media strategies that reflect our brand's values and ignite brand love among our audience.

Harness the power of storytelling to create and curate compelling content across diverse social media platforms, with a focus on Instagram, TikTok, LinkedIn, and YouTube.

Develop and maintain a meticulously crafted social media content calendar, ensuring a consistent posting schedule that resonates with our audience and embodies our brand essence.

Seamlessly integrate social media advertising campaigns, leveraging audience targeting, budget allocation, and performance tracking for optimal results.

Foster seamless collaboration with cross-functional teams to align social media efforts with broader marketing initiatives.

Act as a thought partner to our Brand Marketing and Comms teams for quarterly marketing campaigns, product launches and cultural moments.

Work with our Creative team to produce social-first content that resonates with our audience, builds organic awareness, and shares brand / product attributes in a unique way.

Master the Allbirds tone, orchestrate in-house photo and video shoots, and produce engaging visual and written social content for brand activations.

Identify and engage the creator community in style or performance-driven content creation partnerships.

Partner with our Customer Experience to monitor social media channels diligently, promptly responding to mentions, comments, and customer inquiries with empathy and professionalism.

Analyze social media metrics and insights, extracting key performance indicators (KPIs) to measure the impact of campaigns, and develop reports that highlight the value delivered as well as recommendations for improvements based on learnings.

Stay ahead of the latest social media trends, tools, best practices, continuously providing innovative recommendations to elevate our online presence.

Conduct market research and competitor analysis, unearthing opportunities to deepen engagement and drive growth.

Remain current with industry trends, news, and events, strategically leveraging them to create timely and relevant content that captivates our audience.

What kind of person are we looking for?

5-7 years of experience in a social media management role, ideally with experience in content creation and other short-form digital content at a consumer and / or lifestyle brand.

Demonstrable work experience as a Social Media Manager or in a similar role, with a proven track record of building brand love through captivating storytelling and engaging content.

Extensive knowledge of social media platforms, trends, and best practices, with the ability to anticipate emerging trends and leverage them to create compelling narratives.

Proficiency in social media management and analytics tools to drive data-informed decisions.

Exceptional verbal and written communication skills, with a keen eye for detail and the ability to create enchanting content that resonates with our audience.

A deep understanding of branding principles and the ability to maintain brand consistency and narrative coherence across various social media channels.

A creative thinker with the capacity to generate innovative ideas, adapt to changing market trends, and infuse them into our content strategy.

Strong analytical skills and the ability to derive actionable insights from social media data to enhance campaign performance and audience engagement.

Experience working on photo and video creation art directing, producing, and concepting, filming, and editing (filming and editing on mobile acceptable).

Strong existing relationships with key digital creators, influencers and tastemakers.

Excellent organizational and time management skills, with the ability to prioritize tasks effectively and meet deadlines.

A self-starter who thrives both independently and within a collaborative team environment, thriving in a fast-paced, deadline-driven setting.

Comfortable working with teams around the world.

More practical skills needed :

BA / BS or equivalent work experience

Experience using Dash Hudson, Hootsuite, Sprout Social or other social media management platforms

Expert in Microsoft Office and Google Drive

Intermediate Excel / Google Sheet skills

Knowledge of Adobe Creative Suite

Art direction experience

What do we offer?

  • Competitive salary + equity
  • Medical / Dental / Vision insurance
  • One Medical Membership
  • Mental Health and Financial Wellness Benefits
  • 401k employer match
  • Paid parental leave
  • Hybrid work schedule
  • Cell Phone and Wellness Stipend
  • 50% Discount on Allbirds Products
  • Unlimited PTO
  • Employee Stock Purchase Program
Full-time
APPLY