Social Media Manager

Innovator In MedSpa-Beauty Space - Seattle, WA, or potentially NYC, LA, Miami, Nashville, Chicago, Houston or Dallas

Full Time / Direct Hire

The Hired Guns are seeking a Social Media Manager with strong conversion funnel experience to drive lead generation via social channels largely Instagram, Facebook Messenger and Facebook Groups for our client, a fast-growing Luxury Med Spa.

Nitty Gritty

With offices in 8 major cities (and growing to 24) this Luxury Med Spa brand is building a national following (think : DryBar + Soul Cycle).

Your role, should you choose to accept it, is to take everything that you’ve learned in Social Media and apply it to convert active fans of the brand into booked appointments.

You’ll be charged with nurturing leads out of your assigned social platforms, getting their contact information via DM and then introducing them to an inside sales team to take it from there.

Your main KPI will be based on your ability to increase the number of booked consultations.

To do this, you’ll undertake the familiar task of engaging followers to represent the voice of the brand : smart, empathetic, reassuring, engaging.

This is a luxury brand, so your content needs to be savvy and bespoke for the customer.

Instagram and Facebook are your main sandboxes, with a focus on Facebook Groups. Why is this? Because the company’s Before & After photos generate massive awareness and interest and create incredible buzz, which means leads.

What Success Looks Like

As the Social Media Manager for this beauty brand, you’ll be wooing the 20% of customers who bring in 80% of results. This business is looking to eliminate flaky patients who book appointments but never show, so your cultivation of a community will attract serious interest instead of fence-sitters.

By putting them at ease and answering their questions, you’re like a knowledgeable friend who shows them the decision they’ve already made whether that’s yea or nay.

Help them realize where they’re at, and you’re helping this company focus its energy.

Hired Gun Profile

The ideal candidate has a proven track record growing social activation, engagement and commerce via Linkedin and Facebook for female-focused brands especially beauty or wellness.

They have a mass-tige demographic of women 25-54 with high disposable income.

You’re not selling toasters here; you want patients 100% onboard with the service offered into a no-pressure consultation.

Lukewarm customers are welcome, but you don’t want to push anyone who’s not ready. Your job is to help, not herd.

You believe AI has its place to quickly answer questions and execute functions any time of the day, but also that nothing can ever replace the human interaction, especially in a field as delicate as personal appearance.

Customers are trusting you with their very selves, and you want them to know and feel that you care about them as people.

Yeah, it’s a tightrope, but you’ve got this. You’ve done social commerce work before from in-house.

You have a plan for lead generation without paid social that’s your coworker’s turf, and it wouldn’t be polite to tread.

Or your plan includes lead gen and you just clicked that link for a better fit.

Inside Skinny

The management team of the company is tenacious and they’re going to be looking for someone who is equally eyes-on-the-prize.

This is a rocketship, where you get to drive a lot of the scaling quotient.

All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.

Job Summary : We are seeking a Social Media Specialist who will concentrate on producing engaging digital content for a company's different social media channels.

As a member of the team, you'll collaborate with the digital marketing department to devise a social media marketing plan that will stimulate engagement, elevate brand recognition, and increase traffic and reach.

Key Responsibilities : Manage the company's social media accounts on a daily basis Produce engaging content on all social media channels, which will involve creating and revising social media posts, enhancing user interaction, and promoting social media campaigns Collaborate with brands to execute social media strategies Create monthly summaries of social media marketing activities Curate content Grow social media followers and increase engagement Keep abreast of current social media best practices and emerging trends Why we think this job is great : It’s a 100% remote position where you’ll work from home You’ll have the resources you need to learn, lead, and deliver results Qualifications : Excellent command of the English language Great written and verbal communication skills Attention to detail and accuracy Familiar with digital publishing, generating traffic and leads for new businesses Experience uploading content to various management systems Able to support a Work from Home setup Own PC / laptop (Minimum of i3 processor, 4 gig RAM) Internet speed no lower than 15 Mbps download, 10 Mbps upload #LI-REMOTE Powered by JazzHR

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea : enable Black millennials to tell their own stories.

Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, unique experiences, and product solutions.

Blavity Inc. has evolved into a market leader for Black media, reaching 250 million users per month through our growing brand portfolio, including Blavity , Blavity360º , Shadow & Act , AfroTech & Talent Infusion , 21Ninety , Travel Noire , and Home & Texture .

Our Blavity, Inc. employee community is composed of passionate, energetic, and culturally conscious individuals working together to deliver value to each other, the company, and our clients.

We are always searching for new additions to our community that will help us continue to scale, contribute meaningfully to our culture, and advance our strategic direction.

Job Summary : Blavity Inc. is seeking a Social Media Managing Editor to support daily content development and programming, overseeing the day-to-day process of creating original and editorially inspired content for all major social media platforms.

The Social Media Managing Editor position is responsible for the content development, team management, and the execution of growth strategy for social media content, including but not limited to vertical videos, ugc content, and photography.

This position partners closely with the Editorial and Content Marketing teams. The ideal candidate has strong skills in short form social video editing, scripting, and a passion for all things Black culture.

This role will report directly to the Director of Content and Programming. Responsibilities : Lead a team of Social Producers to manage cross platform production from start to finish.

This team will sit in the middle of editorial writers and content marketers across Blavity’s owned and operated entities.

Work closely with the Director of Content and Programing to plan and execute monthly content strategy on TikTok and across Instagram, Facebook, Twitter, Pinterest based on engagement, performance, and branding.

Storytell through compelling, TikTok / IG content that drives high-value engagement from audience and grows followers. Collaborate with multiple teams across the organization including Influencer Marketing, Brand & Digital.

Marketing, E-Commerce and Creative to deliver an effective content social media strategy to meet the Blavity business objectives.

Must be able to own end-to-end production with strong knowledge of video editing for social platforms - pitching and producing social-first series that will elevate and expand the brand on social media.

Identify news pegs and opportunities to repromote archival stories. Build effective relationships with colleagues throughout the Blavity organization to support synergy across company’s owned & operated brands.

Collaborate with the Audience Development and Data Analytics teams to maximize stories and posts reach and ensure the brand is meeting site-wide growth goals.

Support the team with planning and project management for content initiatives, including the annual AfroTech, and other forthcoming team tentpoles.

Additional duties as assigned. Qualifications : Education : B.A. in Journalism or related field Required Experience : 5+ yrs of content creation production experience Preferred Experience : Strong knowledge of design elements and principles Understanding of the systems of graphic design in order to create work that is both aesthetically pleasing and effective.

2+ yrs of content development for Gen-Z and Millennial demographics Technologies : Fluent in Adobe Creative Suite, Microsoft Office, Google Suite, Asana, and / or comparable project management suite Additional Qualifications : Independent, entrepreneurial self-starter who is comfortable taking on a high level of responsibility A strong interest in viral marketing and social media trends - Knowledge of, passion for, and experience with social-media platforms, both established and emerging including but not limited to TikTok, Instagram, Facebook, and Twitter.

A demonstrated ability to write engaging social-media copy across a range of topics, and for a variety of audiences. Ability to manage multiple projects at once and work in a fast-paced environment.

Experience with analytics and listening tools. Exceptional communication skills, with the ability to articulate project needs and timelines clearly and effectively.

High-energy, company-first, positive attitude; must be motivated to work hard in a fast-paced environment Excellent communication and analytical skills;

outgoing and sociable; willing to wear multiple hats Naturally detail-oriented, with an obsessive need to document and communicate findings A healthy appreciation of GIFs and Black culture Details : This is a fully remote role, U.

S.- based role. Occasional travel may be required. Candidates must be authorized to work in the U.S. Candidates must be available to work in alignment with the Pacific Time Zone 25% and Eastern Time Zones 75%.

The annual salary range for this role is $85,000 - $95,000. To apply, please submit your resume and cover letter online at BlavityInc.

com / Careers . Blavity is committed to creating a diverse environment free of discrimination and harassment, and building a team that represents a variety of backgrounds, perspectives, and skills.

Blavity is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, HIV Status, veteran status, or any other status protected by the laws or regulations in the locations where we operate. Powered by JazzHR

Who We AreDigital Delane is a Full-Service digital marketing agency based out of Los Angeles, California. We’re a team of digital branding experts who never go into sleep mode.

We use digital platforms to bring new brands, campaigns, and ideas to life. With new channels for reaching and engaging consumers shifting as fast as customers’ expectations, we help brands launch products, reach new audiences, and build awareness fast.

About the PositionWe're looking for someone who is proficient in social media marketing and has a deep understanding of major platforms like Facebook, Linkedin, Instagram, and Twitter.

The ideal candidate would have a hand in the entire social media process including onboarding new clients, developing / presenting / executing strategies based on the clients goals, overseeing day-to-day management of campaigns, creating content, and reporting on campaign success.

Your responsibilities will include : Develop and implement social media brand strategies, and campaigns for clients.Oversee day-to-day management of campaigns and ensure brand consistencyCreate, maintain, and grow new and existing social networksMonitor social media progress using web analytic toolsPlan paid social media advertising strategies and budgetsDrive engagement with social media influencersResearch new media platforms, trends, and industry opportunitiesWrite effective, concise copy for multiple platforms, websites, and social networksSkills needed for success : Exceptional communication skills within the agency teamVery high attention to detailHigh levels of integrity, autonomy, and self-motivation.

Excellent organizational, creative, and time management skills.Experience identifying and creating campaigns for client target audienceStrong project management skills with ability to supervise multiple projectsPerks & Benefits : Ability to work remotelyAbility to work with a digital branding agency Ability to work with clients in varying industriesRequirements : Proficient in Google Suite tools including Google Slides, Sheets, Docs, Drive, etc.

Bachelor’s degree in marketing, PR, or related fieldTwo years of social media management experienceExperience with social media management tools like AgoraPulseKnowledge of Photoshop, Illustrator, Canva, and Google Analytics

Some of What You’ll do :

• Lead a team of social media content creators
• Work hand in hand with all members of the Marketing team to develop engaging content to expand Galpin’s social media presence
• Drive the creation of the social content strategy and implement it across all Galpin channels. (YouTube, TikTok, Instagram, Twitter, Facebook etc.)
• Manage 12 social media brands + Galpin amenities social media pages, including Galpin Auto Sports
• Generate original and innovative content ideas for social channels, based on new trends and consumer insight
• Ensure all communications meet Galpin brand guidelines, standards and tone
• Track KPIs, analyze data from social channels, Google Analytics and other sources to report and monitor on performance and make improvements.
• Analyze performance data on a regular basis to make improvements to content creation
• Identify opportunities for innovation in emerging social campaigns

What we are looking for :

• Proven track record of success managing and growing Social Channels
• Strong grammar, editing and writing skills
• Entrepreneurial spirit with the ability to recommend best social media practices and tools
• A People Leader who can dynamically lead a team and an Individual Contributor with a proven track record of Social media growth and building online communities
• Strong knowledge of all social media platforms

Galpin Benefits

• Competitive compensation
• Full Benefits after 30 days of employment including Health, Vision, Dental and life Insurance
• 401k plan with match
• Paid vacation
• Employee vehicle purchase program
• Career advancement opportunities
• Custom tailored onboarding and cross training programs