The SEO Expert is responsible for maximizing search engine rankings for B&H product / listing and landing pages, as well as increasing the overall volume of organic traffic from search engines to the B&H Website.

The SEO Expert leverages data analytics to develop and deploy effective search strategies aligned with business objectives.

Due To the dynamic environment produced by constant changes to search algorithms, the SEO continuously learns, tweaks skills and experiments to develop working methodologies.

They will take necessary steps to stay on top of latest trends and shifts in the industry.

• Develop a viable / robust SEO strategy based on SEO best practices and data analytics
• Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement
• Monitor and set up maintenance / alert system for when things break or are underperforming (crawlability, site structure / technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
• Prioritize projects, initiatives and areas of focus based on data analysis
• Conduct keyword research for individual projects
• Track and provide regular status reports on ranking positions
• Request appropriate content and / or refresh existing content to support Search engine ranking needs
• Request additions and / or modifications to existing category and / or landing pages
• Develop and implement link building and interlinking strategies
• Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives
• Provide guidance on website projects / initiatives to ensure compliance with SEO strategy and best practices

Additional Responsibilities :

As assigned by the manager

Specific Knowledge, Skills and Abilities :

• Strong analytic skills, high attention to detail and accuracy
• Ability to prioritize, multi-task and work with multiple teams on a variety of projects
• Ability to effectively interact with all levels of end users and technical resources
• Strong project management and communication skills
• Energetic and self-motivated

Preferred Education, Experience and Licenses :

• Proven SEO experience
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM

We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex or gender, marital status, veteran status, sexual orientation, arrest record, or any other characteristic protected by applicable federal, state or local laws.

Diversity & Inclusion are at the core of our mission to strengthen and empower the communities we serve.

SEO Strategist

Remote-based position

As an SEO Strategist with Advance Local , you'll be responsible for creating, managing and analyzing custom SEO strategies for our highest-level clients.

The position will perform on-site and off-site audits and strategy development for clients in support of our local market clients.

Additionally, this role supports both the pre-sales analysis and the ongoing fulfillment of our SEO program. Employee must be passionate about SEO and be genuinely interested in keeping abreast of the latest changes in the space in order to learn and execute successful SEO strategies.

The employee should have a desire and flair for discussing and explaining SEO and have the ability to make the complicated simple to understand.

What you will be doing :

• Creating, managing and analyzing custom SEO strategies for our highest-level clients
• Supporting both the pre-sales analysis and the ongoing fulfillment of our SEO program
• Assisting peers in their understanding of strategy analysis and development
• Achieving established KPIs
• Monitoring campaign delivery and pacing by proactively ensuring campaigns are performing to set standards and benchmarks.
• Conduct keyword and SEO research to understand customers' needs
• Perform extensive research to gain in-depth knowledge of potential queries customers use as well as trend analysis
• Strategizing content pillars and sub pillars
• Planning the content strategy calendar

Our ideal candidate will have the following :

• Bachelor’s degree (preferred) or the equivalent combination of education and experience
• Minimum three years’ experience in SEO Strategy building experience (Agency environment preferred)
• Proven record in analyzing campaign data, deriving actionable insights and acting on performance data, quickly, accurately and efficiently
• Ability to take ownership of account strategies and clearly communicate with the client
• Ability to manage multiple projects simultaneously while working within deadlines
• Google Analytics Certified
• Experience with 3rd party optimization tools (i.e. Google Search Console, ScreamingFrog, ahrefs, SiteBulb, SEMRush, MarketMuse, Clearscope, Frase, AlsoAsked, etc.)

Direct Agents is...

AWARD WINNING + DIVERSE

Minority Founded and Led

48% BIPOC, 38% of senior leadership

62% Female, 42% of senior leadership

5x Winner of Crain’s Best Places to Work (2022, 2021, 2020, 2019, 2018)

Best Employer for Young Careers winner of Digiday’s Work Life Awards 2021

Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards 2021

2x Winner NYC Top Workplaces (2022, 2021)

GROWTH ORIENTED + LEARNING MINDSET

25 % growth this past year across the company

2x speed for individual learning and career development

Ways You’ll Make an Impact

• Assessing and developing SEO strategy for a variety of mid to large sized clients, acting as SEO expert for both internal and external teams
• Overseeing SEO client base and function as primary contact for assigned SEO clients
• Ensuring excellent communication and progress with SEO client accounts
• Experience performing in-depth SEO audits and migrations
• Hands-on optimization and management of projects to improve client’s natural rankings via on-site and off-site optimizations and recommendationsTechnical SEOLink buildingOn-page optimizationsContent production and planningWorking knowledge of website UX / UI
• Holding client status calls and report on campaign results, SEO work, and data analysis
• Measuring SEO strategy via Google Analytics and ranking reports.
• Ensuring deliverables are met in a timely fashion and client expectations are set and exceeded
• Working with sales to audit and develop custom strategies and winning pitches / sales decks for prospects
• Developing and improving processes, reports, knowledge and communication
• Utilizing and adopting the latest SEO platforms and tools
• Assisting in training, development and management of future hires and SEO team
• Stay abreast of latest search engine changes and updates, help steer overall SEO strategy

Fast Tracked Professional Growth

As an independent and nimble agency, you have a direct hand in the speed of your growth. Some of the opportunities you’ll have to thrive as a thought leader include :

• Small group mentorship and real face time with executive leaders
• Strategic roundtable discussions
• Marketing certifications (Google, Facebook, Amazon, etc.)
• Inclusion in marketing initiatives including our blog posts, podcasts, videos and more
• Speaking opportunities (internal and external)
• Award submissions opportunities (team and individual)

What You’re Bringing

• Bachelor’s or Master’s Degree preferably in Marketing, Advertising, Engineering, Finance, or Math
• 3+ years of experience in SEO with proven track record, preferably with an agency
• Strong understanding of search engine algorithms and updates
• Strong Microsoft Excel skills
• Experience utilizing SEO tools, Google Analytics, Adwords, Search Console, BrightEdge, Moz, ScreamingFrog, SEMRush, etc.
• Strong written and verbal communication skills
• Excellent analytical & problem solving skills
• Exceptional attention to detail
• Ability to prioritize tasks, multitask and manage time efficiently
• Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on more responsibility
• Good understanding of HTML, website design, and web analytics. CSS and Javascript a plus
• Ability to work in teams and / or individually to meet client goals
• Amazon Experience a plus
• Passion for the world of SEO!

Special Notes

This role will be located in our NYC office and our office is now open for hybrid work on a 3-2 schedule. You must reside, or be willing to relocate, within commuting distance of the office for this role.

The Essentials & Our Perks

• A competitive salary of $70,000 - $80,000 with reviews based on performanceRegular performance reviews occur at 1, 3, 6, 11 month marks during onboarding and biannually after that.
• Health, dental, vision, and mental health benefits including access to providers like : One Medical, Talkspace, KindBody, and Health Advocate
• Paid Time Off, Birthdays, Volunteering Time PTO ranges from 15 - 24 days / year with additional days allocated for sick time
• A newly built and sun drenched penthouse office with incredible views over Flatiron Our Acceleration Hub’ is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
• Help getting here including access to commuter benefits and annual memberships to Citibike
• Complimentary assortment of healthy snacks and fresh fruits in office
• A new MacBook Pro laptop for ease of work in office or remotely
• Dog friendly office!
• An inspiring atmosphere with supportive colleagues and innovative projects
• Future career development opportunities with internal and external opportunities for professional growth and networking
• Epic regular team building and company parties
• An unwavering belief that we can build, create and grow together!

Our People First Culture

At Direct Agents, hybrid is about :

• Human connection and establishing strong working relationships
• Fostering a tailored approach for team members’ rapid growth
• Making space for camaraderie and just for fun moments
• Prioritizing mental health & overall wellness

Our ERG initiatives include :

• WoDA - Direct Agents’ women powered employee resource group which works to pave the path to leadership for all women through monthly workshops
• State of the World - helps provide an open forum to discuss the social movements of our time and how we can have an impact on them
• Opportunities to get involved with the community through mentorship, community service, and pro bono marketing services

If you’re looking for a new role with space to directly influence the business and company culture, apply today!

Come As You Are

We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn’t make a difference here.

Direct Agents is a progressive and open-minded meritocracy. If you’re smart and good at what you do, come as you are.

We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.

Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Job Brief

RevInfotech is looking to hire a competent SEO executive who will be accountable for handling our content-related proceedings.

The ideal candidate needs to coordinate with the market department and ensure the SEO goals are being met. He must measure the ROI of the SEO processes and assist with the moderation of the business website’s user-friendliness.

You must know the ins and outs of every search engine while also possessing a surface-level knowledge of related fields.

Skills & Qualification

• A degree in marketing or any related field.
• A comprehensive grasp of SEO.
• Proven work experience as an SEO executive.
• Competency with tools like Google Analytics.
• A proper understanding of search engine algorithms.
• Proficiency in backlink analysis and keyword research.

Responsibilities

• Plan and execute all web, SEO / SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies.
• Provide thought leadership and perspective of adoption where appropriate

Requirements

• Proven working experience in digital marketing
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Job Description

Why iCrossing

We work at the intersection of bright pixels of creativity, sharp use of data points, innovative tech, and cutting-edge digital know how.

That's how we turn brand potential into business performance. And that’s why we stand out.

We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form one epic unit.

What we do starts with our people.

We are part of the Hearst Corporation, the world’s leading media, entertainment, and content company, which gives us access to the most valuable insights, talent and audiences.

About this job

The Manager provides day-to-day SEO leadership for advanced / large clients, broadens overall engagements with cross-channel knowledge, and can lead more junior owned media personnel on enterprise-level clients.

The Manager participates in new business pitches and helps shape the company’s SEO product offering.

What you’ll do

• Responsible for client owned media strategy
• Primary point of contact to present strategies to clients
• Facilitates upsell and cross sell opportunities with clients
• Participates in new business pitches
• Mentors junior team members in all owned media topics
• Leads the creation of new practices and creation of deliverables based on industry trends
• Attends and presents at industry conferences and events
• Creates client success case studies
• Creates industry POVs
• Earns high overall client satisfaction scores

Who you are

• Minimum 4 years’ experience working in SEO
• Advanced knowledge of common industry tools & platforms
• Expert proficiency with Microsoft Office (especially Excel & PowerPoint)
• Strong written and verbal communication skills
• Clear and concise communication style
• Strong mathematical, analytical and writing skills
• Must be able to compare data and analyze tactics to maximize results
• Fundamental understanding of HTML
• Experience with CSS, JavaScript and web design technologies is a plus

Our Mission & Values

The iCrossing mission is to Transform Experiences. The we is implied, but never taken for granted. This mission impacts the way we work, the way we think, the way we treat one another, and the way we evolve into what we want to be.

We operate as a community of humans, and we can adapt and evolve because we are guided by values not rules.

Our core values map back to our vision.

Be Kind : lead with compassion. What you truly know about someone’s life is very little.

Know The Line : lead with candor. Is what you say true, good, and useful?

We Before Me : lead for others. The sum is always going to be greater than the parts

We evolve clients for a human-centric future - creating a better world for everyone.

For New York City, the estimated salary range for this position is between $ 80,000 and $ 100,000. The range for the position in other geographies may vary based on market differences.

The actual compensation will be determined based on experience and other factors permitted by law.

We also offer a competitive benefits package that includes :

• Medical, dental, vision, life and disability insurance
• 401(k) Retirement Plan
• Flexible Spending & Health Savings Account
• Paid holidays, vacation, and sick time
• Parental Leave
• Employee assistance program and other company benefits