Industry / Sector

Not Applicable

Specialism

IFS - Clients & Markets

Management Level

Senior Manager

Job Description & Summary

A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm.

You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.

Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC’s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level.

To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution.

PwC Professional skills and responsibilities for this management level include but are not limited to :

• Encourage everyone to have a voice and invite opinion from all, including quieter members of the team.
• Deal effectively with ambiguous and unstructured problems and situations.
• Initiate open and candid coaching conversations at all levels.
• Move easily between big picture thinking and managing relevant detail.
• Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.
• Contribute technical knowledge in area of specialism.
• Contribute to an environment where people and technology thrive together to accomplish more than they could apart.
• Navigate the complexities of cross-border and / or diverse teams and engagements.
• Initiate and lead open conversations with teams, clients and stakeholders to build trust.
• Uphold the firm's code of ethics and business conduct.

As a member of the marketing team, this role helps create the digital marketing channel strategy, governance of our Martech stack and Economic Buyer CX.

This role is thoughtful and collaborative with a bias towards action and cares deeply about doing what's best for our customers.

Job Requirements and Preferences :

Basic Qualifications :

Minimum Degree Required :

High School Diploma

Minimum Years of Experience :

6 year(s) in digital marketing, product / project management and methodology.

Preferred Qualifications :

Degree Preferred : Bachelor Degree

Bachelor Degree

Preferred Fields of Study :

Marketing, Public Relations, Communications Studies / Speech Communication and Rhetoric, Advertising

Additional Educational Preferences :

Client Experience

Preferred Knowledge / Skills :

Demonstrating intimate-level abilities and a proven record of success in the following areas :

• Possessing knowledge of the SEO strategy;
• Demonstrating ability to design, own, manage, and communicate strategy / approach to SEO across internal cross-functional, stakeholder, and leadership team;
• Demonstrating functionality as a strategic SME with senior leader audience;
• Possessing knowledge of aspects around technical SEO and their impacts;
• Understanding current and evolving trends;
• Presenting insights and best practices around the changing SEO landscape and adherence to SEO best practices;
• Optimizing online customer engagement;
• Adopting data driven strategies that support sales and marketing efforts;
• Collaborating with Digital Engagement Senior Manager to manage pwc / us;
• Working various stakeholders to deliver industry leading digital experiences;
• Consulting with internal stakeholder groups on new and existing features and functionality, custom development requests and content effectiveness;
• Gathering and translating requirements for development;
• Employing UAT and UT testing to measure audience engagement and feature deployments to quantify the business benefit / impact;
• Performing and sharing competitive research on trends and user adoption strategies;
• Using data driven decision making to formulate and confirm strategy;
• Understanding design & development cycles such as wireframing, design concepts, business requirements, development cadence;
• Exhibiting knowledge of creating personalized web experiences, audience segmentation, and impacts to content strategy;
• Showcasing knowledge of user journeys & the relevance of website information architecture;
• Understanding web taxonomy and utilizing opportunities to leverage across digital channels;
• Understanding marketing technology stack impacts to digital strategy;
• Managing multiple, concurrent projects in various phases of ideation, execution, or delivery;
• Identifying new opportunities to develop technology solutions that drive value for PwC;
• Gathering input from our customers and internal / external sources;
• Justifying and prioritizing roadmaps, development initiatives;
• Testing and leaning into new experiences;
• Analyzing competitors / market trends;
• Evaluating new technologies;
• Building customer-facing web software or implementing enterprise system;
• Working knowledge and experience with CMS platforms;
• Executing specialization in information design / architecture, content strategy and user experience principles and industry leading practices;
• Demonstrating experience with Microsoft, Google Suite or Adobe analytics specialization;
• Owning relationship and interpersonal skills while managing multidisciplinary teams (indirect or direct) to meet strategic objectives;
• Working independently with an ambitious attitude;
• Operating successfully in areas of uncertainty and ambiguity, while being self-motivated and calm under pressure;
• Prioritizing / handling multiple initiatives in a fast-paced environment while keeping team on task;
• Demonstrating technical acumen with an ability to understand technology solutions and potential tradeoffs;
• Communicating technical concepts to business users;
• Owning verbal and written communication skills with the ability to influence and persuade stakeholders across the organization;
• Possessing experience in all aspects of optimizing the customer journey;
• Demonstrating experience with user testing, UAT, user research and data analytics; and,
• Understanding marketing automation tools and strategies.

Travel Requirements

Up to 20%

Job Posting End Date

Learn more about how we work :

Role Summary :

Verano is seeking a highly skilled and experienced SEO Manager to join our marketing team and support our national brands as well as optimize our local retail markets for maximum online visibility and customer engagement.

As the SEO Manager, you will play a pivotal role in driving organic traffic, improving search engine rankings, and enhancing online visibility for both our national brand and local retail locations.

You will work closely with cross-functional teams, including marketing, web development, content, and analytics, to develop and implement comprehensive SEO strategies.

By utilizing your expertise in search engine optimization techniques and keeping up with the latest industry trends, you will help us reach our target audience effectively and deliver outstanding online experiences.

Essential Duties and Responsibilities :

• Develop and execute successful SEO strategies
• Manage SEO vendors and partners
• Conduct market and keyword research to develop content plans
• Set, measure, and report SEO KPIs, highlighting key metrics, trends, and recommendations
• Devise Search Engine Marketing strategies and ensure they are executed within deadlines and budget
• Optimize new and existing web content, paid search ads, and landing pages using data collected from SEO analysis and research
• Monitor and analyze ongoing SEO campaigns in constant pursuit of ways to refine strategy and identify areas of opportunity
• Create quality backlinks to enhance organic search performance, alongside analyzing key metrics, trends, and recommendations for effective backlink acquisition strategies.
• Build and manage citations, including Google Business Pages, Yelp and other platforms, to optimize local search visibility.
• Collaborate with content creators, web developers, and designers to ensure SEO best practices are incorporated into website development and content creation processes
• Keep abreast of SEO best practices, algorithm updates, and integrated marketing trends
• Stay up to date with the latest AI advancements and SEO techniques to continuously enhance the effectiveness of SEO strategies
• Navigate technical obstacles and remove roadblocks to ensure project success
• Be committed to successfully achieving milestones and critical due dates
• Perform other duties as assigned by management

Minimum Qualifications :

• 4+ years of experience working as an SEO manager and SME
• Bachelor’s degree in Business, Marketing, or a related field or equivalent professional experience
• Knowledge of the best on-site and off-site SEO practices
• Experience using the most popular website crawlers, SEO analysis tools, and web analytics software
• A thorough understanding of WordPress and page markup opportunities
• Strong leadership and organizational skills
• Excellent verbal and written communication skills
• Detail-oriented, analytical mindset with a passion for staying ahead of industry trends and driving continuous improvement
• Demonstrate professionalism in all aspects of work, maintaining a high level of integrity, ethics, and respect for colleagues, clients, and stakeholders.
• Sensitive to corporate needs, employee goodwill, and public image

Physical and Mental Demands :

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and / or position oneself, communicate, operate and / or prepare, place, position objects, tools, or controls.

The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus.

The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.

Working Environment :

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.

Overview :

The Manager, SEO is responsible for building and maintaining an effective and productive relationship with their client.

The Manager will assist in the design and execution of SEO initiatives.

This position requires a hands-on manager with astute attention to process and detail, who possesses the ability to apply this detailed knowledge to actionable insights and recommendations.

This position is both strategic and tactical in scope and requires the ability to apply detailed SEO knowledge to actionable insights and recommendations.

They will assist the Associate Media Director and Director in driving strategic SEO expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.

Role Objectives :

Develop and implement SEO strategies and tactics in line with the client’s business objectives

Manage on-page optimizations (metadata, keyword usage, internal linking, etc.) and offsite initiatives (link building, social media projects, etc.)

Audit websites and provide technical recommendations for improving SEO performance

Identify new opportunities and recommendations for improving client’s organic search rankings, traffic and conversions

Manage monthly SEO reporting (keyword rankings, SEO traffic, conversion data)

Develop insights to inform future optimizations and provide client with insights and optimization recommendations

Develop processes for improved work-flow within Starcom and across agency partners and vendors

Stay up-to-date on newest organic search, paid search and social media trends

Research new ideas, trends, and technologies within the SEO space to educate clients and the Starcom team

Qualifications

Minimum Qualifications :

Bachelor’s degree or higher in marketing, advertising, business, statistics, economics, sociology, or equivalent

3+ years of SEO work experience, preferably in an agency environment

Experience managing on-page optimizations (metadata, keyword usage, internal linking, etc.)

Knowledge of lead generation clients and SEO tactics to generate conversions

Experience in applying SEO to brand-building, direct response, and reputation management initiatives

Experience with SEO, web analytics, and search research tools and technologies

Previous management / mentorship experience

SEMrush, eCommerce, and / or international SEO experience is a plus

Demonstrated critical thinking, problem-solving, and project management abilities

Strong written and verbal communication skills

Proficiency in Microsoft Office programs particularly Excel and PowerPoint

Additional Information

All your information will be kept confidential according to EEO guidelines.

Role Summary :

Verano is seeking a highly skilled and experienced SEO Manager to join our marketing team and support our national brands as well as optimize our local retail markets for maximum online visibility and customer engagement.

As the SEO Manager, you will play a pivotal role in driving organic traffic, improving search engine rankings, and enhancing online visibility for both our national brand and local retail locations.

You will work closely with cross-functional teams, including marketing, web development, content, and analytics, to develop and implement comprehensive SEO strategies.

By utilizing your expertise in search engine optimization techniques and keeping up with the latest industry trends, you will help us reach our target audience effectively and deliver outstanding online experiences.

Essential Duties and Responsibilities :

• Develop and execute successful SEO strategies
• Manage SEO vendors and partners
• Conduct market and keyword research to develop content plans
• Set, measure, and report SEO KPIs, highlighting key metrics, trends, and recommendations
• Devise Search Engine Marketing strategies and ensure they are executed within deadlines and budget
• Optimize new and existing web content, paid search ads, and landing pages using data collected from SEO analysis and research
• Monitor and analyze ongoing SEO campaigns in constant pursuit of ways to refine strategy and identify areas of opportunity
• Create quality backlinks to enhance organic search performance, alongside analyzing key metrics, trends, and recommendations for effective backlink acquisition strategies.
• Build and manage citations, including Google Business Pages, Yelp and other platforms, to optimize local search visibility.
• Collaborate with content creators, web developers, and designers to ensure SEO best practices are incorporated into website development and content creation processes
• Keep abreast of SEO best practices, algorithm updates, and integrated marketing trends
• Stay up to date with the latest AI advancements and SEO techniques to continuously enhance the effectiveness of SEO strategies
• Navigate technical obstacles and remove roadblocks to ensure project success
• Be committed to successfully achieving milestones and critical due dates
• Perform other duties as assigned by management

Minimum Qualifications :

• 4+ years of experience working as an SEO manager and SME
• Bachelor’s degree in Business, Marketing, or a related field or equivalent professional experience
• Knowledge of the best on-site and off-site SEO practices
• Experience using the most popular website crawlers, SEO analysis tools, and web analytics software
• A thorough understanding of WordPress and page markup opportunities
• Strong leadership and organizational skills
• Excellent verbal and written communication skills
• Detail-oriented, analytical mindset with a passion for staying ahead of industry trends and driving continuous improvement
• Demonstrate professionalism in all aspects of work, maintaining a high level of integrity, ethics, and respect for colleagues, clients, and stakeholders.
• Sensitive to corporate needs, employee goodwill, and public image

Physical and Mental Demands :

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and / or position oneself, communicate, operate and / or prepare, place, position objects, tools, or controls.

The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus.

The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.

Working Environment :

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.

EEO Statement :

Verano Holdings is proud to be an equal opportunity employer. We place priority in an environment of inclusion, diversity, and social justice and are committed to securing a better, brighter way forward for our employees, our markets, and our communities.

SGK is a global packaging and brand experience company. From idea to implementation, we deliver packaging solutions and brand experiences that give brands the freedom to speak louder, scale faster and grow stronger.

We simplify marketing and amplify brands to deliver value. SGK is a Matthews International company.

POSITION SUMMARY

The SEO Manager (Search Engine Optimization) develops, implements, and manages the search strategy for client listings on retailer product detail pages and other relevant pages to increase and drive organic traffic and to identify high ranking keywords to support paid search strategy.

This is a fully remote position!

JOB RESPONSIBILITIES

• Defines high-ranking keywords and performs ongoing keyword discovery, expansion, and improvement.
• Research keywords on search tools and performs category and competitive analysis.
• Makes data-driven recommendations to optimize copy for SEO.
• Ensures accurate, consistent, and timely completion of search assignments.
• Presents and participates in internal planning meetings and client meetings / presentations.
• Meets quality standards for all assigned deliverables and makes recommendations to management for improvements in textual content, tools, processes and / or assigned tasks.
• Supports Company’s profitability efforts by focusing on the efficient, accurate, and timely completion of the assigned activities.
• Develops client search strategies and analysis for retail eCommerce.
• Additional duties as assigned.

QUALIFICATIONS / REQUIREMENTS

• Bachelor’s Degree in Communications, Marketing or related field
• 3+ years demonstrated SEO experience
• Expertise in retailer search (Amazon, Walmart, Target, etc.)
• Solid understanding of retailer space and conversion
• In-depth experience with retailer search tools and Google Analytics
• Knowledge of retailer scorecards and search algorithms
• Occasional travel either locally, nationally, and / or internationally may be required.
• High degree of proficiency in MS Office Suite, Outlook & Internet applications.
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills.
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning).
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients.
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
• Ability to work with and influence peers and management.
• Self-motivated with critical attention to detail, deadlines and reporting.

PHYSICAL ASPECTS / WORK ENVIRONMENT

• Regularly required to stand; walk; sit; and talk, hear and see.
• Occasionally lift and / or move up to 10 pounds.
• Reasonable accommodations may be made to enable individuals to perform the essential functions.