• SEO Manager SEO Manager Demand Generation Manager Req ID FY S&M #9 Location(s) Atlanta, Georgia, USA; Austin, Texas, USA;
• Boston, Massachusetts, USA; Charlotte, North Carolina, USA; Chicago, Illinois, USA; Dallas, Texas, USA; Denver, Colorado, USA;
• Los Angeles, California, USA; Miami, Florida, USA; New York City, New York, USA; Phoenix, Arizona, USA; Portland, Oregon, USA;

San Francisco, California, USA; Seattle, Washington, USA; Work arrangement(s) Fully Remote (works exclusively from home) Your opportunity

New Relic's Growth Marketing division is in search of an SEO Manager who will steer a comprehensive SEO strategy to effectively reach new and existing customers by enhancing our website's visibility and augmenting organic traffic.

In this role, you will be coordinating with cross-functional teams (content creation, web development, social media, etc) to align SEO efforts with business objectives, using data to provide well-founded recommendations and discover novel opportunities for boosting customer engagement.

You'll be defining suitable metrics to measure the efficiency of SEO across New Relic, and providing partner teams with in-depth data and reporting conversions).

You will have a consistent track record in driving organic growth and improved search rankings. They should possess a solid understanding of SEO strategies and technical SEO.

You should have excellent data analysis skills, be able to interpret complex data to inform actionable strategies, and have experience with website optimization tools.

You should also bring an inquisitive approach to SEO, understanding how fluid and constantly evolving this channel is and keeping abreast of the latest SEO tools and models, such as LLM models and Bard, that are reshaping the SEO ecosystem.

You should have excellent communication skills, the ability to work independently, and strong collaboration skills. A passion for setting SEO trends, fueled by an insatiable curiosity and a desire to continuously learn and adapt in the ever-evolving landscape of SEO, is a must!

This is a Remote position.

What you'll do

Guide Successful, Data-Driven SEO Strategy Be responsible for monitoring, analyzing, and reporting on organic traffic and search engine rankings.

Use this data to inform our SEO strategy, prioritize SEO initiatives, and identify opportunities for growth.

• Monitor Our Website for Technical SEO Improvements - Use internal and external tools to monitor our websites for needed technical improvements around SEO and ensure that the appropriate engineering teams have them on their roadmap and complete them.
• Support and Inform Content-Creation Teams Collaborate with various teams to implement SEO best practices in their content creation process.

Provide data-driven insights into content performance and guide teams in optimizing existing and future content for search engines.

Optimize and Amplify Organic Traffic Implement on-page and off-page SEO techniques to improve our search engine visibility, attract our target audience, and increase organic traffic.

Regularly audit our website to identify SEO issues and recommend improvements. Stay updated with the latest trends and changes in search engine algorithms to ensure our strategy remains effective.

• Collaborate and execute the SEO strategy and roadmap based on opportunity analysis, SEO standard methodologies and trends, sophisticated keyword research, continuous performance monitoring, and technical SEO diagnostics to drive organic traffic and increase website conversions.
• Conduct SEO audits of the website and recommend changes to optimize website content to achieve higher search engine rankings and attract the target audience.

Work closely with the web development team to ensure best practices are incorporated into code.

• Collaborate with content teams to create high-quality content based on relevant terms and topics.
• Build high-quality backlinks from reputable websites and execute other off-page optimization activities.
• Coordinate with social media and digital marketing teams to align strategies across all platforms.
• Monitor performance metrics to understand the effectiveness of SEO strategies. Provide regular reports on SEO performance to the management team, highlighting successes and areas for improvement.
• Use SEO tools for tracking, analyzing, and reporting performance.

This role requires

• 3+ years of validated SEO experience in a B2B SaaS environment, with a track record of increasing rankings, traffic, and conversion rates.
• In-depth knowledge of current SEO tools and practices, including Google Analytics, Google Search Console, SEMRush, Screaming Frog, or similar.
• Understanding of critical SEO ranking factors, search engine algorithms, and updates.
• Excellent analytical skills with the ability to interpret data and generate insightful reports.
• Bachelor's degree in Marketing, Business, Information Technology, or relevant field preferred

Bonus points if you have

• Knowledge of basic HTML, CSS, and JavaScript
• Experience with A / B testing
• Demonstrated ability to work backward from goal to develop executable strategy
• Ability to predict business needs for accelerated growth
• Expert-level usage of Google Analytics
• Technical writing background

Please note that visa sponsorship is not available for this position.

We're looking for bold and passionate people to be a part of our mission to help every engineer do their best work, every day, using data, not opinions, at every stage of the software lifecycle.

We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes.

We believe in empowering all Relics to achieve professional and business success through a workforce model called Flex First.

Flex First allows us to work in a variety of workplaces that best support our success, including fully office-based, fully remote, or hybrid.

Read more about Flex First.

Our hiring process

Please note that visa sponsorship is not available for this position.

In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification.

Note : Our stewardship of the data of thousands of customers’ means that a criminal background check is required to join New Relic.

We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the San Francisco Fair Chance Ordinance.

Headhunters and recruitment agencies may not submit resumes / CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic.

New Relic is an equal opportunity employer. We eagerly seek applicants of diverse background and hire without regard to race, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities (or disability), age, sexual orientation, veteran status, or any other characteristic protected by law.

Interested in the details of our privacy policy? Read more here.

Estimated Base Pay Range : $ , - $ ,

The pay range above represents a reasonable estimate of the salary for the listed position. This role is eligible for a corporate bonus plan and a competitive equity package.

Pay within this range varies by work location and may also depend on job-related factors such as an applicant’s skills, qualifications, and experience.

New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, mental health benefits, a (k) plan and match, flex time-off, paid holidays, volunteer time off, a discounted employee stock purchase plan, and other competitive benefits designed to improve the lives of our employees.

Wage - midpoint , Wage - minimum , #LI-JM3 #LI-Remote This field has no functionality and it was added so that we could display the separator above

Role Summary :

Verano is seeking a highly skilled and experienced SEO Manager to join our marketing team and support our national brands as well as optimize our local retail markets for maximum online visibility and customer engagement.

As the SEO Manager, you will play a pivotal role in driving organic traffic, improving search engine rankings, and enhancing online visibility for both our national brand and local retail locations.

You will work closely with cross-functional teams, including marketing, web development, content, and analytics, to develop and implement comprehensive SEO strategies.

By utilizing your expertise in search engine optimization techniques and keeping up with the latest industry trends, you will help us reach our target audience effectively and deliver outstanding online experiences.

Essential Duties and Responsibilities :

• Develop and execute successful SEO strategies
• Manage SEO vendors and partners
• Conduct market and keyword research to develop content plans
• Set, measure, and report SEO KPIs, highlighting key metrics, trends, and recommendations
• Devise Search Engine Marketing strategies and ensure they are executed within deadlines and budget
• Optimize new and existing web content, paid search ads, and landing pages using data collected from SEO analysis and research
• Monitor and analyze ongoing SEO campaigns in constant pursuit of ways to refine strategy and identify areas of opportunity
• Create quality backlinks to enhance organic search performance, alongside analyzing key metrics, trends, and recommendations for effective backlink acquisition strategies.
• Build and manage citations, including Google Business Pages, Yelp and other platforms, to optimize local search visibility.
• Collaborate with content creators, web developers, and designers to ensure SEO best practices are incorporated into website development and content creation processes
• Keep abreast of SEO best practices, algorithm updates, and integrated marketing trends
• Stay up to date with the latest AI advancements and SEO techniques to continuously enhance the effectiveness of SEO strategies
• Navigate technical obstacles and remove roadblocks to ensure project success
• Be committed to successfully achieving milestones and critical due dates
• Perform other duties as assigned by management

Minimum Qualifications :

• 4+ years of experience working as an SEO manager and SME
• Bachelor’s degree in Business, Marketing, or a related field or equivalent professional experience
• Knowledge of the best on-site and off-site SEO practices
• Experience using the most popular website crawlers, SEO analysis tools, and web analytics software
• A thorough understanding of WordPress and page markup opportunities
• Strong leadership and organizational skills
• Excellent verbal and written communication skills
• Detail-oriented, analytical mindset with a passion for staying ahead of industry trends and driving continuous improvement
• Demonstrate professionalism in all aspects of work, maintaining a high level of integrity, ethics, and respect for colleagues, clients, and stakeholders.
• Sensitive to corporate needs, employee goodwill, and public image

Physical and Mental Demands :

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and / or position oneself, communicate, operate and / or prepare, place, position objects, tools, or controls.

The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus.

The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.

Working Environment :

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.

Overview :

The Manager, SEO is responsible for building and maintaining an effective and productive relationship with their client.

The Manager will assist in the design and execution of SEO initiatives.

This position requires a hands-on manager with astute attention to process and detail, who possesses the ability to apply this detailed knowledge to actionable insights and recommendations.

This position is both strategic and tactical in scope and requires the ability to apply detailed SEO knowledge to actionable insights and recommendations.

They will assist the Associate Media Director and Director in driving strategic SEO expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.

Role Objectives :

Develop and implement SEO strategies and tactics in line with the client’s business objectives

Manage on-page optimizations (metadata, keyword usage, internal linking, etc.) and offsite initiatives (link building, social media projects, etc.)

Audit websites and provide technical recommendations for improving SEO performance

Identify new opportunities and recommendations for improving client’s organic search rankings, traffic and conversions

Manage monthly SEO reporting (keyword rankings, SEO traffic, conversion data)

Develop insights to inform future optimizations and provide client with insights and optimization recommendations

Develop processes for improved work-flow within Starcom and across agency partners and vendors

Stay up-to-date on newest organic search, paid search and social media trends

Research new ideas, trends, and technologies within the SEO space to educate clients and the Starcom team

Qualifications

Minimum Qualifications :

Bachelor’s degree or higher in marketing, advertising, business, statistics, economics, sociology, or equivalent

3+ years of SEO work experience, preferably in an agency environment

Experience managing on-page optimizations (metadata, keyword usage, internal linking, etc.)

Knowledge of lead generation clients and SEO tactics to generate conversions

Experience in applying SEO to brand-building, direct response, and reputation management initiatives

Experience with SEO, web analytics, and search research tools and technologies

Previous management / mentorship experience

SEMrush, eCommerce, and / or international SEO experience is a plus

Demonstrated critical thinking, problem-solving, and project management abilities

Strong written and verbal communication skills

Proficiency in Microsoft Office programs particularly Excel and PowerPoint

Additional Information

All your information will be kept confidential according to EEO guidelines.

Role Summary :

Verano is seeking a highly skilled and experienced SEO Manager to join our marketing team and support our national brands as well as optimize our local retail markets for maximum online visibility and customer engagement.

As the SEO Manager, you will play a pivotal role in driving organic traffic, improving search engine rankings, and enhancing online visibility for both our national brand and local retail locations.

You will work closely with cross-functional teams, including marketing, web development, content, and analytics, to develop and implement comprehensive SEO strategies.

By utilizing your expertise in search engine optimization techniques and keeping up with the latest industry trends, you will help us reach our target audience effectively and deliver outstanding online experiences.

Essential Duties and Responsibilities :

• Develop and execute successful SEO strategies
• Manage SEO vendors and partners
• Conduct market and keyword research to develop content plans
• Set, measure, and report SEO KPIs, highlighting key metrics, trends, and recommendations
• Devise Search Engine Marketing strategies and ensure they are executed within deadlines and budget
• Optimize new and existing web content, paid search ads, and landing pages using data collected from SEO analysis and research
• Monitor and analyze ongoing SEO campaigns in constant pursuit of ways to refine strategy and identify areas of opportunity
• Create quality backlinks to enhance organic search performance, alongside analyzing key metrics, trends, and recommendations for effective backlink acquisition strategies.
• Build and manage citations, including Google Business Pages, Yelp and other platforms, to optimize local search visibility.
• Collaborate with content creators, web developers, and designers to ensure SEO best practices are incorporated into website development and content creation processes
• Keep abreast of SEO best practices, algorithm updates, and integrated marketing trends
• Stay up to date with the latest AI advancements and SEO techniques to continuously enhance the effectiveness of SEO strategies
• Navigate technical obstacles and remove roadblocks to ensure project success
• Be committed to successfully achieving milestones and critical due dates
• Perform other duties as assigned by management

Minimum Qualifications :

• 4+ years of experience working as an SEO manager and SME
• Bachelor’s degree in Business, Marketing, or a related field or equivalent professional experience
• Knowledge of the best on-site and off-site SEO practices
• Experience using the most popular website crawlers, SEO analysis tools, and web analytics software
• A thorough understanding of WordPress and page markup opportunities
• Strong leadership and organizational skills
• Excellent verbal and written communication skills
• Detail-oriented, analytical mindset with a passion for staying ahead of industry trends and driving continuous improvement
• Demonstrate professionalism in all aspects of work, maintaining a high level of integrity, ethics, and respect for colleagues, clients, and stakeholders.
• Sensitive to corporate needs, employee goodwill, and public image

Physical and Mental Demands :

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and / or position oneself, communicate, operate and / or prepare, place, position objects, tools, or controls.

The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus.

The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.

Working Environment :

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.

EEO Statement :

Verano Holdings is proud to be an equal opportunity employer. We place priority in an environment of inclusion, diversity, and social justice and are committed to securing a better, brighter way forward for our employees, our markets, and our communities.

SGK is a global packaging and brand experience company. From idea to implementation, we deliver packaging solutions and brand experiences that give brands the freedom to speak louder, scale faster and grow stronger.

We simplify marketing and amplify brands to deliver value. SGK is a Matthews International company.

POSITION SUMMARY

The SEO Manager (Search Engine Optimization) develops, implements, and manages the search strategy for client listings on retailer product detail pages and other relevant pages to increase and drive organic traffic and to identify high ranking keywords to support paid search strategy.

This is a fully remote position!

JOB RESPONSIBILITIES

• Defines high-ranking keywords and performs ongoing keyword discovery, expansion, and improvement.
• Research keywords on search tools and performs category and competitive analysis.
• Makes data-driven recommendations to optimize copy for SEO.
• Ensures accurate, consistent, and timely completion of search assignments.
• Presents and participates in internal planning meetings and client meetings / presentations.
• Meets quality standards for all assigned deliverables and makes recommendations to management for improvements in textual content, tools, processes and / or assigned tasks.
• Supports Company’s profitability efforts by focusing on the efficient, accurate, and timely completion of the assigned activities.
• Develops client search strategies and analysis for retail eCommerce.
• Additional duties as assigned.

QUALIFICATIONS / REQUIREMENTS

• Bachelor’s Degree in Communications, Marketing or related field
• 3+ years demonstrated SEO experience
• Expertise in retailer search (Amazon, Walmart, Target, etc.)
• Solid understanding of retailer space and conversion
• In-depth experience with retailer search tools and Google Analytics
• Knowledge of retailer scorecards and search algorithms
• Occasional travel either locally, nationally, and / or internationally may be required.
• High degree of proficiency in MS Office Suite, Outlook & Internet applications.
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills.
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning).
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients.
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
• Ability to work with and influence peers and management.
• Self-motivated with critical attention to detail, deadlines and reporting.

PHYSICAL ASPECTS / WORK ENVIRONMENT

• Regularly required to stand; walk; sit; and talk, hear and see.
• Occasionally lift and / or move up to 10 pounds.
• Reasonable accommodations may be made to enable individuals to perform the essential functions.