SEO Analyst

Job Description

Job Summary

The SEO Analyst is a valuable member of our SEO Team and Client Services Division, as the primary point of contact for clients subscribing to one of our SEO packages.

The SEO Analyst implements new campaigns, performs routine maintenance, and employs webmaster tools and other sanctioned tools and programs to analyze, optimize and resolve issues for improved campaign performance.

He / she focuses on establishing and maintaining positive working relationships with clients by being proactive on campaign optimization and responsive to evolving trends, addressing client requests, problem solving with empathy, and diligent in documenting needs and solutions that may require additional internal support.

Essential Duties :

• Perform on page optimization and content editing, including call to action statements, headlines, meta tags, page titles, alt tags, and description to improve and sustain clients’ sites’ organic rankings on the major search engines.
• Perform keyword research, analysis, and implementation of targeted keywords.
• Analyze ranking reports and analytics data which may include competitive analysis.
• Work in conjunction with SEO content writers and Offsite Specialists to synchronize strategies and activities to drive more relevant traffic to clients’ websites.
• Perform website evaluations to identify areas of improvement and potential issues.
• Make recommendations for ranking improvement and implement recommendations on client sites as needed.
• Support management in addressing escalated client issues around campaign deliverables and performance.
• Use the site manager tools appropriately to publish content and maintain professional looking web pages per the company’s stylistic guidelines.
• Optimize client social media campaigns and client business listings.
• Utilize CRM tools to implement task workflows on schedule and to record pertinent internal and client conversations on SEO Analyst activities that have a bearing on the client experience.
• Stay abreast of new developments and changes in search; proactively share best practices, trends and tips with internal teams.
• Serve as training resource in conjunction with SEO Team for new SEO hire on boarding.
• Other duties as assigned.

Requirements :

• Min. 2 years of experience performing SEO activities in a professional setting.
• Min. 2 years of experience in a customer service role, preferably in a technology setting.
• Intermediate understanding of SEO best practices for web content, including keyword selection, link building, content creation, keyword density analysis and site linking.
• Google Analytics certification.
• Excellent writing skills (in the English language) for concise web content.
• Ability to manage time effectively and efficiently, follow procedures and adhere to due dates and established turn around times with minimal supervision.
• Excellent attention to detail and appreciation for quality and the implications to company and clients’ reputation and branding.
• Adept at problem solving, including ability to creatively develop solutions and work arounds as needed.
• Intermediate knowledge of web based applications and common Internet protocols and conventions (web browsers, email, HTTP, FTP) and Microsoft Office applications (i.

e., Word, Excel) is required. Basic knowledge of web display languages (e.g., HTML, CSS) and CRM database strongly preferred.

• Excellent interpersonal skills, including the ability to communicate articulately both verbally and in writing; positive customer service experience, including managing difficult situations and difficult people.
• Prioritize needs of self, others and organization, contribute to an enjoyable and supportive work atmosphere.
• High School Diploma or equivalent.

Estamos à procura de um SEO Associate experiente para se juntar à nossa equipe de Marketing e desenvolver a nossa estratégia SEO na página.

Este profissional será responsável pela concepção e implementação de mudanças na atual estratégia de SEO, ajuda com os esforços técnicos de SEO, apoio na produção de relatórios de SEO e da equipe de conteúdo, e trabalho com outros membros da equipe para otimizar o conteúdo e as páginas web.

Job Title : SEO Analyst / Strategist Company : Nuvolum Location : 435 Pacific Ave. San Francisco, CA. 94133 Job Type : Full-time Job Description : Nuvolum, a leading digital marketing agency, is seeking a talented and experienced SEO Analyst / Strategist to join our dynamic team.

As an SEO Analyst / Strategist at Nuvolum, you will play a crucial role in driving organic traffic and improving the online visibility of our clients' websites.

You will work closely with our clients and internal teams to develop and implement effective SEO strategies that align with our clients' business goals.

Responsibilities : Develop and execute comprehensive SEO strategies to increase organic search visibility and drive qualified traffic to clients' websites.

Conduct thorough keyword research to identify valuable opportunities and optimize website content accordingly. Perform on-page optimization, including meta tags, headers, URL structure, and internal linking, to improve website rankings.

Implement technical SEO enhancements, such as XML sitemaps, robots.txt, canonical tags, and structured data markup, to improve website crawlability and indexability.

Analyze website performance using SEO tools and analytics platforms to identify areas for improvement and track key metrics.

Conduct competitive analysis to identify strengths, weaknesses, and opportunities for clients' SEO efforts. Stay up-to-date with industry trends, search engine algorithm updates, and best practices in SEO to ensure optimal performance and compliance.

Collaborate with content creators, web developers, account managers, production and other teams to implement SEO recommendations effectively.

Monitor and report on SEO performance, providing regular insights and recommendations to clients and internal stakeholders.

Stay informed about the latest developments in digital marketing and propose innovative ideas to enhance Nuvolum's SEO services.

Requirements : Proven work experience as an SEO Analyst / Strategist or similar role. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

Strong understanding of keyword research, on-page optimization, technical SEO, and off-page SEO techniques. Proficiency in using SEO tools, such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.

Familiarity with content management systems (CMS) and website development processes. Analytical mindset with the ability to interpret data and generate actionable insights.

Excellent communication skills, both written and verbal, with the ability to explain complex SEO concepts to clients and internal teams.

Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines. Continuous learning mindset and a passion for staying up-to-date with the latest SEO trends and strategies.

Bachelor or master’s degree in marketing, communications, computer science, or a related field (preferred). Join Nuvolum's vibrant team of digital marketing professionals and contribute to the success of our clients' online presence.

If you are an SEO expert with a passion for driving results and are eager to work in a fast-paced, collaborative environment, we would love to hear from you! To apply, please submit your resume, portfolio (if applicable), and a cover letter highlighting your relevant experience and achievements in SEO Powered by JazzHR

Lead SEO strategy and execution with cross-functional support from internal teams across brand, creative, content, communications, and engineering.

Craft a holistic SEO roadmap for a corporate web presence.

Advise on a scalable site architecture / sitemap design.

Advise on content tagging best practices with consideration for keyword optimization.

Establish workflows for continuously monitoring key web analytics using industry-standard tools.

Create and present reports to internal stakeholders.

6+ years experience of SEO experience with a proven track record of wins.

Deep expertise in both editorial and technical aspects of SEO.

Expert-level proficiency with SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMRush, Bright Edge, Excel, etc.

Ideally has experience working on a corporate blog, newsroom, or editorial initiative.

Knowledge of best practices across keyword optimization, metadata, sitemaps, content strategy, and link building for web.

Experience with localization, globalization, and multi-language content.

Summary Ahoy there! Upgrow is a digital marketing agency focused on PPC and SEO, looking for someone to join us and own our SEO discipline, help develop client strategy, and manage a team of SEO and content marketers.

To get right to it, our goal is to be THE BEST organic partner for high-growth tech and finance companies, and we need your help to make it happen! This is PERFECT for someone who wants to take OWNERSHIP in crafting a high-performing SEO department and program, yet also be a part of a close-knit, supportive team that strongly believes in empowerment and collaborative contribution - without micromanagement or a lot of red tape.

You'll work with some great people, learn and grow daily, and work on some very cool projects. Company Overview, Upgrow is a performance-driven digital marketing agency primarily working with B2B tech, finance, and healthcare brands.

More on us further down. We work with fast-growing, world-class companies like Leesa, TalkDesk, SingleStore, (and more) to scale lead and sales generation.

Tech-empowered (eg, using tools and processes to automate boring tasks) A small but mighty team of 28 Check us out at : www.

Upgrow.io Role Overview, SEO Director You'll join our leadership team (with our 2 founders and our PPC Director) where you will be the top brass of our SEO program.

We're still a relatively early-stage company, so the "leadership" aspect of this role is important - with massive upside potential to grow the department, practice, and yourself! Job role : as the department head of SEO, you'll manage a team of SEO's and Content.

You will establish how Upgrow delivers SEO, create playbooks and process documentation, determine the tools and roles we require, and essentially own all things SEO.

You will also work with your team to create an effective SEO strategy for each client and offer client support when needed.

See more details below as well as a video explainer) Experience required You know how to drive (powerful, strategic, beyond fundamental) SEO results through on-page, off-page, and technical SEO.

You know how to : Develop SEO strategy and a plan to implement it Create and optimize content that performs Implement conversion rate optimization Inspire passion through the team for SEO Build and develop a team Create repeatable processes and playbooks Build trust, understanding, and "buy-in" from clients and stakeholders And ultimately know how to get things done even during non-ideal circumstances, resistance, and adversity.

Location 100% remote, but working in US timezones. We are not a micro-managing kind of company at all, but aligning your availability with clients and colleagues is important as a critical department leader.

Where is the team? Founder and about half the team are in San Francisco Bay Area, CA Three in Texas (yeehaw!) The rest range from Hawaii to Rhode Island and all parts between Clients are all across the US, even some in Europe and India.

Work culture A lot of ownership and accountability, mixed with the support of processes and people with whom you'll work closely.

We don't have excessive internal meetings, and you'll have regular (but not redundant) strategy calls with clients. Otherwise, you get to spend most of your days doing REAL SEO WORK! Btw, our work hours are typically your standard 40 / wk.

Core working hours are 8 : 30am to 5 : 30pm in your time zone (except EST which is 9am to 6pm). Competitive Salary Starting at $110K annually, but it can really vary depending on your background and readiness.

We're considering a range of candidates for years of experience, work history, skills, and management track record. Therefore, it's tough to give a window without it being ridiculous.

We can chat more on the topic upfront if you're interested. High bonus potential! Annual, renewal, retention, and case study bonuses (can add 10%+ to your salary!) Paid health, dental, and vision (up to $450 / mo) Life and disability insurance 15-days paid time off , plus 10 company holidays When we’re not in a global pandemic, we hold in-person company summits annually from San Francisco or somewhere else cool.

Sweet Company swag that will quickly elevate your social status. Many job descriptions are quick and generic, leaving you with lots of questions.

This is meant to be a comprehensive look at the role, who it’s a good fit for, and how we operate as a company. With that disclaimer, you officially can’t get mad that it’s long! Here we go.

About the Team Here's how the team is structured - and where you'll fit. SEO Director (this job) is where the bucks stops for all things SEO.

This leader will develop how Upgrow positions, executes, reports, and plans SEO for the entire agency. All other SEO roles report directly to the Director.

You also are the primary decision-maker on tools, vendors, and roles. SEO Managers own the complete success of a few clients each, including running the strategy, working with them to get stuff done, and managing all the work that goes into it.

Our current SEO Managers are fantastic and will help you get up to speed as well as provide an excellent sounding board for ideas or questions.

SEO Specialists support the SEO Manager in implementation, reporting, communications, link outreach, research, and other areas as needed.

We currently have 2 SEO Specialists who are hard-working and super-friendly with a hunger to grow! Content Manager works with SEO Managers to plan each client's content strategy then ensures all content is written and of the highest quality.

Co-Founders contribute to key client strategies, support team development, handle sales, and help drive the agency's direction.

You'll work directly with them. And as a side note, we love keeping a "business casual" sort of virtual work environment that's fun, positive, and encouraging.

That said we work hard and demand results from ourselves but also do it because we like accomplishing big things, not only because it's technically our job.

What's important to us Having a life You'll see the words "ownership" and "accountability" here a lot, but we also extend that to taking care of yourself.

Burnout is ultimately not in anyone's self-interests. This is reflected in : Our vacation policy (quite generous) Workload (eg we hire more great people ASAP when we see client load getting too high or someone leaves) Set core work hours (responding after hours is not expected) Open communication (speak directly to the founders if you need anything) Doing work that matters Doing repetitive busy work for optics alone is not what we're about We want to create the best methods for doing things efficiently and always look for ways to improve further Creating thoughtful strategies and tactics is what sets us apart and keeps us excited every single day What it's like to work here Here's a brief explainer video on what it's like working at Upgrow as an SEO Director : (please ignore the cat : ) About the Role The basics >

what the job consists of, and who we're looking for. Responsibilities You’ll be doing stuff like : Developing client strategy along with each SEO Manager to ensure we have a plan in place to meet performance objectives Creating internal SOP's and playbooks on how Upgrow does SEO Training the SEO team to level up their game across all areas of the discipline Evaluating and implementing SEO tools and processes Overseeing the project management of each client's SEO program to ensure everything is moving forward Who we’re looking for (skills) SEO Mega-Mastery At the end of the day, our business is selling premium SEO strategy and implementation.

This role is for people who already consider themselves wizard-warriors at driving revenue growth via organic search. Our level of SEO is way beyond the typical "update the meta descriptions", we are looking to be the best in the SEO game.

People Leader With a department looking to you for direction, you know how to take lead through motivation, support, and problem-solving.

Ultimate Ownership Look, challenges come up and we need a juggernaut who can find a way through. This means meeting deadlines, getting clients to "buy in" to the strategy, researching and finding outsourced freelancers and vendors when needed, and anything else it takes to get the job done come heck or high water.

Still Know How to Get Your Hands Dirty We're still a small, scrappy team and need a leader who doesn't mind staying active in client work from time to time.

This means you are still sharp in keyword research, technical SEO, content strategy, on-page optimization, link-building, and so on.

Analytics-minded Practically speaking, it means experience in Google Analytics, Google Search Console, and any other analytics platforms More importantly, you have to be genuinely interested in quantifying everything, learning to think in numbers and be open to picking up new tools Process-oriented We are big on building processes.

You'll have a bunch of processes and onboarding materials that will guide you to do your job, and then be in a position to contribute to those very processes yourself.

Is this a good fit for me? Obviously, we're biased, but here is our honest (as can be) assessment of the pros / cons of working at Upgrow in this role.

Benefits to you and your career Turn your background and passion into your very own best-in-class SEO program All your career experience has led you to this point where you're ready and able to create a superior SEO discipline.

It's like launching your own SEO agency except we already have the clients, team, admin, sales pipeline, and basic systems in place for your soft landing.

Ready to take it to the next level? Let's do this! Do really cool sh*@! Here, you are not just a cog in a machine where making a real impact is nearly impossible.

This is your opportunity to step up to the plate and do things your way - this is the role in your career that you'll look back on fondly and know you created something truly special and innovative.

Huge career upside Our SEO program's success is your success. Through our bonus structures and the high-visibility of your work, there is infinite upside.

As a reminder, we're less than 5 years old and a total organization of 19... imagine you join us now and we build a $100M company together?

Who would NOT want to take this role A good match for any role requires a great fit between team members and the company.

There are amazing people who aren’t in the right time / space in their careers to thrive and appreciate every role. . . and that’s totally ok! Just trying to keep it real here.

It might not be a good fit for you, IF : You want to be told exactly what to do While we have some processes documented and our team is not newbies, this role will be the top SEO gun in the company - who will TELL US how to do SEO.

That doesn't mean you're on you're own or starting from 0 but we do want you to drive with ownership and accountability.

So if you're looking for more of a straightforward execution role, this is not it. You want to stay in your comfort zone You'll have the opportunity to solve new problems and help us evolve the way we think about working with fast-growing companies.

If you don't like geeking out on new information from forums, Google, and Youtube then you'll get frustrated fast. We all solve new problems on a regular basis, which is exciting to some - but not what everyone is looking for.

You really want an office and are apprehensive of remote work We’re fully distributed and that's our long-term plan. It does take some discipline to work on your own and focus.

You want a freelance style work schedule If your schedule requires high flexibility or you prefer working exclusively in the middle of the night then this probably isn't your gig.

If you are backpacking across Europe with sometimes spotty wifi then you're also going to have a hard time. As a team leader, we need you at the helm during the workday.

You are a marketing generalist with only some SEO background This is a director-level role for someone deeeeeply specialized in SEO.

If you've only had surface-level exposure to SEO or SEO hasn't been more than a small % of our overall digital marketing role then your broader talents will be under-utilized in this role and your experience may not be deep enough.

Examples of backgrounds / experiences that may be a great fit This is NOT some definitive list; more so, to show examples that different types of people could kill it in this role.

For example : You have led SEO / organic growth in-house and want to get more diverse experience working with different companies in an agency role.

You've driven Growth (broadly) with a deep focus on SEO and content (eg T-Shaped Marketer with deep SEO). You'd have more to learn, but this could work for the right person.

You have agency experience with Content / SEO and want to be a part of building something. If you've worked at an agency and always wanted to own more of the direction.

here is your chance! If you don't fit any of these descriptions, but you still think you're qualified, then go ahead and apply! About Upgrow We think about performance digital marketing and SEO more holistically than many agencies in our own, totally-not-self-righteous opinion.

We want to give ourselves no excuses (or at least as few excuses as possible). So what does that mean? Focused on scaling our success We don't want to get comfortable, it sounds way too boring.

That's why we're always adding new software, developing better processes, hiring for new disciplines, and seeking efficiency and automation wherever we can.

High-touch, long-term client work Our clients are primarily funded startups and established companies. Mostly B2B tech, finance, and healthcare.

We don't plan to have 100's of clients but instead 10's of clients that we deliver comprehensive, highly engaged consultation and implementation for.

Fullstack performance marketing SEO alone isn't performance marketing. That's why Upgrow also offers PPC, design, content writing, web analytics, and conversion rate optimization services so if any point in the sales funnel isn't working.

we can fix it. How We Hire : A Look Inside Our Hiring Process Apply Online Now that you have found a position that you have matched your skills and interests it’s time to apply! You will be asked to submit a video response and answer a few questions about your background.

Application Review Applications are read first by our friendly recruiter and hiring manager, if we find that you are a potential match, we will reach out by email to schedule a call with you to learn more about your skills and experience.

The interviews Our interview process consists of 3 interviews, a questionnaire, and a case study presentation. 1) Short conversation via Zoom video with our Administrative Coordinator.

2) Conversation with our Co-Founder & interim SEO Director, Ryder. He'll give you a feel for the role / company, and ask you some questions to better understand your background, experience, and fit.

Questionnaire we will ask you to complete a small (20-25 minute) questionnaire. (This helps us understand how you think and approach common SEO tasks.

Case Study Presentation The final step will be to share a case study of a project you are particularly proud of that illustrates your SEO strategy, execution, and ability to get results.

You'll share a few slides to highlight your case study with a few peers from our SEO team. You’re in! - After the interview process, we will review everything and make a decision as a team.

If it's a great fit, we'll present you with an offer and review everything on a call. If you accept you'll be part of the team and begin planning for the onboarding process! First 12-Week Onboarding Plan We'll work with you to create a first 12 months plan to get up and running to ensure you're familiar with our processes, clients, team, tools, and account history.

We'll set targets, make sure you have what you need to excel, and support you in taking the reigns! Powered by JazzHR