Details

Posted : 06-Jun-23

Location : Baltimore, Maryland

Salary : Open

Internal Number : 108456-en US

Johns Hopkins Carey Business School is seeking an experienced marketing professional for the role of Marketing Manager .

Reporting to the Director of Integrated and Digital Marketing, the Marketing Manager will be responsible for program marketing and promotion efforts at Johns Hopkins Carey Business School for both select degree and non-degree programs.

In close coordination with other marketing and communications staff, they will develop an integrated marketing plan. They will work with Careys media agency of record, and any additional 3rd party vendors contracted to the school, to ensure Carey is implementing best in class acquisition and retention strategies while also responsible for implementing marketing initiatives.

They will be a champion for Carey degree and non-degree programs as assigned. They will ensure all relevant partners including Admissions, Programs, Faculty Program Directors, Executive Education, International Collaborations, and Marketing and Communications (MarComm) teams are fully aware of all marketing plans related to all assigned programs.

This position will have one direct report. This is a hybrid position.

Specific Duties & Responsibilities

• Lead all acquisition and retention marketing efforts across all advertising mediums, as related to assigned degree and non-degree programs
• Lead the development and execution of marketing strategies and plans for specific degree and non-degree programs including partnering with marketing leadership on the media planning and buying efforts with an external agency
• Effectively manage and develop one enrollment marketing specialist to oversee email marketing strategies and implementation for non-credit programs and other degree program management as assigned.
• Lead engagement / relationship management strategies, leveraging direct marketing tools (e.g., email and other CRM tools) to drive results
• Utilize and optimize SEO / SEM, email campaigns, user experience, digital advertising, and promotions to build brand / program awareness, generate leads and engagement with participants
• Work in partnership with social media manager to deliver strong social media marketing support across programs
• Measure and analyze campaign data using KPIs and make adjustments to continue to drive ROI and apply learning in new marketing planning
• Drive implementation of best practices through all channels
• Ensure brand consistency across all marketing activities within assigned programs (e.g., website, emails, social media, events, flyers, etc.)
• Fully understand competitive landscape, monitor, report and provide marketing insights working in concert with sr. market research manager
• Fully understand target market and work with the external agency to create personas
• Work closely with the MarComm creative team and external agency to determine strongest messaging and creative to best reach the target market
• Other duties as assigned.

Special Knowledge, Skills & Abilities

• Excellent ability to develop strategic integrated multichannel marketing plans and outstanding ability to execute against those plans
• Ability to clearly articulate (written and verbal) strategies and plans to achieve goals
• Experience in optimizing marketing funnel from brand / program awareness to conversion to retention
• Excellent understanding of lead generation conversion funnels
• Superb understanding of how all digital marketing channels function including hands-on experience with SEO / SEM and emails
• Experience in working with automated customer relationship management (CRM) systems
• Experience with automated marketing platforms (e.g., Marketo, HubSpot, Pardot)
• Demonstrated capacity for leadership, with strong management skills and the ability to supervise staff effectively
• Self-starter and can lead independently and proactively
• Results-oriented with high standards for self
• Ability to identify research needs and work with resources to gain the knowledge needed
• Proven track record of success with paid digital marketing tools and strong consumer instincts
• Strong analytical skills, problem-solving, and high attention to detail
• Excellent interpersonal, collaborative skills to build and influence strong working relationships across all departments and JHU-schools, and with all stakeholders

Minimum Qualifications

• Bachelor's Degree in related field
• Four years related experience
• Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula

Preferred Qualifications

• 8-10 years marketing experience preferred
• 5+ years digital marketing experience (e.g., SEM / SEO / Email / Social / SMS / web) preferred
• 2+ years direct management experience
• Higher Ed experience is a plus

Classified Title : Communications Associate

Working Title : Marketing Manager

Role / Level / Range : ATP / 04 / PD

Starting Salary Range : $61,070 - $83,900 - $106,710 annually (Commensurate with experience)

Employee group : Full Time

Schedule : 8 : 30am 5pm, M-F, some evenings and weekends required

Exempt Status : Exempt

Location : JH at Harbor East (Hybrid)

Department name : Marketing & Communications

Personnel area : Carey Business School

Total Rewards

The referenced salary range is based on Johns Hopkins University's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education / training and skill level.

Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here :

Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines :

JHU Equivalency Formula : 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience.

Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education / experience required for the respective job.

Applicants who do not meet the posted requirements but are completing their final academic semester / quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice.

A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.

The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the .

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

EEO is the Law

Learn more :

Accommodation Information

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at .

For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit .

Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons.

Requests for an exception must be submitted to the JHU vaccination registry. For additional information, applicants for SOM positions should visit and all other JHU applicants should visit .

The following additional provisions may apply, depending on campus. Your recruiter will advise accordingly.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination.

This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing.

Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers.

Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

Note : Job Postings are updated daily and remain online until filled.

About Johns Hopkins University Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery.

Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment.

After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university.

The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore.

The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal.

• timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area. Show more Show less

Digital Marketing Specialist

This role is a core part to building a local digital marketing model that compliments the existing global model. The role of the Senior Digital Marketing Specialist will be to activate and optimize web campaigns by creating personalized experiences for our targeted segments to drive higher engagement.

These campaigns will be aligned to Americas Marketing Go-To-Market plans that ultimately support the business objectives across Americas (US Institutional & Canada Intermediary).

This role will also partner with the Global Digital Solutions (GDS) team and the Marketing Strategy, Planning, and Operations (MSPO) team, and other Global Distribution partners to ensure these campaigns are built to scale across our marketing technology stack.

Location : Hybrid onsite in Baltimore, MD

Pay Rate : Up to $34 / hr DOE

Benefits : Health, Dental, Vision, and 401K

What You'll Do :

• Preparing content for digital delivery liaise with stakeholders to understand what content is to be published or optimized for digital delivery on Institutional websites
• Executing content - managing content transfer, facilitating the review process, and publishing campaign landing pages in Adobe Experience Manager (AEM) while adhering to SEO guidelines, web and UX best practices, and accessibility review and processes
• Creating and managing campaign pages and integrating forms to support lead generation and inbound marketing campaigns
• Partnering with the web content team to ensure insight articles (i.e. non-campaign landing pages) are published in a timely / succinct fashion
• Facilitating team ideation sessions and collaborating with design and development colleagues
• Post-publish of content generating, communicating, and presenting informed decisions based on analytics to improve web experiences, traffic, and user experience.

Delivering metrics to measure the success factors and impacts, and record and share ongoing findings

• Supporting lead lifecycle strategy and tactics that drives leads, engagement, and client retention across websites
• Conducting content audits of existing and competitive brands
• Supporting content development, collection, and editing in alignment with Marketing team members, while discussing and executing optimization ideas and best practices
• Work with the Enhancement Only (EO) team to prioritize enhancements on web platforms
• Leveraging local best practices, while partnering globally with relevant stakeholders to grow abilities in the Americas region
• Partner with web specialists in other BUs to align on testing, measurement, and improvements to optimize experiences and marketing results
• Suggesting design enhancements to feed marketing campaigns with interactive tools
• Providing knowledge sharing and training to local Marketers where applicable
• The role shall interact with multiple stakeholders across the globe to perform the role including Marketing, Sales, Operations, Digital, Content, and Compliance.

Requirements :

• Bachelor's degree or the equivalent combination of education and relevant experience AND 5+ years of total relevant work experience in website content management and page creation, and user experience best practices
• Proficiency in CMS systems, preferably Adobe Experience Manager (AEM) and / or Wordpress
• Understanding of HTML, CSS, responsive design, and accessibility
• Excellent writing, editing, communication, and project management skills
• Mix of technical, creative, and marketing skills
• Analytical ability with good understanding of SEO, web analytics and analysis, and web trends
• Must be comfortable presenting ideas to key stakeholders and advocating for the user, with confidence working in a client-facing environment
• Highly organized and proficient at working independently to manage requirements and deadlines
• An effective and collaborative approach to working with global partners and distributed teams
• Proven experience and effectiveness in stakeholder management
• Keen to identify and drive process improvement where and when necessary

Preferred :

• Strong content strategy experience, including content auditing and analysis, information architecture, and SEO techniques
• Experience in content strategy with a focus on planning, developing, and managing powerful, content-led user experiences for robust, public-facing websites
• Experience in financial services, preferably asset management

Job Description

Reporting to the Director of Marketing, this role is responsible for the following :

• Develop and implement end user segment positioning and marketing strategies (, to K-12 schools, Independent Restaurants and Chain Restaurants).
• Work closely with Sales Directors and BDMs on buying group and dealer engagement strategies and on executing annual marketing plans.
• Provide channel partner support to the rep group network, national account chain team and dealers on marketing requests to drive growth of Vulcan products.
• Work with Marketing Director on developing and managing the divisional marketing budget and calendar. Align the marketing budget with the initiatives in the annual operating plan.

Reallocate as appropriate to drive highest ROI.

• Develop and manage comprehensive event project plans for all major tradeshows NAFEM, NRA, ANC including pre-show, during-show and post-show activities
• Concept, develop, execute & distribute short-form video alongside Social Media & Marketing Associate and culinary team.
• Assist with and ensure rapid and thorough execution of trade and end-user marketing plans to effectively commercialize all newly developed products.

Develop and execute all marketing communications programs with collaboration from team (offline, digital, trade shows).

Skills / Ability :

• Strong leadership skills
• Strategy development & execution
• Cross-functional relationship building
• Business & financial acumen
• Decision making & judgment
• Creative thinking
• Problem-solving abilities
• Passionate and curious with a desire to develop

Qualifications

• Analytical acumen
• Industry knowledge
• Proven track record of successful product launches
• Customer focus and market segmentation
• Product-based, business-to-business enterprise experience
• Project management
• Budget management

Education :

Experience :
• Desire >
• Desire >

5 years of Industry experience w 3 years of relevant marketing experience.

Demonstrated history of success with increasing role responsibilities

Desired Competencies and Skills

Leadership skills with demonstrated passion

• Strategic planning and operator insights development
• In depth knowledge of brand strategy and execution
• Knowledge of product development processes
• Expertise in marketing tools and tactics
• Strong analytical skills
• Planning and implementation / project management
• Financial (P&L) proficiency and budget management
• Solid presentation skills
• Managing through others

We are looking for hard-working individuals who are enthusiastic about reaching their goals as well as the goals of the company.

Because of our promote-from-within culture, we are able to cross-train employees from entry level positions to management roles.

Utilizing our proven face-to-face marketing methods, we help our clients by bridging the gap between the services they provide and the untouched markets and demographics they need to reach.

Our proven training program helps us provide growth opportunities to our team members from entry level positions into management roles.

Duties of a Marketing Sales Associate

• report to the office 3 days a week to stay up to date with new client information and promotions
• greet and inform shoppers with the highest level of customer service to match our clients standards in retail environments
• assist interested customers in attaining our clients products and services while completing the sales process
• Increase marketing and sales for the client and the company to ensure goals are met
• Ability to work in both team environments as well as independently

What we offer to a Marketing Sales Associate

• A competitive family environment where learning and growing are encouraged
• Cross-training in multiple facets of the company
• Opportunities for growth
• Open-door policy with upper management
• Company outings to build team rapport
• Travel opportunities

Requirements Marketing Sales Associate

• Some marketing, sales or customer service related experience or relevant college coursework preferred but not required as we provide full training
• Outgoing and results-oriented personality
• Excellent communication skills

Position : Marketing Manager Location : Authority Brands Corporate Office 7120 Samuel Morse Drive Suite 300 Columbia, MD Job Id : 1617 # of Openings : 1 Authority Brands headquartered in Columbia, MD is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.

We have a dynamic opportunity for a Marketing Manager who will be the driving force behind the local marketing efforts on behalf of the retail operations including One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing, Mister Sparky, STOP Restoration, DoodyCalls, Monster Tree Services and Mosquito Squad. Responsibilities :

• Work with the Director of Retail Store Marketing, marketing team, operations representatives, and retail store management to build brand awareness and generate marketing leads at a local level for the retail stores.
• Own and implement the holistic marketing plan and marketing strategy.
• Establish and build a strong working relationship with retail store management, acting as the point-person for all marketing activities.
• On-going optimization of all marketing channels associated with the retail stores, including broadcast media, print, paid digital media, online partnerships and direct mail.
• Proactively suggest new marketing channels and opportunities to drive more calls to the retail stores.
• Manage local marketing budgets, approvals and monthly billing.
• Plan, develop and produce relevant creative and collateral for retail stores in line with marketing strategy and local needs.
• Work in partnership with the Digital Marketing Manager to effectively manage digital and lead generation channels and make optimizations needed to support locations.
• Implement campaigns and offers for local market in-line with the operations strategy.
• Maintain up-to-date knowledge on retail store marketing plan, performance, and creative in order to react to specific needs in real-time and drive revenue.
• Create monthly, quarterly and annual marketing summary reports to document activity.
• Ensure all appropriate marketing tracking is in place to produce accurate reporting.
• Assist retail stores with grassroots initiatives, including event planning, sponsorships and branding.
• Work directly with agencies and vendors where appropriate.
• Work with the Marketing Specialist to create and maintain content on local retail websites, landing pages, and social media.
• Handle local customer complaints with retail store as needed.
• Perform other duties as assigned. These duties may include assignments in jobs other than own .

Qualifications :

• A bachelors degree in Marketing or Communications is preferred.
• 5 or more years of marketing experience.
• Franchise and / or home service marketing experience preferred
• Energetic, open to collaborative environment, business minded, strategic and creative
• Self-starter who is results-oriented
• Knowledge / understanding of working with media.
• Experience in strategy development to accomplish marketing objectives.

We believe our greatest asset are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.

Authority Brands conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visas at this time.

Authority Brands is an Equal Opportunity Employer