Be Here. Be Great. Working for a leader in the insurance industry means opportunity for you. Great American Insurance Group's member companies are subsidiaries of American Financial Group.

We combine a "small company" culture where your ideas will be heard with "big company" expertise to help you succeed. With over 30 specialty and property and casualty operations, there are always opportunities here to learn and grow.

At Great American, we value diversity and recognize the benefits gained when people from different cultures, backgrounds and experiences work collaboratively to achieve business results.

We are intentionally focused on fostering an inclusive culture and know valuing diversity is an essential leadership quality.

Our goal is to create a workplace where all employees feel included, empowered and enabled to perform at their best.

Since 1980, our Specialty Human Services Division has protected the mission of nonprofit and social service organizations.

The division is one of the first insurance companies to recognize the special needs of these organizations. Over the years, coverage and services have expanded to ensure expertise to meet the evolving needs of this marketplace.

The types of coverage Specialty Human Services offers includes : abuse or molestation, accident & health, commercial auto, crime & employee dishonesty, data compromise, directors & officers, equipment breakdown, general liability, inland marine, professional liability, property, umbrella & excess liability, and unemployment risk.

Coverage is available for hundreds of classes of business, including :

Shelters & Animal Related Organizations

Churches & Religious Organizations

Clubs

Food Banks & Community Food Services

Community Services

Family Services & Counseling Organizations

Foundations & Grant Making Organizations

Housing and Shelters

Performing Arts & Cultural Organizations

Gyms and Wellness Organizations

Schools & Educational Services

Youth Programs & Summer Camps

Specialty Humans Services is looking for a Marketing Specialist to join their team. The territory for this position includes : NJ, DE, MD, Washington DC, PA, VA, and WV.

The ideal candidate will reside and work remotely from one of these states.

Essential Job Functions and Responsibilities

Initiates contact with current and prospective new business partners. Initiates and follows up on new business opportunities, and as appropriate for line of business, obtains underwriting approval.

Markets the company's products / services through interaction (correspondence, phone, in person, digital media, etc.) with agencies, brokers, or clients.

Tracks statistics on prospect lists, hit ratios, business retention, and new business production.

Develops and employs innovative, creative, and resourceful methods for achieving new business development.

Works collaboratively with management to develop, monitor, and adapt a business / marketing plan for area of responsibility and to support division goals.

Participates in the development of agency or client business goals.

May support underwriting in fact gathering, underwriting, and pricing of renewals.

May prepare reports to analyze and develop existing business profile / mix and the quality and quantity of new business.

May promote additional coverage / programs to existing accounts.

Responsible for achieving premium development and retention / persistency goals.

Builds strategic relationships with business partners (clients, agents, brokers, producers) to achieve targeted profit goals of the division.

Regularly corresponds and visits with agencies, brokers, and clients. Monitors the delivery of excellent customer service and follows-up on any customer concerns that need to be addressed.

May assist with coordinating / transferring books of business and ongoing contract management.

Identifies issues / potential issues and triages to appropriate staff to resolve.

Provides continuing education and support to assigned agents regarding company products, programs, product line news / issues, eligibility guidelines, risk, and pricing philosophy.

May author / distribute promotional correspondence (newsletters, pamphlets, et.) and / or marketing collateral to existing and potential agents and / or customers.

Plans and hosts both internal and external events to achieve area / regional marketing initiatives.

Maintains advanced knowledge of competitors and market conditions. May be required to gather, analyze and maintain competitive information.

May utilize a Customer Relationship Management (CRM) database to improve services or target marketing efforts.

Leads collaborations with Underwriting, Product Development, Product Management, Corporate Legal, and Corporate Communications to develop marketing initiatives, new products, and the supporting marketing materials.

May collaborate with other business units on cross-marketing efforts.

Attends and may participate in industry and association events.

Provides technical advice to lower level associates and other functional areas.

May have responsibility for performance and coaching of staff and may have a participatory role in decisions regarding talent selection, development, and performance management for direct reports.

Performs other duties as assigned.

Job Requirements

Bachelor’s Degree or equivalent experience.

Generally, 5 to 10+ years of sales, marketing or business development experience within the property / casualty insurance industry is preferred but not required.

Previous production underwriting experience preferred.

Prior property, general liability, professional liability, abuse, auto, umbrella or excess experience is preferred.

Ability to travel Tuesday-Thursday each week to visit with agents.

Salesforce experience is a plus.

Must have excellent communication skills.

Business Unit :

Specialty Human Services

Salary Range :

$92,000.00 -$150,000.00

Benefits :

We offer competitive healthcare, retirement, and paid time off benefits.

Digital Marketing Specialist

This role is a core part to building a local digital marketing model that compliments the existing global model. The role of the Senior Digital Marketing Specialist will be to activate and optimize web campaigns by creating personalized experiences for our targeted segments to drive higher engagement.

These campaigns will be aligned to Americas Marketing Go-To-Market plans that ultimately support the business objectives across Americas (US Institutional & Canada Intermediary).

This role will also partner with the Global Digital Solutions (GDS) team and the Marketing Strategy, Planning, and Operations (MSPO) team, and other Global Distribution partners to ensure these campaigns are built to scale across our marketing technology stack.

Location : Hybrid onsite in Baltimore, MD

Pay Rate : Up to $34 / hr DOE

Benefits : Health, Dental, Vision, and 401K

What You'll Do :

• Preparing content for digital delivery liaise with stakeholders to understand what content is to be published or optimized for digital delivery on Institutional websites
• Executing content - managing content transfer, facilitating the review process, and publishing campaign landing pages in Adobe Experience Manager (AEM) while adhering to SEO guidelines, web and UX best practices, and accessibility review and processes
• Creating and managing campaign pages and integrating forms to support lead generation and inbound marketing campaigns
• Partnering with the web content team to ensure insight articles (i.e. non-campaign landing pages) are published in a timely / succinct fashion
• Facilitating team ideation sessions and collaborating with design and development colleagues
• Post-publish of content generating, communicating, and presenting informed decisions based on analytics to improve web experiences, traffic, and user experience.

Delivering metrics to measure the success factors and impacts, and record and share ongoing findings

• Supporting lead lifecycle strategy and tactics that drives leads, engagement, and client retention across websites
• Conducting content audits of existing and competitive brands
• Supporting content development, collection, and editing in alignment with Marketing team members, while discussing and executing optimization ideas and best practices
• Work with the Enhancement Only (EO) team to prioritize enhancements on web platforms
• Leveraging local best practices, while partnering globally with relevant stakeholders to grow abilities in the Americas region
• Partner with web specialists in other BUs to align on testing, measurement, and improvements to optimize experiences and marketing results
• Suggesting design enhancements to feed marketing campaigns with interactive tools
• Providing knowledge sharing and training to local Marketers where applicable
• The role shall interact with multiple stakeholders across the globe to perform the role including Marketing, Sales, Operations, Digital, Content, and Compliance.

Requirements :

• Bachelor's degree or the equivalent combination of education and relevant experience AND 5+ years of total relevant work experience in website content management and page creation, and user experience best practices
• Proficiency in CMS systems, preferably Adobe Experience Manager (AEM) and / or Wordpress
• Understanding of HTML, CSS, responsive design, and accessibility
• Excellent writing, editing, communication, and project management skills
• Mix of technical, creative, and marketing skills
• Analytical ability with good understanding of SEO, web analytics and analysis, and web trends
• Must be comfortable presenting ideas to key stakeholders and advocating for the user, with confidence working in a client-facing environment
• Highly organized and proficient at working independently to manage requirements and deadlines
• An effective and collaborative approach to working with global partners and distributed teams
• Proven experience and effectiveness in stakeholder management
• Keen to identify and drive process improvement where and when necessary

Preferred :

• Strong content strategy experience, including content auditing and analysis, information architecture, and SEO techniques
• Experience in content strategy with a focus on planning, developing, and managing powerful, content-led user experiences for robust, public-facing websites
• Experience in financial services, preferably asset management

Job Description

Reporting to the Director of Marketing, this role is responsible for the following :

• Develop and implement end user segment positioning and marketing strategies (, to K-12 schools, Independent Restaurants and Chain Restaurants).
• Work closely with Sales Directors and BDMs on buying group and dealer engagement strategies and on executing annual marketing plans.
• Provide channel partner support to the rep group network, national account chain team and dealers on marketing requests to drive growth of Vulcan products.
• Work with Marketing Director on developing and managing the divisional marketing budget and calendar. Align the marketing budget with the initiatives in the annual operating plan.

Reallocate as appropriate to drive highest ROI.

• Develop and manage comprehensive event project plans for all major tradeshows NAFEM, NRA, ANC including pre-show, during-show and post-show activities
• Concept, develop, execute & distribute short-form video alongside Social Media & Marketing Associate and culinary team.
• Assist with and ensure rapid and thorough execution of trade and end-user marketing plans to effectively commercialize all newly developed products.

Develop and execute all marketing communications programs with collaboration from team (offline, digital, trade shows).

Skills / Ability :

• Strong leadership skills
• Strategy development & execution
• Cross-functional relationship building
• Business & financial acumen
• Decision making & judgment
• Creative thinking
• Problem-solving abilities
• Passionate and curious with a desire to develop

Qualifications

• Analytical acumen
• Industry knowledge
• Proven track record of successful product launches
• Customer focus and market segmentation
• Product-based, business-to-business enterprise experience
• Project management
• Budget management

Education :

Experience :
• Desire >
• Desire >

5 years of Industry experience w 3 years of relevant marketing experience.

Demonstrated history of success with increasing role responsibilities

Desired Competencies and Skills

Leadership skills with demonstrated passion

• Strategic planning and operator insights development
• In depth knowledge of brand strategy and execution
• Knowledge of product development processes
• Expertise in marketing tools and tactics
• Strong analytical skills
• Planning and implementation / project management
• Financial (P&L) proficiency and budget management
• Solid presentation skills
• Managing through others

We are looking for hard-working individuals who are enthusiastic about reaching their goals as well as the goals of the company.

Because of our promote-from-within culture, we are able to cross-train employees from entry level positions to management roles.

Utilizing our proven face-to-face marketing methods, we help our clients by bridging the gap between the services they provide and the untouched markets and demographics they need to reach.

Our proven training program helps us provide growth opportunities to our team members from entry level positions into management roles.

Duties of a Marketing Sales Associate

• report to the office 3 days a week to stay up to date with new client information and promotions
• greet and inform shoppers with the highest level of customer service to match our clients standards in retail environments
• assist interested customers in attaining our clients products and services while completing the sales process
• Increase marketing and sales for the client and the company to ensure goals are met
• Ability to work in both team environments as well as independently

What we offer to a Marketing Sales Associate

• A competitive family environment where learning and growing are encouraged
• Cross-training in multiple facets of the company
• Opportunities for growth
• Open-door policy with upper management
• Company outings to build team rapport
• Travel opportunities

Requirements Marketing Sales Associate

• Some marketing, sales or customer service related experience or relevant college coursework preferred but not required as we provide full training
• Outgoing and results-oriented personality
• Excellent communication skills

Position : Marketing Manager Location : Authority Brands Corporate Office 7120 Samuel Morse Drive Suite 300 Columbia, MD Job Id : 1617 # of Openings : 1 Authority Brands headquartered in Columbia, MD is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.

We have a dynamic opportunity for a Marketing Manager who will be the driving force behind the local marketing efforts on behalf of the retail operations including One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing, Mister Sparky, STOP Restoration, DoodyCalls, Monster Tree Services and Mosquito Squad. Responsibilities :

• Work with the Director of Retail Store Marketing, marketing team, operations representatives, and retail store management to build brand awareness and generate marketing leads at a local level for the retail stores.
• Own and implement the holistic marketing plan and marketing strategy.
• Establish and build a strong working relationship with retail store management, acting as the point-person for all marketing activities.
• On-going optimization of all marketing channels associated with the retail stores, including broadcast media, print, paid digital media, online partnerships and direct mail.
• Proactively suggest new marketing channels and opportunities to drive more calls to the retail stores.
• Manage local marketing budgets, approvals and monthly billing.
• Plan, develop and produce relevant creative and collateral for retail stores in line with marketing strategy and local needs.
• Work in partnership with the Digital Marketing Manager to effectively manage digital and lead generation channels and make optimizations needed to support locations.
• Implement campaigns and offers for local market in-line with the operations strategy.
• Maintain up-to-date knowledge on retail store marketing plan, performance, and creative in order to react to specific needs in real-time and drive revenue.
• Create monthly, quarterly and annual marketing summary reports to document activity.
• Ensure all appropriate marketing tracking is in place to produce accurate reporting.
• Assist retail stores with grassroots initiatives, including event planning, sponsorships and branding.
• Work directly with agencies and vendors where appropriate.
• Work with the Marketing Specialist to create and maintain content on local retail websites, landing pages, and social media.
• Handle local customer complaints with retail store as needed.
• Perform other duties as assigned. These duties may include assignments in jobs other than own .

Qualifications :

• A bachelors degree in Marketing or Communications is preferred.
• 5 or more years of marketing experience.
• Franchise and / or home service marketing experience preferred
• Energetic, open to collaborative environment, business minded, strategic and creative
• Self-starter who is results-oriented
• Knowledge / understanding of working with media.
• Experience in strategy development to accomplish marketing objectives.

We believe our greatest asset are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.

Authority Brands conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visas at this time.

Authority Brands is an Equal Opportunity Employer