Overview

Why We Need Your Talents :

The Database Marketing Analyst is responsible for the successful execution of Marketing Campaigns, including but not limited to : campaign build, list generation, program build, execution, reporting.

While reporting to the Loyalty Marketing Director, you will ensure the integrity and success of the Maryland Live! player tracking databases.

Responsibilities

Where You'll Make an Impact :

• Gather criteria, build, and modify all Marketing Campaigns in Campaign Management Tool.
• Responsible for building programs in other supporting Marketing tools. As well as, program execution, list generations, troubleshooting, data validation, etc.
• Assists in gathering data used for analysis of Direct Mail Programs, Events, Promotions, Entertainment, and any other Marketing functions that are designed to increase revenue and loyalty.
• Assist in Program Proformas and Postformas.
• Responsible to ensure guests have an enjoyable gaming experience maintaining an accurate player tracking system. Ensures integrity of the data held within the player tracking system(s).
• Develops strong accountable working relationship with casino hosts, player club team to ensure accurate reporting and maintenance of player’s activity.
• Assist with other major Marketing programs.
• Respond to guest inquiries through multiple inbound channels in timely fashion.
• Other duties as assigned

Skills to Help You Succeed :

• Ability to :
• Read and write SQL
• Analyze and interpret departmental needs and results
• Solve complex problems Maintain strict confidentiality and integrity in customer information, financial data, marketing plans, and policies.
• Maintain a pleasant, friendly, and welcoming attitude.
• Maintain mental concentration for significant periods of time
• Strong Excel Skills
• Flexible schedule
• Team player

Qualifications

Physical Requirements :

• Ability to :
• Stand for extended periods of time.
• Reach for specific objects at short distances in local working area.
• Sit 60% of the time
• Occasionally lift up to 50 lbs
• Use of stairs and elevators

What We Offer

Perks We Offer You

• Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
• Generous retirement savings options are available.
• Free uniforms
• Free parking
• Discounted meals
• Service and Attendance bonuses
• Tuition reimbursement
• Discounts on hotels, theme parks, travel, and more!

Life at Live!

• 24 / 7 high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
• Casino is over 100,000 square feet and requires the ability and energy to move about it with a true sense of urgency!

Digital Marketing Specialist

This role is a core part to building a local digital marketing model that compliments the existing global model. The role of the Senior Digital Marketing Specialist will be to activate and optimize web campaigns by creating personalized experiences for our targeted segments to drive higher engagement.

These campaigns will be aligned to Americas Marketing Go-To-Market plans that ultimately support the business objectives across Americas (US Institutional & Canada Intermediary).

This role will also partner with the Global Digital Solutions (GDS) team and the Marketing Strategy, Planning, and Operations (MSPO) team, and other Global Distribution partners to ensure these campaigns are built to scale across our marketing technology stack.

Location : Hybrid onsite in Baltimore, MD

Pay Rate : Up to $34 / hr DOE

Benefits : Health, Dental, Vision, and 401K

What You'll Do :

• Preparing content for digital delivery liaise with stakeholders to understand what content is to be published or optimized for digital delivery on Institutional websites
• Executing content - managing content transfer, facilitating the review process, and publishing campaign landing pages in Adobe Experience Manager (AEM) while adhering to SEO guidelines, web and UX best practices, and accessibility review and processes
• Creating and managing campaign pages and integrating forms to support lead generation and inbound marketing campaigns
• Partnering with the web content team to ensure insight articles (i.e. non-campaign landing pages) are published in a timely / succinct fashion
• Facilitating team ideation sessions and collaborating with design and development colleagues
• Post-publish of content generating, communicating, and presenting informed decisions based on analytics to improve web experiences, traffic, and user experience.

Delivering metrics to measure the success factors and impacts, and record and share ongoing findings

• Supporting lead lifecycle strategy and tactics that drives leads, engagement, and client retention across websites
• Conducting content audits of existing and competitive brands
• Supporting content development, collection, and editing in alignment with Marketing team members, while discussing and executing optimization ideas and best practices
• Work with the Enhancement Only (EO) team to prioritize enhancements on web platforms
• Leveraging local best practices, while partnering globally with relevant stakeholders to grow abilities in the Americas region
• Partner with web specialists in other BUs to align on testing, measurement, and improvements to optimize experiences and marketing results
• Suggesting design enhancements to feed marketing campaigns with interactive tools
• Providing knowledge sharing and training to local Marketers where applicable
• The role shall interact with multiple stakeholders across the globe to perform the role including Marketing, Sales, Operations, Digital, Content, and Compliance.

Requirements :

• Bachelor's degree or the equivalent combination of education and relevant experience AND 5+ years of total relevant work experience in website content management and page creation, and user experience best practices
• Proficiency in CMS systems, preferably Adobe Experience Manager (AEM) and / or Wordpress
• Understanding of HTML, CSS, responsive design, and accessibility
• Excellent writing, editing, communication, and project management skills
• Mix of technical, creative, and marketing skills
• Analytical ability with good understanding of SEO, web analytics and analysis, and web trends
• Must be comfortable presenting ideas to key stakeholders and advocating for the user, with confidence working in a client-facing environment
• Highly organized and proficient at working independently to manage requirements and deadlines
• An effective and collaborative approach to working with global partners and distributed teams
• Proven experience and effectiveness in stakeholder management
• Keen to identify and drive process improvement where and when necessary

Preferred :

• Strong content strategy experience, including content auditing and analysis, information architecture, and SEO techniques
• Experience in content strategy with a focus on planning, developing, and managing powerful, content-led user experiences for robust, public-facing websites
• Experience in financial services, preferably asset management

Job Description

Reporting to the Director of Marketing, this role is responsible for the following :

• Develop and implement end user segment positioning and marketing strategies (, to K-12 schools, Independent Restaurants and Chain Restaurants).
• Work closely with Sales Directors and BDMs on buying group and dealer engagement strategies and on executing annual marketing plans.
• Provide channel partner support to the rep group network, national account chain team and dealers on marketing requests to drive growth of Vulcan products.
• Work with Marketing Director on developing and managing the divisional marketing budget and calendar. Align the marketing budget with the initiatives in the annual operating plan.

Reallocate as appropriate to drive highest ROI.

• Develop and manage comprehensive event project plans for all major tradeshows NAFEM, NRA, ANC including pre-show, during-show and post-show activities
• Concept, develop, execute & distribute short-form video alongside Social Media & Marketing Associate and culinary team.
• Assist with and ensure rapid and thorough execution of trade and end-user marketing plans to effectively commercialize all newly developed products.

Develop and execute all marketing communications programs with collaboration from team (offline, digital, trade shows).

Skills / Ability :

• Strong leadership skills
• Strategy development & execution
• Cross-functional relationship building
• Business & financial acumen
• Decision making & judgment
• Creative thinking
• Problem-solving abilities
• Passionate and curious with a desire to develop

Qualifications

• Analytical acumen
• Industry knowledge
• Proven track record of successful product launches
• Customer focus and market segmentation
• Product-based, business-to-business enterprise experience
• Project management
• Budget management

Education :

Experience :
• Desire >
• Desire >

5 years of Industry experience w 3 years of relevant marketing experience.

Demonstrated history of success with increasing role responsibilities

Desired Competencies and Skills

Leadership skills with demonstrated passion

• Strategic planning and operator insights development
• In depth knowledge of brand strategy and execution
• Knowledge of product development processes
• Expertise in marketing tools and tactics
• Strong analytical skills
• Planning and implementation / project management
• Financial (P&L) proficiency and budget management
• Solid presentation skills
• Managing through others

We are looking for hard-working individuals who are enthusiastic about reaching their goals as well as the goals of the company.

Because of our promote-from-within culture, we are able to cross-train employees from entry level positions to management roles.

Utilizing our proven face-to-face marketing methods, we help our clients by bridging the gap between the services they provide and the untouched markets and demographics they need to reach.

Our proven training program helps us provide growth opportunities to our team members from entry level positions into management roles.

Duties of a Marketing Sales Associate

• report to the office 3 days a week to stay up to date with new client information and promotions
• greet and inform shoppers with the highest level of customer service to match our clients standards in retail environments
• assist interested customers in attaining our clients products and services while completing the sales process
• Increase marketing and sales for the client and the company to ensure goals are met
• Ability to work in both team environments as well as independently

What we offer to a Marketing Sales Associate

• A competitive family environment where learning and growing are encouraged
• Cross-training in multiple facets of the company
• Opportunities for growth
• Open-door policy with upper management
• Company outings to build team rapport
• Travel opportunities

Requirements Marketing Sales Associate

• Some marketing, sales or customer service related experience or relevant college coursework preferred but not required as we provide full training
• Outgoing and results-oriented personality
• Excellent communication skills

Position : Marketing Manager Location : Authority Brands Corporate Office 7120 Samuel Morse Drive Suite 300 Columbia, MD Job Id : 1617 # of Openings : 1 Authority Brands headquartered in Columbia, MD is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.

We have a dynamic opportunity for a Marketing Manager who will be the driving force behind the local marketing efforts on behalf of the retail operations including One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing, Mister Sparky, STOP Restoration, DoodyCalls, Monster Tree Services and Mosquito Squad. Responsibilities :

• Work with the Director of Retail Store Marketing, marketing team, operations representatives, and retail store management to build brand awareness and generate marketing leads at a local level for the retail stores.
• Own and implement the holistic marketing plan and marketing strategy.
• Establish and build a strong working relationship with retail store management, acting as the point-person for all marketing activities.
• On-going optimization of all marketing channels associated with the retail stores, including broadcast media, print, paid digital media, online partnerships and direct mail.
• Proactively suggest new marketing channels and opportunities to drive more calls to the retail stores.
• Manage local marketing budgets, approvals and monthly billing.
• Plan, develop and produce relevant creative and collateral for retail stores in line with marketing strategy and local needs.
• Work in partnership with the Digital Marketing Manager to effectively manage digital and lead generation channels and make optimizations needed to support locations.
• Implement campaigns and offers for local market in-line with the operations strategy.
• Maintain up-to-date knowledge on retail store marketing plan, performance, and creative in order to react to specific needs in real-time and drive revenue.
• Create monthly, quarterly and annual marketing summary reports to document activity.
• Ensure all appropriate marketing tracking is in place to produce accurate reporting.
• Assist retail stores with grassroots initiatives, including event planning, sponsorships and branding.
• Work directly with agencies and vendors where appropriate.
• Work with the Marketing Specialist to create and maintain content on local retail websites, landing pages, and social media.
• Handle local customer complaints with retail store as needed.
• Perform other duties as assigned. These duties may include assignments in jobs other than own .

Qualifications :

• A bachelors degree in Marketing or Communications is preferred.
• 5 or more years of marketing experience.
• Franchise and / or home service marketing experience preferred
• Energetic, open to collaborative environment, business minded, strategic and creative
• Self-starter who is results-oriented
• Knowledge / understanding of working with media.
• Experience in strategy development to accomplish marketing objectives.

We believe our greatest asset are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.

Authority Brands conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visas at this time.

Authority Brands is an Equal Opportunity Employer