Content marketing specialist

Full-time

Job Description

With over 120 offices and nearly 7,000 associates throughout the U.S. CBIZ (NYSE : CBZ) delivers top-level financial and employee business services to organizations of all sizes, as well as individual clients, by providing national-caliber expertise combined with highly personalized service delivered at the local level.

  • 2022 Best and Brightest Companies to Work for in the Nation
  • 2023 Top Workplaces USA
  • 2022 America's Best Mid-Size Employers
  • 2022 Best and Brightest Companies in Wellness
  • 2022 Great Place to Work Certification

We are looking for an articulate writer to join our growing content team. Reporting to the National Growth Marketing Director and work with multiple content marketers, this professional is responsible for ideating and creating effective content marketing that drives brand awareness, buyer engagement and revenue generation in support of the go-to-market efforts of our Accounting, Tax, and Advisory practice.

Successful candidates thrive under pressure to meet deadlines in a highly collaborative environment, exhibit strong organization, written, and verbal communication skills and have a proven track record of delivering high quality content.

Primary responsibilities include :

Copywriting and Content Development (60%)

  • Writes, edits, and proofreads a wide variety of content to ensure proper flow, grammar, punctuation, spelling and company voice are present
  • Brainstorms and advances topics that create value and inform clients and prospects of opportunities
  • Interviews subject matter experts to glean information necessary to begin writing projects
  • Conducts research on topics as necessary to demonstrate well-rounded view and coverage
  • Distills complex and / or technical topics into laymen’s terms where necessary
  • Create wide variety of content from long- and short-form content, including but not limited to copywriting, ad copy, emails, ebooks, blogs, infographics, video storyboarding
  • Effectively collaborates with the content team, designer and digital marketers to successfully create engaging content and campaigns
  • Builds relationships with key internal subject matter experts

Content Scalability (25%)

  • Enhance existing content, including expanding and redeveloping existing content into new assets to strengthen our content library and create diverse content consumption
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all platforms

Content Strategy (15%)

  • Assist with editorial strategy, in collaboration with the content team
  • Follow and understand industry trends, competitive insights, customer needs, content metrics and online conversations to map out, evolve and optimize editorial content strategy
  • Utilize marketing analytics, like existing Google Analytics reports, to drive future strategies

Preferred Qualifications

  • Passion for writing and storytelling
  • Historical experience writing B2B content

Proven ability to write content for multiple mediums

Demonstrated ability to manage multiple projects simultaneously with changing priorities

Discerning attention to detail including proofreading, grammar, punctuation

Digital content experience preferred

Ability to work as part of a team and independently

Proactive, self-starter

Bachelor’s degree in Journalism, English, Communications, Marketing or similar

5 years writing experience, preferably in a B2B professional services environment. Experience with the accounting industry a plus

Minimum Qualifications

Bachelor’s Degree in related field

3 to 5 years writing / copywriting experience

Ability to work independently and take initiative

  • Demonstrate the ability to communicate verbally and in writing throughout all levels of organization, both internally and externally
  • Proficient use of applicable technology
  • Ability to work in team environment as well as independently
  • Ability to analyze and prioritize multiple responsibilities
  • Results driven and customer focused
  • Portfolio of previous experience requested upon interview.
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Content marketing specialist

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Job Description

With over 120 offices and nearly 7,000 associates throughout the U.S. CBIZ (NYSE : CBZ) delivers top-level financial and employee business services to organizations of all sizes, as well as individual clients, by providing national-caliber expertise combined with highly personalized service delivered at the local level.

  • 2022 Best and Brightest Companies to Work for in the Nation
  • 2023 Top Workplaces USA
  • 2022 America's Best Mid-Size Employers
  • 2022 Best and Brightest Companies in Wellness
  • 2022 Great Place to Work Certification

We are looking for an articulate writer to join our growing content team. Reporting to the National Growth Marketing Director and work with multiple content marketers, this professional is responsible for ideating and creating effective content marketing that drives brand awareness, buyer engagement and revenue generation in support of the go-to-market efforts of our Accounting, Tax, and Advisory practice.

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Primary responsibilities include :

Copywriting and Content Development (60%)

  • Writes, edits, and proofreads a wide variety of content to ensure proper flow, grammar, punctuation, spelling and company voice are present
  • Brainstorms and advances topics that create value and inform clients and prospects of opportunities
  • Interviews subject matter experts to glean information necessary to begin writing projects
  • Conducts research on topics as necessary to demonstrate well-rounded view and coverage
  • Distills complex and / or technical topics into laymen’s terms where necessary
  • Create wide variety of content from long- and short-form content, including but not limited to copywriting, ad copy, emails, ebooks, blogs, infographics, video storyboarding
  • Effectively collaborates with the content team, designer and digital marketers to successfully create engaging content and campaigns
  • Builds relationships with key internal subject matter experts

Content Scalability (25%)

  • Enhance existing content, including expanding and redeveloping existing content into new assets to strengthen our content library and create diverse content consumption
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all platforms

Content Strategy (15%)

  • Assist with editorial strategy, in collaboration with the content team
  • Follow and understand industry trends, competitive insights, customer needs, content metrics and online conversations to map out, evolve and optimize editorial content strategy
  • Utilize marketing analytics, like existing Google Analytics reports, to drive future strategies

Preferred Qualifications

  • Passion for writing and storytelling
  • Historical experience writing B2B content

Proven ability to write content for multiple mediums

Demonstrated ability to manage multiple projects simultaneously with changing priorities

Discerning attention to detail including proofreading, grammar, punctuation

Digital content experience preferred

Ability to work as part of a team and independently

Proactive, self-starter

Bachelor’s degree in Journalism, English, Communications, Marketing or similar

5 years writing experience, preferably in a B2B professional services environment. Experience with the accounting industry a plus

Minimum Qualifications

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3 to 5 years writing / copywriting experience

Ability to work independently and take initiative

  • Demonstrate the ability to communicate verbally and in writing throughout all levels of organization, both internally and externally
  • Proficient use of applicable technology
  • Ability to work in team environment as well as independently
  • Ability to analyze and prioritize multiple responsibilities
  • Results driven and customer focused
  • Portfolio of previous experience requested upon interview.
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