Marketing Specialist
Description
Crain Communications is seeking an experienced marketer to join its Global Polymer Group. In this role, the candidate will coordinate and execute marketing programs for four of the Polymer Group brands : , , and .
The Marketing Specialist will play an important role, sitting at the center of a cross-functional ecosystem, holding responsibility for the implementation of integrated marketing campaigns that support events, award programs, webinars / livestreams, custom content, and products.
The ideal candidate must be intrinsically collaborative and able to thrive in a fast-paced environment. Sitting within the Crain Corporate Marketing team and reporting to the GPG Marketing Manager, the candidate will partner with internal teams, including Events, Sales, Editorial, Custom Content, and Creative to ensure marketing programs deliver value to our partners and customers alike.
Responsibilities
- Execute and measure integrated marketing campaigns for events, awards and other programming.
- Develop marketing plans for select programs including webinars and livestreams.
- Create, manage and maintain campaign plans in Smartsheet. Allocate and track promotional commitments across owned channels to meet deadlines.
- Develop clear production briefs for the design team that enable them to effectively create / update campaign assets. Manage the development of assets accordingly.
- Ensure consistency across creative and messaging by collaborating with team members from various departments, including events, sales and editorial.
- Collaborate with operations colleagues to arrange the effective trafficking of marketing assets via appropriate channels (email, print, digital, web)
- Work with custom content colleagues to execute social media deliverables.
- Track, analyze and report on data regarding campaign efforts and success.
- Optimize marketing plans on an ongoing basis, leveraging performance-based insights to drive improvements.
- Support strategies to grow and retain audiences, in collaboration with marketing teams.
- Assist in long-term strategic planning to support the brands, which may combine several content platforms : print, online, social and events.
Required Qualifications & Skills
- Bachelor’s degree, preferably in marketing, business, communications, or related field.
- 3+ years of relevant marketing experience, preferably in a B2B marketing position.
- Working knowledge and understanding of integrated marketing including channel, creative, operations and brand.
- Experience leveraging marketing technologies and platforms to execute and measure campaigns (Email, Hootsuite, LinkedIn, Twitter, Facebook, Zoom, Google & Adobe Analytics).
- Excellent professional writing skills with an emphasis on marketing copy.
- Strong analytical skills with the ability to recognize and recommend where campaign improvements could be made.
- Expert project management skills with a strong attention to detail.
- Deadline driven with ability to complete tasks and deliver quickly.
- Ability to multi-task and adapt to a fast-paced environment with multiple priorities, executing in the short term while developing long-term strategies.
- Self-motivated and results oriented.
- Ability to effectively manage across multiple stakeholders in a matrixed organization.
Preferences
- Prior experience in media or publishing industry
- Events marketing experience, CVENT experience preferred
- Experience with CRM systems, Sailthru preferred
- Experience using project management software, Smartsheet preferred
- Experience using ticketing software, Jira preferred
This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.
Pay Transparency Disclosure :
The estimated base salary range for this position is $50,000 to $60,000.
The final salary offering will take into account a wide range of factors, including experience, accomplishments and location.
The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.
LI-KL1
associate
marketing
full-time
Visit us at www.Crain.com
Environmental Demands
Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed.
Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote.
- An in-office role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves.
- A remote role would allow an employee to work from a home office that is in one of the states Crain does business in. See list accompanying this job posting.
We cannot employ a work from home employee unless they reside in one of these states.
A hybrid role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager’s approval.
Many positions will also include work donein the field. Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients.
Specifics will be noted in the job posting.Employees may be exposed to adverse environmental conditions, specifically during field work.
Other typical job functions are performed under conditions such as those found in general office work.
Travel to cover news stories / events, meetings with clients, and to our geographically separated offices may be required.
It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news.
Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs.
Physical activities will include frequent in-person or virtual interactions.For most positions, it is essential to be able to remain at a desk / computer workstation for prolonged periods, perform computer-related tasks, and create / maintain documents within filing systems.
Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading.
The typical physical requirements are light work exerting up to 25lbs of force occasionally and / or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.
Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and / or carry equipment, supplies, files, or other materials as the role requires.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Related Jobs
Marketing Specialist
Description
Crain Communications is seeking an experienced marketer to join its Global Polymer Group. In this role, the candidate will coordinate and execute marketing programs for four of the Polymer Group brands : , , and .
The Marketing Specialist will play an important role, sitting at the center of a cross-functional ecosystem, holding responsibility for the implementation of integrated marketing campaigns that support events, award programs, webinars / livestreams, custom content, and products.
The ideal candidate must be intrinsically collaborative and able to thrive in a fast-paced environment. Sitting within the Crain Corporate Marketing team and reporting to the GPG Marketing Manager, the candidate will partner with internal teams, including Events, Sales, Editorial, Custom Content, and Creative to ensure marketing programs deliver value to our partners and customers alike.
Responsibilities
- Execute and measure integrated marketing campaigns for events, awards and other programming.
- Develop marketing plans for select programs including webinars and livestreams.
- Create, manage and maintain campaign plans in Smartsheet. Allocate and track promotional commitments across owned channels to meet deadlines.
- Develop clear production briefs for the design team that enable them to effectively create / update campaign assets. Manage the development of assets accordingly.
- Ensure consistency across creative and messaging by collaborating with team members from various departments, including events, sales and editorial.
- Collaborate with operations colleagues to arrange the effective trafficking of marketing assets via appropriate channels (email, print, digital, web)
- Work with custom content colleagues to execute social media deliverables.
- Track, analyze and report on data regarding campaign efforts and success.
- Optimize marketing plans on an ongoing basis, leveraging performance-based insights to drive improvements.
- Support strategies to grow and retain audiences, in collaboration with marketing teams.
- Assist in long-term strategic planning to support the brands, which may combine several content platforms : print, online, social and events.
Required Qualifications & Skills
- Bachelor’s degree, preferably in marketing, business, communications, or related field.
- 3+ years of relevant marketing experience, preferably in a B2B marketing position.
- Working knowledge and understanding of integrated marketing including channel, creative, operations and brand.
- Experience leveraging marketing technologies and platforms to execute and measure campaigns (Email, Hootsuite, LinkedIn, Twitter, Facebook, Zoom, Google & Adobe Analytics).
- Excellent professional writing skills with an emphasis on marketing copy.
- Strong analytical skills with the ability to recognize and recommend where campaign improvements could be made.
- Expert project management skills with a strong attention to detail.
- Deadline driven with ability to complete tasks and deliver quickly.
- Ability to multi-task and adapt to a fast-paced environment with multiple priorities, executing in the short term while developing long-term strategies.
- Self-motivated and results oriented.
- Ability to effectively manage across multiple stakeholders in a matrixed organization.
Preferences
- Prior experience in media or publishing industry
- Events marketing experience, CVENT experience preferred
- Experience with CRM systems, Sailthru preferred
- Experience using project management software, Smartsheet preferred
- Experience using ticketing software, Jira preferred
This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.
Pay Transparency Disclosure :
The estimated base salary range for this position is $50,000 to $60,000.
The final salary offering will take into account a wide range of factors, including experience, accomplishments and location.
The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.
LI-KL1
associate
marketing
full-time
Visit us at www.Crain.com
Environmental Demands
Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed.
Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote.
- An in-office role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves.
- A remote role would allow an employee to work from a home office that is in one of the states Crain does business in. See list accompanying this job posting.
We cannot employ a work from home employee unless they reside in one of these states.
A hybrid role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager’s approval.
Many positions will also include work donein the field. Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients.
Specifics will be noted in the job posting.Employees may be exposed to adverse environmental conditions, specifically during field work.
Other typical job functions are performed under conditions such as those found in general office work.
Travel to cover news stories / events, meetings with clients, and to our geographically separated offices may be required.
It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news.
Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs.
Physical activities will include frequent in-person or virtual interactions.For most positions, it is essential to be able to remain at a desk / computer workstation for prolonged periods, perform computer-related tasks, and create / maintain documents within filing systems.
Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading.
The typical physical requirements are light work exerting up to 25lbs of force occasionally and / or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.
Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and / or carry equipment, supplies, files, or other materials as the role requires.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Digital Marketing Project Managers: 45875
STS Technical Services is hiring Digital Marketing Project Managers in Milwaukee, Wisconsin .
Position Overview :
- The individual in this position will lead projects and analytics in the Digital Marketing area focused on improving our North American online customer experiences on Harley-Davidson dealer websites.
- Coordinate and execute dealer digital advertising programs and dealer website new model launches in alignment with H-D brand objectives.
- Dealer and field team help chain for dealer digital marketing and Enterprise Lead Management System ELMS program.
- Manage dealer compliance to and continuous improvement of dealer website policy and guidelines.
- Lead execution and continuous improvement of lead sales digital advertising and dealer website analytics.
- This individual will provide dealer digital marketing counsel to a wide variety of stakeholder groups throughout the organization.
- The work will span requirements identification and gathering customer experience development development of creative concepts message presentation and integration with other product service or informational communication.
- The individual will work closely with the Company’s outside agencies plan develop and maintain dealer website content and features ensuring consistency with the Company’s image and brand standards.
- The individual will work closely with internal / external information technology resources to coordinate technical development activities.
About STS Technical Services :
STS Technical Services is a Top 100 Staffing Firm that’s partnered with some of the largest names in the aerospace, manufacturing, defense and industrial industries.
Our professional recruitment teams put talented individuals to work at client locations all over the world, and we have hundreds of exciting career opportunities for you to explore!
If you want to speak to a Recruiting Professional directly, call 1-800-359-4787.
STS Technical Services is an equal opportunity employer.
IndeedSTS
Marketing Director
KATRINA UBELL COACHING LLC
MARKETING DIRECTOR
Are you a strategic and intentional marketing leader with a sharp eye for detail? Do you have a natural artistic flair and creative mindset that allows you to pivot during times of organizational growth?
Are you always up to date with the latest industry trends with a track record of transforming ideas into successful marketing campaigns?
If you're ready to drive growth and make a lasting impact in the lives of women physicians, we want to hear from you!
Our ideal Marketing Director is :
- Investigative : With your natural curiosity and critical thinking skills, you thrive in making data-driven decisions. You approach problems from multiple angles and are not afraid to get to the root of a challenge.
- Creative : What sets you apart is your talent for developing unique and innovative ideas that stand out in any market.
You enjoy experimenting with new concepts and are always on the lookout for fresh inspiration that helps drive creativity in the work of your team.
Strategic : As a master of maximizing results, you anticipate future challenges while balancing short-term gains with long-term success.
With a commitment to diversity and strong networking skills, you make effective decisions that benefit the department and organization.
You are a project manager, big-picture leader, and an asset to any team.
Collaborative : You thrive on collaborating and building strong relationships with people at all levels of the organization.
You recognize the power of teamwork and believe the best solutions come from working together. Your commitment to fostering a positive work culture creates a productive and supportive environment for your team.
Organized : Your meticulous eye for detail shows in everything you do, from catching grammatical errors in copy to launching successful on-brand marketing campaigns.
You take pride in improving efficiencies, processes, and procedures, and excel in juggling competing projects and responsibilities.
Nothing falls through the cracks in your department.
With our recent growth, this is an exciting time to join our team and make a significant impact on our brand's success. Our ideal Marketing Director will have the chance to work in a unique industry at a company that values creative thinking and strategic problem-solving.
Your work will directly impact the lives of our clients, and you'll be a part of a dedicated team that helps others achieve their wellness goals.
RESPONSIBILITIES
The job responsibilities of our Marketing Director include, but are not limited to :
- Develop and execute the company's strategic marketing plan
- Drive lead generation and conversion while managing lead and acquisition costs
- Ensure consistent brand aesthetic and messaging across all channels
- Oversee brand awareness content creation (including social media management)
- Manage and grow new client sales, continuity sales, and live event ticket sales
- Lead, manage, and develop the marketing team
- As a member of the leadership team, work to drive overall company success
- Plan and manage departmental resources and budget
- Collaborate and communicate effectively with cross-functional teams
- Stay informed of industry trends and use them to improve marketing strategies
- Participate in 4 virtual client events, 1 live client event, and 1 annual team retreat
- This is a fully remote, full-time position operating within the U.S. with limited required travel.
QUALIFICATIONS
Required
- 5+ years of marketing operations leadership experience in a small business environment
- 3+ years of experience supporting an online business
- Experience marketing to professional, highly educated women
- Experience leading a remote team
- Experience leveraging social media for marketing purposes
- Bachelor's degree or equivalent work experience
Preferred
- Working knowledge of EOS
- Ad agency or marketing consultant experience
- Experience working with WordPress, Canva, Ontraport or similar
Desired
- Experience with podcast management and leveraging the listenership for marketing purposes
- Experience leading a sales team
THE COMPANY KATRINA UBELL COACHING dba WEIGHT LOSS FOR BUSY PHYSICIANS
We get to help the helpers and take care of a community that always shows up for others. We help not only the doctors themselves but their entire communities and everyone they come in contact with.
When we help doctors take better care of themselves, they can take better care of their patients. We are involved in a higher purpose and making a difference in the lives of others every day.
WHY WORK WITH US?
Katrina Ubell Coaching is a company on a mission to transform lives and make a meaningful and positive impact in the world.
As a marketing leader, you'll have the opportunity to use your skills to help individuals solve a problem they've been struggling with for years and have an impact on the medical community as a whole.
Our fully remote environment provides a supportive and collaborative team of kind, hardworking, and dedicated people who care deeply about each other and our clients.
You'll be working for two women who love their team and clients. We even get together for annual retreats!
Our Core Values are :
- Clear and kind
- Accountable to self, team, and clients
- Lighthearted
Ready for a new challenge? Apply now to lead our strategic marketing efforts as our Marketing Director!
Salary : $120k - $130k
Benefits :
- Qualified Small Employer Health Reimbursement Arrangements (QSEHRA)
- 401k with employer match
- Technology and Coaching reimbursements
Marketing Specialist
Job Description
The Marketing Specialist will coordinate, develop, and implement marketing policies, programs, and strategies.
- Development and implementation of marketing programs, tools, and processes to increase sales for the company.
- Development of a cohesive and coordinated company branding strategy that integrates various products and services.
- Oversees the development, promotion and implementation of marketing programs and tools. Manages the ongoing process of supporting corporate marketing and sales systems.
Develops new marketing programs, tools and printed and online collateral as defined in marketing strategy.
- Maintains the ongoing process of supporting corporate marketing and sales systems. Development of new marketing programs, tools, and printed and online collateral as defined in the marketing strategy.
- Monitors, measures, evaluates, and reports on marketing results on an ongoing basis. Establishes benchmarks, developing supporting reports, and communicating results.
Provides reports to the executive team as needed.
- Coordinates customer communication across business units and products.
- Develop, implement, and oversee a company-customer relationship management strategy and system.
- Stays up to date with ongoing industry research and trends. Oversees marketing research and applies marketing strategy as appropriate.
- Maintains the company's online presence and content, including the company's website and social media accounts.
- Assists in the development of an annual, long- and short-term marketing strategy and plans.
- Be the brand lead across all other marketing functions both in brand strategy, promotion, and creation. Provide brand review for all marketing content and ensure it is in line with overall brand positioning and voice.
- Oversees coordination of external agency partners on the development, design, and production of creative assets.
Job Requirements
- Excellent verbal and written communication skills.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Ability to create, implement, and monitor budgets.
- Thorough understanding of principles and methods used to promote, display, and sell products and services.
- Proficient with customer relationship management software.
- Proficient with Microsoft Office Suite or related software.
Retail Marketing`
We’re a group of smart, collaborative, passionate go-getters who work hard on making a difference and tackling every challenge.
Dull moments simply don’t exist at our firm as we focus on producing results and having fun along the way. We also pride ourselves on our management staff’s open-door policies to promote exceptional communication and mentorship for our team.
Our core values are excellent communication, resourcefulness, honesty, and initiative. We are looking for key Retail Marketing to help us continue our growth this year by providing exceptional care to our existing clients while building relationships to acquire new clients.
As A Retail Marketing You Will Be : Building relationships, receiving referrals and directly promoting products and services across promotional events on a daily basis Stay on top of industry trends to identify potential opportunities for company growth Efficiently resolving customer’s questions and requests Working with fellow Retail Marketing and the Sales staff to integrate campaigns with retail event market promotions Learning product knowledge and providing customers with the necessary information Placing and distributing marketing materials and conduct marketing presentations Apply knowledge of the product and brand to develop customized marketing strategies We Look for Individuals with : High School Diploma or GED, some college experience is preferred Proven track record of generating and closing qualified leads Superior communication, presentation, written and technical skills Familiarity with a marketing or sales environment is required Excellent time management skills and ability to adhere to a schedule Flexible and willing to cross-train and work in other are This role is set for an immediate hire ready to start within the next two weeks, therefore local candidates are preferred who can begin the interview process as soon as possible Powered by JazzHR