Regional Marketing Manager

We are looking for a goal-oriented regional marketing manager to implement marketing campaigns in accordance with the region's demographics.

In this role, your responsibilities will include forecasting sales needs and campaign budgets, and working with sales teams to ensure that the marketing fits the company or brand’s image.

To be successful as a regional marketing manager, you should network with local businesses to increase sales, handle the regional budget, and strengthen the company’s sales in the area.

A top-notch regional marketing manager should recognize the needs of consumers in different geographic areas and adjust the marketing campaign accordingly.

Regional Marketing Manager Responsibilities :

• Identifying specific regional marketing goals and objectives.
• Assisting the marketing director to develop creative strategies.
• Recommending strategies to implement in regional marketing plans.
• Analyzing local competition and strengthening the company’s brand position in assigned regional areas.
• Supervising and developing the regional marketing budget.
• Liaising with the product marketing department to suggest product alternatives.
• Understanding national marketing plans and tailoring them to suit particular regions.
• Developing a clear understanding of the financial goals in a region and the key success indicators.
• Interacting with marketing leads to formulate and supervise the regional marketing budget.
• Evaluating productivity and marketing strategies’ return on investment (ROI).

Regional Marketing Manager Requirements :

• A bachelor’s degree in business, marketing, communication, finance, or a related field.
• A master’s degree may be advantageous.
• A minimum of 7 years' experience in marketing or in a management role.
• Knowledge of digital marketing best practices.
• Experience with marketing tools and software.
• Experience working in a high-tech environment.
• The ability to supervise a team and deal with staff issues.
• Excellent organization and communication skills.
• Leadership, problem-solving, and networking skills.
• Good time-management skills.

We are seeking a highly motivated and driven individual to lead our Marketing efforts for our large / growing real estate team.

Our ideal candidate will have documented previous marketing experience and be innovative, driven, and enthusiastic about this work.

We are looking for a creative professional and individual thinker to take our brand to the next level.

Compensation :

$40,000 - $50,000 yearly

Responsibilities : Social Media :

Social Media :

• Creatively Develop / maintain a comprehensive marketing calendar
• Manage all social profiles / platforms : Facebook, Instagram, LinkedIn, YouTube, etc
• Design social posts, thumbnails, print materials, flyers, slides, etc. (Canva, Adobe, etc)
• Upload / publish all social posts (videos, photos, captions, optimizations, etc)
• Maintain cross-platform brand continuity (fonts, colors, photos, naming conventions, URLs, usernames, etc)
• Monitor KPIs of all social platforms
• Oversee videographer and direct video content creation
• Create unique content and outstanding copy for video, social, and email marketing

Website :

• Maintain website (blog entries, featured content, links, etc)
• All social media posts need to be placed in the BLOG of our website

Brand :

• Manage / collect online reviews (Google My Business, Zillow, Yelp, etc)
• Manage all digital profiles / pages (third-party search portals, agent directories, online profiles, etc)
• Oversee cross-platform analytics (Google, Facebook, etc)
• Construct / publish social and search digital advertisements (audience targeting / retargeting, PPC, etc)
• Monitor online reputation / effectiveness (Google Alerts, SenderScore, domain authority, Facebook / Google account reprimands, etc)
• Source / manage PR opportunities (podcasts, panels, etc.)
• Source / submit all award / accolade applications (RealTrends, BombBomb, etc)

Events :

• Promote / manage open houses (virtual-, private-, and public-facing)
• Promote / manage events (client parties, community events, sponsorships, etc)

Qualifications :

• Bachelor's Degree
• Real Estate Marketing : 3 years
• Work is in the office and remote
• Self-starter, displaying profound initiative
• Proof of increasing brand awareness and followers for the previous company through KPIs
• Must live in the greater Houston TX area

About Company

The Bridge Group Collective is a fast-growing real estate team in Katy, Texas. Founded by a husband and wife team dedicated to helping people in real estate, the team of 30 agents has a motto of Treating every client like they are our only client, and are proud of their 5-star service.

They strive to develop Clients for Life by exceeding clients' expectations and providing a world-class real estate experience.

Job Category :

Marketing & Communications

Pay Range

$60,840.00 - $141,960.00

Disclaimer : The base salary range represents the low and high end of the Altus Group's salary range for this position in the primary work location.

Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The pay range listed above doesnot reflect Altus Group's total compensation for employees.

Other rewards may include an annual bonus, flexible work arrangements, and many region-specific benefits.

Opportunity Awaits at Altus Group!

Reporting to the Senior Director, Offer Marketing, we have an exciting opportunity for a Product Marketing Specialist.

As a Product Marketing Specialist, you will work closely with the senior product marketing managers and the product management team to understand and promote our company's products.

You will be responsible for supporting the development and execution of launch plans, positioning, and messaging that resonates with our target customers.

You will support the creation of product go-to-market enablement content and collaborate with the client facing teams on activation and adoption.

The product marketing specialist will also partner on conducting market research and analysis to identify customer needs and preferences and use this information to develop and refine offer strategies.

We are open to remote working arrangements.

What's in it for you :

Influence, exposure, and career development. This is a chance to join an industry leader in PropTech and accelerate your career.

It's a chance to work on launching our next-generation technology platform for a global audience as you spearhead highly impactful product messaging, sales enablement content, and industry thought leadership.

We are continuously iterating our products, responding to customer needs and market trends. You will have an opportunity to work alongside subject matter experts, grow your exposure across the business, and learn from well-respected leaders.

As we continue to grow, so will your opportunities here.

What our new Product Marketing Specialist will do :

• Create offer collateral, including sales presentation decks, internal FAQs, case studies, demo scripts, website copy, and other marketing materials that support our offers.
• Assist in the development and execution of go-to-market launch plans, positioning, and messaging that resonate with target customers.
• Collaborate with cross-functional teams, including product management, engineering, design, marketing, and sales, to ensure alignment and success of offer initiatives.
• Collaborate with the sales and customer success teams to understand their needs for enablement content, such as presentations, case studies, and demos.
• Work with senior product marketing managers, product management and subject matter experts to develop content that effectively communicates the value and benefits of the company's offers.
• Help ensure that product enablement content is accurate, up-to-date, and aligned with the company's brand and messaging.
• Monitor the performance of sales enablement content and provide analysis and insights to optimize effectiveness.
• Partner with event and field marketing teams on strategic events where product messaging, positioning and content is needed.
• Participate in portfolio-wide process improvement initiatives on the offer marketing team, helping to drive operational effectiveness and improved ways of working across the team.

Education & Experience :

• Undergrad / Bachelors degree, preferably in marketing, communications, product or a business field
• Minimum 3 years of relevant experience

Skills & Knowledge :

• Outstanding written communication skills
• Strong organizational skills, ability to multi-task, problem solve and identify solutions
• Strong communication skills, ability to influence others to complete tasks on-time and within budgetAction and results focused
• Familiarity with and experience researching, designing and developing go-to-market content and collateral
• Ability to establish relationships with coworkers across multiple departments to achieve goals
• Awareness of the customer experience and building buyer-user relationships
• Adept at recognizing patterns and creating standardized processes
• Problem solver, ability to navigate in ambiguity

remote

Come realize your potential at Altus Group!

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Applicants with disabilities may contact Altus Group to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Please contact us at [email protected] or . (416) 641-9500

Key Details :

• Position located in Houston, TX
• Hybrid / Remote work setup
• Competitive compensation & benefits package
• And more!

Essential Job Duties :

• Direct audience / consumer research, competitive analysis to identify opportunities in the market that can be leveraged and worked on.
• Strategize and collaborate with internal teams to develop compact go-to-market strategies for existing services while developing new marketing ideas based on the research.
• Collaborate with internal functional groups to assess the feasibility of the services to maintain smooth communication both externally and internally.
• Nurture leads and engage leads by directing the development and execution of a sound digital marketing strategy based on market and consumer research.
• Develop the required changes in the digital marketing strategy based on timely data given by analytical tools.
• Direct social media efforts on various social networks, including Instagram, Facebook, Twitter, LinkedIn, and Pinterest.
• Expand partnership with social media influencers to increase the company’s brand reach and strength.
• Track the performance of marketing strategies implemented and come up with timely modifications to nurture more leads online.
• Plan and spearhead marketing events and other campaigns to strengthen public relations and our company’s presence where it matters the most.
• Collaborate with content teams and distributing partners to ensure an integrated marketing strategy that works smoothly on all its levels.
• Develop a marketing budget and keeping track of the resource needs for proper long-term and short-term scheduling.
• Keep track of the performing and non-performing aspects of the marketing strategy at all levels of the business.
• Perform other duties as assigned.

Requirements

Bachelor's Degree in Communications or related field

At least seven years of experience working in a marketing management or marketing director capacity; or

An equivalent combination of education and experience

Our company is looking for a highly motivated and committed individual to join our energetic team as a Marketing Assistant.

We work in a positive environment and are looking for someone who shares our drive for purpose-driven work and mutual success.

As a Marketing Assistant, you will be responsible for helping to run marketing campaigns with a team of brand ambassadors, ensuring that things run smoothly and keeping our clients at the forefront of their respective industries.

Responsibilities include : Qualifying leads from marketing campaigns Presenting our brands Proactively seeking new business opportunities Reporting to the Marketing Manager on weekly, monthly, and quarterly goals and results Staying up to date with new programs and services Building long-term, trusting relationships with clients Bringing positive energy to the team every day Requirements : Education and experience are not required, but the ideal candidate should have excellent communication skills, both verbal and written Must be proactive, have a good attitude, and be a team player Must have a strong work ethic and be able to consistently and positively deliver quality work and ideas in a fast-paced and dynamic work environment Must have integrity, be loyal and trustworthy Must be well-organized with strong people skills, and able to multitask Powered by JazzHR