Description

SUMMARY : REPORTS TO : MINIMUM QUALIFICATIONS : PREFERRED QUALIFICATIONS : WORKING CONDITIONS : SUPERVISORY RESPONSIBILITIES : No ESSENTIAL JOB FUNCTIONS :

Job Description

The Marketing Director is the thought-leader who sets the strategic, portfolio and investment direction while owning and driving segmentation and brand strategies for a $300MM, growth-oriented division with multiple brands in the Retail Automotive Aftermarket space.

The key deliverable is driving above market profitable growth of multiple brands while expanding market share by leveraging the brands performance, quality, and history.

This role will support the marketplace intelligence needs of the business unit to drive key strategic decisions. An important member of the divisional leadership team, the Brand Director reports to the VP / GM for the Division.

The three most important deliverables of this role are :

1) Define, communicate and champion a clear and compelling portfolio segmentation that enables profitable net sales and market share growth

2) Apply best practices to simplify and focus strategic and tactical efforts to maximize return on investment

3) Lead, develop and mentor a professional marketing organization while building strong, collaborative relationships across the division.

What do we need from the successful candidate? Demonstrated successes in :

• Creating, Communicating and Driving Portfolio Strategy and Segmentation
• Proven examples of successful communication strategy and leveraging a broad marketing mix
• Developing, implementing and enforcing Pricing Strategy and MAP
• Agency selection and management
• Budget, ROI and Spend Effectiveness Evaluation
• Strategic and economic evaluations of distribution programs and deals
• New Product Commercialization Results
• Creating & defining 80’ Customer & Channel strategies
• Product Line Simplification
• Project management and delivering key initiatives on-time, with excellence
• Creating and launching 360-degree marketing campaigns
• Demonstrated Omni-channel understanding and effectiveness
• Analytical and effective decision-making
• Leading, developing, evaluating and promoting talent, by overseeing a large, diverse and virtual team
• A strong ability to move seamlessly between strategic and tactical, and know when the appropriate time is to do so

Tactical Things :

• Customer relationships
• Supplier relationships
• Annual Line reviews, trade shows and customer meetings
• Annual planning cycle : long-range planning and annual planning
• Budget & spending agility pending business conditions or opportunities
• Data analytics. What to evaluate, how to evaluate, and identifying the so what’ that drives strategic direction and decisions

Qualifications

Qualifications :

• Education : MBA preferred, bachelor’s degree required.
• Experience : 10+ years of experience. Minimum of 8 years of brand management experience in consumer-driven organization
• Proven experience in managing a P&L (required)
• Demonstrated brand leadership support and driving pricing, innovation, and promotions of products

Additional Information

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.

Fun Town RV was founded in 2010 and has grown substantially over the last ten years. We currently have 14 locations and have plans to add several more in the next few years.

As Texas’s largest RV Chain, we provide excellent customer service and offer customers top RV brands for less! FTRV has a quality assurance facility where every RV we sell is put through a 100+ point inspection to assure that every RV meets our quality standards.

Here at Fun Town RV, we look for candidates that have honesty, accountability, positivity, passion to do a great job and who strive to exceed expectations! If you have these qualities and are looking for a dynamic and growing company that provides career growth with great earning potential, then we urge you to apply with us!

About this role :

The individual in this position should have a good understanding of emerging technologies, non-traditional interfaces, and has a personal portfolio that demonstrates a combination of interactive and graphic design.

This position will assist with various duties as needed, in order to help the department succeed.

Essential Duties and Responsibilities :

• Conduct basic web inventory maintenance for all company websites.
• Activate newly photographed / received inventory on all websites and platforms.
• Work with the Fun Town RV marketing team to plan and execute all digital and retail merchandise marketing.
• Set merchandise layouts / displays & organize merchandise.
• Conduct product and inventory / merchandise research.
• Ensure the fresh flow of merchandise from the warehouse to the retail floor.
• Ensure the execution and maintenance of all merchandising standards (e.g., sizing, categorizing, signage, damages, recovery, directives, and planograms).
• Design motion graphics, web banners, microsites, and interactive animations.
• Edit the existing, and produce new video content for a variety of uses including meetings, presentations, brand launches, and retailer programs.
• Partner with the internal website team on brand strategy, design, and implementation as needed.
• Develop and implement web-content syndication to retail partners including social content, landing pages and product information / assets.
• Partner with the project and strategy team on creative project workflow and look for continuous improvement.
• Partner with the digital / social team to create and maintain a constant flow of creative content to support content calendars.
• Present creative concepts and projects internally / externally as assigned.
• Create marketing material for Fun Town RV events.
• May be required to assist in other corporate projects.
• Other duties as assigned.

Requirements

• Proficient in Google Docs, Spreadsheets, and Slides.
• Understanding of Adobe Photoshop or Canva.
• High school diploma or general education degree (GED); or one to three months related experience and / or training; or equivalent combination of education and experience.
• Entrepreneurial mindset, achievement, and goal-oriented.
• Ability to work independently and as part of a team.
• Excellent communication skills and customer service skills.
• Capable of efficient planning and organizing.
• While performing the duties of this job, the employee is regularly required to : walk, use hands / fingers to handle or feel, reach with hands and arms, and talk or hear.
• The employee is frequently required to sit, climb, balance and stoop, kneel, crouch, or crawl.
• The employee must regularly lift and / or move up to 10 pounds and frequently lift and / or move up to 15 pounds and occasionally lift and / or move up to 50 pounds.
• Specific vision abilities required by this job include close vision, peripheral vision, and depth perception, and the ability to adjust focus.

Benefits

We offer a competitive salary and an excellent benefit package including :

• Major Medical-Dental-Vision Insurance
• Life Insurance
• Paid Vacation
• Paid Holidays
• 401K (profit sharing)
• Christmas Savings Plan
• Employee Discounts in Company Store

Fun Town RV is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, or disability status.

Applicants must be authorized to work in the U.S. A Drug screen, driving record and background checks may be conducted prior to, and during employment.

Content of this ad and fulfillment of offers is sole responsibility of Fun Town RV.

BODYBAR Franchising, A fast-growing franchise fitness concept based out of Fort Worth, Texas seeking an charismatic and experienced Director of Marketing to develop strategic marketing plans for BODYBAR Franchising and its Franchisees! The Director of Marketing will oversee the implementation and execution of the various marketing efforts, and manage vendor relationships associated with the marketing department.

Additional responsibilities include evaluating the results of various marketing campaigns, spearheading market research efforts, and coordinating initiatives across a variety of channels.

This position will supervise the Graphic Design & Social Media Coordinator and reports directly to the CEO and COO.

BENEFITS & INCENTIVES

• 401(k)
• Flexible schedule
• Health insurance (Company sponsored)
• Paid time off & Holiday pay
• Quarterly & annual bonuses
• Expense reimbursements
• Drop-in BODYBAR Pilates classes & discounted merchandise

ESSENTIAL DUTIES & RESPONSIBILITIES

Strategic Marketing Duties

• Develop and oversee all functions of the marketing department
• Create & implement a system-wide marketing plan in accordance with company standards, brand image & vision
• Allocate appropriate amounts of the brand funds towards activities that accomplish the company's goals
• Remain attuned to current marketing trends to best improve and develop innovative strategies
• Conduct market research to keep abreast of competitor’s marketing movements and launch counter-measures
• Analyze ad campaign performance in comparison to the marketing budget and evaluate their cost effectiveness
• Collaborate with senior executives to develop growth plans and a marketing budget for the organization
• Monitor the performance of marketing campaigns and produce periodic reports
• Forecast, draft, implement, and oversee the department's operating budget
• Act as the organization’s agent towards external parties such as vendors, stakeholders and potential clients
• Develop strategic partnerships
• Work with various departments to develop successful strategies that attract and retain clients
• Present the company 'Marketing Overview' at franchise sales events periodically

Administrative Responsibilities

• Plan and execute campaigns for promotions such as the launching of new retail lines, etc.
• Oversee website updates & changes, and troubleshoot technical issues
• Perform any overflow graphics work to assist with meeting deadlines
• Responsible for producing valuable content for the company’s online presence
• Oversee & set-up all BODYBAR social media channels & planners
• Provide social media and brand training to franchise partners
• Monitor and complete special requests from studios
• Perform other related duties as assigned

Managerial Responsibilities :

• Recruit, interview, hire, and train staff in the department
• Oversee the daily workflow of the department
• Oversee and approve all collateral produced by the Graphics Designer
• Provide constructive and timely performance evaluations
• Handle discipline and termination of employees in accordance with company policy

QUALIFICATIONS & EXPERIENCE

• Bachelor’s Degree in Marketing, Public Relations, or related field
• Minimum of 5 years progressive experience in strategic franchise marketing
• Experience editing and creating collateral for various social media platforms (Adobe Creative Suite)
• Proficient using Digital Asset Management systems
• Strong oral & written communication and presentation skills
• Experience developing marketing budgets
• Exceptional time and project management skills
• Thorough understanding of marketing strategies and practices
• Excellent interpersonal and customer service skills
• Excellent organizational skills and attention to detail
• Strong analytical and problem-solving skills
• Team player

Flexible work from home options available.

BODYBAR Pilates is a boutique fitness franchise. Each location is independently owned and may have varying perks, compensation, and employment requirements.

Contact the location you are applying to directly for specific employment questions.

About :

Can you think of an $80 Billion industry in the US that is still experienced almost entirely offline?

1 out of 2 Americans will play the Lottery this year and Mido Lotto makes it easy to order official, state-licensed Lottery tickets from the comfort of your phone.

We are a top-ranked entertainment app with over 35,000 5-star reviews in the App Store.

We're growing quickly and looking for a Marketing Assistant to support the marketing and operations teams in delivering campaigns and initiatives.

You will support our acquisition and lifecycle marketing strategies, working as part of an efficient, scaled cross-functional marketing engine.

This is an opportunity to work with an experienced, innovative growth lever comprised of some of the most well-respected leaders in the gaming industry.

You will receive direct support and mentorship from leadership in a fast-growing tech startup.

This is an in-person, full-time position out of our Dallas - Fort Worth, TX office and reports directly to our Head of Marketing.

Primary Responsibilities :

• Assist in managing and executing marketing campaigns across email, push, SMS, and social media that drive customer engagement, conversion, and retention
• Work closely with the Head of Marketing to establish and effectively communicate the creative vision for our marketing and branding strategies
• Execute marketing campaigns according to the brand guidelines, marketing strategies, and promotional calendars
• Track and report campaign performance
• Coordinate with Marketing, Product, and Customer Success teams around promotional campaigns and ensure alignment with the overall brand and marketing strategies
• Create copy and graphics for all marketing channels that are aligned with the brand guideline and content strategies
• Respond to customer inquiries, comments, and DMs on social media and other platforms

Preferred Experience :

• Copywriting experience preferably with marketing-driven copy and a clear, personable tone. SEO know-how is a plus
• Social media marketing and management or PR experience utilizing platforms such as Hootsuite, Buffer, or Crowdfire
• Email marketing experience utilizing platforms such as Mailchimp or Klaviyo
• Experience in content creation with graphic design tools such as Figma or Canva
• Familiarity with task management tools such as Jira, Trello, or Notion
• Virtual customer service experience with software such as Zendesk or Freshdesk
• Technical aptitude to learn various MarTech / AdTech software
• Proficiency with Google Suite and Slack

Who You Are :

• A proactive communicator. You are not afraid to ask questions or for clarification if you don't understand something before beginning a task and give updates to projects without being prompted
• A passionate champion of the customer's trust. You understand the importance of fostering a relationship with your customer based on trust, transparency, and clear communication
• Are uncompromisingly detail-oriented and thorough. You pay close attention, catch mistakes, and double-check your work
• Have strong problem-solving and analytical skills. You can prioritize and manage multiple projects, think critically, and address unexpected challenges head-on
• Have high social and emotional intelligence, great interpersonal skills, and empathy. You create and maintain a collaborative environment across multiple teams, can build relationships and effectively communicate with various team members and audiences that share different backgrounds, and take an inclusive, human approach to creating content
• A positive, continuous learner. You embrace new technologies and tools, are on top of marketing trends, and have the desire to deliver best-in-class campaigns.

You want to grow both personally and professionally and continuously seek out opportunities to improve

Benefits :

• 401K with a matching contribution
• Generous Medical, Dental, and Vision health insurance coverage
• Flexible leave policies
• Company provided laptop

Mido Lotto values the array of talents and perspectives that a diverse, inclusive workforce brings. Even if you do not meet all of the above qualifications, we strongly encourage you to still apply.

We recognize that your job experiences may differ and strive to recruit, employ, train, compensate, and promote in a way that fully develops and utilizes your talents and strengths outside of what may be on your resume.

All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

Please reach out to us if you need to request reasonable accommodations.

Mido Lotto job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, the candidate's relevant experience and qualifications, and the region the candidate resides in.