Regional Marketing Manager

We are looking for a goal-oriented regional marketing manager to implement marketing campaigns in accordance with the region's demographics.

In this role, your responsibilities will include forecasting sales needs and campaign budgets, and working with sales teams to ensure that the marketing fits the company or brand’s image.

To be successful as a regional marketing manager, you should network with local businesses to increase sales, handle the regional budget, and strengthen the company’s sales in the area.

A top-notch regional marketing manager should recognize the needs of consumers in different geographic areas and adjust the marketing campaign accordingly.

Regional Marketing Manager Responsibilities :

• Identifying specific regional marketing goals and objectives.
• Assisting the marketing director to develop creative strategies.
• Recommending strategies to implement in regional marketing plans.
• Analyzing local competition and strengthening the company’s brand position in assigned regional areas.
• Supervising and developing the regional marketing budget.
• Liaising with the product marketing department to suggest product alternatives.
• Understanding national marketing plans and tailoring them to suit particular regions.
• Developing a clear understanding of the financial goals in a region and the key success indicators.
• Interacting with marketing leads to formulate and supervise the regional marketing budget.
• Evaluating productivity and marketing strategies’ return on investment (ROI).

Regional Marketing Manager Requirements :

• A bachelor’s degree in business, marketing, communication, finance, or a related field.
• A master’s degree may be advantageous.
• A minimum of 7 years' experience in marketing or in a management role.
• Knowledge of digital marketing best practices.
• Experience with marketing tools and software.
• Experience working in a high-tech environment.
• The ability to supervise a team and deal with staff issues.
• Excellent organization and communication skills.
• Leadership, problem-solving, and networking skills.
• Good time-management skills.

Yardi is a global software company providing innovative property management solutions and services in every real estate market.

We are focused on providing our customers with superior products and outstanding customer service. We are passionate about technology and believe work should be fulfilling and fun! We are committed to our customers, employees and the communities where we live.

We are looking for motivated, enthusiastic team players with a client focus and demonstrated success in the digital marketing space to work on our growing RENTCafe Reach Team!

What you will do

• Build and maintain strong customer relationships and drive customer satisfaction through effective communication, efficient responses, and timely deliverables
• Consult with key strategic partners to understand client needs and provide solutions that fit within the RENT Café platform
• Manage multiple design projects, keep projects on track, hold clients to delivery deadlines, and communicate timelines and limitations
• Perform quality assurance and confirms project deliverables meet client expectations
• Ensure projects are within the scope of the RENT Café platform, keep clients informed of updates, changes, and timeline
• Effectively communicate client's needs and vision to minimizes TR requests and achieve timely deliverables
• Provide product training, consult clients on available marketing features, and advise clients on marketing best practices
• Work collaboratively with Yardi's design team, leading project, delegating tasks, and delivering project pieces
• Help with quality assurance testing of new features and marketing issues as they arise; provide thorough documentation of research to help uncover underlying issues
• Actively share knowledge with team members to contribute to team's overall growth

What you need to have

• Bachelor's degree in marketing or equivalent combination of education and experience
• Five (5) years' digital marketing experience
• Knowledge of HTML and CSS techniques
• Solid understanding of design and branding principles
• Excellent time management skills
• Proven team player with a desire to contribute to growth of the group's knowledge
• Ability to communicate across teams in a friendly and cooperative manner
• Excellent project management skills with design projects
• Excellent consultation skills
• Excellent written and verbal communication skills
• Ability to think strategically
• Advanced knowledge of digital marketing best practices and social media
• Demonstrated ability to manage multiple tasks to completion within established deadlines
• Proficiency with modern marketing platforms, including Google, Facebook, and Instagram
• Knowledge of current content management systems
• Strong analytical and decision-making skills
• Problem-solving skills

What would be helpful to have

• Experience with Photoshop and Illustrator
• Understanding of UI / UX
• Knowledge of Google Sheets

What you get as a Yardi Employee

• A great place to work with fantastic people
• Ability to learn new technology and develop professionally
• Competitive compensation
• Comprehensive benefits Medical / dental, paid time off, sick time, paid holidays, 401(k), profit sharing, life insurance, and more!

At Yardi, we've created a team of over 8,000 employees in over 40 locations around the globe dedicated to making great real estate software products and fostering a collaborative work environment.

Yardi is a place where people with a wide variety of cultural and life experiences come together to make a difference. Our corporate culture stresses integrity, respect, trust, responsibility, and fun! Come join our growing team!

All submissions for open positions should be received through Yardi's applicant portal, accessed from Yardi's corporate website.

EOE / Race / Gender / Disability / Vets

The Marketing & Content Coordinator will assist in creating best-in-class, fully integrated digital strategy, rooted in WHY focused philosophy.

As a Marketing & Content Coordinator for FB Society, you will own creative content capture and strategic execution of social media and creative properties for Sixty Vines and Whiskey Cake.

The Marketing & Content Coordinator will support the Brand Managers of Sixty Vines, Whiskey Cake and Mexican Sugar in maintaining website, menus and POS materials.

This role requires the ability to manage multiple, concurrent projects and initiatives while maintaining a positive attitude and energy.

Driver of Digital

Develop strategic brand-right

content calendars and execute posting for Instagram, Facebook and Tik Tok social

media platforms

Set specific objectives and pull monthly analytics

reporting to inform content strategy

Act as point person for local

social leads at each restaurant location and track performance to ensure expectations

are met

Collaborate with creative

services to develop effective and on-brand promotional collateral

Develop email campaigns and analyze

results to drive ongoing improvements in open rates, clicks and

reservations

Communicate with followers, respond to queries in

a timely manner and monitor customer reviews for brand-wide accounts

Oversee social media accounts’ design (e.g.

Facebook timeline cover, profile pictures and blog layout)

Ideate and execute digital campaigns to drive

brand awareness and engagement

Stay up to date with current technologies and

trends in social media, design tools and applications and act quickly on

timely trends

Brand Ambassador

Engage with brand

platform / campaign to ensure fresh, exciting messaging reflective of Brand

Pillars and DNA

Assist with managing the

marketing calendar and execution of tactical support for Sixty Vines,

Whiskey Cake and Mexican Sugar brands

Assist with traffic driving

campaigns, leveraging promotions, events and integrated campaigns

Business Partner

Measure, analyze and optimize

brand marketing campaigns and programs

Support brand manager and

external agencies to create and produce impactful menus, in-restaurant POS

materials and graphics for ad campaigns and events

Create, proofread, and edit copy

for various brand marketing channels, ensuring consistent voice

Conduct both broader and local

market research and analyze competitive trends

Manage external vendors for

production and fulfillment of marketing materials

Local Marketing Maven

Successfully execute marketing tactics

for new restaurant openings

Identify and activate local

marketing opportunities, sponsorships, and grassroots marketing

Work with restaurant operations

leadership to ideate sales building promotions

A Successful Marketing Coordinator :

Outstanding copywriting skills

using brand voice

Up-to-date with the latest digital technologies and

social media trends

Demonstrates an exceptional sense

of creativity

Delivers out-of-the-box thinking

and solutions

Self-starter who thrives is a

fast-paced environment

Handles and prioritizes multiple

projects

Previous experience in social

media management

Bachelor’s degree in Marketing,

Advertising, Communications, Business, or similar

Previous experience in the

restaurant, food service or hospitality industries

Marketing Manager Currently seeking a Marketing Manager to create and manage marketing initiatives to generate demand, growth and increased awareness of solutions across multiple regions and markets.

In alignment with the business strategy, the Manager is responsible for all aspects of executing marketing tactics and initiatives, including : creating new lead generation campaigns with measureable ROI, developing client surveys and reference programs, securing and managing client testimonials and case studies, managing pre-and post-event communications and campaigns, managing social media presence, coordinating CLE webinars, managing marketing analytics and related reporting and managing other functions to shorten the sales cycle.

Accountabilities-Collaborate with all departments in the organization to gain understanding of the markets and products offered.

Work with the sales and support teams to understand regional market opportunities for new business growth-Develop email and other campaigns to drive leads in various targeted regions-Represent the organization through various social media sites-Coordinate, recruit and manage expert panelists and referral programs through industry leaders-Implement and manage lead generation programs and tactics via Hubspot and CRM tools-Manage media contacts and inquiries-Create and manage marketing collateral, tradeshow materials and other sales tools as necessary to support events, tradeshows and client appointments-Attend tradeshows and events as necessary-Use CRM, Sharepoint, and other web-based and Microsoft Office products with high levels of successQualifications-A minimum of five years of experience in tactical marketing roles-Experience with Marketing Analytics tools such as Hubspot-Legal industry expertise or experience a plus-Demonstrable experience in creation and execution of effective web-based and email campaigns to drive new leads-Demonstrable experience in creation of effective print collateral-Excellent interpersonal skills-Effective written and verbal communication-Solid detail orientation and quick learning ability-Able to manage multiple tasks and projects simultaneously-Proficiency in the use of the following applications : Microsoft Office programs specifically Word, Excel and PowerPoint;

basic experience with using web-based products and CRM tools such as Salesforce, Oracle CRM OnDemand, or other similar CRM applicationsMarketing ManagerCurrently seeking a Marketing Manager to create and manage marketing initiatives to generate demand, growth and increased awareness of solutions across multiple regions and markets.

In alignment with the business strategy, the Manager is responsible for all aspects of executing marketing tactics and initiatives, including : creating new lead generation campaigns with measureable ROI, developing client surveys and reference programs, securing and managing client testimonials and case studies, managing pre-and post-event communications and campaigns, managing social media presence, coordinating CLE webinars, managing marketing analytics and related reporting and managing other functions to shorten the sales cycle.

Accountabilities-Collaborate with all departments in the organization to gain understanding of the markets and products offered.

Work with the sales and support teams to understand regional market opportunities for new business growth-Develop email and other campaigns to drive leads in various targeted regions-Represent the organization through various social media sites-Coordinate, recruit and manage expert panelists and referral programs through industry leaders-Implement and manage lead generation programs and tactics via Hubspot and CRM tools-Manage media contacts and inquiries-Create and manage marketing collateral, tradeshow materials and other sales tools as necessary to support events, tradeshows and client appointments-Attend tradeshows and events as necessary-Use CRM, Sharepoint, and other web-based and Microsoft Office products with high levels of successQualifications-A minimum of five years of experience in tactical marketing roles-Experience with Marketing Analytics tools such as Hubspot-Legal industry expertise or experience a plus-Demonstrable experience in creation and execution of effective web-based and email campaigns to drive new leads-Demonstrable experience in creation of effective print collateral-Excellent interpersonal skills-Effective written and verbal communication-Solid detail orientation and quick learning ability-Able to manage multiple tasks and projects simultaneously-Proficiency in the use of the following applications : Microsoft Office programs specifically Word, Excel and PowerPoint;

basic experience with using web-based products and CRM tools such as Salesforce, Oracle CRM OnDemand, or other similar CRM applications

The Marketing Manager directs and coordinates the overall marketing strategy of the Company’s properties, including but not limited to market research, website / digital media, brand management, reputation management, advertising, and promotion of leasing product.

The Marketing Manager will create and oversee training programs for on-site teams to achieve the company’s leasing and marketing goals.

Recruiters & Agencies, please do not respond to this ad.)

Lion Real Estate Group is a real estate investment firm founded in 2007 by Jeff Weller and Mory Barak. Lion Real Estate Group focuses on acquisition of value-add and opportunistic multifamily and creative office properties by leveraging its principals’ experience in order to create value for its investors through renovation, repositioning, better management and optimum capitalization of its properties.

Lion has an entrepreneurial team that possesses a track record in the execution of sophisticated investment strategies and has been a part of more than $1.

2 billion of joint venture, equity and mezzanine real estate transactions. The firm currently owns and operates 5,400 units across twenty-four multifamily properties located in the Los Angeles, Nashville, Dallas, Austin, and Atlanta areas.

Lion Real Estate Group - BENEFITS OFFERED :

• Medical Insurance (77% of employee / dependent premium paid by Lion)
• Dental Insurance (99% of employee premium paid by Lion)
• Vision Insurance (99% of employee premium paid by Lion)
• Voluntary Plans, including Life / AD&D, Accident, Critical Illness, Disability, Hospital Indemnity, and Pet Insurance
• Third-Party Dedicated Benefits Concierge (TouchCare)
• 401(k) Retirement Savings Plan (6% Company Match)
• Paid Time Off Policies :
• Vacation
• Sick Leave
• Bereavement Leave
• Inclement Weather
• Holidays (New Years Day, MLK Day, Presidents Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Indigenous People's Day, Thanksgiving Day, Day after Thanksgiving, Christmas Eve, Christmas Day, Yom Kippur, Rosh Hashanah)
• Paid Parental Leave
• Employee Assistance Program
• Perks and Rewards Program through Fond.com

Marketing Manager - SUPERVISORY RESPONSIBILITIES :

• Recruits, interviews, hires, and trains new direct-report positions (i.e. On-site / Regional Leasing Managers, depending on staffing needs)
• Provides constructive and timely performance evaluations of direct reports in accordance with company policy
• Handles discipline and termination of direct-report employees in accordance with company policy

Marketing Manager - ESSENTIAL FUNCTIONS :

• Maintains thorough product knowledge of the properties in assigned portfolio and competitors.
• Maintains knowledge of all pertinent rules and regulations applicable to the position, including but not limited to Fair Housing, state / local regulations, and Company leasing procedures
• Collects and analyzes market surveys produced by properties and makes adjustment recommendations for market rates and specials offered.
• Participates in property takeover / onboarding marketing process, ensuring all marketing-related tasks are prepared to launch timely.
• Develops marketing training curriculum and strategic property-level marketing plans to meet leasing and occupancy goals and ensures plans are effectively communicated to onsite team members and performance is tracked.
• Trains on-site staff on appropriate marketing mediums and implementation, including at property take-overs and lease ups.
• Point of contact for marketing-related support tickets while creating efficiencies and standardizing operating procedures when appropriate.
• Develops and implements effective marketing programs including social media campaigns and traditional marketing methods both on and off-site for current and future residents
• Understands regional trends, including "latest and greatest" marketing strategies
• Maintains company’s online reputation by replying to reviews, promoting positive reviews, responding to negative feedback
• Directly maintains marketing campaigns such as craigslist posting, website management, on-line reputation management sites, etc.

with the assistance of on-site leasing staff

• Obtains bids and establishes marketing contracts with vendors
• Analyzes digital marketing campaign performance through reporting and investigates competitor online positioning to optimize digital campaigns and ensure maximum engagement is achieved.
• Leads auditing projects ensuring advertising and digital platforms are reviewed and fully optimized, while overseeing a marketing program for onsite teams.
• Completes on-site audits of leasing activities including YARDI data and lease files.
• Creates and implements creative design projects and collateral production at the property and brand-level
• Collaborates with other departments to launch company events and employee recognition initiatives.
• Manages and assists with the leasing activities at properties that are temporarily short-staffed or in need of staff development
• Oversight of leasing activity at properties in struggling markets or that may otherwise be considered in need of leasing and marketing assistance.
• Responsible for day-to-day communications with Supervisor and ensuring all reporting and tasks are completed on time.
• Maintains regular and consistent attendance according to required work schedule decided by the Company.
• Represents the Company in a professional manner at all times.

Marketing Manager - REQUIRED SKILLS / ABILITIES

• Excellent verbal and written communication skills. (English)
• Excellent interpersonal, customer service, and negotiation skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Team player with excellent leadership skills.
• Ability to work independently, prioritize duties, manage time efficiently, and multi-task.
• Ability to function well in a high-paced and at times stressful environment.
• Ability to maintain sensitive and confidential information.
• Ability to build and maintain strong prospect / resident and vendor relationships
• Advanced / Expert proficiency with Microsoft Office, particularly Excel, PowerPoint, and Word.
• Must be proficient in Yardi, or similar property management software
• Proven knowledge of apartment-specific and social media marketing platforms in a business setting (i.e., Zillow, Apartments.

com, Craigslist, Rent Path, Facebook, Instagram), including content creation and active engagement

Marketing Manager - EDUCATION & EXPERIENCE :

• High School Diploma or equivalent
• Bachelor’s degree in marketing or related field preferred, but not required
• 2+ years of leasing experience in property management
• 5+ years direct marketing experience

Marketing Manager - REQUIRED TRAVEL :

• Must have a valid driver’s license. Regular travel to local properties required with personal vehicle.
• Regular Travel (including air travel) to other markets to assist at properties and / or takeovers .

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