Marketing - VP Growth Marketing

Alaska, USA Arizona, USA California, USA Florida, USA Kent, WA, USA Nevada, USA Texas, USA Wyoming, USA Virtual Req #301 Friday, June 30, 2023 We embrace passionate Team Members who consistently display our values : United, Informative, Approachable, Caring and Transparent.

We are united in our collective effort to achieve member goals and proactively provide solutions tailored to individual Member needs.

We are committed to ensuring that each Member receives a positive service experience and trusted financial advice. Join the Nuvision Team today! Let us be part of your career journey! In conjunction with the SVP of Marketing, the VP Marketing oversees, develops and executes member acquisition, retention, and cross sell marketing campaigns that accelerates credit union’s growth across all regions and channels including retail and digital.

The VP Growth Marketing collaborates with internal business partners including Retail, Mortgage, Small Business, Product Management, Digital to ensure effective marketing campaigns that drive asset growth through new member acquisition, member retention, and increased cross sell with existing members.

Collaborates with Analytics team to develop campaign tracking metrics and insights that continuously improve campaign performance in terms of response rates and top of funnel leads.

Partners with Sales and Operations to increase lead conversions through sales funnel. The VP Growth Marketing position is also responsible for the credit union’s website, social media and online presence.

Oversees creative, campaign management, digital, and marketing specialist functions.

Responsibilities :

• Evaluate and develop campaign strategy and framework that focuses on driving growth from new customer acquisition, upsell / cross-sell and retention opportunities.
• Implement A / B tests to inform future initiatives and drive efficiencies
• Develop and execute integrated marketing campaign plans including key messaging, positioning, channel spend allocations and measurable objectives are all in alignment with business goals
• Lead efforts to ensure campaign measurement of campaign results and communication of campaign results on a regular cadence across cross-functional teams in order to inform augmentation of future campaign
• Work closely with a variety of agencies, media partners and cross-functional teams in driving business objectives
• Manages functional contributions from creative, digital marketing and marketing specialist to ensure high quality standards and quantity of marketing efforts to support company growth
• Oversees the lead management process and marketing technology, including marketing automation, and others. Contributes to the sales process.

Ensures member touchpoints are seamless across all channels

• Monitors performance provides ongoing performance feedback and coaching to direct reports, indirect reports and others as needed, and conducts performance & development conversations as well as effective performance evaluations.
• Expects and enables team members to support the work of peers.
• Provide appropriate communications and updates to up-line leader pertaining to areas of responsibilities.
• Actively engages in continuous improvement activities.
• Represents the Credit Union in a positive and professional manner. Maintains the confidentiality of sensitive member, team member, and other corporate information.
• Treats co-workers and members with respect.
• Supports, participates and volunteers in, member community activities, member relations and events that promote member-centric experiences.
• Fulfills other, related duties, as assigned.

Qualifications :

• 7-10 years of progressive responsibilities and experience in marketing and / or related areas. Inclusive of 5-years decision-making and management experience.
• Comprehensive knowledge of fundamental marketing principles and strategies.
• Comprehensive knowledge of traditional and digital marketing channels.
• Comprehensive knowledge of marketing technologies, including marketing automation (Marketo), social and digital media, and other new and emerging tools.
• Strong working knowledge of SEO, SEM, and Google Analytics.
• Working knowledge of platforms / tools to improve effectiveness of Marketing (such as CuneXus and Q2)
• Strong management and interpersonal skills with all levels of staff across diverse functions.

Strong organizational skills.

• Excellent Copy Writing
• Strong problem-solving skills.
• Creative and able to develop innovative solutions.
• Excellent written, verbal, and presentation skills.
• Self-starter.
• Ability to develop and present strategic recommendations that would benefit the organization as a whole for the big picture and vision.
• Must be able to plan, coordinate, manage and guide multiple priorities and projects simultaneously and effectively through to completion in a fast-paced environment.
• Ability to construct, analyze and provide reports with metrics either through Excel or Prism to key management, and stakeholders.
• Uses dashboards, scorecards, and best practices for reporting.
• Dealing with Ambiguity, Managing Vision and Purpose, Organizational Agility, Perspective, Strategic Agility
• Experience working at a financial institution
• Experience working for an organization with a regional model that includes some matrix reporting.

Education :

Bachelor’s Degree in marketing, advertising, communications, business management, or related field or equivalent work experience and / or training or education.

Website : nuvisionfederal.com / careers

Pay scale by applicable geographic location :

• Alaska : $119,842.15 - $149,802.69
• Arizona : $104,926.18 - $131,157.72
• California : $115,213.06 - $144,016.32
• Florida : $99,268.39 - $124,085.49
• Nevada : $107,497.90 - $134,372.37
• Texas : $100,811.42 - $126,014.28
• Washington : $122,928.22 - $153,660.27
• Wyoming : $99,268.39 - $124,085.49

The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, job related training / education, etc.

California Employee Privacy Notice :

Covid-19 Precaution(s) :

• Remote Interview Process (some positions vary)
• In-Person Interview required for Front-Line Positions
• Social Distancing and Mask Guidelines in place

Regional Marketing Manager

We are looking for a goal-oriented regional marketing manager to implement marketing campaigns in accordance with the region's demographics.

In this role, your responsibilities will include forecasting sales needs and campaign budgets, and working with sales teams to ensure that the marketing fits the company or brand’s image.

To be successful as a regional marketing manager, you should network with local businesses to increase sales, handle the regional budget, and strengthen the company’s sales in the area.

A top-notch regional marketing manager should recognize the needs of consumers in different geographic areas and adjust the marketing campaign accordingly.

Regional Marketing Manager Responsibilities :

• Identifying specific regional marketing goals and objectives.
• Assisting the marketing director to develop creative strategies.
• Recommending strategies to implement in regional marketing plans.
• Analyzing local competition and strengthening the company’s brand position in assigned regional areas.
• Supervising and developing the regional marketing budget.
• Liaising with the product marketing department to suggest product alternatives.
• Understanding national marketing plans and tailoring them to suit particular regions.
• Developing a clear understanding of the financial goals in a region and the key success indicators.
• Interacting with marketing leads to formulate and supervise the regional marketing budget.
• Evaluating productivity and marketing strategies’ return on investment (ROI).

Regional Marketing Manager Requirements :

• A bachelor’s degree in business, marketing, communication, finance, or a related field.
• A master’s degree may be advantageous.
• A minimum of 7 years' experience in marketing or in a management role.
• Knowledge of digital marketing best practices.
• Experience with marketing tools and software.
• Experience working in a high-tech environment.
• The ability to supervise a team and deal with staff issues.
• Excellent organization and communication skills.
• Leadership, problem-solving, and networking skills.
• Good time-management skills.

We are seeking a motivated and talented Marketing Assistant to join our dynamic marketing team.

As a Marketing Assistant, you will provide valuable support in executing marketing campaigns, conducting market research, managing social media platforms, coordinating events, and assisting with various marketing activities.

You will work closely with the marketing team to ensure the successful implementation of marketing strategies and initiatives.

This is an excellent opportunity for someone who is passionate about marketing, possesses strong organizational and communication skills, and is eager to contribute to the growth and success of our organization.

Responsibilities :

• Assist in the development and implementation of marketing strategies and campaigns.
• Assist in the creation and proofreading of marketing materials, including brochures, presentations, website content, and social media posts.
• Help manage and maintain social media platforms, including content creation, scheduling, monitoring, and engagement with the audience.
• Collaborate with the design team to create visually appealing and effective marketing collateral.
• Support the marketing team in various administrative tasks, such as budget tracking, invoice processing, and maintaining marketing databases.
• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing.

Requirements :

• Strong written and verbal communication skills, with exceptional attention to detail.
• Proficiency in using social media platforms, content management systems, and email marketing tools.
• Basic understanding of marketing principles and practices.
• Familiarity with market research techniques and data analysis.
• Creative thinking and problem-solving skills.
• Strong team player with the ability to work collaboratively.

WHO WE ARE :

The world’s finest art, automobiles, and antiques are sold at auction so too is luxury real estate. Enter the smart way to buy and sell luxury properties.

Our expert team curates the world’s finest properties, matches them with the most capable property connoisseurs from across the globe, and facilitates easy, market-driven transactions.

Since 2008, we have closed nearly $4B in luxury properties, with the typical sale ranging between $2.5M and $30M and are dominating the $10-plus industry.

Our business has spanned the globe, including 46 US states and 35 countries, and we host a database of over 825,000 global contacts.

In November 2021, we were acquired by Sotheby’s, the world’s premier destination for fine art and luxury goods, and Anywhere Real Estate, Inc.

the largest full-service residential real estate services company in the United States. Today, we continue to partner with all real estate companies and, through these additional resources and reach, service all brands and clientele better than ever before.

At Concierge Auctions, it’s not only about what we do, but also who we are. We believe in innovation in staying ahead of the curve with modern design and creative messaging.

We are committed, we have high standards and we work very hard. We get things done quickly, and we produce quality work.

We are a results driven organization and we truly feel that we’ve built a team of MVPs. Want in?

THE POSITION :

We are looking for a new member of our growing team to support with the conversion, or sale, of each property, as well as to aggregate new buyers, sellers, and agent partners through digital and print marketing campaigns continually growing our database of high-net-worth clients.

The ideal candidate for the Marketing Manager role is creative, energetic, flexible and composed under pressure. The Marketing Manager will execute property marketing campaigns on a daily basis including client communication with both agents and sellers.

They must have incredible attention to detail, be self-starters, and have excellent time management and prioritization skills.

RESPONSIBILITIES :

• Managing high-price or high-touch property marketing campaigns
• Copywriting
• Analytics reporting
• Digital and print advertising
• Email campaigns
• Securing press and media features
• Digital and print collateral design
• Website content management
• General marketing strategy and support
• Executing portfolio sale campaigns
• General company marketing / non-property projects and support
• Other tasks as assigned

MUST BE PASSIONATE ABOUT :

• Concierge Auctions’ Core Values (Cutting Edge, Composed, Committed, Agent Friendly and Making History) both by exhibiting these behaviors and reinforcing them in our performance
• Exceeding expectations
• Setting and meeting deadlines
• Managing details and consistent follow-up
• Working with a team for a common goal
• Constant learning about the real estate industry and marketing trends
• Working with idea people who love pushing the envelope without having them push your buttons
• Identifying pain points or efficiency gains

Requirements

• Bachelor’s Degree
• 5 years experience in marketing management or likekind role
• Ability to self manage and correctly prioritize and re-prioritize urgent items throughout the day
• Technically savvy with experience using Salesforce, Mailchimp, and Adobe Creative Suite
• Excellent verbal and written communication
• Composed under pressure
• Great people skills and professionalism in person, on the phone, and through email
• Ability to prioritize responsibilities and requests
• Ability to work within set budgets
• Must be quality conscious, detail-oriented, organized, and self-motivated
• Ability to work under pressure, anticipate problems, pro-actively solution, and resolve effectively
• Ability to excel in high-stress, fast-paced environments
• Strong listening and interpersonal skills
• Strategic thinker
• Proficient in MS Office Suite or Mac equivalent and Google Workspace

Benefits

• Frequent interaction with the company principals
• The opportunity to implement new systems and processes
• Competitive salary and company conversion & revenue-based bonus program
• Medical, Dental and Vision benefits
• Employment development opportunities
• Open PTO plan
• Ability to work remotely from anywhere in the world
• Collaborative and energetic work environment with other motivated, career-driven professionals

Full-time position. Please provide a resume and any writing, marketing, and design samples.

Who We Are

The Transtec Group, Inc. is a pavement engineering firm that specializes in asphalt and concrete pavements. We are a locally owned small business and our team members are a unique, close-knit group.

We constantly seek out professionals who do more than work hard and stay motivated. We carefully select individuals who have a terrific attitude and are a fit to our culture.

The Transtec team is passionate, creative, and has the "whatever-it-takes" approach to problem solving. The workplace is challenging, rewarding, and fun.

We care about our clients as much as our co-workers and strive for exceptional quality and uncommonly personable service.

Marketing Manager

Transtec is on the move! We're growing and are seeking a full-time Marketing Manager to join our team. In this role you will develop, coordinate and lead our marketing strategy for The Transtec Group's engineering services and construction technology product.

You're likely a great candidate for this opportunity if you have 3-7 years relevant experience, you strive for perfection, think creatively and work hard, roll up your sleeves and hunger to deliver more than expected.

You are consistently on time, on budget, and possess a work ethic that drives efficient and effective outcomes.

The ideal person for this role will :

• Gather and analyze market data to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Develop and implement market strategies, plans and schedules for each of our business units.
• Own and carry out all aspects of marketing from strategy to execution to reporting on results.
• Ensure Website is optimized to our target audience (TAM)
• Determine KPIs and present regular marketing reports to your leadership team.
• Work with all teams to develop and optimize messaging and marketing assets for the entire customer journey.
• Work with internal subject matter experts to write press releases, case studies, newsletters, white papers, educational content, and other technical articles.
• Promote and own presence on all relevant media outlets and monitor media coverage.
• Write and design brochures, sales decks, promotions, and other print / digital marketing assets.
• Design and execute email marketing campaigns.
• Develop and execute successful organic and paid social media strategies. (SEO)
• Develop and execute marketing strategy for conferences and tradeshow participation with industry and association business partners.

This includes booth design and promotional activities with messaging for successful lead generation, as well as pre and post conference marketing strategy.

Occasional travel to conferences and tradeshows possible.

• Uphold and improve branding guidelines and educate the team on branding.
• Maintains knowledge of trends and developments in our industry; identifies needs for new products, services and / or service enhancements and makes recommendations to leadership.
• Composes, develops, evaluates, and delivers training on marketing activities, strategies, and policies for the Transtec Team.
• This is a role that owns The Transtec Demand Gen effort. Past experience and success in Demand Gen strategies is required to be eligible for this opportunity.
• Design and maintain WordPress websites.
• Produce or manage the production of video.
• Ability to manage the outsourcing of various marketing activities to freelancers / agency partners.

Job Location : Austin, Texas, USA. Our team members enjoy a hybrid office / remote work environment.

Salary : Transtec has a long-standing reputation of paying competitive salaries and enjoys a history of above average employee retention.

Negotiable. Based on skills and experience.

Qualifications :

• 3-7 years relevant experience in marketing required.
• Strong writing and editing skills required.
• Familiarity with SEO.
• Familiarity with Adobe Creative Suite and Microsoft Office is preferred.
• Familiarity with engineering, transportation, or construction is a plus, but not required.

Attributes :

• Well organized, able to prioritize and are proactive.
• Effective communicator (written and verbal).
• Delivers superior quality work.
• Fantastic attention to detail critical.
• Consistently sets and meets deadlines.
• Driven to success and to make co-workers successful.
• Collaborative team player, easy to get along with.
• Able to accept criticism without sensitivity.
• Willing to learn
• Able to problem solve.
• Self-starter, able to thrive with little direction.