Product Marketing Specialist
Job Category :
Marketing & Communications
Pay Range
$60,840.00 - $141,960.00
Disclaimer : The base salary range represents the low and high end of the Altus Group’s salary Pay Grade Range for this position in the primary work location.
Actual hiring salaries will vary depending on factors including but not limited to location, experience, and performance.
The Pay Grade Range listed above does not reflect Altus Group’s total compensation for employees. Other rewards may include an annual bonus, flexible work arrangements, and many region-specific benefits.
Opportunity Awaits at Altus Group!
Reporting to the Senior Director, Offer Marketing, we have an exciting opportunity for a ProductMarketing Specialist.
As a Product Marketing Specialist, you will work closely with the senior product marketing managers and the product management team to understand and promote our company's products.
You will be responsible forsupporting the development and execution of launch plans, positioning, and messaging that resonates with our target customers.
You will support the creation of product go-to-market enablement content and collaborate with the client facing teams on activation and adoption.
The product marketing specialist will also partner on conducting market research and analysis to identify customer needs and preferences and use this information to develop and refine offer strategies.
We are open to remote working arrangements.
What's in it for you :
Influence, exposure, and career development.This is a chance to join an industry leader in PropTech and accelerate your career.
It's a chance to work on launching our next-generation technology platform for a global audience as you spearhead highly impactful product messaging, sales enablement content, and industry thought leadership.
We are continuously iterating our products, responding to customer needs and market trends. You will have an opportunity to work alongside subject matter experts, grow your exposure across the business, and learn from well-respected leaders.
As we continue to grow, so will your opportunities here.
What our new Product Marketing Specialist will do :
Create offer collateral, including sales presentation decks, internal FAQs, case studies, demo scripts, website copy, and other marketing materials that support our offers.
Assist in the development and execution of go-to-market launch plans, positioning, and messaging that resonate with target customers.
Collaborate with cross-functional teams, including product management, engineering, design, marketing,and sales, to ensure alignment and success of offer initiatives.
Collaborate with the sales and customer success teams to understand their needs for enablement content, such as presentations, case studies, and demos.
Work with senior product marketing managers,product management and subject matter experts to develop content that effectively communicates the value and benefits of the company's offers.
Help ensure that product enablement content is accurate, up-to-date, and aligned with the company's brand and messaging.
Monitor the performance of sales enablement content and provide analysis and insights to optimize effectiveness.
Partner with event and field marketing teams on strategic events where product messaging, positioning and content is needed.
Participate in portfolio-wide process improvement initiatives on the offer marketing team, helping to drive operational effectiveness and improved ways of working across the team.
Education & Experience :
Undergrad / Bachelors degree, preferably in marketing, communications,product or a business field
Minimum 3 years of relevant experience
Skills & Knowledge :
Outstanding written communication skills
Strong organizational skills, ability to multi-task, problem solve and identify solutions
Strong communication skills, ability to influence others to complete tasks on-time and within budgetAction and results focused
Familiarity with and experience researching, designing and developing go-to-market content and collateral
Ability to establish relationships with coworkers across multiple departments to achieve goals
Awareness of the customer experience and building buyer-user relationships
Adept at recognizing patterns and creating standardized processes
Problem solver, ability to navigate in ambiguity
remote
Come realize your potential at Altus Group!
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
Applicants with disabilities may contact Altus Group to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Please contact us at or .
Related Jobs
Product Marketing Specialist
Job Category :
Marketing & Communications
Pay Range
$60,840.00 - $141,960.00
Disclaimer : The base salary range represents the low and high end of the Altus Group’s salary Pay Grade Range for this position in the primary work location.
Actual hiring salaries will vary depending on factors including but not limited to location, experience, and performance.
The Pay Grade Range listed above does not reflect Altus Group’s total compensation for employees. Other rewards may include an annual bonus, flexible work arrangements, and many region-specific benefits.
Opportunity Awaits at Altus Group!
Reporting to the Senior Director, Offer Marketing, we have an exciting opportunity for a ProductMarketing Specialist.
As a Product Marketing Specialist, you will work closely with the senior product marketing managers and the product management team to understand and promote our company's products.
You will be responsible forsupporting the development and execution of launch plans, positioning, and messaging that resonates with our target customers.
You will support the creation of product go-to-market enablement content and collaborate with the client facing teams on activation and adoption.
The product marketing specialist will also partner on conducting market research and analysis to identify customer needs and preferences and use this information to develop and refine offer strategies.
We are open to remote working arrangements.
What's in it for you :
Influence, exposure, and career development.This is a chance to join an industry leader in PropTech and accelerate your career.
It's a chance to work on launching our next-generation technology platform for a global audience as you spearhead highly impactful product messaging, sales enablement content, and industry thought leadership.
We are continuously iterating our products, responding to customer needs and market trends. You will have an opportunity to work alongside subject matter experts, grow your exposure across the business, and learn from well-respected leaders.
As we continue to grow, so will your opportunities here.
What our new Product Marketing Specialist will do :
Create offer collateral, including sales presentation decks, internal FAQs, case studies, demo scripts, website copy, and other marketing materials that support our offers.
Assist in the development and execution of go-to-market launch plans, positioning, and messaging that resonate with target customers.
Collaborate with cross-functional teams, including product management, engineering, design, marketing,and sales, to ensure alignment and success of offer initiatives.
Collaborate with the sales and customer success teams to understand their needs for enablement content, such as presentations, case studies, and demos.
Work with senior product marketing managers,product management and subject matter experts to develop content that effectively communicates the value and benefits of the company's offers.
Help ensure that product enablement content is accurate, up-to-date, and aligned with the company's brand and messaging.
Monitor the performance of sales enablement content and provide analysis and insights to optimize effectiveness.
Partner with event and field marketing teams on strategic events where product messaging, positioning and content is needed.
Participate in portfolio-wide process improvement initiatives on the offer marketing team, helping to drive operational effectiveness and improved ways of working across the team.
Education & Experience :
Undergrad / Bachelors degree, preferably in marketing, communications,product or a business field
Minimum 3 years of relevant experience
Skills & Knowledge :
Outstanding written communication skills
Strong organizational skills, ability to multi-task, problem solve and identify solutions
Strong communication skills, ability to influence others to complete tasks on-time and within budgetAction and results focused
Familiarity with and experience researching, designing and developing go-to-market content and collateral
Ability to establish relationships with coworkers across multiple departments to achieve goals
Awareness of the customer experience and building buyer-user relationships
Adept at recognizing patterns and creating standardized processes
Problem solver, ability to navigate in ambiguity
remote
Come realize your potential at Altus Group!
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
Applicants with disabilities may contact Altus Group to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Please contact us at or .
HEALTHCARE SALES/MARKETING REPRESENTATIVE
Overview
Our Hospice Healthcare Sales / Marketing Representatives are the heart of our organization who support patients through education and relationship development.
This position establishes and maintains positive trust-based relationships with referral sources and community organizations in a defined geographic territory.
Take this chance to make a meaningful impact with your career today!
Our comprehensive benefits include :
- Medical and dental benefits
- Short- and long-term disability
- Life insurance
- Paid time off
- 401(k) program
- Flexible Spending Account (FSA)
- Employee Assistance Program (EAP)
- Vendor discounts
Responsibilities
- Develop and maintain comprehensive working knowledge of organization’s markets including but not limited to key referral sources, competitors, governmental agencies, and major payer groups and apply this knowledge to effective sales planning
- Build brand awareness throughout referral base and monitor community, customer, payer and patient perceptions
- Establish and maintain effective customer focused relationships with healthcare community, referral sources, physicians and their staff
- Stay current with industry and marketplace changes and opportunities for competitive advantage
- Collaborate and communicate with team and cross-functional partners to fully meet customer needs
- Maintain knowledge of and commitment to the hospice philosophy of care
- Attend after hour / weekend functions such as vendor booths, fundraisers, mixers, etc. that are the responsibility of the marketing team
- Ensure compliance with all state and federal legal and regulatory requirements
- Additional responsibilities as assigned
Qualifications
- Bachelor’s degree in Business, health care or related field, Master’s degree preferred
- 2+ years experience in health care marketing
- Excellent public speaking and presentation skills
- Self-starter with ability to work under minimal supervision
Marketing Manager, US Robotics Commercial Marketing
Marketing Manager, US Robotics- Commercial
The Marketing Manager, US Robotics Commercial is responsible for directing efforts on executing downstream marketing strategies and tactics required to drive sustained revenue growth in the highly competitive digital surgical market including robotics and navigation.
The Marketing Manager will work closely with the Sales Teams, Global Marketing; Medical Education, and Sales Training to build, implement and drive commercial marketing strategies.
Responsibilities :
- Develop and maintain a deep understanding of the robotic and navigation market landscape : market trends, customer priorities, and competitive landscape to shape our go to market approach
- Support the commercial sales team with technical product support both in the field and in corporate offices to ensure customer conversion and satisfaction
- Responsible for executing go to market plans for assigned product lines including promotions, medical education, digital marketing, channel readiness, inventory requirement and allocation.
- Participate in regular review of progress and updates for the Supply Chain and Global Business
- Maintain marketing ownership of defined products and product lines
- Work with Global Upstream Marketing and Sales Leadership to develop tools and resources to support their efforts on the product lines
- Recommend potential reference sites, assist with site relationship management, elevate solicited interest from sites to Global Clinical and Health Evidence
- Partner with sales team to define and implement effective targeting, develop physician champions, and gather input to drive marketing decisions
- Supports industry educational meetings and events, on-site customer meetings and labs, national sales meeting and other strategic meetings.
- Cultivates relationships with key customers, internal stakeholders and the sales organization.
Location :
Pittsburgh, PA or Memphis, TN preferred
US-Field
Education :
Bachelors Degree in Marketing, Business, or Sciences preferred
Experience :
- 3 plus years demonstrated marketing experience preferably in the orthopedic market
- Understanding of competitive products and go to market models is a plus
- Understanding of direct and in-direct sales channels is a plus
Competencies :
- Strong leadership, motivation and team building skills
- Strategic thinker with ability to anticipate future issues; Ability to anticipate and identify business needs that can drive value
- Highly collaborative with ability to meet needs of multiple stakeholders
- High energy and engaging; Ability to build relationships and influence across a global organization
- Excellent, confident communication skills with the ability to communicate with and present to audiences at every level
- Excellent communication, relationship-building, and project management skills are critical to success
- Proven ability to operate in a dynamic environment with a sense of urgency
- Willingness to roll up sleeves to perform at all levels and assist in areas outside of core responsibilities
- Excellent verbal, written and presentation skills
Travel Requirements : up to 70%
All field sales and marketing professionals that are required to gain entry into healthcare facilities to perform the basic remit of their role, must successfully complete our credentialling process, which often includes COVID 19 vaccine management.
Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
Marketing
Position Overview
Qualified candidates will be responsible for developing long-term relationships with customers and overseeing sales. As a Sales account manager, you should work to satisfy customers' needs and requests, respond to their queries in a timely manner and aspire to deliver a positive customer experience.
You should have excellent communication and negotiation skills and be customer service oriented. Ultimately, you should be able to grow our business by building successful, long-term client relationships.
Candidate must be able to sell the BELFOR brand utilizing accepted BELFOR practices and marketing material. You will be required to attend client meetings and trade shows as appropriate.
Responsibilities
- Manage a portfolio of accounts to achieve long-term success.
- Develop positive relationships with clients.
- Act as the point of contact and handle customers' individual needs.
- Suggest actions to improve sales performance and identify opportunities for growth
- Generate new business using existing and potential customer networks
- Attend marketing events as required, distribute marketing material as needed
- Set up and take down Marketing displays as needed
- Provide quantitative data to support results of Marketing events to management
- Develop and maintain current knowledge of BELFOR services, industry trends, and competitive information.
- Actively participate in key local industry groups and associations.
- Identify and resolve client concerns in order to grow overall sales.*
- Work as a team with local and national operations to promote customer satisfaction, sales growth, and the success of the entire BELFOR organization.
Duties
- Present and sell BELFOR services to current and potential clients as directed by Sales and Marketing Account Manager
- Follow up on new leads and referrals resulting from field activity.
- Identify and network with new sales prospects
- Resolve conflicts and provide solutions to customers in a timely manner
- Supervise Sales and Marketing Representatives to ensure sales increase
- Report on the status of accounts and transactions
- Set and track sales account targets, aligned with company objectives
- Monitor sales metrics (e.g. quarterly sales results and annual forecasts)
- Work as a team with local and national operations to promote customer satisfaction, sales growth, and the success of the entire BELFOR organization.
- Comprehensive understanding of customer service, principles and practices
- Work under time constraints to meet specific timelines
- Attend BELFOR sponsored operations and safety training courses as required
Disclaimer
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified.
SEO Specialist Digital Marketing
Responsibilities
- Stay up to date on SEO trends and standards while identifying potential opportunities
- Delivering and growing highly engaged and converting organic traffic to Frontdoor Brands
- Work as member of the SEO team to ensure adherence to site and page-level SEO best practices
- Be a thought leader for strategic SEO; helping to establish project roadmaps which lead to improved site authority and trust
- Opportunity / demand research; on-page optimization / implementation for improved traffic and conversion
- Inform content strategy and provide support for development of programmatic content solutions ( NLG & AI content generation)
- Assist in authority development via internal and external linking opportunities
- Partner with relevant teams outside of SEO teams such as Brand, Analytics, Product, Engineering, to find points of collaboration and shared execution
- Support internal performance reporting for
- Provide analysis reports highlighting performance and impact of SEO optimizations
- Test website on all browser and mobile platforms to verify the usability and functionality of the websites & apps
- Assist with organic search optimization efforts for Apple and Android app optimizations
Qualifications
Experience
- 2+ Years SEO experience and / or a deep understanding of SEO best practices and strategies
- Demonstrated track record of growth
- Familiarity with coding languages such as HTML, CSS, and Javascript, a plus
Minimum Education, Licensure and Professional Certification requirements : Bachelor’s degree in Business, Marketing, Mathematics, Statistics, or related field preferred
Minimum Experience required : 2+ years of digital marketing experience managing large scale campaigns & budgets preferred
Other / State Specific
This role pays between $51,100 to $76,700 and your actual base pay will depend on your skills, qualifications, responsibilities, experience, and location.
At Frontdoor certain roles are eligible for additional rewards and incentives. Speak directly to your recruiter to learn more.
Our approach to benefits is holistic, and includes health, wellbeing and financial components including : insurance for medical / pharmacy, dental, vision, life, and disability, weight loss and smoking cessation programs, matching 401(k) and ability to participate in our employee stock purchase plan.
Learn more about benefits ( at Frontdoor.