Job Category :

Marketing & Communications

Pay Range

$60,840.00 - $141,960.00

Disclaimer : The base salary range represents the low and high end of the Altus Group’s salary Pay Grade Range for this position in the primary work location.

Actual hiring salaries will vary depending on factors including but not limited to location, experience, and performance.

The Pay Grade Range listed above does not reflect Altus Group’s total compensation for employees. Other rewards may include an annual bonus, flexible work arrangements, and many region-specific benefits.

Opportunity Awaits at Altus Group!

Reporting to the Senior Director, Offer Marketing, we have an exciting opportunity for a ProductMarketing Specialist.

As a Product Marketing Specialist, you will work closely with the senior product marketing managers and the product management team to understand and promote our company's products.

You will be responsible forsupporting the development and execution of launch plans, positioning, and messaging that resonates with our target customers.

You will support the creation of product go-to-market enablement content and collaborate with the client facing teams on activation and adoption.

The product marketing specialist will also partner on conducting market research and analysis to identify customer needs and preferences and use this information to develop and refine offer strategies.

We are open to remote working arrangements.

What's in it for you :

Influence, exposure, and career development.This is a chance to join an industry leader in PropTech and accelerate your career.

It's a chance to work on launching our next-generation technology platform for a global audience as you spearhead highly impactful product messaging, sales enablement content, and industry thought leadership.

We are continuously iterating our products, responding to customer needs and market trends. You will have an opportunity to work alongside subject matter experts, grow your exposure across the business, and learn from well-respected leaders.

As we continue to grow, so will your opportunities here.

What our new Product Marketing Specialist will do :

Create offer collateral, including sales presentation decks, internal FAQs, case studies, demo scripts, website copy, and other marketing materials that support our offers.

Assist in the development and execution of go-to-market launch plans, positioning, and messaging that resonate with target customers.

Collaborate with cross-functional teams, including product management, engineering, design, marketing,and sales, to ensure alignment and success of offer initiatives.

Collaborate with the sales and customer success teams to understand their needs for enablement content, such as presentations, case studies, and demos.

Work with senior product marketing managers,product management and subject matter experts to develop content that effectively communicates the value and benefits of the company's offers.

Help ensure that product enablement content is accurate, up-to-date, and aligned with the company's brand and messaging.

Monitor the performance of sales enablement content and provide analysis and insights to optimize effectiveness.

Partner with event and field marketing teams on strategic events where product messaging, positioning and content is needed.

Participate in portfolio-wide process improvement initiatives on the offer marketing team, helping to drive operational effectiveness and improved ways of working across the team.

Education & Experience :

Undergrad / Bachelors degree, preferably in marketing, communications,product or a business field

Minimum 3 years of relevant experience

Skills & Knowledge :

Outstanding written communication skills

Strong organizational skills, ability to multi-task, problem solve and identify solutions

Strong communication skills, ability to influence others to complete tasks on-time and within budgetAction and results focused

Familiarity with and experience researching, designing and developing go-to-market content and collateral

Ability to establish relationships with coworkers across multiple departments to achieve goals

Awareness of the customer experience and building buyer-user relationships

Adept at recognizing patterns and creating standardized processes

Problem solver, ability to navigate in ambiguity

remote

Come realize your potential at Altus Group!

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Applicants with disabilities may contact Altus Group to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Please contact us at or .

Function

As a Field Marketing manager Americas for the Meeting Experience (MX) business unit , you contribute to your market growth by building, implementing, measuring, and optimizing the marketing plan for your region.

You know like no other what your market requires and how to optimize the performance of spend to achieve growth targets.

Key Responsibilities

Define and implement specific marketing plan & budgets for your segment to ensure customer acquisition and retention. The local marketing plan should be in line with sales & growth objectives for your region and global marketing objectives.

Develop specific launch goals, plans and strategies.

Manage the regional market budget and assign budget to the different marketing tactics.

You cover the following marketing activities :

Events : events strategy, event communication and promotion, post-event evaluation. You are supported by a local event specialist for event logistics, services, and resources.

PR : together with the global communications lead and supported by a PR agency, you develop the local PR strategy and manage media relations.

Identify target audiences and key media outlets to effectively communicate our key messages and enhance brand visibility.

Paid media : you manage (plan, identify, evaluate) appropriate advertising channels and media outlets to reach the target audience effectively.

Digital marketing : you advise the digital marketing team with local insights to improve their digital campaigns (AdWords, social advertising, etc.)

Manage the end-to-end lead process, always seeking ways to improve the intake and conversion of the lead funnel by e.g., developing nurturing process to turn prospects into customers or to start up specific projects (e.

g., telemarketing actions).

Identify customers who are willing to participate in testimonials, case studies or references.

Together with our alliance partners, you develop joint marketing activities.

Become the subject matter expert for your market(s) : you understand the market & customer needs and feed these insights to headquarters to ensure the region’s future performance.

Align with and secure buy-in from multiple stakeholders, including sales and HQ Segment marketing. Report on campaign success and business contribution.

Requirements

Bachelor’s degree in marketing or related field

Minimum 5 years of experience in a similar role (preferably experience in IT or UCC industry that requires a complex B2B sales process utilizing distribution channels, system integrators and value-added resellers).

Familiar working in a matrix organization.

Strong business acumen; deep understanding of the market & customer base and market problems & problems customers face.

Excellent verbal, written and presentation communication skills.

In-depth understanding of key marketing metrics; analytical with the ability to gather data, synthesize the data and tell a story.

Solid strategic insights and strong action focus.

Sales-oriented, personable, and collaborative.

Pragmatic, energetic, self-starting leader and highly motivated achiever.

Analytical, process oriented.

Knowledge of Microsoft applications (Excel, PowerPoint, Word).

Familiar with common CRM systems or marketing automation platforms is a plus.

Nearest Major Market : Atlanta

Job Description

We are looking for a smart, entrepreneurial, and intellectually curious intern for our Marketing and Communications team.

To succeed here, you'll need to be creative-minded, willing to try new things across a variety of marketing areas, and be engaged in numerous projects with tight deadlines.

You absolutely must be a good writer and editor and have an eye for details, the development of key messages, and value propositions.

To do great work you need to be an enthusiastic team player, who can work cross-functionally with partners across global corporate and marketing communications, and beyond.

Reporting to the Marketing Specialist, you will work in close collaboration across teams and functions with ample chances to develop your marketing skills, as well as project management and organizational experience, to create a wide range of written content, and to develop key messages and value propositions for our company.

You will have the opportunity to develop your skills in all areas of marketing including internal and external communications, campaign strategy, and public relations.

Responsibilities :

• Distill, develop and communicate key messages with a continuous focus on stakeholders and value propositions
• Drafting and / or editing blog posts, bylines, award submissions, and press releases
• Drafting and coordinating marketing collateral aligning with sales initiatives including cut sheets, FAQ’s, brochures, and PowerPoint presentations
• Support customer communication efforts through customer emails and talking points
• Assist with drafting internal communications and internal employee newsletter
• Team organization support maintaining calendars for emails, events, and launches

Qualifications

Basic Qualifications :

• A Sophomore, Junior, or Senior enrolled at a university with a track in Public Relations, Marketing, Communications, or Journalism
• Knowledge or willingness to learn across multiple areas of marketing and public relations
• Excellent organizational and critical thinking skills
• Writing and editing experience
• Proficient in Microsoft Office

Additional Information

We offer competitive benefits, including health insurance, life insurance and disability plans, as well as a 401k with company matching.

Disclaimer :

This job description has been designed to indicate the general nature and level of work performed by employees within this classification.

It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this position.

Description

The Philadelphia office of Cozen O’Connor is looking for a bright, creative, client-service-oriented Practice Group Marketing Assistant to assist the Business Law Department and its associated practice groups.

The successful candidate must possess excellent interpersonal skills, attention to detail, be a self-starter who excels at multitasking, and can thrive in a fast-paced atmosphere.

The position is ideal for someone who wants to build a working knowledge of each practice group’s services and understand their unique strategy, priorities, and clients.

Duties and Responsibilities :

• Prepare and edit customized pitches and assist with developing proposals and responding to other requests for marketing materials.
• Conduct competitive research and analysis in support of various strategic marketing initiatives
• Maintain marketing collateral, practice group descriptions, attorney biographies, news posts, and alerts on the firm website related to the assigned practice groups.
• Prepare and coordinate directory / league table submissions and schedule follow-up interviews.
• Support practice groups’ participation in seminars, conference / association sponsorships, and other firm events, including assisting with logistics, managing advertising opportunities, leveraging sponsorship opportunities, and coordinating and executing attorney participation in profile-raising events.
• Initiative and analyze competitive target, client, market, industry, and competitor research in collaboration with Library Services to inform business development strategies.
• Assist in the execution of marketing and business development plans to drive new business.
• Collaborate with other marketing, communications, and graphics team members and perform other duties as assigned.
• Lead legal directory submissions, including assisting partners with pre-interview preparation process.
• Performs other duties and handles special projects as assigned.

Requirements :

Bachelor's degree with 1-3 years’ experience in marketing, communications, or business development (law firm or other professional services marketing experience a plus).

Previous experience working with transactional practices is strongly preferred.

• Demonstrated knowledge and skill in Word, PowerPoint, and Excel. Database experience preferred.
• Outstanding verbal and written communication skills, including writing business communications and marketing content.
• Excellent writing and presentation skills and exacting attention to detail in all work products.
• Proficiency in analyzing and summarizing articles, alerts, white papers, and similar publications.

Cozen O’Connor is an Equal Opportunity Employer, including disabled and veterans.

Cozen O’Connor is committed to employing a diverse complement of attorneys and staff, and to fostering greater inclusion in the legal profession.

We understand the organizational effectiveness that comes from welcoming and valuing differences within the firm, and we know that assembling a team with a rich diversity of perspectives and experience is necessary to provide the highest quality legal service.

We encourage candidates to apply and join us in this effort.

The Marketing Representative will support the efforts of the marketing department and perform a variety of functions in a fast-paced startup environment.

Successful candidates will possess excellent communication skills, a positive attitude, a strong work ethic, a strong sense of professionalism, and the ability to work within a team.

Job Details / Requirements : Support preparation of marketing initiatives from the initial stage to final production and delivery Supporting marketing activities by market research, collecting and analyzing preliminary documentation, and planning and facilitating capture strategy meetings Working with business development and operations personnel to implement pursuit-win strategies, appropriately incorporate sales messages, and produce professional proposals and oral presentations Manages multiple projects and team efforts simultaneously in an effective and efficient manner under tight deadlines.

Understand how to manage time appropriately Complying with our corporate standards to present a consistent appearance and style for external marketing communications, including qualification packages, advertisements, and awards submissions Maintaining the company’s Customer Relationship Management (CRM) database The position may involve working weekends as necessary to meet pursuit deadlines Qualifications : BA or BS degree preferred Excellent writing skills required Time management skills required Strong interpersonal skills required Ability to attend outside events when called upon Responsibilities : 1-2 years of customer-service oriented, marketing, event promotion, or outside sales experience considered Superior interpersonal and communication skills Posses the ability to thrive in a fast-paced environment with the ability to multi-task Aptitude for sensing and responding to a wide range of shopping types Ability to listen carefully and actively Excellent problem-solving skills Must have reliable transportation and the ability to visit multiple stores in one day Understand and demonstrate integrity, respect, and the ability to develop positive relationships with management, customers, and peers Flexible for scheduling including weekends #LI-Onsite Powered by JazzHR